{"id":80026,"date":"2022-09-16T06:00:00","date_gmt":"2022-09-15T23:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022091606000080026"},"modified":"2022-09-16T22:10:26","modified_gmt":"2022-09-16T14:10:26","slug":"%e7%be%8e%e9%80%9a%e7%a4%be%e5%87%ba%e6%b5%b7%e7%b3%bb%e5%88%97%e6%b4%bb%e5%8a%a8%e4%b9%8b%ef%bc%9a%e9%80%9a%e8%bf%87%e6%b5%b7%e5%a4%96%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%ef%bc%8c%e6%b4%9e%e5%af%9f","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022091606000080026","title":{"rendered":"\u7f8e\u901a\u793e\u51fa\u6d77\u7cfb\u5217\u6d3b\u52a8\u4e4b\uff1a\u901a\u8fc7\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\uff0c\u6d1e\u5bdf\u5168\u7403\u6d88\u8d39\u8005"},"content":{"rendered":"

\u4e0a\u6d77<\/span>2022\u5e749\u670816\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u8fd1\u5e74\u6765\uff0c\u4e2d\u56fd\u54c1\u724c\u51fa\u6d77\u52bf\u5934\u5f3a\u52b2\uff0c\u667a\u80fd\u786c\u4ef6\u3001\u4e92\u8054\u7f51\u5e94\u7528\u3001\u65f6\u5c1a\u670d\u9970\u7b49\u6b63\u52a0\u901f\u98ce\u9761\u6d77\u5916\u5e02\u573a\uff0c\u6d8c\u73b0\u51fa\u50cf\u5b89\u514b\u521b\u65b0\u3001SHEIN\u8fd9\u6837\u7684\u5168\u7403\u5316\u54c1\u724c\u3002\u6709\u4eba\u63d0\u95ee\uff0c\u5b89\u514b\u521b\u65b0\uff0c\u51ed\u501f\u4ec0\u4e48\u6210\u4e3a\u5168\u7403\u5316\u54c1\u724c\uff1f\u51fa\u6d77\u4f01\u4e1a\u53ef\u4ee5\u4ece\u4e2d\u501f\u9274\u4ec0\u4e48\uff1f<\/p>\n

\u636e\u76f8\u5173\u62a5\u9053\uff0c\u4e00\u76f4\u4ee5\u6765\uff0c\u5b89\u514b\u521b\u65b0\u5c31\u4ee5\u5176\u72ec\u5177\u4ef7\u503c\u7684VOC\uff08Voice Of Customer<\/b>\uff0c\u5ba2\u6237\u4e4b\u58f0\uff09<\/b>\u4f53\u7cfb\u95fb\u540d\uff0c\u5373\u5bf9\u6240\u89e6\u8fbe\u7684\u6d88\u8d39\u8005\u6570\u636e\u505a\u6e05\u6670\u7684\u68b3\u7406\uff0c\u4e3a\u54c1\u724c\u7684\u7814\u53d1\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u552e\u540e\u5404\u4e2a\u9886\u57df\u8d4b\u80fd\u3002<\/p>\n

\u7ad9\u5728\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\uff0c\u8fd9\u6216\u8bb8\u7ed9\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u4e00\u4e9b\u542f\u793a\uff1a\u54c1\u724c\u51fa\u6d77\u4ece\u6765\u4e0d\u662f\u4e00\u4ef6\u7b80\u5355\u7684\u4e8b\u60c5\uff0c\u56e0\u5730\u5236\u5b9c\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u6d1e\u5bdf\u7528\u6237\u6c38\u8fdc\u662f\u54c1\u724c\u51fa\u6d77\u7684\u7b2c\u4e00\u6b65\u3002\u7136\u800c\uff0c\u9762\u5bf9\u5e7f\u9614\u7684\u5168\u7403\u5e02\u573a\uff0c\u5404\u56fd\u7684\u6d88\u8d39\u9700\u6c42\u548c\u4e60\u60ef\u4e5f\u4e0d\u5c3d\u76f8\u540c\uff0c\u51fa\u6d77\u54c1\u724c\u5982\u4f55\u6446\u8131\u56fd\u5185\u8425\u9500\u7684\u60ef\u6027\u601d\u7ef4\uff0c\u53bb\u771f\u6b63\u8046\u542c\u5ba2\u6237\u4e4b\u58f0\uff0c\u4f53\u4f1a\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u6253\u9020\u4ee4\u4ebawow\u7684\u6d88\u8d39\u4f53\u9a8c\uff1f<\/p>\n

