Hong Kong, China, July 10, 2017 /Xinwengao.com/ - Seagate Technology Launches Dunhuang Grottoes Digitalization Protection Program, with Dunhuang Research Institute and China Dunhuang Grottoes Conservation Research Foundation, Exploring New Model of Data Application

Seagate Technology plc (NASDAQ: STX), a world leader in storage solutions, today announced the “Dunhuang Grottoes Digitalization Protection Program” a comprehensive digital preservation initiative for protecting and promoting the Dunhuang Mogao Grottoes, a world cultural heritage site, located in Gansu province in Western China. The program is being run in partnership with the Dunhuang Research Institute and the China Dunhuang Grottoes Conservation Research Foundation.

Dunhuang Mogao Grottoes, also known as the Thousand Buddha Grottoes, comprises a system of 492 temples and caves containing some of the finest examples of Buddhist art in China, including 735 surviving caves, 45,000 square meters of murals and 2,415 colored clay sculptures. The first caves were dug out in 366 AD as places of Buddhist meditation and worship, and formed one of the three famous ancient Buddhist sculptural sites in China. The caves are located 25 kilometers southeast of the center of Dunhuang, strategically located at a religious and cultural crossroads on the ancient Silk Road trade route.

However, with the passing of time, many of the historical and cultural relics within the grottoes have become damaged, and some elements lost. Additionally, being made of clay, wood, straw and other fragile materials, the colored clay sculptures and murals have gradually deteriorated. In recent years, mass tourism has also had an impact.

“The increase in tourist numbers to the Mogao Grottoes has also resulted in a certain degree of harm,” said Mr. Wang Xudong, Director of Dunhuang Research Institute. “Carbon dioxide exhaled from the visitors builds up in the caves, resulting in an increase in temperature and humidity, which further degrades the murals and colored clay sculptures.”

To help preserve the grottoes, a new approach was sought, utilizing the latest technology which could also be used for educational purposes and for reaching a broader audience.

The “Dunhuang Grottoes Digitalization Protection Program”, jointly initiated by Seagate Technology, Dunhuang Research Institute and the China Dunhuang Grottoes Protection Research Foundation, is a successful example of data application in a cultural context. The program aims to digitally map the cave system and murals, and make them available online in 3D.

The data collected from Dunhuang Mogao Grottoes can be utilized in tourism and mass education as well as important data for research. Data used in cultural heritage protection is an inevitable development in this era of data.

According to IDC, the volume of data globally will reach 163ZB in 2025, a ten-fold increase over what was created in 2016. It is not surprising that data will be applied in more and more areas and industries in the age of big data, and more new models of data application emerging.

“Dunhuang Grottoes Digitalization Protection Program”, jointly initiated by Seagate Technology, Dunhuang Research Institute and China Dunhuang Grottoes Protection Research Foundation, is a successful exploration in data application in a wide range of areas.

The program aims to protect the grottoes and murals so that they can be preserved permanently intact. It fully demonstrates the role of technology in the protection of cultural heritage. The charm and fascination of the ancient Dunhuang can be vividly reproduced with the digital technology. The digital work represents new potentialities and means for protecting, researching and promoting Dunhuang Grottoes. The digital demonstration of Dunhuang Grottoes can take tourists into an immersive 3D virtual environment to enjoy the sculptures and murals and feel the mysterious culture of Dunhuang, alleviating the pressure in the caves brought by tourists. Seagate is applying its advanced storage solutions into digital protection including prophase collection, image processing, virtual roaming and database storage, restoring and reserving Dunhuang Mogao Grottoes for later generations.

“‘Dunhuang Grottoes Digitalization Protection Program’ is another innovative community project by Seagate,” said Ms. Sandy Sun, Vice President and General Manager for Asia-Pacific and China Sales, Seagate. “We are very pleased to work with Dunhuang Research Institute and China Dunhuang Grottoes Protection Research Foundation to bring the advantage of protecting cultural heritage with technology into full play and protect Dunhuang Mogao Grottoes. The power and value of data is infinite. With the digital protection and storage of precious data, we hope that not only our generation can enjoy the splendid Dunhuang culture, but it can be handed down to later generations. This is what we can and should do as a sci-tech organization, and also responsibilities we should undertake.”

