{"id":77549,"date":"2022-08-26T14:10:00","date_gmt":"2022-08-26T07:10:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022082614100077549"},"modified":"2022-08-26T22:16:38","modified_gmt":"2022-08-26T14:16:38","slug":"%e8%81%94%e7%bb%93%e7%94%9f%e6%80%81%ef%bc%8c%e8%b5%8b%e8%83%bd%e5%87%ba%e6%b5%b7%ef%bc%81appsflyer-%e4%ba%ae%e7%9b%b8-2022-chinajoy-%e7%ba%bf%e4%b8%8a%e5%b1%95","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022082614100077549","title":{"rendered":"\u8054\u7ed3\u751f\u6001\uff0c\u8d4b\u80fd\u51fa\u6d77\uff01AppsFlyer \u4eae\u76f8 2022 ChinaJoy \u7ebf\u4e0a\u5c55"},"content":{"rendered":"<p><p><span class=\"legendSpanClass\">\u5317\u4eac<\/span><span class=\"legendSpanClass\">2022\u5e748\u670826\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212;&nbsp;2022\u5e748\u670827\u65e5\uff0c<a href=\"https:\/\/www.appsflyer.com\/cn\/\" target=\"_blank\" rel=\"nofollow noopener\">\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0&nbsp;AppsFlyer<\/a> \u6b63\u5f0f\u4eae\u76f8&nbsp;<b>2022 ChinaJoy <\/b><b>\u7ebf\u4e0a\u5c55\uff08<\/b><b>CJ Plus<\/b><b>\uff09\u3002<\/b>AppsFlyer \u5c06\u5728\u5143\u5b87\u5b99\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u4e3a\u5e7f\u5927\u7528\u6237\u5949\u732e\u4e00\u573a\u6709\u5173\u79fb\u52a8\u5e94\u7528\u5168\u7403\u5316\u3001\u624b\u6e38\u8425\u9500\u7b49\u6d1e\u5bdf\u7684\u7cbe\u5f69\u76db\u5bb4\u3002\u6b22\u8fce\u884c\u4e1a\u4f19\u4f34\u5728\u5c55\u4f1a\u671f\u95f4\u8385\u4e34 AppsFlyer \u7ebf\u4e0a\u5c55\u4f4d\uff08E-B02\uff09\u3002<\/p>\n<p><b>\u5750\u9547\u5546\u52a1\u533a\u6700\u5927\u5c55\u4f4d\uff0c\u4e0e\u4e1a\u5185\u4e13\u5bb6\u5171\u8bba\u589e\u957f\u4e4b\u9053<\/b><\/p>\n<p>\u5728\u672c\u6b21 ChinaJoy \u7ebf\u4e0a\u5c55\u4e2d\uff0cAppsFlyer \u5750\u9547 B2B \u5546\u52a1\u533a\u6700\u5927\u89c4\u6a21\u7684\u5c55\u4f4d\uff0c\u5916\u90e8\u8bbe\u8ba1\u6709\u5982\u5145\u6ee1\u672a\u6765\u611f\u7684\u201c\u79d1\u5b66\u57ce\u5821\u201d\uff0c\u5185\u90e8\u7684\u7cbe\u5bc6\u5e03\u5c40\u4ee4\u4eba\u4e0d\u7981\u60f3\u8d77\u79d1\u5e7b\u7535\u5f71\u4e2d\u7684\u9ad8\u79d1\u6280\u573a\u666f\u3002\u5728 AppsFlyer \u7684\u865a\u62df\u5c55\u4f4d\u89c2\u5149\uff0c\u5e7f\u5927\u53c2\u4f1a\u8005\u53ef\u4ee5\u6c89\u6d78\u5f0f\u9605\u8bfb AppsFlyer \u7684\u6838\u5fc3\u62a5\u544a\u3001\u4ea7\u54c1\u53ca\u5185\u5bb9\uff0c\u8eab\u4e34\u5176\u5883\u822c\u4f53\u9a8c\u5230\u6570\u636e\u548c\u79d1\u6280\u7684\u9b45\u529b\u3002\u6b22\u8fce\u6e38\u620f\u884c\u4e1a\u4f19\u4f34\u3001\u6570\u5b57\u8425\u9500\u4ece\u4e1a\u8005\u4eec\u5149\u4e34 AppsFlyer \u5c55\u533a\u53c2\u89c2\u548c\u4ea4\u6d41\u3002<\/p>\n<p>\u5728 2022 \u5e74 ChinaJoy \u671f\u95f4\uff0c AppsFlyer \u53d1\u8d77\u9996\u5c4a\u201c2022 CJ \u7ebf\u4e0a\u6e38\u620f\u5468\u201d &#8212; \u8fde\u7eed\u4e3e\u529e\u4e94\u573a\u6e38\u620f\u51fa\u6d77\u201c\u7ebf\u4e0a\u201d\u5206\u4eab\u4f1a\u3002\u5728\u7ebf\u4e0a\u6e38\u620f\u5468\u671f\u95f4\uff0cAppsFlyer \u643a\u624b\u884c\u4e1a\u751f\u6001\u5408\u4f5c\u4f19\u4f34\u3001\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u3001\u6e38\u620f\u5f00\u53d1\u8005\u4ee3\u8868\u5206\u522b\u4ece\u884c\u4e1a\u8d8b\u52bf\u3001\u5e02\u573a\u673a\u4f1a\u3001\u6d41\u91cf\u53d8\u5316\u3001\u4ea7\u54c1\u8d5b\u9053\u3001\u589e\u957f\u6316\u6398\u3001\u8fd0\u8425\u8f6c\u5316\u7b49\u591a\u7ef4\u5ea6\u4e3a\u4ece\u4e1a\u8005\u5e26\u6765\u5256\u6790\u89e3\u8bfb\u3002\u6c47\u96c6\u6765\u81ea\u5e73\u53f0\u3001\u6e20\u9053\u3001\u7814\u53d1\u3001\u53d1\u884c\u3001\u4e09\u65b9\u3001\u5a92\u4f53\u7b49\u591a\u9886\u57df\u7684\u5609\u5bbe\u5171\u8bdd\u672a\u6765\u4e0e\u673a\u4f1a\uff0c\u8d4b\u80fd\u624b\u6e38\u5f00\u53d1\u8005\u53ca\u79fb\u52a8\u8425\u9500\u4eba\u5458\u7684\u51fa\u6d77\u4e4b\u65c5\u3002<\/p>\n<p><b>\u53d1\u5e03\u300a<\/b><b>2022 <\/b><b>\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f<\/b><b>&nbsp;App <\/b><b>\u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\uff0c\u5206\u4eab\u6e38\u620f\u51fa\u6d77\u5173\u952e\u6d1e\u5bdf<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8158\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1885853\/image_1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_1-3414.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u901a\u8fc7\u7814\u7a76\u7ea6 5200 \u6b3e\u4e2d\u56fd\u51fa\u6d77 App \u4ee5\u53ca\u8d85\u8fc7 46 \u4ebf\u6b21\u5b89\u88c5\u91cf\uff0cAppsFlyer \u53d1\u5e03\u300a2022 \u4e2d\u56fd\u79fb\u52a8\u6e38\u620f App \u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\uff0c\u4e3a\u4e2d\u56fd\u6e38\u620f\u4ea7\u4e1a\u7684\u672a\u6765\u53d1\u5c55\u7ed8\u5236\u66f4\u4e3a\u8be6\u7ec6\u3001\u7cbe\u51c6\u7684\u201c\u822a\u6d77\u8def\u7ebf\u56fe\u201d\u3002<b>\u4ee5\u4e0b\u4e3a\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f <\/b><b>App <\/b><b>\u51fa\u6d77\u5173\u952e\u6d1e\u5bdf\uff1a<\/b><\/p>\n<ul type=\"disc\">\n<li><b>\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f<\/b><b>&nbsp;App <\/b><b>\u5728\u5168\u7403\u603b\u5b89\u88c5\u91cf\u540c\u6bd4\u589e\u957f<\/b><b>&nbsp;115%<\/b><b>\u3002<\/b>\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8bf4\u660e\uff0c\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u6574\u4f53\u610f\u613f\u575a\u5b9a\uff0c\u56fd\u5185\u5e02\u573a\u6b63\u5728\u9010\u6b65\u56de\u6696\uff0c\u6e38\u620f\u5382\u5546\u4e5f\u9010\u6e10\u91cd\u62fe\u4fe1\u5fc3\uff0c\u5728\u6d77\u5916\u505a\u51fa\u66f4\u591a\u7684\u6218\u7565\u5e03\u5c40\u3002<\/li>\n<li><b>\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f\u8fc7\u53bb <\/b><b>5 <\/b><b>\u5e74\u5728\u62c9\u7f8e\u5e02\u573a\u4efd\u989d\u540c\u6bd4\u589e\u52a0<\/b><b>&nbsp;83%<\/b><b>\u3002<\/b>\u6d77\u5916\u5e02\u573a\u6f5c\u529b\u4f9d\u65e7\uff0c\u62c9\u7f8e\u5e02\u573a\u8fd9\u5339\u201c\u9ed1\u9a6c\u201d\u4e5f\u53cd\u6620\u51fa\u65b0\u5174\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b\u548c App \u589e\u91cf\u5730\u533a\u7ed3\u6784\u4e0a\u7684\u53d8\u5316\u3002<\/li>\n<li><b>\u4e2d\u56fd\u624b\u6e38<\/b><b>&nbsp;App <\/b><b>\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u4ed8\u8d39\u7528\u6237\u9010\u5e74\u589e\u957f\u3002<\/b>\u65e2\u8bf4\u660e\u5382\u5546\u7684\u8425\u9500\u52a8\u4f5c\u5e26\u6765\u4e86\u663e\u8457\u6210\u679c\uff0c\u4e5f\u5f70\u663e\u51fa\u4ed8\u8d39\u7528\u6237\u589e\u957f\u7684\u6301\u7eed\u6f5c\u529b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u56fd\u5185\u6e38\u620f\u5382\u5546\u7684\u6ce8\u610f\u529b\u6b63\u4ece\u8ffd\u6c42\u7528\u6237\u6570\u91cf\u5411\u6ce8\u91cd\u7528\u6237\u8d28\u91cf\u4e0a\u8f6c\u79fb\u3002<\/li>\n<li><b>Android <\/b><b>\u7aef\u793e\u4ea4\u535a\u5f69\u7c7b\u6e38\u620f\u6da8\u52bf\u7a81\u51fa\u3002<\/b>\u62a5\u544a\u63a8\u6d4b\uff0c\u968f\u7740\u75ab\u60c5\u7684\u53cd\u590d\u548c\u201c\u540e\u5b85\u7ecf\u6d4e\u201d\u5168\u7403\u5316\u7684\u6301\u7eed\u6df1\u5165\uff0c\u90a3\u4e9b\u957f\u671f\u53d8\u5316\u8f83\u5c0f\u4e14\u5177\u6709\u793e\u4ea4\u5c5e\u6027\u7684\u54c1\u7c7b\u8fce\u6765\u4e86\u65b0\u7684\u5e02\u573a\u673a\u4f1a\u3002<\/li>\n<\/ul>\n<p><b>\u643a\u624b <\/b><b>Facebook Gaming <\/b><b>\u53d1\u5e03\u65b0\u62a5\u544a\uff0c<\/b><b> \u201c<\/b><b>\u89e3\u7801\u201d<\/b><b>\u65b0\u9690\u79c1\u65f6\u4ee3\u7528\u6237\u4e0e\u8425\u6536\u589e\u957f\u4e4b\u9053<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5553\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1885854\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-2839.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u4e3a\u5e94\u5bf9 iOS 14+ \u65f6\u4ee3 Apple \u65b0\u5f15\u5165\u7684 ATT \u6846\u67b6\uff0c\u5e2e\u52a9\u6e38\u620f\u5382\u5546\u5236\u5b9a\u5f3a\u6709\u529b\u7684\u8425\u9500\u7b56\u7565\uff0cAppsFlyer \u643a\u624b Facebook Gaming \u53d1\u5e03\u6700\u65b0\u5236\u80dc\u6307\u5357\uff0c\u5168\u9762\u52a9\u529b\u6e38\u620f App \u6253\u8d62 iOS 14+ \u5e7f\u544a\u8425\u9500\u4e4b\u6218\u3002<b>\u5728\u62a5\u544a\u4e2d<\/b>\uff0c<b>AppsFlyer <\/b><b>\u63d0\u4f9b\u4e09\u5927\u65b9\u6848\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u53d1\u6398\u673a\u4f1a\uff0c\u7a81\u7834<\/b><b> iOS 14+ <\/b><b>\u56fa\u6709\u9650\u5236\uff1a<\/b><\/p>\n<ul type=\"disc\">\n<li><b>\u4f18\u5316 <\/b><b>ATT <\/b><b>\u63d0\u793a\u3002<\/b>\u62a5\u544a\u663e\u793a\uff0cATT \u63d0\u793a\u663e\u793a\u5f97\u8d8a\u65e9\uff0c\u5e94\u7528\u7684\u5e7f\u544a\u4f18\u5316\u80fd\u529b\u5c31\u8d8a\u5927\uff0c\u7528\u6237\u9009\u62e9\u5141\u8bb8\u8ddf\u8e2a\u7684\u53ef\u80fd\u6027\u4e5f\u8d8a\u9ad8\u3002<\/li>\n<li><b>\u6700\u5927\u5316<\/b><b> SKAN <\/b><b>\u8861\u91cf\u6548\u679c\u3002<\/b>\u6839\u636e\u62a5\u544a\u6570\u636e\uff0c39% \u7684\u6e38\u620f\u5e94\u7528\u8425\u9500\u8005\u901a\u8fc7\u5212\u5206\u8f6c\u5316\u72b6\u6001\u503c\uff0c\u6765\u8861\u91cf\u5e94\u7528\u5185\u4e8b\u4ef6\u548c\u6536\u5165\u7684\u6307\u6807\u7ec4\u5408\uff1b25% \u7684\u8425\u9500\u8005\u5c06\u5176\u5168\u90e8\u8f6c\u5316\u72b6\u6001\u7528\u4e8e\u8861\u91cf\u6536\u5165\u6307\u6807\uff1b13% \u53ea\u5c06\u8f6c\u5316\u72b6\u6001\u7528\u4e8e\u8861\u91cf\u5e94\u7528\u5185\u4e8b\u4ef6\uff1b23% \u4f7f\u7528\u8f6c\u5316\u72b6\u6001\u503c\u8861\u91cf\u6f0f\u6597\u4e2d\u7684\u5404\u7c7b\u4e8b\u4ef6\u548c\u5176\u4ed6\u6307\u6807\u7684\u7ec4\u5408\u3002<\/li>\n<li><b>\u7edf\u4e00\u6570\u636e\u6d41\u3002\u62a5\u544a\u5efa\u8bae<\/b>\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5229\u7528\u5355\u4e00\u53ef\u4fe1\u6570\u636e\u6e90\uff08SSOT\uff09\u89e3\u51b3\u65e0\u6cd5\u518d\u901a\u8fc7\u5355\u4e00\u6765\u6e90\u83b7\u53d6\u5168\u9762\u6570\u636e\u7684\u96be\u9898\u3002\u8c03\u67e5\u7ed3\u679c\u8868\u660e\uff0c\u542f\u7528 SSOT \u540e\uff0c\u5e7f\u544a\u4e3b\u7684\u6709\u6548\u5355\u6b21\u5b89\u88c5\u8d39\u7528\u4e0b\u964d\u4e86 30-70%\uff0c\u6210\u529f\u5f52\u56e0\u7684 iOS \u5b89\u88c5\u91cf\u4e5f\u5927\u5e45\u589e\u52a0\u3002<\/li>\n<\/ul>\n<p><b>\u505a\u5ba2 <\/b><b>Snapchat <\/b><b>\u6e38\u620f\u54c1\u724c\u589e\u957f\u5cf0\u4f1a\uff0c\u5171\u5546\u51fa\u6d77\u65b0\u601d\u8def<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5047\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1885855\/image_3.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_3-2056.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>9\u67081\u65e5\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u738b\u73ae\u5c06\u505a\u5ba2 Snapchat \u76f4\u64ad\u95f4\uff0c\u4e0e Snap \u4e2d\u56fd\u6e38\u620f\u8d1f\u8d23\u4eba Nibbles Lin \u548c Madhouse CEO <span class=\"xn-person\">Charlie Ruan\uff0c\u5171\u540c\u63a2\u8ba8<\/span> 2022 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