{"id":97827,"date":"2023-11-16T20:04:00","date_gmt":"2023-11-16T13:04:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2023111620040097827"},"modified":"2023-11-16T22:04:14","modified_gmt":"2023-11-16T14:04:14","slug":"appsflyer-%e5%8f%91%e5%b8%83%e7%ac%ac-16-%e7%89%88%e3%80%8a%e5%b9%bf%e5%91%8a%e5%b9%b3%e5%8f%b0%e7%bb%bc%e5%90%88%e8%a1%a8%e7%8e%b0%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2023111620040097827","title":{"rendered":"AppsFlyer \u53d1\u5e03\u7b2c 16 \u7248\u300a\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u300b"},"content":{"rendered":"

\u7ecf\u6d4e\u4e0b\u884c\u8d8b\u52bf\u5bfc\u81f4\u7528\u4e8e\u62c9\u65b0\u7684\u5e7f\u544a\u6d88\u8017\u9884\u7b97\u7f29\u51cf<\/span><\/i><\/p>\n

\u7531\u4e8e\u7ecf\u6d4e\u6311\u6218\u548c\u9690\u79c1\u9650\u5236\uff0c\u8425\u9500\u4eba\u5458\u5c06\u7ee7\u7eed\u5e94\u5bf9\u52a8\u8361\u7684\u8425\u9500\u73af\u5883\uff0c2023 \u5e74\u9884\u7b97\u4e0b\u964d 20%<\/span><\/i><\/p>\n

\u5317\u4eac<\/span>2023\u5e7411\u670816\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — 2023\u5e7411\u670815\u65e5\uff0c<\/span>\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u53d1\u5e03\u7b2c 16 \u7248 \u300a\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u300b<\/a>\uff0c\u8be5\u62a5\u544a\u81ea 2015 \u5e74\u95ee\u4e16\u4ee5\u6765\u4e00\u76f4\u81f4\u529b\u4e8e\u63d0\u4f9b\u5934\u90e8\u5a92\u4f53\u6e20\u9053\u7684\u6392\u540d\u4fe1\u606f\uff0c\u5168\u9762\u8986\u76d6 11 \u4e2a\u5730\u533a\u548c 22 \u4e2a App \u54c1\u7c7b\u3002\u7ecf\u6d4e\u4e0b\u884c\u8d8b\u52bf\u5728 2023 \u5e74\u4e0a\u534a\u5e74\u5bf9\u79fb\u52a8 App \u884c\u4e1a\u9020\u6210\u4e86\u4e0d\u5c0f\u7684\u51b2\u51fb\u3002\u622a\u6b62\u81f3 2023 \u5e74\u7b2c 3 \u5b63\u5ea6\uff0cApp \u5b89\u88c5\u91cf\u548c\u5e7f\u544a\u6d88\u8017\u9884\u7b97\u4e0e\u5f80\u5e74\u540c\u671f\u76f8\u6bd4\u5747\u4e0b\u964d 20%\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

"\u7ecf\u6d4e\u524d\u666f\u9891\u7e41\u51fa\u73b0\u590d\u6742\u4e0d\u660e\u7684\u6001\u52bf\u540e\uff0c\u5168\u7403\u7ecf\u6d4e\u6301\u7eed\u56de\u5f39\u3002\u5728\u8fd9\u6837\u7684\u73af\u5883\u4e0b\uff0c\u8425\u9500\u4fa7\u548c\u5a92\u4f53\u4fa7\u7684\u51b3\u7b56\u5bb9\u9519\u7387\u6781\u4f4e\uff0c\u5c24\u5176\u5728\u5a92\u4f53\u6e20\u9053\u7684\u9884\u7b97\u5206\u914d\u65b9\u9762\u66f4\u662f\u5fc5\u987b\u5c0f\u5fc3\u8c28\u614e\u3002\u5934\u90e8 20 \u5bb6\u5a92\u4f53\u4e2d\u53ea\u6709 4 \u5bb6\u5728\u4eca\u5e74\u4e0a\u534a\u5e74\u6536\u83b7\u9884\u7b97\u589e\u957f\uff0c\u5a92\u4f53\u6210\u672c\u6301\u7eed\u6ce2\u52a8\uff0c\u540c\u65f6 CTV \u7b49\u5e73\u53f0\u7684\u5174\u8d77\u4e5f\u4fc3\u4f7f\u4e1a\u754c\u5feb\u901f\u53d8\u901a\u3001\u7a81\u7834\u4f20\u7edf\uff0c\u5bfb\u6c42\u521b\u65b0\u624b\u6bb5\u6765\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c"AppsFlyer \u5185\u5bb9\u4e0e\u5e02\u573a\u6d1e\u5bdf\u603b\u76d1 Shani Rosenfelder \u8868\u793a\u3002<\/p>\n