Mr Wang from Dunhuang Research Institute also said, “Dunhuang Grottoes, situated on the ancient Silk Road and as the non-renewable precious cultural heritage, is in urgent need of protection; while the development of digital technology opens another door to protect Dunhuang Grottoes, which enables the murals and sculpture to be preserved longer and spread wider. Digital technology resolves the conflict between opening to the tourists and preservation of Grottoes, and at the same time, it also spreads the splendid civilization and precious history carried by Dunhuang Grottoes to all over the world.”

Yang Xiuqing, Secretary General of China Dunhuang Grottoes Protection Research Foundation said, “we welcome Seagate, a high-tech organization with social responsibilities to work with us to contribute in the protection of Mogao Grottoes, so as to retain the exquisite color sculptures and murals, explore the profound history reflected by the caves, and let the spirit of the Silk Road live forever.”

The press release MILLENNIAL PROTECTION ALONG THE SILK ROAD IN CHINA comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, April 7, 2016 /Xinwengao.com/ - 2016 sees AccorHotels continue the Stay for Brightness programme, a three-year corporate social responsibility (CSR) initiative, in partnership with Orbis. Launched in 2014, the programme helps to prevent blindness and saving eyesight of children in rural China. The objective of the programme is to build a comprehensive pediatric treatment network in China for children in need of affordable quality eye care services and training facilities for eye specialists and doctors through donations in kind or in cash.

So far, the funds raised by AccorHotels have brought greater awareness of the Orbis programme in the provinces of Heilongjiang and Gansu. In Heilongjiang, AccorHotels has sponsored 75 pairs of spectacles for underprivileged children and provided 1,005 preventive programmes to educate parents and teachers on eye care. In Gansu, AccorHotels has provided surgery subsidies for eight children with various forms of eye diseases.

Earlier this year, Michel Molliet, COO for AccorHotels Greater China, said, “This programme reinforces our commitment to corporate social responsibility and giving back to local communities. Thanks to the initiative shown by individual hotels, the programme got off to a great start, successfully promoting awareness and raising money to help alleviate the widespread eye problems in rural areas.”

Darkness To Go Dinner in Hong Kong was one of the CSR fund raising initiatives organized by AccorHotels together with various charity walks and an open golf event in Beijing. In 2014 and 2015, Stay for Brightness fund-raising campaigns were major focuses during AccorHotels’ Solidarity Week where hotel staff were encouraged to support an association that helps the underprivileged within their local community.

Every minute, a child goes blind somewhere in the world and 80% of them do not have access to proper eye care. George Smith, Director of Orbis North Asia, said, “Orbis is honored to partner with AccorHotels for the Stay for Brightness programme again this year. The programme has not only provided funds to prevent and treat eye diseases in young children, but also raised significant awareness surrounding childhood blindness. We look forward to a fruitful relationship with AccorHotels to continue improving lives of the underprivileged.”

This year, AccorHotels Greater China will continue to seek co-operation and support for the programme by involving hotel staff in charity walks and various charity sales as well as other events. Hotel clusters are encouraged to organize themed fund-raising events that include charity bike rides targeted to involve some 15 AccorHotels general managers, to raise funds for Orbis. Supplier engagement will be an important part of the programme.

The press release AccorHotels Raises Awareness in Fighting for Darkness for the Third Year comes from Xinwengao.com press release distribution and journalist media database service in China.

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This year the IHG Beijing Cluster Hotels will host their 7th Charity Golf Tournament on the 3rd of September at the Oriental Pearl Golf Course. The event will commence with an 18-hole round of golf, with snacks and refreshments served on the course. The game will be followed by a gala dinner and charity raffle at the wonderful clubhouse.

