{"id":92578,"date":"2023-08-24T06:32:00","date_gmt":"2023-08-23T23:32:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2023082406320092578"},"modified":"2023-08-24T16:29:57","modified_gmt":"2023-08-24T08:29:57","slug":"ipsos-mma%e8%a2%ab%e7%8b%ac%e7%ab%8b%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8%e8%af%84%e4%b8%ba%e7%bb%9f%e4%b8%80%e8%90%a5%e9%94%80%e5%92%8c%e5%95%86%e4%b8%9a%e6%b5%8b%e9%87%8f%e7%9a%84%e9%a2%86%e5%af%bc","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2023082406320092578","title":{"rendered":"Ipsos MMA\u88ab\u72ec\u7acb\u7814\u7a76\u516c\u53f8\u8bc4\u4e3a\u7edf\u4e00\u8425\u9500\u548c\u5546\u4e1a\u6d4b\u91cf\u7684\u9886\u5bfc\u8005"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/Ipsos_MMA_Logo.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><p><i>\u516c\u53f8\u5229\u7528\u9ad8\u5f71\u54cd\u529b\u7684<\/i><i>\u521b\u65b0\u56e2\u961f\u548c\u89e3\u51b3\u65b9\u6848\u7ee7\u7eed\u5176\u5168\u7403\u5e02\u573a\u9886\u5bfc\u5730\u4f4d\uff0c\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u54c1\u724c\u548c\u8d22\u52a1\u76ee\u6807\u3002<\/i>&nbsp;<\/p>\n<p><span class=\"legendSpanClass\">\u7ebd\u7ea6<\/span><span class=\"legendSpanClass\">2023\u5e748\u670824\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; Ipsos \u516c\u53f8\u65d7\u4e0b\u7684 Ipsos MMAA\u662f\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u548c\u4f18\u5316\u5176\u4ed8\u8d39\u3001\u81ea\u6709\u548c\u76c8\u5229\u8425\u9500\u3001\u5b9a\u4ef7\u548c\u4fc3\u9500\u7b56\u7565\u3001\u9500\u552e\u56e2\u961f\u3001\u8d5e\u52a9\u548c\u8fd0\u8425\u6295\u8d44\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u5728\u5f17\u96f7\u65af\u7279\u6ce2\u6d6a\u6a21\u578b&#x2122;2023\u5e74\u7b2c\u4e09\u5b63\u5ea6<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=3950573-1&amp;h=660990556&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3950573-1%26h%3D3724776486%26u%3Dhttps%253A%252F%252Freprints2.forrester.com%252F%2523%252Fassets%252F2%252F2269%252FRES178517%252Freport%26a%3DThe%25C2%25A0Forrester%2BWave%25E2%2584%25A2%253A%2BMarketing%2BMeasurement%2Band%2BOptimization%252C%2BQ3%2B2023&amp;a=%C2%A0%E8%90%A5%E9%94%80%E6%B5%8B%E9%87%8F%E5%92%8C%E4%BC%98%E5%8C%96%E8%AF%84%E4%BC%B0%E6%B4%BB%E5%8A%A8%E4%B8%AD%EF%BC%8C%E8%A2%AB%E8%AF%84%E4%B8%BA%22%E9%A2%86%E5%AF%BC%E8%80%85%22%E3%80%82\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u8bc4\u4f30\u6d3b\u52a8\u4e2d\uff0c\u88ab\u8bc4\u4e3a&quot;\u9886\u5bfc\u8005&quot;\u3002<\/a><\/b> MMA \u4e0e\u5176\u5ba2\u6237\u548c\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u5bc6\u5207\u5408\u4f5c\uff0c\u5bf9\u5176\u8425\u9500\u548c\u5546\u4e1a\u6295\u8d44\u8fdb\u884c\u8ba1\u5212\u3001\u8861\u91cf\u3001\u8bc4\u4f30\u548c\u91cd\u65b0\u6821\u51c6\uff0c\u4ee5\u4f18\u5316\u4e0a\u3001\u4e2d\u3001\u4e0b\u6f0f\u6597\u5f62\u4e1a\u52a1\u548c\u8d22\u52a1\u76ee\u6807\u3002<\/p>\n<p>\u5f17\u96f7\u65af\u7279\u6ce2\u6d6a\u6a21\u578b&#x2122;\uff1a2023 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\n<ul type=\"disc\">\n<li>[Ipsos MMA]&quot;\u91c7\u7528\u5468\u5230\u3001\u4f18\u8d28\u54a8\u8be2\u65b9\u6cd5\u7acb\u8db3\u5e02\u573a\uff0c\u7528\u8be5\u65b9\u6cd5\u534f\u8c03\u6570\u636e\u3001\u6280\u672f\u3001\u6d4b\u91cf\u548c\u4f18\u5316\u3002&quot;<\/li>\n<li>&quot;\u53c2\u8003\u5ba2\u6237\u4e0d\u65ad\u9a8c\u8bc1 Ipsos MMA \u5728\u6d4b\u91cf\u65b9\u6cd5\u3001\u6269\u5927\u6d4b\u91cf\u8ba1\u5212\u3001\u57f9\u8bad\u4ee5\u53ca\u5c06\u6d4b\u91cf\u7ed3\u679c\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u4e1a\u52a1\u5efa\u8bae\u65b9\u9762\u7684\u4f18\u52bf\u3002&quot;<\/li>\n<li>&quot;Ipsos MMA \u7684 Activate \u5e94\u7528\u7a0b\u5e8f\u662f\u5176\u4ea7\u54c1\u7684\u4e2d\u5fc3\uff0c\u901a\u8fc7\u8be5\u5e94\u7528\u7a0b\u5e8f\uff0c\u5185\u90e8\u987e\u95ee\u548c\u5ba2\u6237\u90fd\u53ef\u4ee5\u7ba1\u7406\u6570\u636e\uff0c\u6784\u5efa\u6a21\u578b\uff0c\u521b\u5efa\u8de8\u5404\u79cd\u573a\u666f\u7684\u8425\u9500\u8ba1\u5212\uff0c\u4ee5\u53ca\u4f18\u5316\u672a\u6765\u8425\u9500\u6295\u8d44\u3002&nbsp;\u8be5\u5e73\u53f0\u529f\u80fd\u5168\u9762\uff0c\u63d0\u4f9b\u5e02\u573a\u9886\u5148\u7684\u7528\u6237\u4f53\u9a8c(UX)\u3001\u62a5\u544a\u548c\u534f\u4f5c\u3002&quot;<\/li>\n<\/ul>\n<p>&quot;\u6211\u4eec\u8ba4\u8bc6\u5230\uff0c\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u9700\u8981\u4e0e\u5ba2\u6237\u7684\u6295\u8d44\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u8003\u8651\u5230\u65e5\u76ca\u5177\u6709\u6311\u6218\u6027\u7684\u5e02\u573a\u6761\u4ef6\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5e7f\u544a\u52a8\u6001\u3002\u9ad8\u7ba1\u9700\u8981\u80fd\u591f\u6bcf\u5929\u3001\u6bcf\u5468\u548c\u6bcf\u6708\u505a\u51fa\u51b3\u7b56\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6bcf\u5b63\u5ea6\u6216\u6bcf\u534a\u5e74\u505a\u51fa\u51b3\u7b56\u3002\u5728\u7aef\u5230\u7aef\u6d41\u7a0b\u7684\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u6211\u4eec\u8bc6\u522b\u548c\u521b\u9020&quot;\u5ba2\u6237\u65f6\u95f4&quot;\u4ef7\u503c\uff0c\u6839\u636e\u6570\u636e\u3001\u5206\u6790\u548c\u9700\u6c42\u4fe1\u53f7\u786e\u5b9a\u4f18\u52bf\uff0c\u5e2e\u52a9\u5ba2\u6237\u80fd\u591f\u786e\u5b9a\u548c\u5229\u7528\u8fd9\u4e9b\u4f18\u52bf\u3002\u5fc5\u987b\u80fd\u591f\u52a8\u6001\u5730\u8bfb\u53d6\u3001\u8bc4\u4f30\u548c\u91cd\u65b0\u6821\u51c6\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0c&quot;Ipsos MMA \u9996\u5e2d\u6267\u884c\u5b98\u5e15\u7279\u91cc\u514b&middot;\u5361\u660e\u65af(<span