{"id":76486,"date":"2022-08-18T14:02:00","date_gmt":"2022-08-18T07:02:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022081814020076486"},"modified":"2022-08-18T22:18:52","modified_gmt":"2022-08-18T14:18:52","slug":"nativex%e5%85%a5%e5%9b%b42022%e9%87%91%e6%8a%95%e8%b5%8f%e5%95%86%e4%b8%9a%e5%88%9b%e6%84%8f%e5%a5%96%e6%8f%90%e5%90%8d%e6%a6%9c%e5%8d%95%ef%bc%8c%e5%87%ba%e6%b5%b7%e5%a2%9e%e9%95%bf%e8%83%bd%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022081814020076486","title":{"rendered":"Nativex\u5165\u56f42022\u91d1\u6295\u8d4f\u5546\u4e1a\u521b\u610f\u5956\u63d0\u540d\u699c\u5355\uff0c\u51fa\u6d77\u589e\u957f\u80fd\u529b\u83b7\u8ba4\u53ef"},"content":{"rendered":"

\u5e7f\u5dde<\/span>2022\u5e748\u670818\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0c\u91d1\u6295\u8d4f\u5546\u4e1a\u521b\u610f\u5956\u63d0\u540d\u699c\u5355\u6b63\u5f0f\u63ed\u6653\uff0c\u5176\u4e2d\uff0c\u6c47\u91cf\u79d1\u6280\u65d7\u4e0b\u4e1a\u52a1\u54c1\u724c Nativex<\/a> \u5728\u4f17\u591a\u53c2\u8d5b\u516c\u53f8\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5165\u56f4\u699c\u5355\u89d2\u9010\u6700\u540e\u7684\u5927\u5956\u3002<\/p>\n

2008\u5e74\u521b\u5efa\u4e8e\u4e2d\u56fd\u4e0a\u6d77\uff0c\u91d1\u6295\u8d4f\u901a\u8fc7\u5341\u56db\u5c4a\u7684\u53d1\u5c55\u4e0e\u6c89\u6dc0\u5df2\u7ecf\u53d1\u5c55\u6210\u4e9a\u6d32\u5730\u533a\u89c4\u6a21\u6700\u5927\u7684\u521b\u610f\u5956\u9879\u4e4b\u4e00<\/span>\u3002\u672c\u5c4a\u5927\u8d5b\u53c2\u8d5b\u516c\u53f8\u9996\u5ea6\u7a81\u7834\u5343\u5bb6\uff0c\u8fbe\u5230 1135 \u5bb6\uff0c\u8f83\u53bb\u5e74\u7684 771 \u5bb6\u53c2\u8d5b\u516c\u53f8\uff0c\u589e\u957f\u5e45\u5ea6\u8fbe\u5230 47%\uff0c\u83b7\u5f97\u5386\u53f2\u4e0a\u6700\u9ad8\u589e\u957f\u3002<\/p>\n

\u5728\u672c\u6b21\u8bc4\u9009\u4e2d\uff0cNativex \u65d7\u4e0b\u4e00\u7ad9\u5f0f\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177 XMP<\/a> \u4e0e EYEWIND \u98ce\u773c\u79d1\u6280\u6848\u4f8b\u5f97\u5230\u8bc4\u5ba1\u7684\u9ad8\u5ea6\u8ba4\u53ef\uff1a\u901a\u8fc7\u6280\u672f\u4ea7\u54c1\u5c06\u8425\u9500\u5168\u94fe\u8def\u6570\u636e\u8d2f\u901a\uff1b\u901a\u8fc7\u6570\u636e\u5206\u6790\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u4e70\u91cf\uff0c\u66f4\u597d\u5730\u94fe\u63a5\u4ea7\u54c1\u521b\u610f\u548c\u5168\u7403\u5e02\u573a\u7528\u6237\uff1b\u901a\u8fc7\u6279\u91cf\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u89e3\u653e\u8425\u9500\u4eba\u5458\u751f\u4ea7\u529b\uff0c\u9010\u6b65\u63d0\u5347\u63a8\u5e7f\u4e70\u91cf\u6548\u679c\u3002<\/p>\n

\n

\"Nativex\u5165\u56f42022\u91d1\u6295\u8d4f\u5546\u4e1a\u521b\u610f\u5956\u63d0\u540d\u699c\u5355\"<\/a>
Nativex\u5165\u56f42022\u91d1\u6295\u8d4f\u5546\u4e1a\u521b\u610f\u5956\u63d0\u540d\u699c\u5355<\/span><\/p>\n<\/p><\/div>\n

