Truescope is the innovation of John and business partner and product visionary, Michael Bade. The entrepreneurs have designed and built a media intelligence platform to help inform communicators about breaking news across all media types and identify issues and trends in real-time.

The platform which launched in Singapore and Australia today, harnesses the duo’s expertise delivering real insights for clients across many markets. The cloud-based technology and machine learning capabilities work at speed to analyse millions of social and mainstream media stories in real-time to deliver world-class insights.

“We think our approach to people, product and scalability is revolutionary in this space, and we all have the unequivocal mindset that the client experience (CX) is central to everything we do. We’re ready to build bridges between new technologies and the communications industry so our clients can immediately understand the value Truescope brings and see how different we are to what has come before us” said John.

As part of its strategic expansion across Asia-Pacific (APAC), Truescope has partnered with Dataxet Pte Ltd, a data intelligence company led by industry leaders David Liu and Jason Lee. Both played critical roles in establishing, growing and driving media intelligence solutions in the region for numerous global brands and organisations.

David Liu, co-founder of Dataxet said, “Truescope will be a great opportunity for us to champion smarter media intelligence for brands, using Singapore as a strategic launch pad.”

Jason Lee, Managing Partner of Dataxet and CEO of Truescope Singapore shared, “The future of media intelligence goes beyond traditional clippings or collation of brand mentions. Smart media intelligence provides critical objective insights about a brand or organisation in the media that can be accurately and rapidly delivered to C-suites and management in order to be fed back into brand strategy, positioning and product development. Combine media intelligence with internal brand data such as sales, revenue and CRM data, and you start closing the ROI loop in your marketing and communications efforts.”

Truescope’s capabilities combine and transform big data across media types and languages, into a single, coherent, and easily searchable database. With each media item, machine learning and natural language processing are used to distil sentiment, potential effects on brand reputation and assist brands in measuring brand awareness and communications effectiveness.

Beyond its access to numerous social channels for comprehensive coverage, the platform has also secured official partnerships such as Twitter, Singapore Press Holdings and Mediacorp. This will help other businesses determine the content most relevant to them across the platform by providing insights to consumer sentiment, brand awareness, campaign performance, customer experience and much more.

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Media Contact
Huntington Communications Pte Ltd
Teo Hui Shan huishan.teo@huntington.com.sg +65 90052796
Jordon Simpson Jordon.simpson@huntington.com.sg +65 9630 4274

About Truescope: Truescope was founded in Australia to better inform communications. Our people and technology deliver real-time, actionable media intelligence and information to clients across Australia, New Zealand and South East Asia.

About Dataxet: Dataxet Pte Ltd is a leading integrated data intelligence holding company operating in Asia. Its branded networks provide best in class media monitoring services along with localised research and data analytics expertise to deliver accurate, applicable and actionable data insights. https://www.dataxet.net

The press release John Croll Launches Truescope: The Next Generation In Media Intelligence comes from Xinwengao.com press release distribution and journalist media database service in China.

Between April 15 and May 15, 2020 the site saw a month-on-month increase of 350% in searches related to the Chinese military. Specifically, searches for “Chinese army” and “Chinese PLA” popped up as more global news played up the ongoing disagreements between the United States and China. And interest in various Hong Kong-related searches increased by 60-75% as global news of the Special Administrative Region turned from the fight against COVID-19 to the restart of protests in Hong Kong.

Interest in the Chinese Yuan rose 5-8%, as more searches related to “currency”, “devaluation” and “central bank” were made during this time period. But searches related to Coronavirus and COVID-19 generally fell by 6-15%. The only related term that continued to rise was searches based on Wuhan-related news.

ChinaPulse.com is a daily newsletter that curates news, data, and information culled from over 12,500 Chinese and English online sources. Its engine relies on the latest Natural Language Processing technologies to automate much of its daily insights, sentiment analysis, and relevance covering the latest topics on Chinese tourism, business, finance, military, health, politics, and culture.

ChinaPulse.com is a service of Asia Media Network and has been operating online for 20 years. More than 22,000 readers daily rely on the site’s media monitoring newsletter delivered each business morning. The newsletter contains relevant links curated by ChinaPulse.com’s artificial intelligence engine. Subscription information is available at https://www.chinapulse.com.

The press release China News Aggregator ChinaPulse.com Sees Surge In Chinese Business And Military Data comes from Xinwengao.com press release distribution and journalist media database service in China.

Hong Kong, China, September 22, 2016 /Xinwengao.com/ - You’re a journalist whose article deadline is fast approaching and you still need a few more sources and background to make your story standout. Where do you go and how do you find the right expert for inclusion in your article? Prayers for many journalists in Asia were answered last year when Pitch.Asia launched.

Pitch.Asia launched in September 2015 as the definitive platform for connecting journalists to experts in Asia. Now with over 20,000 registered users, Pitch.Asia connects journalists with experts ready to provide insight into important news-worthy topics at https://www.Pitch.Asia.

Pitch.Asia provides a news dashboard covering business, political, and social news from across Asia from Afghanistan to Japan and down to Malaysia; online job boards for journalists; a query service for reporters to seek comments from registered industry experts; and online forums for journalists to exchange knowledge. Registration continues to be free for both experts and journalists.

Journalists login to Pitch.Asia and post media queries. Experts are then emailed queries from journalists. If an expert thinks he/she is able to respond, then the expert responds with appropriate information. The journalist’s contact details are kept secret and provided with special redirection emails so experts won’t abuse their access to the media.Ultimately, if the journalist uses the expert’s statement, then the expert gains valuable media exposure, for free. Experts help reporters, and the reporters help the experts!

About Pitch.Asia
Journalists want to hear better pitches, and experts need to have their voices heard. Pitch.Asia connects Asia’s top expert sources with the bloggers, journalists, writers, and reporters covering important activities in Asia. We are backed by Matoka Capital and use their parent company’s offices in Hong Kong and Shanghai. Contact us for more information at https://www.Pitch.Asia

The press release Pitch.Asia Celebrates First Anniversary As Platform To Connect Media To Key Opinion Leaders In Asia comes from Xinwengao.com press release distribution and journalist media database service in China.