“The strategic acquisitions of recognised companies such as Sonar Platform and NAMA marks Dataxet’s progress in building its branded network of integrated data intelligence in Asia following the launch of Truescope Singapore,” said David Liu, CEO & Co-Founder of Dataxet. “Securing presence in key commercial markets across Asia is part of our plan to provide a truly ‘best-in-class’ data intelligence at scale while ensuring localised expertise and context.”

Amien Krisna, Founder and CEO of Sonar Platform, who will join Dataxet’s executive board after the acquisition shares, “I’m excited to join the Dataxet Group and look forward to the opportunities that the combination of our expertise will bring. Sonar Platform has a track record of delivering insights with the use of smart technology which we want to bring to the Dataxet network.”

Ooi Kiam Hong, CEO and Founder of NAMA adds, “I trust in the team’s vision of building a robust and next-generation data intelligence network – one that continuously focuses on product innovation, technology and talents to deliver smarter insights for clients.”

1. Sonar Platform, founded in 2015, boasts of two state-of-the-art intelligence modules:

i. Sonar Analytics – intelligence platform that combines social media, digital media, print media and marketplace data sources aimed at delivering mission critical insights and automated insight reports on demand. Using artificial intelligence, the application can automate the immense processing, analysis and reporting of billions of social and digital media to capture and analyse sentiment, trends and industry content.

ii. Sonar Influence – end-to-end social media influencer management platform covering influencer discovery, campaign management and intelligent reporting aimed at optimising branded influencer campaigns and maximising ROI.

iii. Crisis support, audience profiling, campaign reporting and bespoke audits are some examples of its strategic add-on services provided for its clients beyond these intelligence platforms. The company’s portfolio includes a range of well-known global brands across diverse sectors such as Microsoft, Grab, Huawei and AirAsia.

2. News and Ads Monitoring Agency (NAMA) was founded in 2006 and has grown to be the largest independent media monitoring company in Malaysia.

i. Provides a full range of traditional media monitoring service with comprehensive coverage across print, broadcast and radio.

ii. Amongst its services, the company also delivers customised media measurement and insights reports to several global and local brands from industries such as travel, financial services and telcos.

Jason Lee, Co-Founder and Managing Partner of Dataxet adds, “While the COVID-19 pandemic has certainly affected parts of the economy, Dataxet is not slowing down and instead, looking forward to ensure that we stay ahead of what the market needs and be at the forefront of the industry in providing smart, accurate and actionable intelligence. Growing a diverse and creative pool of talents, starting with Amien, along with continuous product innovation and creative collaborations, will be our key priorities as we look to grow Asia’s ‘best-in-class’ media and data intelligence network and capabilities.”

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Media Contacts:
Teo Hui Shan
Huishan.teo@huntington.com.sg
+65 90052796

Jordon Simpson
Jordon.simpson@huntington.com.sg
+65 9630 4274

About Dataxet: Dataxet Pte Ltd is a leading integrated data intelligence holding company operating in Asia. Its branded networks provide best-in-class media monitoring services along with localised research and data analytics expertise to deliver accurate, applicable and actionable data insights. https://www.dataxet.net/

The press release Dataxet continues to expand its footprint across Asia with acquisition of Sonar Platform and NAMA comes from Xinwengao.com press release distribution and journalist media database service in China.

Truescope is the innovation of John and business partner and product visionary, Michael Bade. The entrepreneurs have designed and built a media intelligence platform to help inform communicators about breaking news across all media types and identify issues and trends in real-time.

The platform which launched in Singapore and Australia today, harnesses the duo’s expertise delivering real insights for clients across many markets. The cloud-based technology and machine learning capabilities work at speed to analyse millions of social and mainstream media stories in real-time to deliver world-class insights.

“We think our approach to people, product and scalability is revolutionary in this space, and we all have the unequivocal mindset that the client experience (CX) is central to everything we do. We’re ready to build bridges between new technologies and the communications industry so our clients can immediately understand the value Truescope brings and see how different we are to what has come before us” said John.

As part of its strategic expansion across Asia-Pacific (APAC), Truescope has partnered with Dataxet Pte Ltd, a data intelligence company led by industry leaders David Liu and Jason Lee. Both played critical roles in establishing, growing and driving media intelligence solutions in the region for numerous global brands and organisations.

