{"id":98357,"date":"2023-11-21T12:01:00","date_gmt":"2023-11-21T05:01:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2023112112010098357"},"modified":"2023-11-21T21:58:01","modified_gmt":"2023-11-21T13:58:01","slug":"interbrand%e3%80%8a2023%e5%85%a8%e7%90%83%e6%9c%80%e4%bd%b3%e5%93%81%e7%89%8c%e6%8e%92%e8%a1%8c%e6%a6%9c%e3%80%8b%e6%98%be%e7%a4%ba%e5%93%81%e7%89%8c%e5%a2%9e%e9%95%bf%e6%94%be%e7%bc%93","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2023112112010098357","title":{"rendered":"Interbrand\u300a2023\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\u300b\u663e\u793a\u54c1\u724c\u589e\u957f\u653e\u7f13"},"content":{"rendered":"<ul type=\"disc\">\n<li><b>\u4eca\u5e74<\/b><b>\u4e0a\u699c<\/b><b>\u54c1\u724c\u603b\u4ef7\u503c\u589e\u957f<\/b><b>\u8fbe<\/b><b>5.7%<\/b><b>\uff0c\u800c\u53bb\u5e74\u5219\u589e\u957f\u4e86<\/b><b>16%<\/b><\/li>\n<li><b>Interbrand<\/b><b>\u6307\u51fa\u589e\u957f\u653e\u7f13\u7684<\/b><b>\u80cc\u540e\u662f\u54c1\u724c<\/b><b>\u7f3a\u4e4f\u6210\u957f\u5fc3\u6001\u3001\u9886\u5bfc\u529b\u5b88\u65e7\u4ee5\u53ca<\/b><b>\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u524d\u666f\u9884\u6d4b<\/b><\/li>\n<li><b>\u8de8\u9886\u57df\u54c1\u724c\u6301\u7eed\u5360\u9886\u699c\u5355\u524d\u5217\uff0c\u5176\u6574\u4f53\u4ef7\u503c<\/b><b>\u5360<\/b><b>\u699c\u5355<\/b><b>\u603b\u4ef7\u503c\u7684<\/b><b>50%<\/b><b>\u3002\u6570\u636e\u663e\u793a\uff0c<\/b><b>\u5bf9\u54c1\u724c\u7684\u6ce8\u91cd\u662f\u4f7f\u4f01\u4e1a<\/b><b>\u5728\u7ade\u4e89\u4e2d\u5b9e\u73b0\u5feb\u901f\u589e\u957f<\/b><b>\u7684\u5173\u952e\u6240\u5728<\/b><\/li>\n<li><b>Airbnb<\/b><b>\uff08<\/b><b>#46<\/b><b>\uff09\u5c3d\u7ba1\u53bb\u5e74\u624d\u8fdb\u5165\u699c\u5355\uff0c\u4f46\u5176\u4ef7\u503c\u4e0a\u5347\u6700\u5feb\uff08<\/b><b>+21.8%<\/b><b>\uff09<\/b>&nbsp;<\/li>\n<li><b>Apple<\/b><b>\u8fde\u7eed<\/b><b>11<\/b><b>\u5e74<\/b><b>\u4f4d\u5217\u699c\u9996\uff0c\u6210\u4e3a<\/b><b>\u7b2c\u4e00\u4e2a\u54c1\u724c\u4ef7\u503c\u7a81\u7834<\/b><b>5000<\/b><b>\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u3002<\/b><\/li>\n<li><b>\u8868\u73b0\u6700<\/b><b>\u4e3a<\/b><b>\u5f3a\u52b2\u7684\u884c\u4e1a\u662f\u6c7d\u8f66\u548c\u5962\u4f88\u54c1\uff0c<\/b><b>\u5176<\/b><b>\u884c\u4e1a\u4ef7\u503c\u5206\u522b\u589e\u957f<\/b><b>9%<\/b><b>\u548c<\/b><b>6.5%<\/b><b>\u3002<\/b><b>BMW<\/b><b>\uff08<\/b><b>#10<\/b><b>\uff09\u9996\u6b21\u8fdb\u5165\u524d\u5341\u540d\uff0c<\/b><b>Porsche<\/b><b>\uff08<\/b><b>#47<\/b><b>\uff09\u3001<\/b><b>Hyundai<\/b><b>\uff08<\/b><b>#32<\/b><b>\uff09\u548c<\/b><b>Ferrari<\/b><b>\uff08<\/b><b>#70<\/b><b>\uff