\u4e3a\u5e2e\u52a9\u51fa\u6d77\u54c1\u724c\u66f4\u597d\u5730\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u3001\u6d1e\u5bdf\u7528\u6237\uff0c9\u670822\u65e5\uff08\u661f\u671f\u56db\uff09\u4e0b\u53482\uff1a30-3\uff1a30\uff0c\u7f8e\u901a\u793e\u5c06\u805a\u7126"\u6df1\u5165\u8046\u542c\u793e\u4ea4\u5a92\u4f53\uff0c\u83b7\u6089\u6d77\u5916\u6d88\u8d39\u8005\u6d1e\u5bdf"\u4e3e\u529e\u7ebf\u4e0a\u7814\u8ba8\u4f1a\u6d3b\u52a8\u3002\u793e\u4ea4\u5a92\u4f53\u4e00\u76f4\u90fd\u662f\u54c1\u724c\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u91cd\u8981\u6e20\u9053\uff0c\u4e0d\u8bba\u4f60\u662f\u51fa\u6d77\u8425\u9500\u673a\u6784\u8d1f\u8d23\u4eba\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u8fbe\u4eba\u8fd8\u662f\u54c1\u724c\u5185\u5bb9\u4e13\u5bb6\u3001\u6d88\u8d39\u8005\u6d1e\u5bdf\u5206\u6790\u5e08\uff0c\u60a8\u90fd\u53ef\u4ee5\u901a\u8fc7\u672c\u671f\u7814\u8ba8\u4f1a\u4e86\u89e3\u5230\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e0a\u6b63\u5728\u53d1\u751f\u7684\u3001\u65b0\u9c9c\u7684\u6d88\u8d39\u8d8b\u52bf\u53ca\u6d1e\u5bdf\uff0c\u4ee5\u53ca\u5982\u4f55\u501f\u52a9\u5de5\u5177\u6765\u66f4\u51c6\u786e\u5730\u628a\u63e1\u8fd9\u4e9b\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\uff0c\u4ece\u800c\u5e2e\u52a9\u54c1\u724c\u51fa\u6d77\u505a\u51fa\u66f4\u4f18\u7684\u51b3\u7b56\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u5206\u4eab\u5185\u5bb9\uff1a<\/b><\/p>\n

1.     2022\u5e74\uff0c\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e0a\u6b63\u53d1\u751f\u7740\u54ea\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u8d8b\u52bf\uff1f<\/p>\n

2.     \u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6c7d\u8f66\u884c\u4e1a\u3001\u9152\u5e97\u9910\u996e\u884c\u4e1a\u3001\u6d88\u8d39\u54c1\u5305\u88c5\u884c\u4e1a\u7684\u6d88\u8d39\u8005\u8d2d\u7269\u9700\u6c42\u548c\u6d88\u8d39\u504f\u597d\u6709\u54ea\u4e9b\u53d8\u5316\uff1f<\/p>\n

3.     \u51fa\u6d77\u54c1\u724c\u5982\u4f55\u8fd0\u7528\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8046\u542c\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u6700\u771f\u5b9e\u7684\u9700\u6c42\u548c\u75db\u70b9\uff1f<\/p>\n

4.     \u4ee5\u53ca\uff0c\u672c\u671f\u7814\u8ba8\u4f1a\u4f5c\u4e3a\u7f8e\u901a\u793e\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u7b56\u7565\u7cfb\u5217\u6d3b\u52a8<\/b>\u7684\u6700\u540e\u4e00\u671f\uff0c\u5c06\u56de\u987e\u51fa\u6d77\u4f20\u64ad\u7b56\u7565\u95ed\u73af\uff0c\u52a9\u529b\u4f01\u4e1a\u505a\u51fa\u66f4\u597d\u7684\u6574\u5408\u6027\u51b3\u7b56\u3002<\/p>\n

\u5206\u4eab\u5609\u5bbe\uff1a<\/b><\/p>\n

\u674e\u60e0\u7136 Julie Li \u7f8e\u901a\u793e\u5a92\u4f53\u76d1\u6d4b\u4e0e\u6d1e\u5bdf\u90e8\u9ad8\u7ea7\u7ecf\u7406<\/p>\n

