{"id":89812,"date":"2023-07-27T08:30:00","date_gmt":"2023-07-27T01:30:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2023072708300089812"},"modified":"2023-07-27T15:25:02","modified_gmt":"2023-07-27T07:25:02","slug":"hivestack-%e5%8f%91%e5%b8%83%e7%bb%8f%e5%b0%bc%e5%b0%94%e6%a3%ae%e6%b5%8b%e9%87%8f%e8%af%84%e4%bc%b0%e4%b9%8b%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a-dooh","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2023072708300089812","title":{"rendered":"Hivestack \u53d1\u5e03\u7ecf\u5c3c\u5c14\u68ee\u6d4b\u91cf\u8bc4\u4f30\u4e4b\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a (DOOH) \u5c55\u793a\u8861\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u63a8\u52a8\u63d0\u5347\u4e9a\u592a\u5730\u533a\u65b0\u5174\u5e02\u573a\u5e7f\u544a\u5e93\u5b58\u6570\u636e\u8d28\u91cf"},"content":{"rendered":"

\u900f\u8fc7\u8fd9\u9879\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5a92\u4f53\u4e3b\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u8861\u91cf<\/i><\/b> DOOH <\/i><\/b>\u7684\u53d7\u4f17\u5c55\u793a\u91cf\u3001\u89e6\u8fbe\u548c\u63a5\u89e6\u9891\u6b21\uff0c\u5e76\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4f18\u8d28\u5c55\u793a\u6570\u636e\uff0c\u5e2e\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u4e86\u89e3<\/i><\/b> DOOH <\/i><\/b>\u6d3b\u52a8\u7684\u5f71\u54cd<\/i><\/b><\/p>\n

\u53f0\u5317\u548c\u8499\u7279\u5229\u5c14<\/span>2023\u5e747\u670827\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316<\/b> DOOH <\/b>\u5e7f\u544a\u6280\u672f\u516c\u53f8 <\/a><\/b>Hivestack<\/a><\/u> \u4eca\u5929\u5ba3\u5e03\uff0c\u9762\u5411\u4e9a\u592a\u5730\u533a\u7684\u90e8\u5206\u533a\u57df\u63a8\u51fa\u9002\u7528\u4e8e\u6570\u5b57\u6237\u5916\u5e7f\u544a (DOOH) \u4e14\u7ecf\u72ec\u7acb\u7b2c\u4e09\u65b9\u8fc7\u9a8c\u8bc1\u7684\u5c55\u793a\u91cf\u500d\u6570\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

Hivestack\u59d4\u6258\u5c3c\u5c14\u68ee\u6d4b\u91cf\u4e0e\u8bc4\u4f30\u5176\u5a92\u4f53\u4e3b\u6570\u5b57\u6237\u5916\u5c4f\u5e55\u7684\u66dd\u5149\u8ba1\u7b97\u65b9\u6cd5\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u5a92\u4f53\u4e3b\u63d0\u4f9b\u53ef\u9760\u7684\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u6ee1\u8db3\u4f17\u591a\u65b0\u5174\u5e02\u573a\u5728\u8861\u91cf\u6807\u51c6\u5316\u548c\u7edf\u4e00\u65b9\u6cd5\u65b9\u9762\u4e0d\u65ad\u4e0a\u6da8\u7684\u9700\u6c42\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u7ecf\u5c3c\u5c14\u68eeNielsen\u6d4b\u91cf\u8bc4\u4f30\uff0c\u53ef\u8ba9\u4f4d\u4e8e\u53f0\u6e7e\u7b49\u65b0\u5174\u5e02\u573a\u7684\u5a92\u4f53\u4e3b\u66f4\u51c6\u786e\u5730\u8ba1\u7b97\u5728\u5176\u6570\u5b57\u5c4f\u5e55\u7f51\u7edc\u7684\u5c55\u793a\u91cf\uff0c\u5e76\u4e0e\u4e70\u65b9\u5408\u4f5c\u4f19\u4f34\u65e0\u7f1d\u5730\u6574\u5408\uff0c\u5305\u62ec\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u5168\u6e20\u9053 DSP\u3002\u6b64\u5916\uff0c\u8fd9\u8fd8\u4e3a\u5e7f\u544a\u4e3b\u53ca\u5728\u66f4\u5e7f\u6cdb\u7684\u8303\u56f4\u5185\u4e3a\u884c\u4e1a\u63d0\u4f9b\u4e86\u53ef\u9760\u7684\u4f18\u8d28\u5c55\u793a\u6570\u636e\uff0c\u5e76\u63d0\u4f9b\u4e00\u81f4\u7684\u6846\u67b6\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u53ca\u8861\u91cf DOOH \u7684\u5f71\u54cd\u3002<\/p>\n