09<\/b><b>\u540c\u6837\u8868\u73b0\u4eae\u773c<\/b><\/li>\n<li><b>\u4e24\u5927\u96f6\u552e<\/b><b>\u884c\u4e1a\u4f18\u79c0\u54c1\u724c\uff0c<\/b><b>Zara<\/b><b>\uff08<\/b><b>#43<\/b><b>\uff09\u548c<\/b><b> Sephora<\/b><b>\uff08<\/b><b>#97<\/b><b>\uff09<\/b><b>\u7684<\/b><b>\u54c1\u724c\u4ef7\u503c\u5206\u522b\u589e\u957f<\/b><b>10%<\/b><b>\u548c<\/b><b>15%<\/b><\/li>\n<\/ul>\n<p><p><span class=\"legendSpanClass\">\u7ebd\u7ea6<\/span><span class=\"legendSpanClass\">2023\u5e7411\u670821\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; <a href=\"https:\/\/interbrand.com\/\" target=\"_blank\" rel=\"nofollow noopener\">I<\/a><a href=\"https:\/\/interbrand.com\/\" target=\"_blank\" rel=\"nofollow noopener\">nterbrand<\/a>\u300a2023\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\u300b\u51fa\u7089\u3002\u699c\u5355\u663e\u793a\uff0c\u4eca\u5e74\u5ea6\u8bf8\u591a\u5168\u7403\u767e\u5f3a\u54c1\u724c\u5904\u589e\u957f\u505c\u6ede\u72b6\u6001\u3002\u4e0a\u699c\u54c1\u724c\u603b\u4ef7\u503c\u7684\u589e\u957f\u901f\u5ea6\u663e\u8457\u653e\u7f13\uff0c\u4e0e\u53bb\u5e7416%\u7684\u589e\u5e45\u76f8\u6bd4\uff0c\u4eca\u5e74\u4ec5\u589e\u957f\u4e865.7%\uff0c\u54c1\u724c\u603b\u4ef7\u503c\u5219\u8fbe\u52303.3\u4e07\u4ebf\u7f8e\u5143\uff082022\u5e74\u4e3a3.1\u4e07\u4ebf\u7f8e\u5143\uff09\u3002 &nbsp;<\/p>\n<div id=\"prni_dvprnejpge720left\" dir=\"ltr\">   <a href=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/Interbrand_BGB_2023_Infographic.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpge720left\" title=\"Interbrand\u2019s Best Global Brands 2023\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/Interbrand_BGB_2023_Infographic.jpg\" alt=\"Interbrand\u2019s Best Global Brands 2023\" align=\"middle\" \/><\/a>   <br \/>   <span>Interbrand\u2019s Best Global Brands 2023<\/span>  <\/div>\n<p>Interbrand\u6307\u51fa\uff0c\u589e\u957f\u653e\u7f13\u7684\u80cc\u540e\u539f\u56e0\u662f\u54c1\u724c\u7f3a\u4e4f\u6210\u957f\u5fc3\u6001\u3001\u9886\u5bfc\u529b\u8f83\u5f31\u4ee5\u53ca\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u524d\u666f\u9884\u6d4b\u3002\u8fd9\u4e00\u73b0\u8c61\u7b26\u5408\u957f\u671f\u7684\u8d8b\u52bf\u89c4\u5f8b\uff0c\u5373\u54c1\u724c\u4ec5\u5728\u5355\u4e00\u9886\u57df\u53d1\u5c55\u4ee5\u6536\u83b7\u589e\u91cf\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f\u901f\u5ea6\u5fc5\u7136\u653e\u7f13\u3002<\/p>\n<p><b>Interbrand<\/b><b>\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98<\/b><b>Gonzalo