\u4e2d\u56fd\u4f20\u5a92\u5927\u5b66\u4f20\u64ad\u5b66\u7855\u58eb\uff0c\u8d1f\u8d23\u7f8e\u901a\u793e\u4e9a\u592a\u533a\u8206\u60c5\u76d1\u6d4b\u4e1a\u52a1\uff0c\u8fd115\u5e74\u7684\u7532\u4e59\u65b9\u7814\u7a76\u4e0e\u5206\u6790\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u5728\u5a92\u4f53\u7814\u7a76\u65b9\u9762\u5177\u6709\u4e30\u5bcc\u7684\u9879\u76ee\u7ba1\u7406\u3001\u884c\u4e1a\/\u4ea7\u54c1\u7814\u7a76\u548c\u5206\u6790\u7ecf\u9a8c\u3002\u51ed\u501f\u4e30\u5bcc\u7814\u7a76\u7ecf\u9a8c\uff0c\u5feb\u901f\u5e26\u9886\u56e2\u961f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u826f\u597d\u670d\u52a1\u548c\u6570\u636e\u6d1e\u5bdf\u3002<\/p>\n

\u6d3b\u52a8\u62a5\u540d\uff1a<\/b><\/p>\n

\u70b9\u51fb\u62a5\u540d\u94fe\u63a5\uff0c\u5373\u53ef\u5b8c\u6210\u6d3b\u52a8\u62a5\u540d\uff1a<\/p>\n

