{"id":89924,"date":"2023-07-27T19:01:00","date_gmt":"2023-07-27T12:01:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2023072719010089924"},"modified":"2023-07-28T15:16:40","modified_gmt":"2023-07-28T07:16:40","slug":"appsflyer%e5%8f%91%e5%b8%83%e5%ad%90%e5%93%81%e7%89%8cappsflyer-for-games","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2023072719010089924","title":{"rendered":"AppsFlyer\u53d1\u5e03\u5b50\u54c1\u724c\u201cAppsFlyer for games\u201d"},"content":{"rendered":"<p><p><b>\u63a8\u51fa\u4eca\u5e74\u9996\u4efd\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u62a5\u544a<\/b><\/p>\n<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2023\u5e747\u670827\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u4eca\u65e5\uff0c<a href=\"https:\/\/www.appsflyer-gcr.cn\/\" target=\"_blank\" rel=\"nofollow noopener\">\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a>\u5728\u5927\u4e2d\u534e\u533a\u6b63\u5f0f\u53d1\u5e03\u9996\u4e2a\u5b50\u54c1\u724c\u201cAppsFlyer for games\u201d\uff0c\u8be5\u5b50\u54c1\u724c\u65e8\u5728\u4e3a\u6e38\u620f\u8425\u9500\u8861\u91cf\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u652f\u6301\uff0c\u4ece\u800c\u5e2e\u52a9\u6e38\u620f\u5de5\u4f5c\u5ba4\u3001\u805a\u7126\u6e38\u620f\u7684\u5408\u4f5c\u4f19\u4f34\u7b49\u66f4\u597d\u7684\u5438\u5f15\u9ad8\u4ef7\u503c\u73a9\u5bb6\uff0c\u63d0\u5347\u5176\u7559\u5b58\u7387\uff0c\u4f18\u5316\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u5e76\u6709\u6548\u5229\u7528\u8425\u9500\u9884\u7b97\u3002<\/p>\n<p>\u57282023\u5e74ChinaJoy\u671f\u95f4\uff0cAppsFlyer\u53d1\u5e03\u4e86<a href=\"https:\/\/app.jingsocial.com\/mF\/websiteEditorLandingPage\/page\/03eafac2757a4938ac0caf0cc76fd4d3?pushId=wJJ7tZ2ZDA89qS39ibhj7Z\" target=\"_blank\" rel=\"nofollow noopener\">\u300a2023\u4e2d\u56fd\u6e38\u620fApp\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b<\/a>\uff08\u4ee5\u4e0b\u7b80\u79f0\u201c\u62a5\u544a\u201d\uff09\uff0c\u62a5\u544a\u7814\u7a76\u4e862022\u5e741\u6708\u81f32023\u5e746\u6708\u671f\u95f4\uff0c\u7ea617000\u6b3e\u4e2d\u56fd\u51fa\u6d77App\u4ee5\u53ca\u8d85\u8fc7240\u4ebf\u6b21\u5b89\u88c5\u603b\u91cf\uff0c\u63ed\u793a\u4e86\u8fd9\u4e00\u65f6\u6bb5\u5185\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u7684\u57fa\u672c\u8109\u7edc\u3002<\/p>\n<p><b>\u53d1\u5e03\u5b50\u54c1\u724c\u201c<\/b><b>AppsFlyer for