We appreciate your support and look forward to your continuous generosity.

Participating Hotels (by brand)
Intercontinental Beijing Financial Street
Intercontinental Beijing Beichen
Crowne Plaza Beijing Wangfujing
Crowne Plaza Beijing Chaoyang U-Town
Crowne Plaza Beijing Sun Palace
Crowne Plaza Beijing Parkview Wuzhou
Crowne Plaza Beijing Zhongguancun
Crowne Plaza International Airport Beijing
Holiday Inn Beijing Focus Square
Holiday Inn Down Town Beijing
Holiday Inn Central Plaza Beijing
Holiday Inn Temple of Heaven Beijing
Holiday Inn Beijing Deshengmen
Holiday Inn Beijing Chang An West
Holiday Inn Beijing Haidian
Holiday Inn Express Beijing Temple of Heaven
Holiday Inn Express Beijing Dongzhimen
Holiday Inn Express Beijing Minzuyuan
Holiday Inn Express Beijing Zhongguancun
Holiday Inn Express Beijing Wangjing
Holiday Inn Express Beijing Huacai
Holiday Inn Express Beijing Shangdi Beijing

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,500 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites and also manages the world’s largest hotel loyalty programme, Priority Club Rewards with 52 million members worldwide.

IHG has 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

About IHG’s School Project with the China Youth Development Foundation
The China Youth Development Foundation (CYDF) is a national non-profit and non-governmental organization founded in March 1989 in Beijing. The CYDF works to develop Chinese youth through education, science and technology, culture, physical education, health and environmental protection. The CYDF is best known for launching and managing its largest programme to date, “Project Hope” . Project Hope has sought to help school dropouts in poor remote regions return to school and complete at least an elementary education.

By the end of 2009, Project Hope had raised over RMB 6 billion in donations, helped 3.5 million children from poverty-stricken rural families continue their schooling, built 16,355 Hope primary schools, presented the Hope mini-library series to 14,636 village schools in remote areas and trained over 60,000 village primary school teachers. As a result of consistent effort by staff and supporters alike, Project Hope has become one of the best-known and most successful charity programs in the country.

In November 2007, IHG set up the IHG Project Hope Fund and became an official partner of the China Youth Development Foundation (CYDF). The transparently managed fund is dedicated to supporting young dropouts in poverty-stricken areas through Hope Schools, vocational education and scholarship for college/university students. As the first charity fund in China connecting hotels, guests and donors, it not only prolongs the mission of IHG to fulfill its corporate social responsibility, but also promotes the concept of social responsibility among a wider group of people. The creative approach of “donating RMB 5 upon check-in” provides hotel guests with easy opportunities to contribute to worthy causes. The programme has won great support from the nearly 150 IHG hotels in Chinese Mainland, Hong Kong and Macau.

As of December 1st, 2010, RMB 6,582,229.38 has been collected for the IHG Project Hope Fund, and RMB 5,920,000 has been used or slated to be used. The 11 IHG Hope Schools in Hebei, Inner Mongolia, Guangdong, Sichuan, Shanxi, Gansu, Jiangsu, Anhui, Hubei and Shandong provinces have been built or are currently under construction, with four out of 11 officially in use. Other charity activities by IHG include donations to Hope Classmate for Earthquake Relief Sichuan, investment in vocational education and the IHG Academy Scholarship.

CONTACT INFORMATION

• Feng WANG
  Marketing Communication Manager of Holiday Inn Beijing Focus Square
  Tel: 86 10 6473 3333 – 6909
  Email: feng.wang@ihg.com 

The press release 2011 IHG Beijing Cluster Charity Golf Tournament comes from Xinwengao.com press release distribution and journalist media database service in China.

