Potomac, Maryland, June 18, 2020 /Xinwengao.com/ - Marketing technology startup Transformania LLC today announced the appointment of veteran tech executive Darren Stewart as its Chief Operating Officer. Most recently, Stewart was CEO of Bethesda, Maryland-based Tracx, Inc. and was previously SVP of Professional Services at Vocus, Inc. in Beltsville, Maryland.

Darren Stewart brings more than two decades of SaaS and software leadership experience to his role with Transformania.  He worked in an executive role at Vocus for 18 years and helped grow the company from $3.5M in revenue and 30 employees to more than $100M and more than 1,600 employees worldwide.  Most recently, Darren held the position of CEO at Tracx, a venture backed, social media marketing and analysis firm. Tracx had the largest database in the industry allowing companies to track conversation about their brands across multiple social media platforms, identify influencers and engage with stakeholders.  Under Darren’s leadership, Tracx reengineered its platform, enabling Tracx to optimize sales efforts, reach more prospects and compete more effectively.

Darren has an in-depth understanding of what it takes to be a global leader in innovative software solutions.  He has helped develop cutting-edge technology for Fortune 100 companies and works efficiently across teams to optimize success for clients in a variety of industries.  Darren received his Bachelor of Science in Business Administration and Finance from the University of Colorado in Boulder.

“The addition of Darren Stewart to the Transformania management team will prove to be a significant milestone in our company’s path to becoming a global martech leader,” said Transformania CEO Danny Levinson.

Transformania is a SaaS product with patent-pending features that clean, format, personalize, and enrich contact lists to improve marketing campaign performance. The software automatically detects and corrects problems in marketing lists, thereby improving open, clickthrough, and conversion rates and reducing bounces and spam/abuse reports.

In beta testing since December 2019, the product will be available to everyone beginning on July 1st.

“The opportunity to guide the evolution of a new technology with features and benefits found nowhere else is rare,” said Darren Stewart. “Combining a pioneering product and a company with an international, hypergrowth business plan presents an exciting challenge that I’m thrilled to accept.”

The press release Martech Startup Transformania Expands Management Team with Chief Operating Officer comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, October 20, 2016 /Xinwengao.com/ - Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century’s new celebrities in China. With millions of followers, a young man living in Kunming can have more social media influence over the buying habits of consumers in Beijing than a high-powered traditional advertising campaign plastering billboards on the city streets. And smart marketers and public relations professionals are engaging KOLs to both decrease costs and maximize online visibility. This all equals more product sales.

But KOLs are often everyday citizens, so finding and maintaining a relationship with a KOL in China is different than working with a professional public relations agency. Xinwengao’s latest White Paper titled “Grabbing More Sales With Key Opinion Leader Outreach In China” explores tips and tricks for retention of KOLs. The White Paper examines ways to work with KOL social media channels to enlarge exposure for a product, brand, or service.

The White Paper also explains how marketers need to think how a nationwide marketing message impacts users at the local level. One message on Weibo can go to readers in Dalian, Wuhan, Shanghai, and even to Chinese-language readers in Nairobi, Sao Paolo, and Seattle. So how does a marketing push position itself for a wide array of geographically disperse users?

And a good KOL may actually provide a marketer with creative ways to target a specific consumer segment. The KOL often hears unfiltered feedback from consumers, so meeting the KOL in a non-virtual setting can build a bond between the marketer and the KOL, and between the KOL and the brand or product.

One hotel and travel marketer quoted in the White Paper gives some valuable advice: “Our hotel company is global, but in China we want to have our brand viewed with Chinese characteristics. My hospitality marketing team spent a few months finding the right journalists, media, and KOLs who could help expand our outreach to travelers in China who could become our guests. We now hold an annual gathering where we invite 50 of our top influencers for a few days to visit one of our resorts. This builds rapport and brand strength. Most importantly, it allows us to maintain our friendships with our important online brand ambassadors.”

The Chinese-language White Paper from Xinwengao is available for free download at https://www.xinwengao.com/cn/whitepaper-koloutreach

The press release White Paper: Finding And Retaining Social Media Key Opinion Leaders In China comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, December 12, 2013 /Xinwengao.com/ - The upcoming 6th Customer Loyalty Asia Program & CRM China Summit is the largest gathering of loyalty and CRM experts from various industries and this sixth installment is dedicated to the Chinese market. The event will be happening on the 14th-16th April 2014 in Hotel Pullman Shanghai Skyway, Shanghai, China.

It is also in recognition of the fact that the fast changing market movement owes it a lot from exemplary customer loyalty and customer relationship management (CRM). The summit will provide all relevant domestic and foreign companies an efficient and interactive platform for knowledge sharing and cutting-edge networking.

This annual event has been a gathering of high-level practitioners from various industries. Aside from getting updates on the current loyalty programs and CRM platforms, all delegates will definitely learn the best practices and the penetration of global brands in the Chinese markets.

The aim of the summit is to gather different local and global companies who will share its success stories, whether in China or otherwise. There will be cutting-edge presentations and demonstrations from different players in the loyalty, rewards and CRM space.

Claire Li, Project Manager at Neoedge shared, “We are glad to bring the event back in Shanghai not only because of its success last year but more importantly because the Chinese market offers a lot of new marketing solutions and technology platforms to address the challenges and at the same time help pave the way for new players to succeed as well.”

“The very core of why we organise this kind of event is for us to be able to showcase effective and successful platforms, where both domestic and global companies will benefit from. As to why this is considered to be the world’s most sought after Loyalty and CRM event–because value sharing is the part and parcel of this summit.”, Li ended.

For companies who are interested to become one of the speakers or panelists, they may get in touch with, Ms. Claire Li, Conference Manager, Telephone: +65 6557 9187; Email: claire.li@neo-edge.com

Neoedge Pte. Ltd
Neoedge is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge www.neo-edge.com

Headquartered in Singapore with Rep Office in Beijing, Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Rio de Janeiro, Buenos Aires, Johannesburg, Cape Town, Trinidad & Tobago, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai.

For more information contact:
Eugene Azucena
DID: +65 6557 9185
eugene@neo-edge.com

The press release World’s Most Sought After Loyalty And CRM Gathering To Focus On Chinese Market In 2014 comes from Xinwengao.com press release distribution and journalist media database service in China.