Unlike previous years where the campaign ran only on November 11, 2020 Double Eleven campaign period was extended to fully stimulate consumers’ buying appetite. The campaign was conducted in two phases this year, first from November 1 to 3 (3 days) and next on November 11 (24 hours). Accordingly, each platform tallied up each brand’s GMV for 11 days, from 12 a.m. November 1 to 11:59:59 p.m. November 11, an extension from only 24 hours on November 11 in the past. The first Double Eleven – a mega national shopping event in China – after the novel coronavirus outbreak showcased China’s strong consumer appetite and its potential. During Double Eleven, TMALL achieved GMV of 498.2 billion yuan (about 7,931.3 billion yen, converting 1 yuan to 15.92 yen), whilst JD reaching GMV of 271.5 billion yuan (about 4,322.2 billion yen, converting 1 yuan to 15.92 yen). And, transcosmos China provided its services to nine brands that were ranked in the TMALL “1 billion yuan club” (brands with 1 billion yuan sales or higher during Double Eleven).

Year after year, Double Eleven continues to heat up, and expectations for new retail services also keep rising among e-commerce shopping malls and brands alike. Against the background, service providers are facing tough times for they must show their collective strength including capabilities to gain ad resources from the platforms, grasp on and off-peak periods, select items, operate data, manage consumer operations, and more. As a TMALL five-star partner, transcosmos China secured advertising spots and resources, and ran them both online and offline from the night before the Double Eleven pre-sales period, ultimately helping clients hit a record high GMV during Double Eleven using data tools and a variety of marketing techniques.

BANDAI official flagship store

TMALL “BANDAI official flagship store” which transcosmos China operates, has renewed its record GMV again during Double Eleven 2020. Its merchandizing volume recorded on November 1, the initial date of the event, surpassed the GMV of the previous year, and seven items exceeded 1 million yuan sales (about 15.92 million yen, converting 1 yuan to 15.92 yen). Moreover, BANDAI sold limited red-colored character items, the symbolic color of China, and those items alone generated 6 million yuan (about 95.52 million yen, converting 1 yuan to 15.92 yen), achieving great success. transcosmos China assisted BANDAI in skyrocketing its sales volume with the following marketing techniques.

Advertising resources: transcosmos China has entered into a brand advertisement design competition hosted by TMALL. Highly recognized for its creativity and rendering techniques, the company has successfully acquired ad spots where TMALL gives great exposure. Given the spots, BANDAI has become one of the top brands to be showcased on TMALL’s both print and video ads during the Double Eleven campaign, thereby enabling BANDAI to expose the brand for free in the most densely populated areas such as subways, business districts and office buildings in major cities.

Data-driven marketing: With the power of Alibaba’s Brand Databank (integrated database owned by Alibaba Group), transcosmos China gained consumer insights and delivered campaign ads tailored to each target group, thereby helping BANDAI execute its initiatives to attract consumers to its online store in ways that meet the needs of target groups from the pre-sales period.

Offline campaign: transcosmos China presented a proposal to open a pop-up store, and developed and executed strategies for success. BANDAI opened the store in front of the crowded Shimao International Plaza located on East Nanjing Road Pedestrian Street in Shanghai. Within only 5 days, the store welcomed a cumulative total of over 100 thousand customers.

Canon Official Flagship Store

At 1 a.m. on November 11, Canon official flagship store (URL: https://canon.tmall.com/), one of transcosmos China’s clients, was listed in “TMALL Double Eleven Digital Home Appliance Industry Top 10 Brands (in terms of merchandizing volume).”

Live Commerce: transcosmos China formed an influencer marketing team with its highly specialized members, and with the general manager of Canon Business Unit joining the team, they streamed its store live. As a result, the Canon official flagship store ranked the industry’s top 6 in the live commerce category, exceeding 500 thousand total views and as many as 1.5 million Likes a day.

Data-driven marketing: transcosmos China successfully attracted 16 million new customers to the flagship store via Alibaba’s social game “Super Interactive City.” Moreover, the company assisted Canon in sending pre-sales advertising to each target group using Alibaba’s Brand Databank. Many of those ads achieved an ROI of over 100%, playing an important role in increasing store traffic and conversion during both pre-sales and official Double Eleven periods.