https:\/\/cision.zoom.com\/webinar\/register\/2016626086587\/WN_nqfhIT0oT5-BDauwqAd31g<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e0a\u6d772022\u5e749\u670816\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u5e74\u6765\uff0c\u4e2d\u56fd\u54c1\u724c\u51fa\u6d77\u52bf\u5934\u5f3a\u52b2\uff0c\u667a\u80fd\u786c\u4ef6\u3001\u4e92\u8054\u7f51\u5e94\u7528\u3001\u65f6\u5c1a\u670d\u9970\u7b49\u6b63\u52a0\u901f\u98ce\u9761\u6d77\u5916\u5e02\u573a\uff0c\u6d8c\u73b0\u51fa\u50cf\u5b89\u514b\u521b\u65b0\u3001SHEIN\u8fd9\u6837\u7684\u5168\u7403\u5316\u54c1\u724c\u3002\u6709\u4eba\u63d0\u95ee\uff0c\u5b89\u514b\u521b\u65b0\uff0c\u51ed\u501f\u4ec0\u4e48\u6210\u4e3a\u5168\u7403\u5316\u54c1\u724c\uff1f\u51fa\u6d77\u4f01\u4e1a\u53ef\u4ee5\u4ece\u4e2d\u501f\u9274\u4ec0\u4e48\uff1f \u636e\u76f8\u5173\u62a5\u9053\uff0c\u4e00\u76f4\u4ee5\u6765\uff0c\u5b89\u514b\u521b\u65b0\u5c31\u4ee5\u5176\u72ec\u5177\u4ef7\u503c\u7684VOC\uff08Voice Of Customer\uff0c\u5ba2\u6237\u4e4b\u58f0\uff09\u4f53\u7cfb\u95fb\u540d\uff0c\u5373\u5bf9\u6240\u89e6\u8fbe\u7684\u6d88\u8d39\u8005\u6570\u636e\u505a\u6e05\u6670\u7684\u68b3\u7406\uff0c\u4e3a\u54c1\u724c\u7684\u7814\u53d1\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u552e\u540e\u5404\u4e2a\u9886\u57df\u8d4b\u80fd\u3002 \u7ad9\u5728\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\uff0c\u8fd9\u6216\u8bb8\u7ed9\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u4e00\u4e9b\u542f\u793a\uff1a\u54c1\u724c\u51fa\u6d77\u4ece\u6765\u4e0d\u662f\u4e00\u4ef6\u7b80\u5355\u7684\u4e8b\u60c5\uff0c\u56e0\u5730\u5236\u5b9c\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u6d1e\u5bdf\u7528\u6237\u6c38\u8fdc\u662f\u54c1\u724c\u51fa\u6d77\u7684\u7b2c\u4e00\u6b65\u3002\u7136\u800c\uff0c\u9762\u5bf9\u5e7f\u9614\u7684\u5168\u7403\u5e02\u573a\uff0c\u5404\u56fd\u7684\u6d88\u8d39\u9700\u6c42\u548c\u4e60\u60ef\u4e5f\u4e0d\u5c3d\u76f8\u540c\uff0c\u51fa\u6d77\u54c1\u724c\u5982\u4f55\u6446\u8131\u56fd\u5185\u8425\u9500\u7684\u60ef\u6027\u601d\u7ef4\uff0c\u53bb\u771f\u6b63\u8046\u542c\u5ba2\u6237\u4e4b\u58f0\uff0c\u4f53\u4f1a\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u6253\u9020\u4ee4\u4ebawow\u7684\u6d88\u8d39\u4f53\u9a8c\uff1f \u4e3a\u5e2e\u52a9\u51fa\u6d77\u54c1\u724c\u66f4\u597d\u5730\u4e86\u89e3\u6d77\u5916\u6d88\u8d39\u8005\u3001\u6d1e\u5bdf\u7528\u6237\uff0c9\u670822\u65e5\uff08\u661f\u671f\u56db\uff09\u4e0b\u53482\uff1a30-3\uff1a30\uff0c\u7f8e\u901a\u793e\u5c06\u805a\u7126"\u6df1\u5165\u8046\u542c\u793e\u4ea4\u5a92\u4f53\uff0c\u83b7\u6089\u6d77\u5916\u6d88\u8d39\u8005\u6d1e\u5bdf"\u4e3e\u529e\u7ebf\u4e0a\u7814\u8ba8\u4f1a\u6d3b\u52a8\u3002\u793e\u4ea4\u5a92\u4f53\u4e00\u76f4\u90fd\u662f\u54c1\u724c\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u91cd\u8981\u6e20\u9053\uff0c\u4e0d\u8bba\u4f60\u662f\u51fa\u6d77\u8425\u9500\u673a\u6784\u8d1f\u8d23\u4eba\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u8fbe\u4eba\u8fd8\u662f\u54c1\u724c\u5185\u5bb9\u4e13\u5bb6\u3001\u6d88\u8d39\u8005\u6d1e\u5bdf\u5206\u6790\u5e08\uff0c\u60a8\u90fd\u53ef\u4ee5\u901a\u8fc7\u672c\u671f\u7814\u8ba8\u4f1a\u4e86\u89e3\u5230\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e0a\u6b63\u5728\u53d1\u751f\u7684\u3001\u65b0\u9c9c\u7684\u6d88\u8d39\u8d8b\u52bf\u53ca\u6d1e\u5bdf\uff0c\u4ee5\u53ca\u5982\u4f55\u501f\u52a9\u5de5\u5177\u6765\u66f4\u51c6\u786e\u5730\u628a\u63e1\u8fd9\u4e9b\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\uff0c\u4ece\u800c\u5e2e\u52a9\u54c1\u724c\u51fa\u6d77\u505a\u51fa\u66f4\u4f18\u7684\u51b3\u7b56\u3002 \u5206\u4eab\u5185\u5bb9\uff1a 1.     2022\u5e74\uff0c\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e0a\u6b63\u53d1\u751f\u7740\u54ea\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u8d8b\u52bf\uff1f 2.     \u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6c7d\u8f66\u884c\u4e1a\u3001\u9152\u5e97\u9910\u996e\u884c\u4e1a\u3001\u6d88\u8d39\u54c1\u5305\u88c5\u884c\u4e1a\u7684\u6d88\u8d39\u8005\u8d2d\u7269\u9700\u6c42\u548c\u6d88\u8d39\u504f\u597d\u6709\u54ea\u4e9b\u53d8\u5316\uff1f 3.     \u51fa\u6d77\u54c1\u724c\u5982\u4f55\u8fd0\u7528\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8046\u542c\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u6700\u771f\u5b9e\u7684\u9700\u6c42\u548c\u75db\u70b9\uff1f 4.     \u4ee5\u53ca\uff0c\u672c\u671f\u7814\u8ba8\u4f1a\u4f5c\u4e3a\u7f8e\u901a\u793e\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u7b56\u7565\u7cfb\u5217\u6d3b\u52a8\u7684\u6700\u540e\u4e00\u671f\uff0c\u5c06\u56de\u987e\u51fa\u6d77\u4f20\u64ad\u7b56\u7565\u95ed\u73af\uff0c\u52a9\u529b\u4f01\u4e1a\u505a\u51fa\u66f4\u597d\u7684\u6574\u5408\u6027\u51b3\u7b56\u3002 \u5206\u4eab\u5609\u5bbe\uff1a \u674e\u60e0\u7136 Julie Li \u7f8e\u901a\u793e\u5a92\u4f53\u76d1\u6d4b\u4e0e\u6d1e\u5bdf\u90e8\u9ad8\u7ea7\u7ecf\u7406 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