XMP \u662f Nativex \u63a8\u51fa\u7684\u4e00\u7ad9\u5f0f\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177\u3002\u901a\u8fc7 API \u96c6\u6210 Meta\u3001Google\u3001TikTok for Business\u3001\u817e\u8baf\u5e7f\u544a\u3001\u5de8\u91cf\u5f15\u64ce\u3001\u5feb\u624b\u3001Mintegral\u3001AppLovin \u7b49\u4e3b\u6d41\u6570\u5b57\u8425\u9500\u6e20\u9053\uff0c\u4ee5\u53ca\u4e3b\u6d41\u4e09\u65b9\u6570\u636e\u5e73\u53f0\uff08MMP\uff09\u3001\u805a\u5408\u53d8\u73b0\u5e73\u53f0\uff0c\u5e7f\u544a\u4e3b\u80fd\u5728 XMP \u7ba1\u7406\u591a\u4e2a\u6570\u5b57\u8425\u9500\u6e20\u9053\uff0c\u5e76\u5b9e\u73b0\u6279\u91cf\u6295\u653e\u3001\u667a\u80fd\u7ba1\u7406\u3001\u6570\u636e\u95ed\u73af\uff0c\u63d0\u5347\u6295\u653e\u6548\u7387\u4e0e\u6548\u679c\u3002<\/p>\n

\u51fa\u6d77\u8d5b\u9053\u7ade\u4e89\u52a0\u5267\uff0c\u5355\u7eaf\u4f9d\u9760\u6d41\u91cf\u7ea2\u5229\u5df2\u4e0d\u8db3\u4ee5\u652f\u6491\u6301\u4e45\u589e\u957f\u7684\u5173\u952e\u3002\u4f5c\u4e3a\u4e00\u5bb6\u5168\u7403\u5316\u4f11\u95f2\u6e38\u620f\u7814\u8fd0\u516c\u53f8\uff0cEYEWIND \u8fd1\u5e74\u6765\u9646\u7eed\u63a8\u51fa Find Out\u3001Case Hunter\u3001Brain Find \u7b49\u7206\u6b3e\u4f11\u95f2\u6e38\u620f\uff0c\u5728\u5168\u7403\u53d6\u5f97\u826f\u597d\u7684\u73a9\u5bb6\u53e3\u7891\u548c\u4eae\u773c\u7684\u5e02\u573a\u8868\u73b0\u3002<\/p>\n

\u5728"\u521b\u610f\u7814\u53d1"\u4f5c\u4e3a\u6838\u5fc3\u7ade\u4e89\u529b\u4e0b\uff0c EYEWIND \u671f\u671b\u52a0\u5f3a\u4ea7\u54c1\u5185\u5bb9\u4e0e\u63a8\u5e7f\u4e70\u91cf\u7684\u8fed\u4ee3\u4f18\u5316\u3002\u540c\u65f6\uff0c\u968f\u7740\u4ea7\u54c1\u6570\u91cf\u7684\u4e30\u5bcc\u3001\u6295\u653e\u5730\u533a\u7684\u589e\u591a\uff0c\u5982\u4f55\u63d0\u5347\u4e70\u91cf\u6548\u7387\u548c\u6548\u679c\u6210\u4e3a\u5173\u952e\u3002<\/p>\n

\n

\"Nativex<\/a>
Nativex \u65d7\u4e0b\u4e00\u7ad9\u5f0f\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177 XMP \u5e2e\u52a9 EYEWIND \u98ce\u773c\u79d1\u6280\u5b9e\u73b0\u5168\u7403\u7cbe\u7ec6\u5316\u4e70\u91cf\uff0c\u63d0\u5347\u589e\u957f\u6548\u679c\u4e0e\u6548\u7387<\/span><\/p>\n<\/p><\/div>\n