"\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u7531\u4e8e iOS \u7528\u6237\u8d28\u91cf\u8f83\u9ad8\uff0c\u56e0\u6b64\u5bf9 iOS \u5408\u4f5c\u6e20\u9053\u7684\u9009\u62e9\u662f\u51b3\u5b9a\u6210\u8d25\u7684\u5173\u952e\u3002\u4f46\u5728\u9690\u79c1\u81f3\u4e0a\u7684\u8d8b\u52bf\u4e0b\uff0c\u5f52\u56e0\u8861\u91cf\u6570\u636e\u7684\u788e\u7247\u5316\u4f7f\u5f97\u8425\u9500\u4eba\u5458\u66f4\u96be\u6e05\u6670\u4e86\u89e3\u6295\u653e\u6548\u679c\uff0c\u56e0\u800c\u5bf9\u4e8e\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u7684\u51c6\u786e\u8bc4\u4f30\u6709\u66f4\u4e3a\u8feb\u5207\u7684\u9700\u6c42\uff0c"Shani Rosenfelder<\/span> \u8865\u5145\u9053\u3002<\/p>\n

Apple Search Ads <\/b>\u548c<\/b> Meta <\/b>\u9886\u8dd1<\/b> iOS <\/b>\u6e38\u620f\u548c\u975e\u6e38\u620f<\/b> App <\/b><\/p>\n

\u51c6\u786e\u89e3\u8bfb iOS \u5a92\u4f53\u5e02\u573a\u683c\u5c40\u7684\u6700\u4f73\u65b9\u5f0f\u5c31\u662f\u9488\u5bf9\u4e00\u4e2a\u5355\u4e00\u7684\u53ef\u4fe1\u6570\u636e\u6e90\uff08SSOT\uff09\u8fdb\u884c\u8003\u5bdf\u3002\u4e3a\u6b64\uff0cAppsFlyer \u9996\u6b21\u63a8\u51fa\u4e86 iOS \u4fa7 SSOT \u6307\u6570\uff0c\u8be5\u6307\u6570\u540c\u65f6\u7ed3\u5408\u4e86 SKAN \u548c\u4f20\u7edf\u5f52\u56e0\uff0c\u5e76\u5bf9\u8fd9\u4e24\u79cd\u6765\u6e90\u7684\u6570\u636e\u8fdb\u884c\u7cbe\u786e\u6392\u91cd\u3002<\/p>\n