Hivestack \u7684\u4e13\u6709\u65b9\u6cd5\u5c06\u65b0\u5174\u5e02\u573a\u5a92\u4f53\u4e3b\u7684\u4f20\u64ad\u6570\u636e\uff08\u4f8b\u5982\u6d41\u91cf\u6570\u636e\u3001\u505c\u7559\u65f6\u95f4\u548c\u53ef\u89c1\u5ea6\u5047\u8bbe\uff09\u4e0e\u6765\u81ea\u9886\u5148\u7535\u4fe1\u8fd0\u8425\u5546\u7684\u786e\u5b9a\u6027\uff08\u533f\u540d\u5316\uff09\u79fb\u52a8\u8bbe\u5907\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u9488\u5bf9\u6bcf\u6b21\u5e7f\u544a\u64ad\u653e\u63d0\u4f9b\u6700\u65b0\u7684\u6570\u5b57\u5c4f\u5e55\u8861\u91cf\u7ed3\u679c\u3002\u540e\u7eed\uff0c\u5c3c\u5c14\u68ee\u5c06\u6bcf\u4e24\u4e2a\u6708\u8fdb\u884c\u4e00\u6b21\u6570\u636e\u9a8c\u8bc1\uff0c\u900f\u8fc7\u72ec\u7acb\u7684\u8d44\u6599\u6765\u6e90\u4e0e\u6d41\u91cf\u63a8\u7b97\u65b9\u6cd5\u5bf9 Hivestack DOOH \u6d41\u91cf\u66dd\u5149\u8ba1\u7b97\u65b9\u6cd5\u8fdb\u884c\u8bc4\u4f30\u3002\u6700\u7ec8\u76ee\u6807\u662f\u7b26\u5408\u884c\u4e1a\u51c6\u5219\u3001\u9002\u5408\u7528\u4e8e\u7a0b\u5e8f\u5316\u4ea4\u6613\u4e14\u6709\u610f\u4e49\u7684\u4f18\u8d28\u5c55\u793a\u91cf\u500d\u6570\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u5404\u5927\u6237\u5916\u5a92\u4f53\u4e3b\u5728\u4e1a\u52a1\u62d3\u5c55\u3001\u9500\u552e\u7b56\u7565\u548c\u5e93\u5b58\u7ba1\u7406\u7b49\u5b9e\u73b0\u591a\u65b9\u9762\u7684\u53d1\u5c55\u3002<\/p>\n

Hivestack <\/b>\u5317\u4e9a\u5730\u533a\u8463\u4e8b\u603b\u7ecf\u7406<\/b> Troy Yang<\/span> <\/b>\u8868\u793a\uff1a"\u5bf9\u4e8e\u4e9a\u592a\u5730\u533a\u7684\u8bb8\u591a\u5e02\u573a\u800c\u8a00\uff0c\u6237\u5916\u5e7f\u544a\u9762\u4e34\u7684\u4e00\u9879\u5171\u540c\u6311\u6218\u662f\uff0c\u9700\u8981\u4e3a\u6240\u6709\u5a92\u4f53\u4e3b\u63d0\u4f9b\u53ef\u9760\u4e14\u7edf\u4e00\u7684\u6237\u5916\u5e7f\u544a\u5c55\u793a\u91cf\u8861\u91cf\u89e3\u51b3\u65b9\u6848\u3002\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u7a0b\u5e8f\u5316 DOOH \u5e73\u53f0\u4e4b\u4e00\uff0c\u6211\u4eec\u5728\u4e9a\u592a\u5730\u533a\u7684 12 \u4e2a\u5e02\u573a\u5f00\u5c55\u4e1a\u52a1\uff0c\u73b0\u5728\u6211\u4eec\u5f88\u81ea\u8c6a\u5730\u5ba3\u5e03\uff0c\u9762\u5411\u6240\u6709\u4f7f\u7528\u6211\u4eec\u5e73\u53f0\u7684\u73b0\u6709\u5a92\u4f53\u4e3b\u548c\u65b0\u5a92\u4f53\u4e3b\u63d0\u4f9b\u8fd9\u9879\u91cd\u8981\u89e3\u51b3\u65b9\u6848\u3002Hivestack \u957f\u671f\u81f4\u529b\u4e8e\u786e\u4fdd\u6211\u4eec\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a\u5e93\u5b58\u7b26\u5408\u6700\u9ad8\u6807\u51c6\uff0c\u8fd9\u662f\u53e6\u4e00\u9879\u786e\u4fdd\u4f9b\u5e94\u8d28\u91cf\u59cb\u7ec8\u6392\u5728\u7b2c\u4e00\u4f4d\u7684\u670d\u52a1\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u7a0b\u5e8f\u5316 DOOH \u4e70\u65b9\u5f00\u59cb\u9002\u5e94\u548c\u4e60\u60ef\u57fa\u4e8e\u5c55\u793a\u91cf\u7684 OOH \u8d2d\u4e70\u6a21\u5f0f\uff0c\u8fd9\u5bf9\u8be5\u884c\u4e1a\u6765\u8bf4\u662f\u5411\u524d\u8fc8\u51fa\u7684\u4e00\u5927\u6b65\u3002"<\/p>\n