games<\/b><b>\uff1a\u6e38\u620f\u573a\u7684\u8d85\u80fd\u5f15\u64ce\u201d\uff0c\u52a9\u529b\u6e38\u620f\u884c\u4e1a\u6548\u679c\u8861\u91cf\u7cbe\u76ca\u6c42\u7cbe<\/b><\/p>\n<p>\u4f5c\u4e3a\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u5a31\u4e50\u4ea7\u4e1a\uff0c\u6e38\u620f\u884c\u4e1a\u4ecd\u7136\u5904\u4e8e\u5feb\u901f\u53d1\u5c55\u7684\u901a\u9053\u4e4b\u4e2d\u3002\u76ee\u524d\uff0c\u591a\u7aef\u3001\u8de8\u7aef\u7684\u6e38\u620f\u4f53\u9a8c\u6b63\u5728\u5168\u7403\u8303\u56f4\u5185\u6d41\u884c\uff0c62%\u7684\u6e38\u620f\u73a9\u5bb6\u9009\u62e9\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u4f53\u9a8c\u6e38\u620f\uff0c\u5168\u7403\u6e38\u620f\u4ea7\u4e1a\u6536\u5165\u6765\u6e90\u591a\u6837\u5316\u3001\u5206\u6563\u5316\uff0c\u6536\u5165\u6765\u6e90\u4e8e\u591a\u4e2a\u5e73\u53f0\u3002\u9884\u8ba1\u52302025\u5e74\uff0c\u5168\u7403\u6e38\u620f\u5e02\u573a\u603b\u6536\u5165\u5c06\u8fbe\u52302680\u4ebf\u7f8e\u5143\u3002AppsFlyer\u5728\u5168\u7403\u6e38\u620f\u5f00\u53d1\u8005\u4e2d\u4eab\u670956\uff05\u7684\u5e02\u573a\u4efd\u989d\uff0c\u662f\u6e38\u620f\u884c\u4e1a\u6700\u5927\u7684\u8425\u9500\u6548\u679c\u8861\u91cf\u5e73\u53f0\u3002<\/p>\n<p>\u6b63\u662f\u57fa\u4e8e\u5168\u7403\u6e38\u620f\u884c\u4e1a\u826f\u597d\u7684\u53d1\u5c55\u524d\u666f\u4ee5\u53caAppsFlyer\u5728\u6e38\u620f\u884c\u4e1a\u8425\u9500\u6548\u679c\u8861\u91cf\u4e0d\u53ef\u66ff\u4ee3\u7684\u9886\u5bfc\u5730\u4f4d\uff0c\u5728\u6210\u7acb12\u5e74\u540e\uff0cAppsFlyer\u53d1\u5e03\u4e86\u9996\u4e2a\u5b50\u54c1\u724c\u201cAppsFlyer for games: \u6e38\u620f\u573a\u7684\u8d85\u80fd\u5f15\u64ce\u201d\uff0c\u65e8\u5728\u4e13\u95e8\u670d\u52a1\u4e8e\u79fb\u52a8\u4f18\u5148\u3001PC\/\u4e3b\u673a\u7aef\u4f18\u5148\u7684\u6e38\u620f\u5de5\u4f5c\u5ba4\u4ee5\u53ca\u805a\u7126\u6e38\u620f\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5982\u6e38\u620f\u5e73\u53f0\u3001\u5e7f\u544a\u5e73\u53f0\u3001\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\u7b49\uff0c\u4ece\u800c\u5e2e\u52a9\u6e38\u620f\u5f00\u53d1\u8005\u6301\u7eed\u5438\u5f15\u9ad8\u4ef7\u503c\u73a9\u5bb6\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u4f18\u5316\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u8ba9\u8425\u9500\u9884\u7b97\u53d1\u6325\u6709\u6548\u4ef7\u503c\u3002<\/p>\n<p>\u672a\u6765\uff0cAppsFlyer for games\u5c06\u4f1a\u63d0\u4f9b\u5168\u9762\u7cfb\u7edf\u7684\u6e38\u620f\u589e\u957f\u65b9\u6848\uff0c\u5e2e\u52a9\u6e38\u620f\u5f00\u53d1\u8005\u62c9\u65b0\u4fc3\u6d3b\u73a9\u5bb6\uff0c\u8de8\u5e73\u53f0\u3001\u591a\u6e20\u9053\u8861\u91cf\u8425\u9500\u6548\u679c\uff0c\u5e76\u63d0\u4f9b\u884c\u4e1a\u6700\u524d\u6cbf\u7684\u6570\u636e\u6d1e\u5bdf\u8d8b\u52bf\uff0c\u8d4b\u80fd\u6e38\u620f\u5f00\u53d1\u8005\u505a\u51fa\u66f4\u4f73\u51b3\u7b56\uff0c\u8fbe\u6210\u5546\u4e1a\u76ee\u6807\u3