class=\"xn-person\">Patrick Cummings<\/span>)\u8868\u793a\u3002\u8fd9\u5c31\u9700\u8981&quot;\u59cb\u7ec8\u5728\u7ebf\u3001\u59cb\u7ec8\u8fde\u63a5&quot;\u7684\u65b9\u6cd5\u548c\u56e2\u961f\u3002\u5728\u5e2e\u52a9\u548c\u652f\u6301\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u53ca\u5176\u4ee3\u7406\u673a\u6784\u6210\u529f\u5b9e\u73b0\u5176\u65f6\u95f4\u8868\u3001\u54c1\u724c\u548c\u8d22\u52a1\u76ee\u6807\u65b9\u9762\uff0c\u5fc5\u987b\u4e0d\u65ad\u8fdb\u884c\u53d8\u9769\u3002&quot;<\/p>\n<p>&quot;\u6211\u4eec\u59cb\u7ec8\u5982\u4e00\u5730\u6df1\u523b\u4e86\u89e3\u5ba2\u6237\u4e1a\u52a1\u7684\uff0c\u4f7f Ipsos MMA \u4e00\u76f4\u88ab\u516c\u8ba4\u4e3a\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u884c\u4e1a\u7684\u9886\u5bfc\u8005\u3002\u6211\u4eec\u7684\u5ba2\u6237\u6bcf\u5e74\u5c06\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u8425\u9500\u548c\u5546\u4e1a\u9884\u7b97\u6258\u4ed8\u7ed9\u6211\u4eec\u3002\u6211\u4eec\u5bf9\u6b64\u975e\u5e38\u91cd\u89c6\u3002&quot; Cummings \u8868\u793a\u3002 &quot;\u901a\u8fc7\u51c6\u786e\u3001\u900f\u660e\u7684\u6d4b\u91cf\uff0c\u60a8\u53ef\u4ee5\u5728\u6539\u53d8\u548c\u4f18\u5316\u6295\u8d44\u65b9\u6848\u65f6\u81ea\u4fe1\u5730\u91c7\u53d6\u884c\u52a8\u3002&quot;<\/p>\n<p>Ipsos MMA \u9996\u5e2d\u5ba2\u6237\u5b98\u9053\u683c&middot;\u5e03\u9c81\u514b\u65af(<span class=\"xn-person\">Doug Brooks<\/span>)\u8868\u793a\uff1a&quot;Ipsos MMA \u6709\u80fd\u529b\u5927\u5e45\u63d0\u5347\u6211\u4eec\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u7684\u54c1\u724c\u548c\u8d22\u52a1\u4e1a\u7ee9\uff0c\u8fd9\u662f\u6211\u4eec\u5171\u540c\u6210\u529f\u7684\u6838\u5fc3\uff0c\u5728\u8fc7\u53bb\u4e24\u5e74\u4e2d\uff0c\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u521b\u7eaa\u5f55\u589e\u957f\u3002 \u5728\u8fc7\u53bb20\u4e2a\u6708\uff0cIpsos MMA\u83b7\u5f97\u4e86\u6211\u4eec\u53c2\u4e0e RFP \u768495%\u3002 \u5728\u540c\u4e00\u65f6\u671f\uff0c\u6211\u4eec\u7559\u4f4f\u7684\u5ba2\u6237\u7fa4\u51e0\u4e4e\u8fbe\u5230\u4e86100%\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u901a\u8fc7\u4f18\u5316\u548c\u9a8c\u8bc1\u5176\u6295\u8d44\u51b3\u7b56\uff0c\u7ee7\u7eed\u4ece\u4e1a\u52a1\u7ee9\u6548\u7684\u6539\u5584\u4e2d\u53d7\u76ca\u3002\u6211\u4eec\u575a\u6301\u4e0d\u61c8\u5730\u81f4\u529b\u4e8e\u4ee5\u900f\u660e\u548c\u534f\u4f5c\u7684\u65b9\u5f0f\u63a8\u52a8\u7406\u89e3\u3001\u4fe1\u4efb\u3001\u91c7\u7528\u548c\u6574\u5408\uff0c\u4ee5\u53ca\u6211\u4eec\u5728\u5168\u7403\u8303\u56f4\u5185\u6269\u5c55\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u8ba1\u5212\u7684\u80fd\u529b\uff0c\u8fd9\u662f\u6211\u4eec\u7684\u5ba2\u6237\u63a5\u53d7\u6211\u4eec\u5171\u540c\u52aa\u529b\u4f7f\u4ed6\u4eec\u66f4\u52a0\u6210