Brujo\u0301<\/b><b>\u8868\u793a\uff0c<\/b>&quot;\u7ecf\u5386\u591a\u5e74\u54c1\u724c\u589e\u957f\u5f3a\u52bf\u671f\u540e\uff0c\u6211\u4eec\u5df2\u6b65\u5165\u505c\u6ede\u671f\uff0c\u4eca\u5e74\u7684\u4e0a\u699c\u54c1\u724c\u603b\u4ef7\u503c\u4ec5\u5b9e\u73b0\u9002\u5ea6\u589e\u957f\u3002<\/p>\n<p>Airbnb\uff08#46\uff09\u3001LEGO\uff08#59\uff09\u548cNike\uff08#9\uff09\u5728\u5185\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4f01\u4e1a\u5747\u8d85\u8d8a\u4e86\u5176\u65e2\u5b9a\u7684\u54c1\u7c7b\u8fb9\u754c\uff0c\u5728\u793e\u4f1a\u548c\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u4e2d\u53d1\u6325\u7740\u66f4\u4e3a\u91cd\u8981\u4e14\u66f4\u5177\u610f\u4e49\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u968f\u7740\u6211\u4eec\u4e0d\u65ad\u9762\u4e34\u7ecf\u6d4e\u548c\u73af\u5883\u96be\u9898\uff0c\u54c1\u724c\u4e9f\u9700\u6539\u8fdb\u5546\u4e1a\u6848\u4f8b\uff0c\u5e76\u5b8c\u5584\u54c1\u724c\u7ba1\u7406\uff0c\u4ee5\u63a8\u52a8\u4f20\u7edf\u884c\u4e1a\u5185\u5916\u7684\u672a\u6765\u6295\u8d44\u5e76\u7ef4\u6301\u589e\u957f\u3002\u90a3\u4e9b\u80fd\u6210\u529f\u5c06\u5176\u54c1\u724c\u6253\u5165\u5168\u65b0\u6f5c\u5728\u6d88\u8d39\u7fa4\u4f53\u7684\u4f01\u4e1a\u5c06\u6536\u83b7\u5f3a\u52b2\u7684\u589e\u957f\u56de\u62a5\u3002<\/p>\n<p>Interbrand\u4e8c\u5341\u4f59\u5e74\u7684\u699c\u5355\u53ef\u8868\u660e\uff0c\u80fd\u6ee1\u8db3\u66f4\u591a\u6837\u5316\u5ba2\u6237\u9700\u6c42\uff08\u901a\u5e38\u4e3a\u8de8\u884c\u4e1a\uff09\u7684\u4f01\u4e1a\u59cb\u7ec8\u5360\u636e\u7740\u699c\u5355\u524d\u5217\uff0c\u5176\u6574\u4f53\u4ef7\u503c\u7ea6\u5360\u699c\u5355\u603b\u4ef7\u503c\u768450%\u3002\u6839\u636e\u6570\u636e\uff0c\u6b64\u7c7b\u8de8\u591a\u4e2a\u5782\u76f4\u884c\u4e1a\u8fd0\u8425\u7684\u4f01\u4e1a\u66f4\u4e3a\u7a33\u5b9a\uff0c\u80fd\u5b9e\u73b0\u66f4\u9ad8\u7684\u8425\u6536\u589e\u957f[2]\uff0c\u76c8\u5229\u80fd\u529b\u66f4\u5f3a[3]\uff0c\u4e14\u53d7\u76ca\u4e8e\u66f4\u9ad8\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f[4]\u3002\u5bf9\u4e8e\u8fd9\u4e9b\u4f01\u4e1a\u800c\u8a00\uff0c\u5173\u6ce8\u54c1\u724c\u800c\u975e\u4ea7\u54c1\u66f4\u6709\u5229\u5730\u63a8\u52a8\u4e86\u6d88\u8d39\u8005\u7684\u9009\u62e9\uff08\u6bd4\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa12%\uff09\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u80fd\u591f\u6ee1\u8db3\u66f4\u591a\u7c7b\u522b\u5185\u548c\u8de8\u7c7b\u522b\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n<p><b>Interbrand<\/b><b>\u5168\u7403\u9996\u5e2d\u6218\u7565\u5b98<\/b><b><span class=\"xn-person\">Manfredi