002\u6b64\u5916\uff0c\u8fd8\u5c06\u6784\u5efa\u4e92\u8054\u7684\u6e38\u620f\u751f\u6001\u4e2d\u5fc3\uff0c\u4f9b\u6e38\u620f\u5f00\u53d1\u8005\u4e92\u76f8\u5b66\u4e60\uff0c\u5171\u521b\u5171\u8d62\u3002<\/p>\n<p><b>\u300a<\/b><b>2023<\/b><b>\u4e2d\u56fd\u6e38\u620f<\/b><b>App<\/b><b>\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\u53d1\u5e03\uff0c\u52fe\u52d2\u6e38\u620f\u51fa\u6d77\u7684\u73b0\u72b6\u4e0e\u672a\u6765<\/b><\/p>\n<p>\u5728\u53d1\u5e03\u5b50\u54c1\u724c\u201cAppsFlyer for games\u201d\u7684\u540c\u65f6\uff0cAppsFlyer\u4e5f\u5728ChinaJoy2023\u671f\u95f4\u91cd\u78c5\u53d1\u5e03\u4e86\u300a2023\u4e2d\u56fd\u6e38\u620fApp\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\uff0c\u4ece\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u5b89\u88c5\u603b\u91cf\u8d8b\u52bf\u3001\u5730\u533a\u5206\u5e03\u53ca\u8d70\u52bf\u3001\u4f18\u52bf\u54c1\u7c7b\u8868\u73b0\u3001\u884c\u4e1a\u4f5c\u5f0a\u63ed\u793a\u7b49\u591a\u4e2a\u7ef4\u5ea6\uff0c\u52fe\u52d2\u51fa\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u7684\u73b0\u72b6\u4e0e\u672a\u6765\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u6e38\u620f\u51fa\u6d77\u4e00\u9a6c\u5f53\u5148\uff0c\u5360\u6bd4\u9ad8\u8fbe<\/b><b>64.9%<\/b><\/li>\n<\/ul>\n<p>\u62a5\u544a\u663e\u793a\uff0c\u4f5c\u4e3a\u4e2d\u56fd\u51fa\u6d77\u6700\u5177\u4ee3\u8868\u6027\u7684\u4ea7\u4e1a\uff0c\u6e38\u620f\u51fa\u6d77\u57282020\u5e74\u81f32023\u5e74\u4f9d\u7136\u4fdd\u6301\u7740\u7edd\u5bf9\u7684\u9886\u822a\u4ea7\u4e1a\u5730\u4f4d\u3002\u5728\u8fc7\u53bb4\u5e74\u4e2d\uff0c\u6e38\u620f\u5728\u5404\u7c7bAPP\u51fa\u6d77\u4efd\u989d\u603b\u4f53\u4fdd\u6301\u7a33\u5b9a\uff0c\u9ad8\u8fbe64.9%\u3002\u4ece\u603b\u4f53\u5b89\u88c5\u91cf\u770b\uff0c\u53d7\u5168\u7403\u7ecf\u6d4e\u4e0b\u884c\u5f71\u54cd\uff0c\u4e2d\u56fd\u5404\u7c7b\u578b\u6e38\u620fApp\u51fa\u6d77\u5b89\u88c5\u91cf\u5448\u73b0\u5148\u4e0a\u5347\u540e\u4e0b\u964d\u7684\u8d8b\u52bf\u3002Android\u548ciOS\u4fa7\u7684\u5b89\u88c5\u91cf\u5747\u57282022\u5e74\u7b2c3\u5b63\u5ea6\u8fbe\u5230\u5dc5\u5cf0\u540e\u5448\u73b0\u4e0b\u964d\u8d8b\u52bf\uff0c2023\u5e74\u7b2c1\u5b63\u5ea6\u81f3\u7b2c2\u5b63\u5ea6\uff0c\u5206\u522b\u73af\u6bd4\u4e0b\u964d17.78%\u548c25.2%\uff0c\u4f46\u6e38\u620f\u5e02\u573a\u524d\u666f\u4f9d\u7136\u770b\u597d\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u4e1c\u5357\u4e9a\u957f\u671f\u5360\u636e\u7b2c\u4e00\u51fa\u6d77\u76ee\u7684\u5730\uff0c\u62c9\u7f8e\u5feb\u901f\u6210\u957f<\/b><\/li>\n<\/ul>\n<p>\u5728\u5148\u626c\u540e\u6291\u7684\u8d8b\u52bf\u4e2d\uff0c\u4e1c\u5357\u4e9a\u5e02\u573a\u5374\u8d70\u51fa\u