Apple Search Ads\uff08ASA\uff09\u5728 iOS \u4fa7\u6e38\u620f\u548c\u975e\u6e38\u620f\u6392\u540d\u4e2d\u5747\u5360\u636e\u699c\u9996\uff0c\u4e0d\u8bba\u5728\u7528\u6237\u8d28\u91cf\u8fd8\u662f\u89c4\u6a21\u65b9\u9762\u90fd\u65e0\u51fa\u5176\u53f3\uff0c\u7279\u522b\u662f\u5728\u975e\u6e38\u9886\u57df\uff0c\u538b\u5012\u6027\u4f18\u52bf\u66f4\u4e3a\u7a81\u51fa\uff0c\u4ee5\u51fa\u4f17\u7684\u6d41\u91cf\u89c4\u6a21\u548c\u8d28\u91cf\u6a2a\u626b\u6bcf\u4e00\u4e2a\u54c1\u7c7b\u548c\u9664\u62c9\u7f8e\u5916\u7684\u6bcf\u4e00\u4e2a\u533a\u57df\uff0c\u5728\u6240\u6709\u6392\u540d\u4e2d\u5747\u529b\u593a\u7b2c\u4e00\u3002\u5728\u6e38\u620f\u65b9\u9762\uff0cASA \u7684\u5b9e\u529b\uff08\u4ee5\u8d28\u91cf\u548c\u89c4\u6a21\u4e3a\u8003\u91cf\u56e0\u7d20\uff09\u548c\u4f53\u91cf\uff08\u4ee5\u4e0b\u8f7d\u603b\u91cf\u548c\u5728\u8be5\u5e73\u53f0\u4e0a\u6295\u653e\u5e7f\u544a\u7684 App \u603b\u91cf\u4e3a\u8003\u91cf\u56e0\u7d20\uff09\u4e5f\u4e0d\u5bb9\u5c0f\u89d1\uff0c\u5728\u5927\u90e8\u5206\u6e38\u620f\u54c1\u7c7b\u548c\u5730\u533a\u5206\u7ec4\u6392\u540d\u4e2d\u90fd\u62d4\u5f97\u5934\u7b79\uff0c\u6b64\u5916\u5176\u6d41\u91cf\u8d28\u91cf\u4e5f\u975e\u5e38\u9ad8\u3002<\/p>\n

\u6614\u65e5\u7684 iOS \u4fa7\u9738\u4e3b Meta Ads \u867d\u7136\u5728 iOS 14.5 \u51fa\u53f0\u540e\u4fbf\u65e0\u7f18\u699c\u9996\uff0c\u4f46\u4ecd\u6301\u7eed\u5728\u540e iOS 14.5 \u65f6\u4ee3\u4e2d\u5e94\u5bf9\u6709\u65b9\uff0c\u65e0\u8bba\u5728\u5b9e\u529b\u8fd8\u662f\u4f53\u91cf\u6392\u540d\u90fd\u7a33\u5c45\u7b2c 2\u3002\u8be5\u793e\u4ea4\u5e73\u53f0\u5728 SKAN \u975e\u6e38\u620f App \u4e2d\u5e26\u6765\u4e86\u8fdc\u8d85\u5bf9\u624b\u7684\u6700\u9ad8\u6fc0\u6d3b\u91cf\uff0c\u8fd9\u90e8\u5206\u5bf9\u5176\u6392\u540d\u8d77\u5230\u4e86\u6700\u4e3b\u8981\u7684\u63a8\u52a8\u4f5c\u7528\u3002<\/p>\n

Google Ads \u5728 iOS \u4fa7\u6392\u540d\u4e2d\u4f4d\u5c45\u7b2c 3\uff0c\u4e3b\u8981\u5f97\u76ca\u4e8e\u5176\u5728\u975e\u6e38\u620f App \u4e2d\u7684\u89c4\u6a21\u3002\u6709\u4e00\u70b9\u503c\u5f97\u6ce8\u610f\uff0c\u5bf9\u4e8e Google Ads \u6765\u8bf4\uff0c\u4e0e\u5b89\u5353\u4fa7\u76f8\u6bd4\uff0ciOS \u4fa7\u662f\u6b21\u8981\u7684\uff0c\u8fd9\u4e00\u70b9\u5728\u7f51\u7edc\u4e1a\u52a1\u65b9\u9762\u5c24\u4e3a\u660e\u663e\u3002<\/p>\n

\u5728\u6e38\u620f App \u65b9\u9762\uff0cAppLovin \u5728\u4f11\u95f2\u548c\u8d85\u4f11\u95f2\u54c1\u7c7b\u4e2d\u8868\u73b0\u7a81\u51fa\uff0c\u5e76\u501f\u6b64\u5728\u603b\u4f53\u6392\u540d\u4e2d\u8dfb\u8eab\u7b2c 5\u3002\u6b64\u5916\uff0cUnity Ads \u5728\u4f11\u95f2\u7c7b\u6e38\u620f\u4e2d\u6392\u540d\u7b2c 4\uff0c\u603b\u4f53\u6392\u540d\u4e2d\u6765\u5230\u7b2c 6\u3002<\/span><\/p>\n