Ricca<\/span><\/b><b>\u8868\u793a\uff0c<\/b>&nbsp;&quot;\u50cfApple\u8fd9\u6837\u7684\u54c1\u724c\uff0c\u5df2\u4e0d\u80fd\u518d\u5355\u7eaf\u5730\u5c06\u5176\u5f52\u5c5e\u4e8e\u67d0\u4e2a\u884c\u4e1a\uff0c\u5b83\u5df2\u8fdb\u5165\u4e86\u66f4\u4e3a\u591a\u5143\u7684&quot;\u54c1\u724c\u7ade\u6280\u573a&quot;\u3002\u5b83\u4e0d\u4ec5\u5e2e\u52a9\u8fde\u63a5\u6d88\u8d39\u8005\uff08iPhone\uff09\uff0c\u5e26\u7ed9\u4ed6\u4eec\u5065\u5eb7\u6d3b\u529b\uff08\u6700\u65b0\u7684\u82f9\u679c\u624b\u8868\u5b9a\u4f4d\u4e3a\u5065\u5eb7\u8bbe\u5907\uff09\uff0c\u4e5f\u52a9\u529b\u4ed6\u4eec\u6fc0\u6d3b\u8d44\u4ea7\uff08\u5176\u65b0\u50a8\u84c4\u8d26\u6237\u5728\u524d\u56db\u5929\u5c31\u5438\u5f15\u4e86\u8fd110\u4ebf\u7f8e\u5143\u7684\u5b58\u6b3e\uff09\u3002&nbsp;Apple\u7684\u8de8\u754c\u8fdb\u519b\u4f7f\u5176\u57282013\u5e74\u8d85\u8d8a\u53ef\u53e3\u53ef\u4e50\u540e\uff0c\u8fde\u7eed11\u5e74\u4f4d\u5217\u300a\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\u300b\u699c\u9996\u3002&quot;<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prnpr2 prnpl2 prnvab prnsbtb0 prnrbrb0 prnsbbb0 prnsblb0\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[1] 2018-2022\u5e74\u6536\u5165\u590d\u5408\u5e74\u589e\u957f\u7387\u8f83\u5e73\u5747\u503c\u9ad8+81.5%<br \/>[2] \u6536\u5165\u589e\u957f\u9884\u671f\u8f83\u5e73\u5747\u503c\u9ad8+43.8%<br \/>[3]&nbsp;\u606f\u7a0e\u524d\u5229\u6da6\u589e\u957f\u9884\u8ba1\u8f83\u5e73\u5747\u503c\u9ad8+33.7%<br \/>[4]&nbsp;\u54c1\u724c\u4ef7\u503c\u589e\u957f\u8f83\u5e73\u5747\u503c\u9ad8+4.8%<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><b>\u5176\u4ed6\u5173\u952e\u53d1\u73b0<\/b><\/p>\n<p><b>\u589e\u957f\u6700\u5feb\u54c1\u724c<\/b><\/p>\n<p>Airbnb\u662f\u4eca\u5e74\u4e0a\u5347\u6700\u5feb\u7684\u54c1\u724c\uff0c\u5176\u4ef7\u503c\u589e\u957f\u4e86+21.8%\u3002\u5c3d\u7ba1\u53bb\u5e74\u624d\u8fdb\u5165\u699c\u5355\uff0c\u4f46Airbnb\u7684\u6392\u540d\u4e5f\u8dc3\u5347\u4e868\u4f4d\uff08\u4ece\u7b2c54\u540d\u4e0a\u5347\u5230\u7b2c46\u540d\uff09\u3002\u8be5\u54c1\u724c\u4ef7\u503c\u7684\u5927\u5e45\u589e\u957f\u90e8\u5206\u5f52\u529f\u4e8e\u5176\u5bf9\u54c1\u724c\u7684\u5f3a\u52b2\u6295\u8d44\u548c\u5176\u7a33\u5065\u7684\u8d22\u52a1\u524d\u666f\u2014\u2014Airbnb2022\u5e74\u6536\u5165\u8f832021\u5e74\u589e\u957f40%\uff0c\u9884\u8ba12023\u5e74\u5c06\u8fdb\u4e00\u6b65\u589e\u957f13%\u3002<\/p>\n<p><b>\u6c7d\u8f66\u548c\u5962\u4f88\u54c1\u884c\u4e1a\u589e\u957f\u6700\u5f3a\u52b2<\/b><\/p>\n<p>2023\u5e74\u6c7d\u8f66\u54c1\u724c\u4ef7\u503c\u589e\u957f9%\uff0c\u5176\u4e2dBMW\uff08#10\uff09\u9996\u6b21\u8fdb\u5165\u524d\u5341\u540d\u3002Porsche\uff08#47\uff09\u3001Hyundai\uff08#32\uff09\u548cFerrari\uff08#70\uff09\u5747\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u7684\u589e\u957f\