4e86\u4e00\u6761\u7a33\u6b65\u4e0a\u5347\u7684\u66f2\u7ebf\u3002\u5728\u8fc7\u53bb4\u5e74\u4e2d\uff0c\u4e1c\u5357\u4e9a\u51ed\u501f\u7740\u76f8\u4f3c\u7684\u6587\u5316\u80cc\u666f\u548c\u4f18\u8d8a\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u7a33\u5750\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u76ee\u7684\u5730\u7684\u5934\u628a\u4ea4\u6905\uff0c\u4ece2020\u5e74\u768417.05%\u589e\u957f\u81f32023\u5e74\u768424.42%\uff0c\u589e\u5e45\u8fbe\u523043.2%\uff0c\u8fd9\u79cd\u7a33\u6b65\u4e0a\u5347\u7684\u8d8b\u52bf\u6709\u671b\u4fdd\u6301\u3002<\/p>\n<p>\u62c9\u7f8e\u5730\u533a\u5728\u8fd1\u5e74\u6765\u9010\u6b65\u6210\u4e3a\u51fa\u6d77\u65b0\u5174\u76ee\u7684\u5730\u7684\u4ee3\u8868\u533a\u57df\u3002\u4ece2020\u5e74\u81f32023\u5e74\uff0c\u51fa\u6d77\u4efd\u989d\u540c\u6bd4\u589e\u957f21.9%\uff0c\u7262\u7262\u5360\u636e\u4e9a\u519b\u7684\u4f4d\u7f6e\u3002\u7b2c\u4e09\u540d\u7684\u5b9d\u5ea7\u7ecf\u53864\u5e74\u65f6\u95f4\uff0c\u4ece\u4f20\u7edf\u5317\u7f8e\u5e02\u573a\u5df2\u7ecf\u8f6c\u79fb\u81f3\u5370\u5ea6\u534a\u5c9b\u5730\u533a\u3002\u6b64\u5916\uff0c\u975e\u6d32\u5e02\u573a\u867d\u7136\u76ee\u524d\u5360\u636e\u7684\u76f8\u5bf9\u6bd4\u4f8b\u662f\u6700\u5c0f\u7684\uff0c\u4f46\u8fd94\u5e74\u6765\u4fdd\u6301\u7a33\u5b9a\u5c0f\u5e45\u589e\u957f\uff0c\u53ef\u4ee5\u8bf4\u5904\u4e8e\u4e00\u79cd\u6f5c\u6ecb\u6697\u957f\u7684\u53d1\u5c55\u9636\u6bb5\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u90e8\u5206\u6e38\u620f\u54c1\u7c7b\u5f00\u59cb\u201c\u72c2\u98d9\u201d<\/b><\/li>\n<\/ul>\n<p>2022\u5e74\u5e95\uff0c\u968f\u7740\u76f8\u5173\u653f\u7b56\u7684\u8c03\u6574\uff0c\u4e0d\u5c11\u4e3b\u8981\u6e38\u620f\u54c1\u7c7b\u57282022\u5e74\u7b2c4\u5b63\u5ea6\u81f32023\u5e74\u7b2c1\u5b63\u5ea6\u4e2d\u5448\u73b0\u4e00\u6ce2\u5feb\u901f\u4e0a\u6da8\u7684\u8d8b\u52bf\u3002\u5728iOS\u4fa7\uff0c\u4e2d\u5ea6\u6e38\u620f\u548c\u793e\u4ea4\u6e38\u620f\u5206\u522b\u4e0a\u6da881%\u548c17.45%\uff1b\u5728Android\u4fa7\uff0c\u4f11\u95f2\u6e38\u620f\u4e5f\u51fa\u73b0\u76f8\u4f3c\u8d8b\u52bf\uff0c\u540c\u6bd4\u4e0a\u6da827%\u3002\u201c\u72c2\u98d9\u201d\u4e4b\u540e\u6e10\u5f52\u5e73\u7a33\uff0c2023\u5e74Q1-Q2\u51fa\u73b0\u7684\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e0b\u6ed1\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u624b\u6e38\u884c\u4e1a<\/b><b>CPI<\/b><b>\u6574\u4f53\u51fa\u73b0\u56de\u843d\u8d8b\u52bf<\/b><\/li>\n<\/ul>\n<p>\u5728\u7ecf\u5386\u4e86\u5feb\u901f\u4e0a\u6da8\u7684\u65f6\u4ee3\u540e\uff0c\u624b\u6e38\u884c\u4e1a\u7684CPI\u7ec8\u4e8e\u5f00\u59cb\u51fa\u73b0\u56de\u843d\u3002\u8fc7\u53bb\u4e00\u5e74\u534