On July 7, 2011, the 7th IHG Annual Charity Cooking Competition was held at Crowne Plaza Beijing International Airport. Chefs from 15 hotels of InterContinental, Crowne Plaza and Holiday Inn brands competed in seven categories: Sweet Coffee Break, Cold Appetizer, Laksa, Cocktail, Coffee Barista, Black Box and Chinese Cold Dish 6 Combinations (which is a new competition item of this year’s event.) The most exciting part is “Black Box” competition, where every participating team cooked one dish with the materials given by the organizing committee within one hour. Judges scored by criteria of presentation, creativity and team effort.

After 6 years of enormous success in our charity drive, and having opened 5 schools which in Shanxi, Inner Mongolia, Gansu and Hebei province, IHG hotels in Beijing had joined hands once again to provide funding support for “Project Hope” , which is a public welfare undertaking, initiated and organized by the CYDF (China Youth Development Foundation).

During the awarding celebration gala dinner, Mr. Roland Steiner, Regional General Manager, on behalf of IHG Beijing Cluster donated the RMB400,000 check to CYDF to build the 6th Project Hope school. “IHG BN Love Choir” , which is title sponsored by IHG Beijing hotels, also came to the stage and performed charity songs to express their appreciations to all the generous sponsors.

Participating hotel name list:
Intercontinental Beijing Beichen
Intercontinental Beijing Financial Street
Crowne Plaza Beijing Wangfujing
Crowne Plaza Park View Wuzhou Beijing
Crowne Plaza Beijing International Airport
Crowne Plaza Sun Palace Beijing
Crowne Plaza Beijing Zhongguancun
Crowne Plaza Beijing Chaoyang U-Town
Holiday Inn Beijing Focus Square
Holiday Inn Beijing Temple of Heaven
Holiday Inn Central Plaza Beijing
Holiday Inn Chang An West Beijing
Holiday Inn Beijing Downtown
Holiday Inn Beijing Deshengmen
Holiday Inn Beijing Haidian

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG also manages Priority Club Rewards, the world’s first and largest hotel loyalty programme with 58 million members worldwide.

IHG is the world’s largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 652,000 guest rooms in 100 countries and territories around the world.

IHG has more than 1,200 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For our latest news visit www.ihg.com/media, Twitter or YouTube.

About IHG Project Hope Fund
In November 2007, IHG set up the IHG Project Hope Fund and became an official partner of the China Youth Development Foundation (CYDF). The transparently managed fund is dedicated to supporting young dropouts in poverty-stricken areas through Hope Schools, vocational education and scholarship for college/university students. As the first charity fund in China connecting hotels, guests and donors, it not only prolongs the mission of IHG to fulfill its corporate social responsibility, but also promotes the concept of social responsibility among a wider group of people. The creative approach of “donating RMB 5 upon check-in” provides hotel guests with easy opportunities to contribute to worthy causes. The programme has won great support from the nearly 150 IHG hotels in Chinese Mainland, Hong Kong and Macau.

As of 31st May, 2011, RMB 10,380,698.47 has been collected for IHG Project Hope Fund, with which, 13 IHG Hope Schools in 10 provinces have been built or are currently under construction. Other charity activities by the fund include donating Earthquake Relief Schools with ‘ Happy Music Classrooms’ in Sichuan, establishing IHG Service Classes in BN Vocational Schools in Beijing, Chengdu and Sanya, and launching scholarship programmes in 17 IHG Academies.

The China Youth Development Foundation (CYDF) is a national non-profit and non-governmental organization founded in March 1989 in Beijing. The CYDF works to develop Chinese youth through education, science and technology, culture, physical education, health and environmental protection. The CYDF is best known for launching and managing its largest programme to date,  “Project Hope” . Project Hope has sought to help school dropouts in poor remote regions return to school and complete at least an elementary education.

CONTACT INFORMATION

• Margaret Li
  Marketing Communications Manager
  Crowne Plaza Beijing International Airport
  tel (86) 10 5810 8888
  e-mail margaret.li6@ihg.com

The press release 7th Annual ‘Cuisine For Charity 2011’ By IHG Beijing and “Project Hope” comes from Xinwengao.com press release distribution and journalist media database service in China.