{"id":9895,"date":"2020-11-16T10:14:00","date_gmt":"2020-11-16T03:14:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/202011161014009895"},"modified":"2020-11-17T09:14:36","modified_gmt":"2020-11-17T01:14:36","slug":"cision%e4%b8%8eprweek%e8%81%94%e5%90%88%e5%8f%91%e5%b8%83%e3%80%8a2020%e5%b9%b4%e4%bc%a0%e6%92%ad%e6%8a%a5%e5%91%8a%e3%80%8b%ef%bc%8c%e6%8f%ad%e7%a4%ba%e4%bc%81%e4%b8%9a%e4%bc%a0%e6%92%ad%e8%b6%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/202011161014009895","title":{"rendered":"Cision\u4e0ePRWeek\u8054\u5408\u53d1\u5e03\u300a2020\u5e74\u4f20\u64ad\u62a5\u544a\u300b\uff0c\u63ed\u793a\u4f01\u4e1a\u4f20\u64ad\u8d8b\u52bf"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/Cision1_Logo.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><p>\u9999\u6e2f2020\u5e7411\u670816\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u7f8e\u901a\u793e\u6bcd\u516c\u53f8Cision\u4e0ePRWeek\u4e8e\u8fd1\u65e5\u53d1\u5e03\u7b2c\u56db\u4efd\u5e74\u5ea6\u62a5\u544a\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u6b64\u6b21\u524d\u6240\u672a\u6709\u7684\u65f6\u671f\u5185\u516c\u5173\u548c\u4f20\u64ad\u4eba\u58eb\u9762\u4e34\u7684\u91cd\u5927\u6311\u6218\u3001\u673a\u9047\u548c\u60ca\u4eba\u7684\u8d8b\u52bf\u3002\u8be5\u62a5\u544a\u901a\u8fc7\u540c\u6bd4\u6570\u636e\u5206\u6790\u53ca\u5bf9\u77e5\u540d\u54c1\u724c\u548c\u516c\u5173\u516c\u53f8\u9ad8\u7ba1\u7684\u91c7\u8bbf\uff0c\u7a81\u51fa\u4e86\u4f20\u64ad\u4eba\u58eb\u4e0d\u65ad\u53d8\u5316\u7684\u89d2\u8272\u3001\u6700\u6709\u6548\u7684\u8d62\u5a92\u4f53\u6e20\u9053\u548c\u5f71\u54cd\u529b\u4eba\u7fa4\u3001\u8861\u91cf\u4e1a\u52a1\u56de\u62a5\u7387\u6240\u9762\u4e34\u7684\u969c\u788d\u4ee5\u53ca\u65b0\u6280\u672f\u7684\u91c7\u7528\u7b49\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2695\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1334065\/2020_Q4_eBook_Comms_Report.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/2020_q4_ebook_comms_report.jpg\" title=\"\u300a2020\u5e74\u4f20\u64ad\u62a5\u544a\uff1a\u91cf\u5316\u4f20\u64ad\u7684\u673a\u9047\u300b\" alt=\"\u300a2020\u5e74\u4f20\u64ad\u62a5\u544a\uff1a\u91cf\u5316\u4f20\u64ad\u7684\u673a\u9047\u300b\" \/><\/a><br \/><span>\u300a2020\u5e74\u4f20\u64ad\u62a5\u544a\uff1a\u91cf\u5316\u4f20\u64ad\u7684\u673a\u9047\u300b<\/span><\/p>\n<\/p><\/div>\n<p>\u8be5\u62a5\u544a\u57282020\u5e748\u670812\u65e5\u81f39\u670814\u65e5\u671f\u95f4\uff0c\u5bf9\u7f8e\u56fd314\u540d\u9ad8\u5c42\u4f20\u64ad\u548c\u8425\u9500\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u63ed\u793a\u4f20\u64ad\u884c\u4e1a\u7684\u6700\u65b0\u89c2\u70b9\u3002<\/p>\n<p><u><a target=\"_blank\" href=\"https:\/\/misc.prnasia.com\/atd\/custeventreg.php?event_id=528\" rel=\"nofollow noopener noreferrer\">\u67e5\u770b\u300a2020\u5e74\u4f20\u64ad\u62a5\u544a\uff1a\u91cf\u5316\u4f20\u64ad\u7684\u673a\u9047\u300b\u5168\u6587<\/a><\/u><\/p>\n<p>Cision\u9996\u5e2d\u8425\u9500\u5b98Maggie 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class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3397\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1334786\/PRWeek_Comms_Report_SC.