Shanghai, China, January 5, 2017 /Xinwengao.com/ - There are more Chinese users on Facebook than there are citizens of over 170 countries around the world. There were 52.87 million Chinese users on Facebook in 2016, and the number is forecast to grow to 54.39 by the end of 2017, according to figures from Statista (Digital Market Outlook).

With this growth comes opportunities, and Facebook has been reaping rewards in China since the middle of 2014 when it first announced the opening of an office to handle advertising from Chinese customers. As Facebook’s advertising clients increase, more Chinese businesses will want to know how to effectively utilize Facebook to reach customers outside the Middle Kingdom.

Press release distribution and media data company Xinwengao has published its latest White Paper “Giving Face on Facebook – Managing a Winning Facebook Strategy” to help Chinese enterprises understand the high-level methods used to employ a profitable Facebook strategy.

“With a face towards the West for future growth, more Chinese companies want to use Facebook as a social media tool for communication and brand exposure,” says Danny Levinson, CEO of Shanghai-based Xinwengao. “Many Chinese companies rely on buyers outside of China, so it’s important Chinese businesses understand and utilize their social media tools effectively to generate good return on their investments.” 

China already has its own social networks and social messaging platforms such as WeChat and Weibo, but Facebook gives Chinese businesses access to important markets outside the Middle Kingdom. Sourcing, manufacturing, and hospitality businesses inside China all rely on Western customers to build the Chinese economy.

The free Chinese-language white paper titled “Giving Face on Facebook – Managing a Winning Facebook Strategy” is available for download at https://www.xinwengao.com/cn/whitepaper-china-facebook-strategy

About Xinwengao
With a journalist database of over 30,000 records and a operational history for over 10 years, Xinwengao is the leading press release distribution marketing platform in Greater China. Covering dozens of topics, including technology, finance, corporate social responsibility, transportation, travel, and education, Xinwengao supports companies around the world to elevate their online visibility among Chinese media. With cutting-edge dashboard reports, superior client services, and fundamental ability to help companies expand their social media reach, Xinwengao is the leader in content marketing. More information at https://www.xinwengao.com.

The press release White Paper: Giving Face on Facebook – Managing a Winning Facebook Strategy From China comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, October 20, 2016 /Xinwengao.com/ - Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century’s new celebrities in China. With millions of followers, a young man living in Kunming can have more social media influence over the buying habits of consumers in Beijing than a high-powered traditional advertising campaign plastering billboards on the city streets. And smart marketers and public relations professionals are engaging KOLs to both decrease costs and maximize online visibility. This all equals more product sales.

But KOLs are often everyday citizens, so finding and maintaining a relationship with a KOL in China is different than working with a professional public relations agency. Xinwengao’s latest White Paper titled “Grabbing More Sales With Key Opinion Leader Outreach In China” explores tips and tricks for retention of KOLs. The White Paper examines ways to work with KOL social media channels to enlarge exposure for a product, brand, or service.

The White Paper also explains how marketers need to think how a nationwide marketing message impacts users at the local level. One message on Weibo can go to readers in Dalian, Wuhan, Shanghai, and even to Chinese-language readers in Nairobi, Sao Paolo, and Seattle. So how does a marketing push position itself for a wide array of geographically disperse users?

And a good KOL may actually provide a marketer with creative ways to target a specific consumer segment. The KOL often hears unfiltered feedback from consumers, so meeting the KOL in a non-virtual setting can build a bond between the marketer and the KOL, and between the KOL and the brand or product.

One hotel and travel marketer quoted in the White Paper gives some valuable advice: “Our hotel company is global, but in China we want to have our brand viewed with Chinese characteristics. My hospitality marketing team spent a few months finding the right journalists, media, and KOLs who could help expand our outreach to travelers in China who could become our guests. We now hold an annual gathering where we invite 50 of our top influencers for a few days to visit one of our resorts. This builds rapport and brand strength. Most importantly, it allows us to maintain our friendships with our important online brand ambassadors.”

The Chinese-language White Paper from Xinwengao is available for free download at https://www.xinwengao.com/cn/whitepaper-koloutreach

The press release White Paper: Finding And Retaining Social Media Key Opinion Leaders In China comes from Xinwengao.com press release distribution and journalist media database service in China.

Shanghai, China, September 1, 2016 /Xinwengao.com/ - Twenty years ago, brands could take their time to craft a brand with Chinese consumers. But today, the Internet compels companies to use faster techniques to build brands, engage influencers, and put out social media fires. And the cornerstone focus for companies should be on effective brand storytelling.

In the Chinese-language White Paper “How To Boost Your Brand Storytelling Across Social Media“, issued by Xinwengao today, ten key components of brand storytelling are related with effective uses on Chinese social media, such as Weibo and WeChat, as well as interactions with journalists, bloggers, influencers and media writers in China.

“Social media measurement combined with a keen understanding of the social media landscape helps domestic and foreign companies engage with target consumers,” says Rose Gao, director of media outreach at Xinwengao. “Our White Paper ‘How To Boost Your Brand Storytelling Across Social Media’ gives corporate executives simple and immediately usable methods to master online tools and to commute effectively with stakeholders.”

As everyone in China already knows, social media is the best way to stay in touch with friends, find deals from favorite brands, and pay for services with connected bank cards. Weibo’s microblog monthly active users in June 2016 grew 33% year over year to 282 million, according to Weibo Corporation’s latest financial report. And over 700 million people use Tencent’s WeChat mobile messaging app.

Famous brands are participating in the social media ecosystem too, as the interactions between consumers and products provides higher revenue acquisition capabilities.

But with all this opportunity on China’s Internet also comes risks for companies of all sizes to participate in social media. The Internet doesn’t go to sleep at night, so companies need to have proactive 24/7 management of their social media personas. The fundamental component of the social media persona is the brand storytelling component.

The free Chinese-language White Paper titled “How To Boost Your Brand Storytelling Across Social Media” is available for download at https://www.xinwengao.com/cn/whitepaper-socialmediaboost 

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About Xinwengao
With a journalist database of over 30,000 records and a operational history for over 10 years, Xinwengao is the leading press release distribution and content marketing platform in Greater China. Covering dozens of topics, including technology, finance, corporate social responsibility, transportation, travel, and education, Xinwengao supports companies around the world to elevate their online visibility among Chinese media and to support Chinese brands who are elevating their visibility outside of China. With cutting-edge dashboard reports, superior client services, and a fundamental ability to help companies expand their social media reach, Xinwengao is the leader in content marketing. More information at https://www.xinwengao.com.

The press release White Paper: Xinwengao Says Brand Storytelling Is Vital Task For Social Media Interaction With Consumers comes from Xinwengao.com press release distribution and journalist media database service in China.