a\u4e2d\uff0c\u786c\u6838\u6e38\u620fCPI\u5728Android\u4fa7\u540c\u6bd4\u4e0b\u6ed137.9%\uff1b\u540c\u6837\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u4e5f\u5728\u540c\u4e00\u65f6\u671f\u4e0b\u6ed145.5%\u3002CPI\u7684\u4e0b\u964d\u5e76\u6ca1\u6709\u5e26\u6765\u83b7\u5ba2\u82b1\u8d39\u7684\u589e\u957f\u3002\u76f8\u53cd\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u5728\u8fc7\u53bb\u768418\u4e2a\u6708\u4e2d\u83b7\u5ba2\u82b1\u8d39\u5448\u73b0\u5feb\u901f\u4e0b\u964d\u7684\u8d8b\u52bf\uff0c\u5728Android\u548ciOS\u4fa7\u540c\u6bd4\u4e0b\u964d67.7%\u548c58.2%\uff0c\u53ef\u89c1\u5e7f\u544a\u4e3b\u5bf9\u8d85\u4f11\u95f2\u7684\u8425\u9500\u52a8\u4f5c\u53d8\u5f97\u66f4\u4e3a\u8c28\u614e\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u591a\u6570\u6e38\u620f\u54c1\u7c7b\u4f5c\u5f0a\u7387\u5448\u73b0\u663e\u8457\u4e0a\u5347<\/b><\/li>\n<\/ul>\n<p>\u6e38\u620f\u4f5c\u5f0a\u662f\u884c\u4e1a\u201c\u987d\u75be\u201d\u3002\u51e0\u4e4e\u6240\u6709\u6e38\u620f\u54c1\u7c7b\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u534a\u4e2d\uff0c\u4f5c\u5f0a\u60c5\u51b5\u90fd\u5448\u73b0\u4e0a\u5347\u8d8b\u52bf\uff0c\u5e76\u5728\u67d0\u4e00\u4e2a\u9636\u6bb5\u5448\u73b0\u5feb\u901f\u4e0a\u5347\u7684\u8d8b\u52bf\u3002<\/p>\n<p>\u4ee5\u4e2d\u5ea6\u6e38\u620f\u4e3a\u4f8b\uff0c\u4ece2022\u5e74\u7b2c3\u5b63\u5ea6\u81f32023\u5e74\u7b2c2\u5b63\u5ea6\uff0c\u6e38\u620f\u4f5c\u5f0a\u7387\u5728iOS\u4fa7\u540c\u6bd4\u98d9\u53471374%\uff1b\u4ee5\u4f11\u95f2\u6e38\u620f\u4e3a\u4f8b\uff0c\u4ece2022\u5e74\u7b2c2\u5b63\u5ea6\u81f32023\u5e74\u7b2c2\u5b63\u5ea6\uff0c\u6e38\u620f\u4f5c\u5f0a\u7387\u5728Android\u548ciOS\u4fa7\u7ffb\u4e8613\u500d\uff0c\u901f\u5ea6\u60ca\u4eba\u3002\u62a5\u544a\u5efa\u8bae\u5e7f\u544a\u4e3b\u5e94\u8be5\u79ef\u6781\u4f7f\u7528\u8bf8\u5982Protect360\u7b49\u4ea7\u54c1\u6765\u8861\u91cfiOS\u7aef\u5e7f\u544a\u7cfb\u5217\u7684\u6295\u653e\u6548\u679c\uff0c\u786e\u4fdd\u7ef4\u62a4\u597d\u81ea\u5df1\u7684\u6700\u5927\u5229\u76ca\uff0c\u6d88\u9664\u5408\u4f5c\u4e2d\u7684\u4f5c\u5f0a\u884c\u4e3a\u3002<\/p>\n<p>\u5c55\u671b\u56fd\u5185\u6e38\u620fApp\u672a\u6765\u7684\u51fa\u6d77\u524d\u666f\uff0cAppsFlyer\u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u738b\u73ae\u8868\u793a\uff1a\u201c\u6e38\u620f\u51fa\u6d77\u6216\u5c06\u957f\u671f\u6210\u4e3aAPP\u51fa\u6d77\u7684\u4e2d\u6d41\u7825\u67f1\uff0c\u800c\u968f\u7740\u4e2d\u56fd\u7ecf\u6d4e\u7684\u7a33\u6b65\u589e\u957f\u4ee5\u53ca\u4ee5\u4e1c\u5357\u4e9a\u3001\u62c9\u4e01\u7f8e\u6d32\u7b49\u5177\u6709\u4eba\u53e3\u7ea2\u5229\u7684\u5e02\u573a\u6301\u7eed\u589e\u957f\uff0c\u51fa\u6d77\u8d8a\u6765\u8d8a\u6210\u4e3a\u5fc5\u9009\u9879\u3002AppsFlyer\u4ee5\u7cbe\u51c6\u7684\u6548\u679c\u8861\u91cf\u4e3a\u7acb\u8eab\u4e4b\u672c\uff0c\u5728\u957f\u671f\u4e13\u4e1a\u52a9\u529b\u6e38\u620f\u5f00\u53d1\u8005\u51fa\u6d77\u7684\u57fa\u7840\u4e0a\uff0c\u9488\u5bf9\u6e38\u620f\u884c\u4e1a\u53d1\u5e03\u7684\u5b50\u54c1\u724c\u2018AppsFlyer