\u529f\u7684\u57fa\u7840\uff0c&quot;\u5e03\u9c81\u514b\u65af\u8868\u793a\u3002<\/p>\n<p>\u5ba2\u6237\u5bc4\u8bed\uff1a<\/p>\n<p>&quot;\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u5df2\u6210\u4e3a\u8425\u9500\u4eba\u5458\u51b3\u5b9a\u5176\u6d3b\u52a8\u6210\u529f\u4e0e\u5426\u3001\u4f18\u5316\u5176\u5a92\u4f53\/\u8425\u9500\u7ec4\u5408\u548c\u5168\u6e20\u9053\u6218\u7565\u7684\u91cd\u8981\u9014\u5f84\u3002Ipsos MMA \u7684\u5e73\u53f0\u5305\u62ec\u5728\u7ebf\u548c\u79bb\u7ebf\u6570\u636e\u53ef\u89c1\u6027\uff0c\u4ee5\u53ca\u5728\u5efa\u6a21\u65b9\u6cd5\u4e2d\u7eb3\u5165\u534f\u540c\u6548\u5e94\u548c\u5149\u73af\u6548\u5e94\uff0c\u4ece\u800c\u4f18\u5148\u8003\u8651\u6b63\u786e\u7684\u5ba2\u6237\u5f52\u5c5e\u3002\u5728\u533b\u7597\u4fdd\u5065\u6570\u636e\u4e0d\u8fde\u7eed\u6027\u7684\u60c5\u51b5\u4e0b\uff0c\u5b83\u4e5f\u80fd\u63d0\u4f9b\u6574\u4f53\u6d4b\u91cf\u65b9\u6848\uff0c\u4ece\u800c\u5728\u7ec6\u7c92\u5ea6\u7684\u7406\u89e3\u6c34\u5e73\u4e0a\u63d0\u4f9b\u6570\u636e\u9a71\u52a8\u7684\u53ef\u9760\u89c1\u89e3\u3002&quot;<\/p>\n<p class=\"prntac\"><i>&#8212;<\/i><i>\u7f8e\u56fd\u518d\u751f\u5143\u516c\u53f8\u5546<\/i><i>\u4e1a\u6d1e\u5bdf\u4e0e\u5206\u6790\u6267\u884c\u8463\u4e8b<\/i><i> <span class=\"xn-person\">Arvind Balasundaram<\/span><\/i>&nbsp;<\/p>\n<p>\u5728\u4fdd\u8bda\u96c6\u56e2\uff0c\u6211\u4eec\u6b63\u5728\u7ecf\u5386\u6fc0\u52a8\u4eba\u5fc3\u7684\u8f6c\u578b\u4e4b\u65c5\uff0c\u4f18\u5316\u6211\u4eec\u7684\u8425\u9500\u62d3\u5c55\u3001\u54c1\u724c\u5efa\u8bbe\u548c\u5ba2\u6237\u4f53\u9a8c\uff0c\u800c\u7edf\u4e00\u6d4b\u91cf\u662f\u5176\u4e2d\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\u3002\u5982\u679c\u6ca1\u6709\u5b83\uff0c\u6211\u4eec\u4ee5\u5370\u8c61\u4e3a\u4e2d\u5fc3\u7684\u5e7f\u544a\uff08\u5982\u7535\u89c6\u548c\u6a2a\u5e45\u5e7f\u544a\uff09\u5c06\u88ab\u66f4\u5bb9\u6613\u8ddf\u8e2a\u3001\u88ab\u70b9\u51fb\u4e3a\u4e2d\u5fc3\u7684\u6d3b\u52a8\uff08\u5982\u641c\u7d22\uff09\u906e\u853d\u3002\u7edf\u4e00\u5bf9\u4e8e\u4e86\u89e3\u6240\u6709\u6e20\u9053\u5982\u4f55\u534f\u540c\u4f5c\u7528\u81f3\u5173\u91cd\u8981\uff0c\u63d0\u4f9b\u6709\u79d1\u5b66\u4f9d\u636e\u7684\u5f52\u56e0\u767e\u5206\u6bd4\uff0c\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u76c8\u5229\u589e\u957f\u3002&quot;<\/p>\n<p class=\"prntac\"><i>&#8212;<\/i><i>\u4fdd<\/i><i>\u8bda\u96c6\u56e2\u8425\u9500\u6548\u7387\u526f\u603b\u88c1\u6770\u767b<\/i><i>&middot;<\/i><i>\u97e6\u5c14\u66fc<\/i><i>(<span class=\"xn-person\">Jadon