Shanghai, China, September 1, 2016 /Xinwengao.com/ - Twenty years ago, brands could take their time to craft a brand with Chinese consumers. But today, the Internet compels companies to use faster techniques to build brands, engage influencers, and put out social media fires. And the cornerstone focus for companies should be on effective brand storytelling.

In the Chinese-language White Paper “How To Boost Your Brand Storytelling Across Social Media“, issued by Xinwengao today, ten key components of brand storytelling are related with effective uses on Chinese social media, such as Weibo and WeChat, as well as interactions with journalists, bloggers, influencers and media writers in China.

“Social media measurement combined with a keen understanding of the social media landscape helps domestic and foreign companies engage with target consumers,” says Rose Gao, director of media outreach at Xinwengao. “Our White Paper ‘How To Boost Your Brand Storytelling Across Social Media’ gives corporate executives simple and immediately usable methods to master online tools and to commute effectively with stakeholders.”

As everyone in China already knows, social media is the best way to stay in touch with friends, find deals from favorite brands, and pay for services with connected bank cards. Weibo’s microblog monthly active users in June 2016 grew 33% year over year to 282 million, according to Weibo Corporation’s latest financial report. And over 700 million people use Tencent’s WeChat mobile messaging app.

Famous brands are participating in the social media ecosystem too, as the interactions between consumers and products provides higher revenue acquisition capabilities.

But with all this opportunity on China’s Internet also comes risks for companies of all sizes to participate in social media. The Internet doesn’t go to sleep at night, so companies need to have proactive 24/7 management of their social media personas. The fundamental component of the social media persona is the brand storytelling component.

The free Chinese-language White Paper titled “How To Boost Your Brand Storytelling Across Social Media” is available for download at https://www.xinwengao.com/cn/whitepaper-socialmediaboost 

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About Xinwengao
With a journalist database of over 30,000 records and a operational history for over 10 years, Xinwengao is the leading press release distribution and content marketing platform in Greater China. Covering dozens of topics, including technology, finance, corporate social responsibility, transportation, travel, and education, Xinwengao supports companies around the world to elevate their online visibility among Chinese media and to support Chinese brands who are elevating their visibility outside of China. With cutting-edge dashboard reports, superior client services, and a fundamental ability to help companies expand their social media reach, Xinwengao is the leader in content marketing. More information at https://www.xinwengao.com.

The press release White Paper: Xinwengao Says Brand Storytelling Is Vital Task For Social Media Interaction With Consumers comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, June 3, 2016 /Xinwengao.com/ - Pitch.Asia, Asia’s leader in connecting journalists with industry experts, has created a new licensing partnership with Xinwengao (Xinwengao.com) for the use of Xinwengao’s database of more than 30,000 media records.

The partnership leverages and connects Xinwengao’s focus over the past decade on media monitoring, press release distribution, and media database building with Pitch.Asia‘s services across Asia. Pitch.Asia will use the database to help update its own records and assist industry experts and public relations firms in reaching out to a broader group of reporters, editors, and social media influencers inside China.

“Our China Media Database services have been sculpted by over a decade of use by our clients, and we continue to maintain a high level of integrity for this service,” says Rose Gao, Media Manager at Xinwengao. “Expanding licensing to more companies like Pitch.Asia ensures we continue to connect with every record in our system to ensure freshness and availability. Pitch.Asia already has a large journalist database for Greater China, and we will complement this for a win-win partnership.”

The Chinese online news and media sector has witnessed many business movements and much growth in the past few year as Alibaba has purchased partial or entire stakes in Shanghai-based China Business Network, Hong Kong-based South China Morning Post; and video-sharing website Youku Tudou. And U.S.-based Time Magazine just announced the purchase of CCI Asia-Pacific Ltd., the Hong Kong-based publisher of Fortune China. Forbes.com was also sold to a Hong Kong-based investor group nearly two years ago.

Pitch.Asia currently provides a news dashboard covering business, political, and social news from across Asia from Afghanistan to Japan and down to Malaysia; online job boards for journalists; a query service for reporters to seek comments from registered industry experts; and online forums for journalists to exchange knowledge. Utilization of Xinwengao’s database is also assisting Pitch.Asia in its beta testing of a full Chinese-language media service that will be soon rolled out.

About Pitch.Asia
Journalists want to hear better pitches, and experts need to have their voices heard. Pitch.Asia connects Asia’s top expert sources with the bloggers, journalists, writers, and reporters covering important activities in Asia. We are backed by Matoka Capital and use their parent company’s offices in Hong Kong and Shanghai. Contact us for more information at https://www.Pitch.Asia

About Xinwengao.com
While the number of print newspapers in China has remained steady at about 1900 for the past few years, the number of online media titles, journalists, influencers, and online writers has exploded in China as social media and microblogging as taken off. Xinwengao tracks the key key media data necessary for public relations, marketing, advertising, and outreach organizations to use for online media campaigns. Xinwengao was first acquired by Vocus Inc. in early 2010 from top SaaS and online marketing firm BDL Media, and then it was acquired as a standalone entity in 2012. Xinwengao now operates as an independent entity with operations in Hong Kong, Shanghai, and Beijing and provides press release distribution, online media monitoring, and media database services.

The press release Pitch.Asia Secures License For China’s Biggest Media Database With Xinwengao comes from Xinwengao.com press release distribution and journalist media database service in China.