\u5728\u975e\u6e38\u620f\u65b9\u9762\uff0cMeta \u5728\u5b9e\u529b\u699c\u5355\u6392\u540d\u7b2c 2\uff0c\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8e\u5176\u5728\u751f\u6d3b\u4e0e\u6587\u5316 App \u4e2d\u7684\u4e0d\u4fd7\u8868\u73b0\u3002Google \u5728\u5b9e\u529b\u699c\u5355\u6574\u4f53\u6392\u540d\u7b2c 5\uff08\u4f53\u91cf\u699c\u5355\u6392\u540d\u7b2c 3\uff09\uff0c\u5e76\u5728\u91d1\u878d\u9886\u57df\u4f4d\u5217\u4e9a\u519b\u3002Snapchat \u548c Moloco \u51ed\u501f\u4f18\u8d28\u7684\u6d41\u91cf\u5206\u522b\u4f4d\u5217\u4e09\u56db\u3002<\/p>\n

Google <\/b>\u548c<\/b> Meta <\/b>\u79f0\u9738\u5b89\u5353\u6e38\u620f\u548c\u975e\u6e38<\/b><\/p>\n

Google Ads \u5ef6\u7eed\u5176\u5728\u5b89\u5353\u6e38\u620f\u548c\u975e\u6e38\u9886\u57df\u7684\u9886\u5148\u5730\u4f4d\uff0c\u5e76\u5728\u5b9e\u529b\u6392\u540d\u4e2d\u4e0e\u4e9a\u519b Unity \u62c9\u5f00\u4e86\u5dee\u8ddd\u3002Google Ads \u5728\u7edd\u5927\u591a\u6570\u5b89\u5353\u6e38\u620f\u54c1\u7c7b\u7684\u5b9e\u529b\u548c\u4f53\u91cf\u6392\u540d\u4e2d\u5747\u7a33\u5c45\u7b2c 1\u3002<\/span><\/p>\n

Unity Ads \u4fdd\u6301\u4e86\u5168\u7403\u5b9e\u529b\u699c\u5355\u6392\u540d\u7b2c 2\uff0c\u4f46\u4f53\u91cf\u6392\u540d\u4e0b\u964d\u4e86 1 \u4f4d\u81f3\u7b2c 5\u3002\u5b83\u7684\u6210\u529f\u4e3b\u8981\u5f52\u529f\u4e8e\u5728\u4e09\u6d88\u3001\u76ca\u667a\u3001\u5c04\u51fb\u548c\u684c\u9762\u6e38\u620f\u7684\u7ec6\u5206\u7c7b\u578b\u4e2d\u7684\u7a81\u51fa\u8868\u73b0\u3002<\/p>\n

ironSource \u7684\u5168\u7403\u6392\u540d\u5927\u5e45\u6500\u5347\uff0c\u65e0\u8bba\u662f\u5b9e\u529b\u6392\u540d\u8fd8\u662f\u4f53\u91cf\u6392\u540d\uff0c\u4e0e\u4e0a\u4e00\u7248\u6392\u540d\u76f8\u6bd4\uff0c\u5747\u8fde\u5347 3 \u4f4d\u6765\u5230\u7b2c 3\u3002<\/p>\n

Meta Ads \u6301\u7eed\u5de9\u56fa\u5176\u5730\u4f4d\uff0c\u5728\u6e38\u620f\u9886\u57df\u5168\u7403\u5b9e\u529b\u6392\u540d\u7b2c 4\uff0c\u4e0e 2022 \u5e74\u76f8\u6bd4\u4e0a\u5347\u4e86 1 \u4f4d\uff0c\u4e2d\u6838<\/span>\uff08\u89d2\u8272\u626e\u6f14\u3001\u5c04\u51fb\u3001\u7b56\u7565\u7c7b\u578b\uff09\u3001\u76ca\u667a\u3001\u4f53\u80b2\u548c\u7ade\u6280\u7b49\u6e38\u620f\u54c1\u7c7b\u5747\u4f4d\u5217\u4e9a\u519b\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cUnity\u3001ironSource \u548c Meta \u4e4b\u95f4\u7684\u5b9e\u529b\u6392\u540d\u5dee\u8ddd\u5f88\u5c0f\u3002<\/p>\n