Wellman<\/span>)<\/i>&nbsp;<\/p>\n<p>&quot;\u6211\u4eec\u7edf\u4e00\u8425\u9500\u5f52\u56e0\u80fd\u529b\u7684\u6210\u529f\u5f97\u76ca\u4e8e\u660e\u786e\u5b9a\u4e49\u7684\u6570\u636e\u6218\u7565\u4e0e\u6211\u4eec\u7684\u7edf\u4e00\u5206\u6790\u534f\u540c\u5de5\u4f5c\uff0c\u901a\u8fc7\u8be5\u6218\u7565\uff0c\u6211\u4eec\u53ef\u4ee5\u786e\u5b9a\u8425\u9500\u3001\u8fd0\u8425\u548c\u5916\u90e8\u56e0\u7d20\uff0c\u4ece\u800c\u80fd\u591f\u76f4\u63a5\u89e3\u51b3\u6211\u4eec\u7684\u5a92\u4f53\u6295\u8d44\u51b3\u7b56\u3002\u6b63\u5b9e\u65bd\u6a21\u578b\u9a8c\u8bc1\u53cd\u9988\u5faa\u73af\u7684\u900f\u660e\u5ea6\u4ee5\u53ca Ipsos MMA \u548c\u6211\u4eec\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u7684\u8de8\u804c\u80fd\u5408\u4f5c\u5bf9\u6b64\u81f3\u5173\u91cd\u8981\u3002&quot;&nbsp;<\/p>\n<p class=\"prntac\"><i>&#8211;Petsmart<\/i><i>\u96c6\u6210\u5a92\u4f53\u9ad8<\/i><i>\u7ea7\u603b\u76d1\u82cf\u73ca<\/i><i>&middot;<\/i><i>\u52aa\u5357<\/i><i>(<span class=\"xn-person\">Susan Noonan<\/span>)<\/i>&nbsp;<\/p>\n<p>&quot;\u6211\u4eec\u5c06\u7ee7\u7eed\u79ef\u6781\u6316\u6398\u66f4\u5e7f\u6cdb\u3001\u66f4\u6df1\u5165\u3001\u66f4\u4e30\u5bcc\u548c\u66f4\u76f8\u5173\u7684\u89c1\u89e3\uff0c\u901a\u8fc7\u6211\u4eec\u7684\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u751f\u6001\u7cfb\u7edf\uff0c\u540c\u65f6\u5229\u7528\u6570\u636e\u548c\u5206\u6790\u7cfb\u7edf\u4ee5\u53ca\u673a\u5668\u5b66\u4e60\u548c\u4eba\u5de5\u667a\u80fd\u7684\u8fdb\u6b65\uff0c\u5728\u2018\u5ba2\u6237\u65f6\u95f4&#8217;\u5185\u63d0\u4f9b\u8fd9\u4e9b\u89c1\u89e3\u3002\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u7684\u521b\u65b0\u548c\u5f00\u53d1\u56e2\u961f\u589e\u52a0\u4e86\u56db\u500d\uff0c\u91cd\u8981\u80fd\u529b\u548c\u89c4\u6a21\u63d0\u5347\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u80fd\u591f\u7ee7\u7eed\u5feb\u901f\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u3002&quot;\u5361\u660e\u65af(Cummings)\u8868\u793a\u3002 &quot;\u6211\u4eec\u6b63\u4e0e\u6211\u4eec\u624d\u534e\u6a2a\u6ea2\u7684\u56e2\u961f\u3001\u5ba2\u6237\u548c\u5404\u79cd\u4ee5\u4ef7\u503c\u4e3a\u4e2d\u5fc3\u7684\u76ca\u666e\u7d22\u4ea7\u54c1\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u786e\u5b9a\u548c\u5229\u7528\u8de8\u5e73\u53f0\u534f\u540c\u6548\u5e94\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6211\u4eec\u7684\u96c6\u4f53\u6570\u636e\u3001\u5206\u6790\u3001\u6001\u5ea6\u89c1\u89e3\u548c\u6280\u672f\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u7279\u522b\u662f\u5728\u5168\u7403\u8d8b\u52bf\u3001\u54c1\u724c\u3001\u521b\u610f\u548c\u793e\u4ea4\u5a92\u4f53\u9886\u57df\u3002Ipsos \u80fd\u591f\u901a\u8fc7\u8fd9\u4e9b\u66f4\u5168\u9762\u3001\u66f4\u7efc\u5408\u7684\u89c1\u89e3\uff0c\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u72ec\u7279\u7684\u4f18\u52bf\u3002&quot;<\/p>\n<p>\u6709\u5173 Ipsos MMA \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=3950573-1&amp;h=2000022955&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3950573-1%26h%3D4112882635%26u%3Dhttps%253A%252F%252Fwww.mma.com%252F%26a%3Dwww.mma.com&amp;a=www.mma.com\" target=\"_blank\" rel=\"nofollow noopener\">www.mma.com<\/a>&nbsp;\u6216\u8054\u7cfbLisa Foster (<a href=\"mailto:lisa.foster@ipsos.com\" rel=\"nofollow\">lisa.foster@ipsos.com<\/a>)\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u516c\u53f8\u5229\u7528\u9ad8\u5f71\u54cd\u529b\u7684\u521b\u65b0\u56e2\u961f\u548c\u89e3\u51b3\u65b9\u6848\u7ee7\u7eed\u5176\u5168\u7403\u5e02\u573a\u9886\u5bfc\u5730\u4f4d\uff0c\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u54c1\u724c\u548c\u8d22\u52a1\u76ee\u6807\u3002&nbsp; \u7ebd\u7ea62023\u5e748\u670824\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; Ipsos \u516c\u53f8\u65d7\u4e0b\u7684 Ipsos MMAA\u662f\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u548c\u4f18\u5316\u5176\u4ed8\u8d39\u3001\u81ea\u6709\u548c\u76c8\u5229\u8425\u9500\u3001\u5b9a\u4ef7\u548c\u4fc3\u9500\u7b56\u7565\u3001\u9500\u552e\u56e2\u961f\u3001\u8d5e\u52a9\u548c\u8fd0\u8425\u6295\u8d44\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u5728\u5f17\u96f7\u65af\u7279\u6ce2\u6d6a\u6a21\u578b&#x2122;2023\u5e74\u7b2c\u4e09\u5b63\u5ea6&nbsp;\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u8bc4\u4f30\u6d3b\u52a8\u4e2d\uff0c\u88ab\u8bc4\u4e3a&quot;\u9886\u5bfc\u8005&quot;\u3002 MMA \u4e0e\u5176\u5ba2\u6237\u548c\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u5bc6\u5207\u5408\u4f5c\uff0c\u5bf9\u5176\u8425\u9500\u548c\u5546\u4e1a\u6295\u8d44\u8fdb\u884c\u8ba1\u5212\u3001\u8861\u91cf\u3001\u8bc4\u4f30\u548c\u91cd\u65b0\u6821\u51c6\uff0c\u4ee5\u4f18\u5316\u4e0a\u3001\u4e2d\u3001\u4e0b\u6f0f\u6597\u5f62\u4e1a\u52a1\u548c\u8d22\u52a1\u76ee\u6807\u3002 \u5f17\u96f7\u65af\u7279\u6ce2\u6d6a\u6a21\u578b&#x2122;\uff1a2023 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff1a [Ipsos MMA]&quot;\u91c7\u7528\u5468\u5230\u3001\u4f18\u8d28\u54a8\u8be2\u65b9\u6cd5\u7acb\u8db3\u5e02\u573a\uff0c\u7528\u8be5\u65b9\u6cd5\u534f\u8c03\u6570\u636e\u3001\u6280\u672f\u3001\u6d4b\u91cf\u548c\u4f18\u5316\u3002&quot; &quot;\u53c2\u8003\u5ba2\u6237\u4e0d\u65ad\u9a8c\u8bc1 Ipsos MMA \u5728\u6d4b\u91cf\u65b9\u6cd5\u3001\u6269\u5927\u6d4b\u91cf\u8ba1\u5212\u3001\u57f9\u8bad\u4ee5\u53ca\u5c06\u6d4b\u91cf\u7ed3\u679c\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u4e1a\u52a1\u5efa\u8bae\u65b9\u9762\u7684\u4f18\u52bf\u3002&quot; &quot;Ipsos MMA \u7684 Activate \u5e94\u7528\u7a0b\u5e8f\u662f\u5176\u4ea7\u54c1\u7684\u4e2d\u5fc3\uff0c\u901a\u8fc7\u8be5\u5e94\u7528\u7a0b\u5e8f\uff0c\u5185\u90e8\u987e\u95ee\u548c\u5ba2\u6237\u90fd\u53ef\u4ee5\u7ba1\u7406\u6570\u636e\uff0c\u6784\u5efa\u6a21\u578b\uff0c\u521b\u5efa\u8de8\u5404\u79cd\u573a\u666f\u7684\u8425\u9500\u8ba1\u5212\uff0c\u4ee5\u53ca\u4f18\u5316\u672a\u6765\u8425\u9500\u6295\u8d44\u3002&nbsp;\u8be5\u5e73\u53f0\u529f\u80fd\u5168\u9762\uff0c\u63d0\u4f9b\u5e02\u573a\u9886\u5148\u7684\u7528\u6237\u4f53\u9a8c(UX)\u3001\u62a5\u544a\u548c\u534f\u4f5c\u3002&quot; &quot;\u6211\u4eec\u8ba4\u8bc6\u5230\uff0c\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u9700\u8981\u4e0e\u5ba2\u6237\u7684\u6295\u8d44\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u8003\u8651\u5230\u65e5\u76ca\u5177\u6709\u6311\u6218\u6027\u7684\u5e02\u573a\u6761\u4ef6\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5e7f\u544a\u52a8\u6001\u3002\u9ad8\u7ba1\u9700\u8981\u80fd\u591f\u6bcf\u5929\u3001\u6bcf\u5468\u548c\u6bcf\u6708\u505a\u51fa\u51b3\u7b56\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6bcf\u5b63\u5ea6\u6216\u6bcf\u534a\u5e74\u505a\u51fa\u51b3\u7b56\u3002\u5728\u7aef\u5230\u7aef\u6d41\u7a0b\u7684\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u6211\u4eec\u8bc6\u522b\u548c\u521b\u9020&quot;\u5ba2\u6237\u65f6\u95f4&quot;\u4ef7\u503c\uff0c\u6839\u636e\u6570\u636e\u3001\u5206\u6790\u548c\u9700\u6c42\u4fe1\u53f7\u786e\u5b9a\u4f18\u52bf\uff0c\u5e2e\u52a9\u5ba2\u6237\u80fd\u591f\u786e\u5b9a\u548c\u5229\u7528\u8fd9\u4e9b\u4f18\u52bf\u3002\u5fc5\u987b\u80fd\u591f\u52a8\u6001\u5730\u8bfb\u53d6\u3001\u8bc4\u4f30\u548c\u91cd\u65b0\u6821\u51c6\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0c&quot;Ipsos MMA \u9996\u5e2d\u6267\u884c\u5b98\u5e15\u7279\u91cc\u514b&middot;\u5361\u660e\u65af(Patrick Cummings)\u8868\u793a\u3002\u8fd9\u5c31\u9700\u8981&quot;\u59cb\u7ec8\u5728\u7ebf\u3001\u59cb\u7ec8\u8fde\u63a5&quot;\u7684\u65b9\u6cd5\u548c\u56e2\u961f\u3002\u5728\u5e2e\u52a9\u548c\u652f\u6301\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u53ca\u5176\u4ee3\u7406\u673a\u6784\u6210\u529f\u5b9e\u73b0\u5176\u65f6\u95f4\u8868\u3001\u54c1\u724c\u548c\u8d22\u52a1\u76ee\u6807\u65b9\u9762\uff0c\u5fc5\u987b\u4e0d\u65ad\u8fdb\u884c\u53d8\u9769\u3002&quot; &quot;\u6211\u4eec\u59cb\u7ec8\u5982\u4e00\u5730\u6df1\u523b\u4e86\u89e3\u5ba2\u6237\u4e1a\u52a1\u7684\uff0c\u4f7f Ipsos MMA \u4e00\u76f4\u88ab\u516c\u8ba4\u4e3a\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u884c\u4e1a\u7684\u9886\u5bfc\u8005\u3002\u6211\u4eec\u7684\u5ba2\u6237\u6bcf\u5e74\u5c06\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u8425\u9500\u548c\u5546\u4e1a\u9884\u7b97\u6258\u4ed8\u7ed9\u6211\u4eec\u3002\u6211\u4eec\u5bf9\u6b64\u975e\u5e38\u91cd\u89c6\u3002&quot; Cummings \u8868\u793a\u3002 &quot;\u901a\u8fc7\u51c6\u786e\u3001\u900f\u660e\u7684\u6d4b\u91cf\uff0c\u60a8\u53ef\u4ee5\u5728\u6539\u53d8\u548c\u4f18\u5316\u6295\u8d44\u65b9\u6848\u65f6\u81ea\u4fe1\u5730\u91c7\u53d6\u884c\u52a8\u3002&quot; Ipsos