\u9664\u4e86\u5236\u5b9a\u4e25\u683c\u7684\u5185\u90e8\u6d41\u7a0b\uff0c\u6765\u786e\u4fdd\u5176\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u5185\u6574\u5408\u7684DOOH\u5e7f\u544a\u5e93\u5b58\u7b26\u5408\u8d85\u9ad8\u8d28\u91cf\u6807\u51c6\u5916\uff0cHivestack \u8fd8\u9075\u5faa\u591a\u9879\u884c\u4e1a\u6807\u51c6\u3001\u51c6\u5219\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u4e3a\u4e16\u754c\u5404\u5730\u7684\u4e70\u65b9\u53ca\u5408\u4f5c\u4f19\u4f34\u6253\u9020\u516c\u5f00\u900f\u660e\u7684\u73af\u5883\u3002\u8fd9\u9879\u65b0\u7684\u66dd\u5149\u8ba1\u7b97\u65b9\u6cd5\u7ecf\u8fc7\u5c3c\u5c14\u68ee\u7684\u7684\u6d4b\u91cf\u8bc4\u4f30\uff0c\u589e\u52a0\u4e86\u4e1a\u5185\u65e0\u4e0e\u4f26\u6bd4\u7684\u53ef\u4fe1\u5ea6\u3002\u8fd9\u4e5f\u6807\u5fd7\u7740\uff0c\u5728\u76ee\u524d\u7f3a\u4e4f\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u6216\u884c\u4e1a\u7ec4\u7ec7\u672a\u786e\u7acb\u672c\u5730\u51c6\u5219\u7684\u65b0\u5174\u5e02\u573a\uff0c\u671d\u7740\u5efa\u7acb\u66f4\u52a0\u53ef\u4fe1\u4e14\u53ef\u9760\u7684\u8861\u91cf\u6807\u51c6\u8fc8\u51fa\u4e86\u975e\u5e38\u91cd\u8981\u7684\u4e00\u5927\u6b65\u3002Hivestack \u5c06\u7ee7\u7eed\u4e0e\u83b7\u5f97 MRC \u5168\u7403\u8ba4\u8bc1\u7684\u73b0\u6709\u884c\u4e1a\u7ec4\u7ec7\u5408\u4f5c\uff0c\u9762\u5411\u5927\u591a\u6570\u6210\u719f\u5e02\u573a\u63d0\u4f9b\u884c\u4e1a\u8861\u91cf\u89e3\u51b3\u65b9\u6848\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5c06\u4e8e 2023 \u5e74\u4e0b\u534a\u5e74\u5728\u4e9a\u592a\u5730\u533a\u7684\u7279\u5b9a\u5e02\u573a\u63a8\u51fa\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u900f\u8fc7\u8fd9\u9879\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5a92\u4f53\u4e3b\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u8861\u91cf DOOH \u7684\u53d7\u4f17\u5c55\u793a\u91cf\u3001\u89e6\u8fbe\u548c\u63a5\u89e6\u9891\u6b21\uff0c\u5e76\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4f18\u8d28\u5c55\u793a\u6570\u636e\uff0c\u5e2e\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u4e86\u89e3 DOOH \u6d3b\u52a8\u7684\u5f71\u54cd \u53f0\u5317\u548c\u8499\u7279\u5229\u5c142023\u5e747\u670827\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316 DOOH \u5e7f\u544a\u6280\u672f\u516c\u53f8 Hivestack \u4eca\u5929\u5ba3\u5e03\uff0c\u9762\u5411\u4e9a\u592a\u5730\u533a\u7684\u90e8\u5206\u533a\u57df\u63a8\u51fa\u9002\u7528\u4e8e\u6570\u5b57\u6237\u5916\u5e7f\u544a (DOOH) \u4e14\u7ecf\u72ec\u7acb\u7b2c\u4e09\u65b9\u8fc7\u9a8c\u8bc1\u7684\u5c55\u793a\u91cf\u500d\u6570\u89e3\u51b3\u65b9\u6848\u3002 