Furthermore, with its data-driven consumer operations and highly accurate marketing services, transcosmos China’s “Uni Marketing” team helped top brands in their respective industries, such as sports & outdoor (ANTA), footwear (TATA), and household products (MDZF SWEETHOME, HOTATA, IRIS OHYAMA) expand their businesses. Among those brands, IRIS OHYAMA, a household product brand from Japan, delivered 49% year-over-year active customer growth, and 26% GMV growth from the previous year, achieving over 33.36 million yuan (about 500 million yen, converting 1 yuan to 15.92 yen).

Since transcosmos China launched its operations in Shanghai as a digital transformation partner for businesses in 2006, the company has continued expanding its business, and now has 10 service bases in 7 cities in China. transcosmos China offers extensive services such as contact center services, new retail services and digital marketing services for over 70 Chinese and global brands. The company launched its e-commerce business in 2009. Now, in partnership with platforms such as TMALL, JD, and WeChat, transcosmos China offers a variety of services that include e-commerce store/website development & operations, sales channel development, online and offline data integration, system development, consumer operations, and integrated marketing services in the new retail industry (including cross-border e-commerce) to clients in diverse industries including the 3C Industry (Computer, Communications, and Consumer Electronics), cosmetics, apparel, baby care, toy, sports, beverage, musical instruments, household products, home theater/audio equipment, stationery, and more.

With the collective strengths of its expert e-commerce operations team, analytics team and marketing team, transcosmos China will continue to deliver high-quality products and customer experience for consumers based on their needs, thereby assisting clients in expanding their businesses.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.

*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 168 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 48 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

The press release transcosmos China exceeds 2.9B yuan (about 46B yen) e-commerce GMV during China’s Double Eleven Shopping Festival comes from Xinwengao.com press release distribution and journalist media database service in China.

Kaola Global officially rolled out its service partner program in July, 2020. To become a service partner, companies must obtain a qualification from Kaola Global. Kaola Global runs a quarterly partner evaluation program to recognize companies that have demonstrated operational excellence among all certified service partners. In the screening process, candidates are evaluated based on two criteria, namely, “store operations capabilities” and “operation capability of store members.” And then they are finally rated on their collective capabilities taking other factors into consideration such as their “product supply capability,” “frequency, type and severity of customer complaints and accidents,” “contract renewals with stores,” and “violation of rules”.

Highly regarded for its high standing store operations on Kaola.com for brands including mom and baby care products and household paper products such as toilet paper and facial tissue, transcosmos China was certified as one of the first Kaola Global certified service partners. In addition, the company also received the five-star rating for its outstanding capabilities in operating global brand stores, product supply management, and member management in the cross-border e-commerce market.

Given the impact of the novel coronavirus, Chinese consumers who used to enjoy shopping overseas cannot travel abroad, and have begun to shift to online shopping, thereby creating a new business opportunity for the cross-border e-commerce market. With the collective strengths of its expert e-commerce operations team, analytics team and marketing team, transcosmos China not only delivers high-quality products and enhances shopping experience for consumers based on their needs, but also helps brands grow their new business.

transcosmos China will constantly upgrade its capabilities in store operations, member operation, and product supply management by making the most of provided resources, and vested interests on kaola.com, thereby assisting global brands expand their online sales, and helping Chinese consumers shop for high-quality global products safely and conveniently.

transcosmos China has earned four certifications from Alibaba Group, namely, TMALL Five-star service partner, Alibaba Bank (integrated database owned by Alibaba Group) service partner, Alimama (Alibaba Group’s digital marketing platform) Uni Marketing service partner, and Alimama DMP (Alimama’s consumer operations platform) service partner.

– About “Kaola Global”

Kaola Global is a members-only cross-border e-commerce platform under Alibaba Group. The platform is primarily focused on mom & baby care products, cosmetics, personal care products, foods, homewares, digital appliances, apparel, shoes, and bags. Kaola Global constantly strive to make consumers enjoy shopping high-quality items from across the globe.