\u518d\u8425\u9500\uff1a<\/b>Meta Ads <\/b>\u5728\u8d2d\u7269\u54c1\u7c7b\u4e2d\u8d85\u8d8a<\/b> Google<\/b>\uff0c\u52c7\u593a\u7b2c\u4e00<\/b><\/p>\n

\u5b89\u5353\u4fa7\u518d\u8425\u9500\u6392\u540d\u4e3b\u8981\u7531 Google \u548c Meta \u4e3b\u5bfc\uff0cTikTok For Business \u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4e0e\u5176\u9f0e\u7acb\u3002Google Ads \u5728\u5927\u90e8\u5206\u54c1\u7c7b\u4e2d\u90fd\u7a33\u5c45\u699c\u9996\uff0c\u4f46\u5728\u6700\u5173\u952e\u7684\u518d\u8425\u9500\u54c1\u7c7b\u2014\u2014\u8d2d\u7269\u7c7b App \u4e2d\u5374\u9519\u5931\u7b2c 1\uff0c\u8ba9\u4f4d\u7ed9 Meta Ads \u843d\u5230\u7b2c 2\u3002\u800c Meta Ads \u6b63\u662f\u56e0\u4e3a\u80fd\u5728\u8d2d\u7269\u54c1\u7c7b\u4e2d\u8d85\u8d8a Google \u4e00\u4e3e\u593a\u9b41\uff0c\u624d\u5f97\u4ee5\u5728\u5168\u7403\u5b9e\u529b\u6392\u540d\u4e2d\u7f29\u5c0f\u4e0e Google \u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n

TikTok For Business \u51ed\u501f\u5176\u5de8\u5927\u7684\u89c4\u6a21\uff0c\u5c24\u5176\u662f\u5728\u8d2d\u7269 App \u65b9\u9762\uff0c\u8868\u73b0\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u5728\u5b9e\u529b\u6392\u540d\u4e2d\u5c45\u7b2c 3 \u4f4d\u3002Liftoff \u51ed\u501f\u51fa\u8272\u7684\u8d28\u91cf\u6392\u540d\u7b2c\u56db\uff0c\u800c\u300c\u518d\u8425\u9500\u4e13\u5bb6\u300d Adikteev \u548c Remerge \u7d27\u968f\u5176\u540e\uff0c\u5206\u522b\u6392\u540d\u7b2c 5 \u548c\u7b2c 6\u3002\u524d\u8005\u7684\u6210\u529f\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u751f\u6d3b\u4e0e\u6587\u5316 App \u7684\u529f\u52b3\uff0c\u5b83\u51ed\u501f\u51fa\u8272\u7684\u8d28\u91cf\u6392\u540d\u7b2c 3\u3002<\/p>\n

\u62a5\u544a\u91c7\u7528\u7684\u65b9\u6cd5\u8bba\uff1a<\/b><\/p>\n

AppsFlyer \u7684\u300a\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u300b\u7b2c 16 \u7248\u5206\u6790\u4e86 2023 \u5e74 2-3 \u5b63\u5ea6\u5185\u603b\u5171 75 \u5bb6\u5a92\u4f53\u6e20\u9053\u7684\u6570\u636e\uff0c\u5176\u4e2d\u6db5\u76d6\u4e86 30000 \u4e2a App \u7684 115 \u4ebf\u6b21\u975e\u81ea\u7136\u6fc0\u6d3b\u6570\u636e\u3002<\/p>\n

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https:\/\/www.appsflyer-gcr.cn\/resources\/reports\/performance-index\/?utm_source=prnews&utm_medium=earned&utm_campaign=pi16&afc_source=prnews&afc_medium=earned&afc_campaign=pi16<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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