David Liu, co-founder of Dataxet said, “Truescope will be a great opportunity for us to champion smarter media intelligence for brands, using Singapore as a strategic launch pad.”

Jason Lee, Managing Partner of Dataxet and CEO of Truescope Singapore shared, “The future of media intelligence goes beyond traditional clippings or collation of brand mentions. Smart media intelligence provides critical objective insights about a brand or organisation in the media that can be accurately and rapidly delivered to C-suites and management in order to be fed back into brand strategy, positioning and product development. Combine media intelligence with internal brand data such as sales, revenue and CRM data, and you start closing the ROI loop in your marketing and communications efforts.”

Truescope’s capabilities combine and transform big data across media types and languages, into a single, coherent, and easily searchable database. With each media item, machine learning and natural language processing are used to distil sentiment, potential effects on brand reputation and assist brands in measuring brand awareness and communications effectiveness.

Beyond its access to numerous social channels for comprehensive coverage, the platform has also secured official partnerships such as Twitter, Singapore Press Holdings and Mediacorp. This will help other businesses determine the content most relevant to them across the platform by providing insights to consumer sentiment, brand awareness, campaign performance, customer experience and much more.

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Media Contact
Huntington Communications Pte Ltd
Teo Hui Shan huishan.teo@huntington.com.sg +65 90052796
Jordon Simpson Jordon.simpson@huntington.com.sg +65 9630 4274

About Truescope: Truescope was founded in Australia to better inform communications. Our people and technology deliver real-time, actionable media intelligence and information to clients across Australia, New Zealand and South East Asia.

About Dataxet: Dataxet Pte Ltd is a leading integrated data intelligence holding company operating in Asia. Its branded networks provide best in class media monitoring services along with localised research and data analytics expertise to deliver accurate, applicable and actionable data insights. https://www.dataxet.net

The press release John Croll Launches Truescope: The Next Generation In Media Intelligence comes from Xinwengao.com press release distribution and journalist media database service in China.

Singapore, May 23, 2020 /Xinwengao.com/ - Over the past four weeks, online postings about “N95” masks in Singapore have more than quintupled from the previous month. In the same way that the COVID-19 pandemic has spread around the world, news about the virus has traveled just as fast and at even higher volumes. Dataxet’s free news tracking tool at www.TrackCov.id creates easy-to-use news maps to quantify this avalanche of news created by journalists, bloggers, and online commentators and brings relevant data across a range of Coronavirus-related topics.

The TrackCov.id website launched last month as a free tool for anybody to track the trending COVID-19 topics across Asia. With the language additions of Simplified Chinese and Bahasa Indonesia, Dataxet’s tool is now expanding its scope of providing highly relevant information.

The tool contains hundreds of news articles updated each hour from thousands of online datapoints, timely global health statistics aggregated by the European Centre for Disease Prevention and Control, and immediately usable graphs and charts showcasing the data volume across topics and regions in Asia.

“TrackCov.id is updated continuously with relevant Bahasa, Chinese, and English data analyzed from thousands of data sources,” says Jason Lee, managing director at Dataxet. “Not only does this free tool showcase some of Dataxet’s data monitoring capabilities, it also provides back to the community a bit of the metrics within our data vault. We plan to continue to provide this free tool so long as it is necessary for the public to remain aware of the latest COVID-19 news.”

Dataxet has partnered with Jakarta-based Sonar Platform to help monitor the Bahasa Indonesia coverage, and with Hong Kong-based ChinaPulse.com for Chinese news monitoring. For more information about TrackCov.id, please visit www.TrackCov.id

About Dataxet
Dataxet Pte Ltd is an integrated media monitoring and data intelligence network operating in Asia Pacific. Our technology and services help organisations make sense of their data by sourcing and analysing a spectrum of relevant datasets, including social media, online news, print media, e-commerce information, and internal company metrics. Utilising cutting edge technology, our talented team of professionals deliver accurate, applicable and actionable data insights. For more information, visit www.dataxet.net.

The press release Dataxet Unveils Enhanced Features In COVID-19 News Tracking Tool at TrackCov.id comes from Xinwengao.com press release distribution and journalist media database service in China.