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/prweek_comms_report_sc.jpg\" title=\"\u4f20\u64ad\u4eba\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\" alt=\"\u4f20\u64ad\u4eba\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\" \/><\/a><br \/><span>\u4f20\u64ad\u4eba\u9762\u4e34\u7684\u6700\u5927\u6311\u6218<\/span><\/p>\n<\/p><\/div>\n<p>\u62a5\u544a\u6838\u5fc3\u53d1\u73b0\u5305\u62ec\uff1a<\/p>\n<ul type=\"disc\">\n<li>25%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u65e0\u6cd5\u6709\u6548\u8861\u91cf\u5f71\u54cd\u529b\uff1b39%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u96be\u4ee5\u5c06\u516c\u5173\u6307\u6807\u4e0e\u6536\u5165\u548c\u5176\u4ed6\u91cd\u8981\u4e1a\u52a1\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u76f8\u7edf\u4e00\u3002 <\/li>\n<li>80%\u7684\u53d7\u8bbf\u8005\u4eca\u5e74\u589e\u52a0\u4e86\u6709\u76ee\u7684\uff08purpose-based\uff09\u7684\u5a92\u4f53\u6c9f\u901a\u3002 <\/li>\n<li>56%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5458\u5de5\u662f\u6d88\u8d39\u8005\u884c\u4e3a\u6700\u6709\u6548\u7684\u5f71\u54cd\u8005\u4e4b\u4e00\uff0c\u9ad8\u4e8e\u53bb\u5e74\u768434%\u3002 <\/li>\n<li>\u53d7\u8bbf\u8005\u5c06\u5185\u5bb9\u521b\u4f5c\u9009\u4e3a\u6700\u91cd\u8981\u7684\u4e00\u9879\u516c\u5173\u4efb\u52a1\uff0841%\uff09\uff0c\u5a92\u4f53\u6c9f\u901a\u662f\u7b2c\u4e8c\u91cd\u8981\u7684\u4efb\u52a1\uff0827%\uff09\u3002 <\/li>\n<li>\u9886\u82f1\uff08LinkedIn\uff09\u5bf9\u4e8e\u66f4\u5e7f\u6cdb\u7684\u5185\u5bb9\u6218\u7565\u8d8a\u6765\u8d8a\u91cd\u8981&#8211;79%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u9886\u82f1\u662f\u4ed6\u4eec\u6700\u91cd\u8981\u7684\u6e20\u9053\u4e4b\u4e00\uff0c\u9ad8\u4e8e\u53bb\u5e74\u768445%\u3002 <\/li>\n<li>\u8fd190%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5728\u5229\u7528\u6700\u65b0\u7684\u6280\u672f\u548c\u5206\u6790\u5de5\u5177\u65b9\u9762\uff0c\u4f20\u64ad\u4e1a\u4ecd\u6709\u5f88\u5927\u7684\u63d0\u5347\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<p>PRWeek\u603b\u7f16\u8f91Gideon 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href=\"https:\/\/www.cision.com\/us\/resources\/webinars-events\/2020-comms-report-new-reality-new-opportunity\/?utm_medium=pr&amp;utm_source=pressrelease&amp;utm_content=webinar&amp;utm_campaign=2020commswebinar\" rel=\"nofollow noopener noreferrer\">\u70b9\u6b64\u6ce8\u518c\uff0c\u901a\u7528\u78e8\u574a\uff08General Mills\uff09\u548c\u4f1f\u8fbe\u516c\u5173\uff08Hill+Knowlton Strategies\uff09\u7684\u884c\u4e1a\u4e13\u5bb6\u5c06\u5c31\u4f20\u64ad\u4eba\u5458\u5982\u4f55\u5e94\u5bf9\u6700\u65b0\u673a\u9047\u548c\u6311\u6218\u5c55\u5f00\u8ba8\u8bba<\/a>\uff0c\u6b22\u8fce\u52a0\u5165\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6280\">\n<\/p><\/div>\n<p>\u76f8\u5173\u94fe\u63a5 :<\/p>\n<p>https:\/\/www.cision.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f2020\u5e7411\u670816\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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