uff0c\u5e76\u5728\u589e\u957f\u6700\u5feb\u7684\u4e94\u4e2a\u54c1\u724c\u4e2d\u5360\u636e\u4e86\u4e09\u4e2a\u5e2d\u4f4d\u3002<\/p>\n<p>Tesla\u4eca\u5e74\u4ecd\u4fdd\u6301\u7b2c12\u540d\uff0c\u4f46\u5176\u589e\u957f\u901f\u5ea6\u5374\u662f\u6c7d\u8f66\u54c1\u724c\u4e2d\u6700\u6162\u7684\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u4ec5\u589e\u957f\u4e864.0%\uff0c\u800cBMW\u548cMercedes\u7684\u54c1\u724c\u4ef7\u503c\u5206\u522b\u589e\u957f\u4e8610.4%\u548c9.5%\u3002<\/p>\n<p>Ricca\u8868\u793a\uff0c&quot;\u589e\u957f\u6700\u5feb\u7684\u6c7d\u8f66\u54c1\u724c\u5728\u8054\u7ed3\u5ea6\u3001\u4fe1\u4efb\u5ea6\u3001\u8ba4\u77e5\u5ea6\u548c\u4ea4\u4e92\u6027\uff08\u54c1\u724c\u4ef7\u503c\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\uff09\u65b9\u9762\u7684\u5f97\u5206\u6709\u6240\u63d0\u9ad8\uff0c\u6700\u7ec8\u589e\u5f3a\u4e86\u4e0e\u5ba2\u6237\u7684\u8054\u7ed3<b>\u3002<\/b><\/p>\n<p>\u5962\u4f88\u54c1\u518d\u6b21\u6210\u4e3a\u8868\u73b0\u51fa\u4f17\u7684\u884c\u4e1a\uff0c\u5176\u884c\u4e1a\u54c1\u724c\u4ef7\u503c\u4eca\u5e74\u589e\u957f\u4e866.5%\u3002\u8fd9\u90fd\u53ef\u5f52\u529f\u4e8e\u5962\u4f88\u54c1\u54c1\u724c\u7684\u97e7\u6027\u548c\u8d85\u8d8a\u54c1\u7c7b\u521b\u9020\u5962\u534e\u4f53\u9a8c\uff08\u5982\u9910\u5385\u3001\u9152\u5e97\u548c\u96f6\u552e\u5feb\u95ea\u5e97\uff09\u7684\u80fd\u529b\u3002<\/p>\n<p>Herm&egrave;s\uff08#23\uff09\u548cDior\uff08#76\uff09\u662f\u4e0a\u5347\u5e45\u5ea6\u6700\u5927\u7684\u4e24\u4e2a\u5962\u4f88\u54c1\u54c1\u724c\uff0c\u4eca\u5e74\u7684\u54c1\u724c\u4ef7\u503c\u5206\u522b\u589e\u957f\u4e8610.2%\u548c8.4%\u3002<\/p>\n<p>\u5982\u9700\u5b8c\u6574\u7684100\u5f3a\u6392\u540d\u4ee5\u53ca\u5305\u542b\u884c\u4e1a\u8d8b\u52bf\u548c\u5b8c\u6574\u65b9\u6cd5\u7684\u62a5\u544a\uff0c\u8bf7\u8bbf\u95ee<a href=\"http:\/\/www.bestglobalbrands.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.bestglobalbrands.com<\/a>\u3002&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e74\u4e0a\u699c\u54c1\u724c\u603b\u4ef7\u503c\u589e\u957f\u8fbe5.7%\uff0c\u800c\u53bb\u5e74\u5219\u589e\u957f\u4e8616% Interbrand\u6307\u51fa\u589e\u957f\u653e\u7f13\u7684\u80cc\u540e\u662f\u54c1\u724c\u7f3a\u4e4f\u6210\u957f\u5fc3\u6001\u3001\u9886\u5bfc\u529b\u5b88\u65e7\u4ee5\u53ca\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u524d\u666f\u9884\u6d4b \u8de8\u9886\u57df\u54c1\u724c\u6301\u7eed\u5360\u9886\u699c\u5355\u524d\u5217\uff0c\u5176\u6574\u4f53\u4ef7\u503c\u5360\u699c\u5355\u603b\u4ef7\u503c\u768450%\u3002\u6570\u636e\u663e\u793a\uff0c\u5bf9\u54c1\u724c\u7684\u6ce8\u91cd\u662f\u4f7f\u4f01\u4e1a\u5728\u7ade\u4e89\u4e2d\u5b9e\u73b0\u5feb\u901f\u589e\u957f\u7684\u5173\u952e\u6240\u5728 