Hivestack\u59d4\u6258\u5c3c\u5c14\u68ee\u6d4b\u91cf\u4e0e\u8bc4\u4f30\u5176\u5a92\u4f53\u4e3b\u6570\u5b57\u6237\u5916\u5c4f\u5e55\u7684\u66dd\u5149\u8ba1\u7b97\u65b9\u6cd5\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u5a92\u4f53\u4e3b\u63d0\u4f9b\u53ef\u9760\u7684\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u6ee1\u8db3\u4f17\u591a\u65b0\u5174\u5e02\u573a\u5728\u8861\u91cf\u6807\u51c6\u5316\u548c\u7edf\u4e00\u65b9\u6cd5\u65b9\u9762\u4e0d\u65ad\u4e0a\u6da8\u7684\u9700\u6c42\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u7ecf\u5c3c\u5c14\u68eeNielsen\u6d4b\u91cf\u8bc4\u4f30\uff0c\u53ef\u8ba9\u4f4d\u4e8e\u53f0\u6e7e\u7b49\u65b0\u5174\u5e02\u573a\u7684\u5a92\u4f53\u4e3b\u66f4\u51c6\u786e\u5730\u8ba1\u7b97\u5728\u5176\u6570\u5b57\u5c4f\u5e55\u7f51\u7edc\u7684\u5c55\u793a\u91cf\uff0c\u5e76\u4e0e\u4e70\u65b9\u5408\u4f5c\u4f19\u4f34\u65e0\u7f1d\u5730\u6574\u5408\uff0c\u5305\u62ec\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u5168\u6e20\u9053 DSP\u3002\u6b64\u5916\uff0c\u8fd9\u8fd8\u4e3a\u5e7f\u544a\u4e3b\u53ca\u5728\u66f4\u5e7f\u6cdb\u7684\u8303\u56f4\u5185\u4e3a\u884c\u4e1a\u63d0\u4f9b\u4e86\u53ef\u9760\u7684\u4f18\u8d28\u5c55\u793a\u6570\u636e\uff0c\u5e76\u63d0\u4f9b\u4e00\u81f4\u7684\u6846\u67b6\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u53ca\u8861\u91cf DOOH \u7684\u5f71\u54cd\u3002 Hivestack \u7684\u4e13\u6709\u65b9\u6cd5\u5c06\u65b0\u5174\u5e02\u573a\u5a92\u4f53\u4e3b\u7684\u4f20\u64ad\u6570\u636e\uff08\u4f8b\u5982\u6d41\u91cf\u6570\u636e\u3001\u505c\u7559\u65f6\u95f4\u548c\u53ef\u89c1\u5ea6\u5047\u8bbe\uff09\u4e0e\u6765\u81ea\u9886\u5148\u7535\u4fe1\u8fd0\u8425\u5546\u7684\u786e\u5b9a\u6027\uff08\u533f\u540d\u5316\uff09\u79fb\u52a8\u8bbe\u5907\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u9488\u5bf9\u6bcf\u6b21\u5e7f\u544a\u64ad\u653e\u63d0\u4f9b\u6700\u65b0\u7684\u6570\u5b57\u5c4f\u5e55\u8861\u91cf\u7ed3\u679c\u3002\u540e\u7eed\uff0c\u5c3c\u5c14\u68ee\u5c06\u6bcf\u4e24\u4e2a\u6708\u8fdb\u884c\u4e00\u6b21\u6570\u636e\u9a8c\u8bc1\uff0c\u900f\u8fc7\u72ec\u7acb\u7684\u8d44\u6599\u6765\u6e90\u4e0e\u6d41\u91cf\u63a8\u7b97\u65b9\u6cd5\u5bf9 Hivestack DOOH 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More<\/a><\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-89812","post","type-post","status-publish","format-standard","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/89812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=89812"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/89812\/revisions"}],"predecessor-version":[{"id":89813,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/89812\/revisions\/89813"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=89812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=89812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=89812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}