Visit its official website here (Chinese only): https://www.kaola.com

– About transcosmos China

transcosmos entered the Chinese market and launched its offshore services business in 1995. Today, transcosmos has its bases and subsidiaries across 20 cities in China including Shanghai, Beijing, Tenzin, Hefei, Xi’an, Changsha, Wuhan, Suzhou, Taipei and more. The company offers extensive services such as business process outsourcing (BPO) including contact centers, e-commerce one-stop, digital marketing and system development for both Chinese and global brands.

transcosmos China was founded in Shanghai as a digital transformation partner for businesses in 2006 and launched its e-commerce business in 2009. Now, in partnership with platforms such as TMALL, JD, and WeChat, transcosmos China offers a variety of services that include e-commerce store/website development & operations, sales channel development, online and offline data integration, system development, consumer operations, and integrated marketing services in the new retail industry (including cross-border e-commerce) to clients in diverse industries including the 3C Industry (Computer, Communications, and Consumer Electronics), apparel, baby care, toy, sports, beverage, musical instruments, homewares, home theater/audio equipment, and more.

The press release transcosmos China wins 5-star rating from Kaola Global, Alibaba Group’s cross-border e-commerce platform comes from Xinwengao.com press release distribution and journalist media database service in China.

Started in 2005, this year marked the 16th anniversary of the Golden Headset Award, a competition to determine China’s best customer center, organized by the prestigious institution in the Chinese contact center industry called Customer Care & Management World (CCMW). The Golden Headset Award is recognized as a leading performance indicator in the customer service center industry. This year, following the international evaluation standard CC-CMM (Capability Maturity Model), CCMW performed performance indicator analysis using “Snapshotz,” a service evaluation tool offered by a customer service audit company. After receiving applications from several hundred of outsourcing services companies, CCMW asked for experts’ nominations and went through a screening process that includes mystery calls and an intensive evaluation. Ultimately, CCMW chose the award winners based on a comprehensive evaluation on all candidates including their service capabilities and the number of workstations.

transcosmos China has been highly recognized by its clients for their abundant operational records in the contact center industry, proven records in offering intelligent customer service and work-from-home solutions, helping clients continue their businesses amid the novel coronavirus crisis, and their digital technologies and multi-channel customer services. With such proven successes, transcosmos China won the “Excellent Intelligent Application Award” at this year’s “China’s Best Customer Service Center.”

In recent years, with a goal to help clients further grow their businesses, transcosmos China has been working on achieving digital transformation in the contact center industry by promoting intelligent quality management and robot training, and driving initiatives to develop and operate customer service solutions that combine AI chatbot and agent-based chat services. transcosmos China will help clients deliver a better customer experience than ever, thereby assisting clients in optimizing costs and expanding sales.

About CCMWorld Group

Founded in 2002, CCMWorld Group has been driving the progress of the Chinese contact center industry as a third party industrial research and development organization. CCMWorld Group puts particular focus on customer management research and offers omni-directional, multidimensional and integrated services including media, publishing, authentication, research, training, meeting and screening. Based on such services, CCMWorld Group provides the latest information about the related industries and services that support such industries.

Visit here for more information: http://www.ccmw.net/

transcosmos history in China

transcosmos entered the Chinese market and launched its offshore services business in 1995. In 2006, the company opened its first call center in Shanghai and started to provide call center services for the Chinese market. Today, transcosmos has its bases and subsidiaries across 20 cities in China including Shanghai, Beijing, Tianjin, Hefei, Xi’an, Changsha, Wuhan, Suzhou, Taipei and more. The company offers extensive services such as business process outsourcing (BPO) including contact centers, e-commerce one-stop, digital marketing and system development for both Chinese and global brands. As of March 2020, approximately 7,000 transcosmos employees work in China.

transcosmos is a trademark or registered trademark of transcosmos inc. In Japan and other countries.

Other company names and product or services names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 168 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver our clients’ excellent products and services in 48 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.

https://www.trans-cosmos.co.jp/english/

The press release transcosmos China wins 2020 Golden Headset China’s Best Customer Center “Excellent Intelligent Application Award” comes from Xinwengao.com press release distribution and journalist media database service in China.