MMA \u9996\u5e2d\u5ba2\u6237\u5b98\u9053\u683c&middot;\u5e03\u9c81\u514b\u65af(Doug Brooks)\u8868\u793a\uff1a&quot;Ipsos MMA \u6709\u80fd\u529b\u5927\u5e45\u63d0\u5347\u6211\u4eec\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u7684\u54c1\u724c\u548c\u8d22\u52a1\u4e1a\u7ee9\uff0c\u8fd9\u662f\u6211\u4eec\u5171\u540c\u6210\u529f\u7684\u6838\u5fc3\uff0c\u5728\u8fc7\u53bb\u4e24\u5e74\u4e2d\uff0c\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u521b\u7eaa\u5f55\u589e\u957f\u3002 \u5728\u8fc7\u53bb20\u4e2a\u6708\uff0cIpsos MMA\u83b7\u5f97\u4e86\u6211\u4eec\u53c2\u4e0e RFP \u768495%\u3002 \u5728\u540c\u4e00\u65f6\u671f\uff0c\u6211\u4eec\u7559\u4f4f\u7684\u5ba2\u6237\u7fa4\u51e0\u4e4e\u8fbe\u5230\u4e86100%\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\u4f19\u4f34\u901a\u8fc7\u4f18\u5316\u548c\u9a8c\u8bc1\u5176\u6295\u8d44\u51b3\u7b56\uff0c\u7ee7\u7eed\u4ece\u4e1a\u52a1\u7ee9\u6548\u7684\u6539\u5584\u4e2d\u53d7\u76ca\u3002\u6211\u4eec\u575a\u6301\u4e0d\u61c8\u5730\u81f4\u529b\u4e8e\u4ee5\u900f\u660e\u548c\u534f\u4f5c\u7684\u65b9\u5f0f\u63a8\u52a8\u7406\u89e3\u3001\u4fe1\u4efb\u3001\u91c7\u7528\u548c\u6574\u5408\uff0c\u4ee5\u53ca\u6211\u4eec\u5728\u5168\u7403\u8303\u56f4\u5185\u6269\u5c55\u7edf\u4e00\u8425\u9500\u6d4b\u91cf\u8ba1\u5212\u7684\u80fd\u529b\uff0c\u8fd9\u662f\u6211\u4eec\u7684\u5ba2\u6237\u63a5\u53d7\u6211\u4eec\u5171\u540c\u52aa\u529b\u4f7f\u4ed6\u4eec\u66f4\u52a0\u6210\u529f\u7684\u57fa\u7840\uff0c&quot;\u5e03\u9c81\u514b\u65af\u8868\u793a\u3002 \u5ba2\u6237\u5bc4\u8bed\uff1a 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&#8212;\u7f8e\u56fd\u518d\u751f\u5143\u516c\u53f8\u5546\u4e1a\u6d1e\u5bdf\u4e0e\u5206\u6790\u6267\u884c\u8463\u4e8b Arvind Balasundaram&nbsp; 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&#8212;\u4fdd\u8bda\u96c6\u56e2\u8425\u9500\u6548\u7387\u526f\u603b\u88c1\u6770\u767b&middot;\u97e6\u5c14\u66fc(Jadon Wellman)&nbsp;&hellip; <a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2023082406320092578\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":92581,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-92578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/92578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=92578"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/92578\/revisions"}],"predecessor-version":[{"id":92580,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/92578\/revisions\/92580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/92581"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=92578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=92578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=92578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}