Airbnb\uff08#46\uff09\u5c3d\u7ba1\u53bb\u5e74\u624d\u8fdb\u5165\u699c\u5355\uff0c\u4f46\u5176\u4ef7\u503c\u4e0a\u5347\u6700\u5feb\uff08+21.8%\uff09&nbsp; Apple\u8fde\u7eed11\u5e74\u4f4d\u5217\u699c\u9996\uff0c\u6210\u4e3a\u7b2c\u4e00\u4e2a\u54c1\u724c\u4ef7\u503c\u7a81\u78345000\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u3002 \u8868\u73b0\u6700\u4e3a\u5f3a\u52b2\u7684\u884c\u4e1a\u662f\u6c7d\u8f66\u548c\u5962\u4f88\u54c1\uff0c\u5176\u884c\u4e1a\u4ef7\u503c\u5206\u522b\u589e\u957f9%\u548c6.5%\u3002BMW\uff08#10\uff09\u9996\u6b21\u8fdb\u5165\u524d\u5341\u540d\uff0cPorsche\uff08#47\uff09\u3001Hyundai\uff08#32\uff09\u548cFerrari\uff08#70\uff09\u540c\u6837\u8868\u73b0\u4eae\u773c \u4e24\u5927\u96f6\u552e\u884c\u4e1a\u4f18\u79c0\u54c1\u724c\uff0cZara\uff08#43\uff09\u548c Sephora\uff08#97\uff09\u7684\u54c1\u724c\u4ef7\u503c\u5206\u522b\u589e\u957f10%\u548c15% \u7ebd\u7ea62023\u5e7411\u670821\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; Interbrand\u300a2023\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\u300b\u51fa\u7089\u3002\u699c\u5355\u663e\u793a\uff0c\u4eca\u5e74\u5ea6\u8bf8\u591a\u5168\u7403\u767e\u5f3a\u54c1\u724c\u5904\u589e\u957f\u505c\u6ede\u72b6\u6001\u3002\u4e0a\u699c\u54c1\u724c\u603b\u4ef7\u503c\u7684\u589e\u957f\u901f\u5ea6\u663e\u8457\u653e\u7f13\uff0c\u4e0e\u53bb\u5e7416%\u7684\u589e\u5e45\u76f8\u6bd4\uff0c\u4eca\u5e74\u4ec5\u589e\u957f\u4e865.7%\uff0c\u54c1\u724c\u603b\u4ef7\u503c\u5219\u8fbe\u52303.3\u4e07\u4ebf\u7f8e\u5143\uff082022\u5e74\u4e3a3.1\u4e07\u4ebf\u7f8e\u5143\uff09\u3002 &nbsp; Interbrand\u2019s Best Global Brands 2023 Interbrand\u6307\u51fa\uff0c\u589e\u957f\u653e\u7f13\u7684\u80cc\u540e\u539f\u56e0\u662f\u54c1\u724c\u7f3a\u4e4f\u6210\u957f\u5fc3\u6001\u3001\u9886\u5bfc\u529b\u8f83\u5f31\u4ee5\u53ca\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u524d\u666f\u9884\u6d4b\u3002\u8fd9\u4e00\u73b0\u8c61\u7b26\u5408\u957f\u671f\u7684\u8d8b\u52bf\u89c4\u5f8b\uff0c\u5373\u54c1\u724c\u4ec5\u5728\u5355\u4e00\u9886\u57df\u53d1\u5c55\u4ee5\u6536\u83b7\u589e\u91cf\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f\u901f\u5ea6\u5fc5\u7136\u653e\u7f13\u3002 Interbrand\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98Gonzalo Brujo\u0301\u8868\u793a\uff0c&quot;\u7ecf\u5386\u591a\u5e74\u54c1\u724c\u589e\u957f\u5f3a\u52bf\u671f\u540e\uff0c\u6211\u4eec\u5df2\u6b65\u5165\u505c\u6ede\u671f\uff0c\u4eca\u5e74\u7684\u4e0a\u699c\u54c1\u724c\u603b\u4ef7\u503c\u4ec5\u5b9e\u73b0\u9002\u5ea6\u589e\u957f\u3002 