for games\u2019\u5c06\u4f1a\u8ba9\u6e38\u620f\u884c\u4e1a\u7684\u6548\u679c\u8861\u91cf\u3001\u7b56\u7565\u5e94\u5bf9\u7b49\u8d70\u4e0a\u7cbe\u76ca\u6c42\u7cbe\u4e4b\u8def\u3002\u201d<\/p>\n<p>\u67e5\u9605\u66f4\u591a\u51fa\u6d77\u6d1e\u5bdf\uff0c\u6d4f\u89c8\u300a2023\u4e2d\u56fd\u6e38\u620fApp\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\u5168\u6587\uff0c\u8bf7\u8bbf\u95ee\uff1a<a href=\"https:\/\/app.jingsocial.com\/mF\/websiteEditorLandingPage\/page\/03eafac2757a4938ac0caf0cc76fd4d3?pushId=wJJ7tZ2ZDA89qS39ibhj7Z\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/app.jingsocial.com\/mF\/websiteEditorLandingPage\/page\/03eafac2757a4938ac0caf0cc76fd4d3?pushId=wJJ7tZ2ZDA89qS39ibhj7Z&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63a8\u51fa\u4eca\u5e74\u9996\u4efd\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u62a5\u544a \u4e0a\u6d772023\u5e747\u670827\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u4eca\u65e5\uff0c\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer\u5728\u5927\u4e2d\u534e\u533a\u6b63\u5f0f\u53d1\u5e03\u9996\u4e2a\u5b50\u54c1\u724c\u201cAppsFlyer for games\u201d\uff0c\u8be5\u5b50\u54c1\u724c\u65e8\u5728\u4e3a\u6e38\u620f\u8425\u9500\u8861\u91cf\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u652f\u6301\uff0c\u4ece\u800c\u5e2e\u52a9\u6e38\u620f\u5de5\u4f5c\u5ba4\u3001\u805a\u7126\u6e38\u620f\u7684\u5408\u4f5c\u4f19\u4f34\u7b49\u66f4\u597d\u7684\u5438\u5f15\u9ad8\u4ef7\u503c\u73a9\u5bb6\uff0c\u63d0\u5347\u5176\u7559\u5b58\u7387\uff0c\u4f18\u5316\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u5e76\u6709\u6548\u5229\u7528\u8425\u9500\u9884\u7b97\u3002 \u57282023\u5e74ChinaJoy\u671f\u95f4\uff0cAppsFlyer\u53d1\u5e03\u4e86\u300a2023\u4e2d\u56fd\u6e38\u620fApp\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\uff08\u4ee5\u4e0b\u7b80\u79f0\u201c\u62a5\u544a\u201d\uff09\uff0c\u62a5\u544a\u7814\u7a76\u4e862022\u5e741\u6708\u81f32023\u5e746\u6708\u671f\u95f4\uff0c\u7ea617000\u6b3e\u4e2d\u56fd\u51fa\u6d77App\u4ee5\u53ca\u8d85\u8fc7240\u4ebf\u6b21\u5b89\u88c5\u603b\u91cf\uff0c\u63ed\u793a\u4e86\u8fd9\u4e00\u65f6\u6bb5\u5185\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u7684\u57fa\u672c\u8109\u7edc\u3002 \u53d1\u5e03\u5b50\u54c1\u724c\u201cAppsFlyer