A How long should a press release be? Hong Kong, China, June 19, 2019 /Xinwengao.com/ - Hong Kong, China, June 19, 2019 /Xinwengao.com/ - The optimum length for a press release is 300 to 800 English words, and the length can directly affect your distribution. Press releases shorter than 300 words often are missing important elements and may not be recognized by the search engines as a press release. Search engines also may flag long press releases as something other than a press release. Xinwengao has the ultimate right to refuse delivery of your release if we think it will negatively impact the overall strength of our delivery network. Back to Top