Airbnb\uff08#46\uff09\u3001LEGO\uff08#59\uff09\u548cNike\uff08#9\uff09\u5728\u5185\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4f01\u4e1a\u5747\u8d85\u8d8a\u4e86\u5176\u65e2\u5b9a\u7684\u54c1\u7c7b\u8fb9\u754c\uff0c\u5728\u793e\u4f1a\u548c\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u4e2d\u53d1\u6325\u7740\u66f4\u4e3a\u91cd\u8981\u4e14\u66f4\u5177\u610f\u4e49\u7684\u4f5c\u7528\u3002 \u968f\u7740\u6211\u4eec\u4e0d\u65ad\u9762\u4e34\u7ecf\u6d4e\u548c\u73af\u5883\u96be\u9898\uff0c\u54c1\u724c\u4e9f\u9700\u6539\u8fdb\u5546\u4e1a\u6848\u4f8b\uff0c\u5e76\u5b8c\u5584\u54c1\u724c\u7ba1\u7406\uff0c\u4ee5\u63a8\u52a8\u4f20\u7edf\u884c\u4e1a\u5185\u5916\u7684\u672a\u6765\u6295\u8d44\u5e76\u7ef4\u6301\u589e\u957f\u3002\u90a3\u4e9b\u80fd\u6210\u529f\u5c06\u5176\u54c1\u724c\u6253\u5165\u5168\u65b0\u6f5c\u5728\u6d88\u8d39\u7fa4\u4f53\u7684\u4f01\u4e1a\u5c06\u6536\u83b7\u5f3a\u52b2\u7684\u589e\u957f\u56de\u62a5\u3002 Interbrand\u4e8c\u5341\u4f59\u5e74\u7684\u699c\u5355\u53ef\u8868\u660e\uff0c\u80fd\u6ee1\u8db3\u66f4\u591a\u6837\u5316\u5ba2\u6237\u9700\u6c42\uff08\u901a\u5e38\u4e3a\u8de8\u884c\u4e1a\uff09\u7684\u4f01\u4e1a\u59cb\u7ec8\u5360\u636e\u7740\u699c\u5355\u524d\u5217\uff0c\u5176\u6574\u4f53\u4ef7\u503c\u7ea6\u5360\u699c\u5355\u603b\u4ef7\u503c\u768450%\u3002\u6839\u636e\u6570\u636e\uff0c\u6b64\u7c7b\u8de8\u591a\u4e2a\u5782\u76f4\u884c\u4e1a\u8fd0\u8425\u7684\u4f01\u4e1a\u66f4\u4e3a\u7a33\u5b9a\uff0c\u80fd\u5b9e\u73b0\u66f4\u9ad8\u7684\u8425\u6536\u589e\u957f[2]\uff0c\u76c8\u5229\u80fd\u529b\u66f4\u5f3a[3]\uff0c\u4e14\u53d7\u76ca\u4e8e\u66f4\u9ad8\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f[4]\u3002\u5bf9\u4e8e\u8fd9\u4e9b\u4f01\u4e1a\u800c\u8a00\uff0c\u5173\u6ce8\u54c1\u724c\u800c\u975e\u4ea7\u54c1\u66f4\u6709\u5229\u5730\u63a8\u52a8\u4e86\u6d88\u8d39\u8005\u7684\u9009\u62e9\uff08\u6bd4\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa12%\uff09\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u80fd\u591f\u6ee1\u8db3\u66f4\u591a\u7c7b\u522b\u5185\u548c\u8de8\u7c7b\u522b\u7684\u5ba2\u6237\u9700\u6c42\u3002 Interbrand\u5168\u7403\u9996\u5e2d\u6218\u7565\u5b98Manfredi Ricca\u8868\u793a\uff0c&nbsp;&quot;\u50cfApple\u8fd9\u6837\u7684\u54c1\u724c\uff0c\u5df2\u4e0d\u80fd\u518d\u5355\u7eaf\u5730\u5c06\u5176\u5f52\u5c5e\u4e8e\u67d0\u4e2a\u884c\u4e1a\uff0c\u5b83\u5df2\u8fdb\u5165\u4e86\u66f4\u4e3a\u591a\u5143\u7684&quot;\u54c1\u724c\u7ade\u6280\u573a&quot;\u3002\u5b83\u4e0d\u4ec5\u5e2e\u52a9\u8fde\u63a5\u6d88\u8d39\u8005\uff08iPhone\uff09\uff0c\u5e26\u7ed9\u4ed6\u4eec\u5065\u5eb7\u6d3b\u529b\uff08\u6700\u65b0\u7684\u82f9\u679c\u624b\u8868\u5b9a\u