for games\uff1a\u6e38\u620f\u573a\u7684\u8d85\u80fd\u5f15\u64ce\u201d\uff0c\u52a9\u529b\u6e38\u620f\u884c\u4e1a\u6548\u679c\u8861\u91cf\u7cbe\u76ca\u6c42\u7cbe \u4f5c\u4e3a\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u5a31\u4e50\u4ea7\u4e1a\uff0c\u6e38\u620f\u884c\u4e1a\u4ecd\u7136\u5904\u4e8e\u5feb\u901f\u53d1\u5c55\u7684\u901a\u9053\u4e4b\u4e2d\u3002\u76ee\u524d\uff0c\u591a\u7aef\u3001\u8de8\u7aef\u7684\u6e38\u620f\u4f53\u9a8c\u6b63\u5728\u5168\u7403\u8303\u56f4\u5185\u6d41\u884c\uff0c62%\u7684\u6e38\u620f\u73a9\u5bb6\u9009\u62e9\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u4f53\u9a8c\u6e38\u620f\uff0c\u5168\u7403\u6e38\u620f\u4ea7\u4e1a\u6536\u5165\u6765\u6e90\u591a\u6837\u5316\u3001\u5206\u6563\u5316\uff0c\u6536\u5165\u6765\u6e90\u4e8e\u591a\u4e2a\u5e73\u53f0\u3002\u9884\u8ba1\u52302025\u5e74\uff0c\u5168\u7403\u6e38\u620f\u5e02\u573a\u603b\u6536\u5165\u5c06\u8fbe\u52302680\u4ebf\u7f8e\u5143\u3002AppsFlyer\u5728\u5168\u7403\u6e38\u620f\u5f00\u53d1\u8005\u4e2d\u4eab\u670956\uff05\u7684\u5e02\u573a\u4efd\u989d\uff0c\u662f\u6e38\u620f\u884c\u4e1a\u6700\u5927\u7684\u8425\u9500\u6548\u679c\u8861\u91cf\u5e73\u53f0\u3002 \u6b63\u662f\u57fa\u4e8e\u5168\u7403\u6e38\u620f\u884c\u4e1a\u826f\u597d\u7684\u53d1\u5c55\u524d\u666f\u4ee5\u53caAppsFlyer\u5728\u6e38\u620f\u884c\u4e1a\u8425\u9500\u6548\u679c\u8861\u91cf\u4e0d\u53ef\u66ff\u4ee3\u7684\u9886\u5bfc\u5730\u4f4d\uff0c\u5728\u6210\u7acb12\u5e74\u540e\uff0cAppsFlyer\u53d1\u5e03\u4e86\u9996\u4e2a\u5b50\u54c1\u724c\u201cAppsFlyer for games: 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games\u5c06\u4f1a\u63d0\u4f9b\u5168\u9762\u7cfb\u7edf\u7684\u6e38\u620f\u589e\u957f\u65b9\u6848\uff0c\u5e2e\u52a9\u6e38\u620f\u5f00\u53d1\u8005\u62c9\u65b0\u4fc3\u6d3b\u73a9\u5bb6\uff0c\u8de8\u5e73\u53f0\u3001\u591a\u6e20\u9053\u8861\u91cf\u8425\u9500\u6548\u679c\uff0c\u5e76\u63d0\u4f9b\u884c\u4e1a\u6700\u524d\u6cbf\u7684\u6570\u636e\u6d1e\u5bdf\u8d8b\u52bf\uff0c\u8d4b\u80fd\u6e38\u620f\u5f00\u53d1\u8005\u505a\u51fa\u66f4\u4f73\u51b3\u7b56\uff0c\u8fbe\u6210\u5546\u4e1a\u76ee\u6807\u3002\u6b64\u5916\uff0c\u8fd8\u5c06\u6784\u5efa\u4e92\u8054\u7684\u6e38\u620f\u751f\u6001\u4e2d\u5fc3\uff0c\u4f9b\u6e38\u620f\u5f00\u53d1\u8005\u4e92\u76f8\u5b66\u4e60\uff0c\u5171\u521b\u5171\u8d62\u3002 \u300a2023\u4e2d\u56fd\u6e38\u620fApp\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\u53d1\u5e03\uff0c\u52fe\u52d2\u6e38\u620f\u51fa\u6d77\u7684\u73b0\u72b6\u4e0e\u672a\u6765 \u5728\u53d1\u5e03\u5b50\u54c1\u724c\u201cAppsFlyer for 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