4f4d\u4e3a\u5065\u5eb7\u8bbe\u5907\uff09\uff0c\u4e5f\u52a9\u529b\u4ed6\u4eec\u6fc0\u6d3b\u8d44\u4ea7\uff08\u5176\u65b0\u50a8\u84c4\u8d26\u6237\u5728\u524d\u56db\u5929\u5c31\u5438\u5f15\u4e86\u8fd110\u4ebf\u7f8e\u5143\u7684\u5b58\u6b3e\uff09\u3002&nbsp;Apple\u7684\u8de8\u754c\u8fdb\u519b\u4f7f\u5176\u57282013\u5e74\u8d85\u8d8a\u53ef\u53e3\u53ef\u4e50\u540e\uff0c\u8fde\u7eed11\u5e74\u4f4d\u5217\u300a\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\u300b\u699c\u9996\u3002&quot; [1] 2018-2022\u5e74\u6536\u5165\u590d\u5408\u5e74\u589e\u957f\u7387\u8f83\u5e73\u5747\u503c\u9ad8+81.5%[2] \u6536\u5165\u589e\u957f\u9884\u671f\u8f83\u5e73\u5747\u503c\u9ad8+43.8%[3]&nbsp;\u606f\u7a0e\u524d\u5229\u6da6\u589e\u957f\u9884\u8ba1\u8f83\u5e73\u5747\u503c\u9ad8+33.7%[4]&nbsp;\u54c1\u724c\u4ef7\u503c\u589e\u957f\u8f83\u5e73\u5747\u503c\u9ad8+4.8% \u5176\u4ed6\u5173\u952e\u53d1\u73b0 \u589e\u957f\u6700\u5feb\u54c1\u724c 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Ricca\u8868\u793a\uff0c&quot;\u589e\u957f\u6700\u5feb\u7684\u6c7d\u8f66\u54c1\u724c\u5728\u8054\u7ed3\u5ea6\u3001\u4fe1\u4efb\u5ea6\u3001\u8ba4\u77e5\u5ea6\u548c\u4ea4\u4e92\u6027\uff08\u54c1\u724c\u4ef7\u503c\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\uff09\u65b9\u9762\u7684\u5f97\u5206\u6709\u6240\u63d0\u9ad8\uff0c\u6700\u7ec8\u589e\u5f3a\u4e86\u4e0e\u5ba2\u6237\u7684\u8054\u7ed3\u3002 \u5962\u4f88\u54c1\u518d\u6b21\u6210\u4e3a\u8868\u73b0\u51fa\u4f17\u7684\u884c\u4e1a\uff0c\u5176\u884c\u4e1a\u54c1\u724c\u4ef7\u503c\u4eca\u5e74\u589e\u957f\u4e866.5%\u3002\u8fd9\u90fd\u53ef\u5f52\u529f\u4e8e\u5962\u4f88\u54c1\u54c1\u724c\u7684\u97e7\u6027\u548c\u8d85\u8d8a\u54c1\u7c7b\u521b\u9020\u5962\u534e\u4f53\u9a8c\uff08\u5982\u9910\u5385\u3001\u9152\u5e97\u548c\u96f6\u552e\u5feb\u95ea\u5e97\uff09\u7684\u80fd\u529b\u3002 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More<\/a><\/p>\n","protected":false},"author":556,"featured_media":98360,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-98357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/98357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=98357"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/98357\/revisions"}],"predecessor-version":[{"id":98359,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/98357\/revisions\/98359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/98360"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=98357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=98357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=98357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}