\u901a\u8fc7\u4f7f\u7528XMP\uff0cEYEWIND \u5f97\u4ee5\u6253\u901a\u4e0d\u540c\u6e20\u9053\u3001\u5730\u533a\u3001\u4ea7\u54c1\u5728\u6295\u653e\u4e70\u91cf\u548c\u5e7f\u544a\u53d8\u73b0\u7684\u5404\u9879\u6570\u636e\uff1a\u5e2e\u52a9\u6e38\u620f\u4ea7\u54c1\u66f4\u6709\u9488\u5bf9\u6027\u5730\u8fed\u4ee3\uff0c\u4fdd\u8bc1\u6e38\u620f\u7684\u5438\u91cf\u6548\u679c\uff1b\u66f4\u4e3a\u53ca\u65f6\u4fbf\u6377\u5730\u8c03\u6574\u4e70\u91cf\u7b56\u7565\uff0c\u8ba9\u521b\u610f\u7d20\u6750\u3001\u6e20\u9053\u9009\u62e9\u3001\u4eba\u7fa4\u5206\u6790\u66f4\u4e3a\u7cbe\u51c6\uff0c\u6700\u7ec8\u5b9e\u73b0\u4ea7\u54c1\u8d28\u91cf\u548c\u6295\u653e\u6548\u679c\u7684\u53cc\u6548\u63d0\u5347\u3002<\/p>\n

\u5bf9\u4e8e\u4ee5 EYEWIND \u4e3a\u4ee3\u8868\u7684 IAA\uff08\u5e7f\u544a\u53d8\u73b0\u578b\uff09\u4ea7\u54c1\u6765\u8bf4\uff0cXMP \u4ea7\u7814\u56e2\u961f\u6d1e\u5bdf\u5176\u75db\u70b9\uff1a\u4e70\u91cf\u548c\u53d8\u73b0\u662f IAA \u4ea7\u54c1\u53d1\u5c55\u4e2d\u7684\u589e\u957f\u98de\u8f6e\uff0c\u4e24\u8005\u5173\u7cfb\u5bc6\u4e0d\u53ef\u5206\uff0c\u4f46\u8fd9\u4e24\u90e8\u5206\u4ecd\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u56e2\u961f\uff0c\u5982\u4f55\u6253\u7834\u4e2d\u95f4\u7684\u963b\u9694\uff0c\u8ba9\u6570\u636e\u6d41\u52a8\u8d77\u6765\uff0c\u5b9e\u73b0 ROI \u7684\u5feb\u901f\u589e\u957f\uff1f<\/p>\n

\u800cXMP \u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177\u5c31\u80fd\u5f88\u597d\u5730\u89e3\u51b3\u8fd9\u4e00\u6311\u6218\u3002\u4f18\u5316\u5e08\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u80fd\u5728 XMP \u4e0a\u5bf9\u7167 LTV\u3001ROAS \u6570\u636e\uff0c\u53ca\u65f6\u4fbf\u6377\u5730\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002\u5c24\u5176\u662f\u521b\u610f\u5185\u5bb9\u6301\u7eed\u66f4\u8fed\u7684\u65e5\u5e38\u4e2d\uff0c\u7cbe\u786e\u81f3\u521b\u610f\u5c42\u7ea7\u7684\u53d8\u73b0\u6570\u636e\uff0c\u80fd\u66f4\u4e3a\u5168\u9762\u3001\u79d1\u5b66\u5730\u6307\u5bfc\u6295\u653e\u4e70\u91cf\u3002<\/p>\n

\n

\"XMP\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177<\/a>
XMP\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u5de5\u5177 – \u7d20\u6750\u5c42\u7ea7\u6570\u636e\u5206\u6790\u9875\u9762<\/span><\/p>\n<\/p><\/div>\n

"\u4e70\u91cf\u81ea\u52a8\u5316\u662f\u884c\u4e1a\u8d8b\u52bf\uff0c\u4f46\u9690\u85cf\u5728\u8be5\u8d8b\u52bf\u4e4b\u4e0b\u7684\u662f\u5e7f\u544a\u4e3b\u5bf9\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u8bc9\u6c42\u3002\u81ea\u52a8\u5316\u6765\u6e90\u5bf9\u7528\u6237\u9700\u6c42\u7684\u6df1\u523b\u6d1e\u5bdf\uff0c\u4ee5\u53ca\u6df1\u539a\u7684\u6280\u672f\u79ef\u7d2f\u3002\u7ed3\u5408\u591a\u5e74\u4ee3\u7406\u6295\u653e\u7ecf\u9a8c\u3001IAA\uff08\u5e7f\u544a\u53d8\u73b0\u7c7b\uff09\u4ea7\u54c1\u589e\u957f\u9700\u6c42\uff0c\u6211\u4eec\u7684 XMP \u5de5\u5177\uff0c\u5c06\u7b2c\u4e09\u65b9\u6570\u636e\u65b9\u63a5\u5165\uff0c\u8ba9\u4e70\u91cf\u53d8\u73b0\u6570\u636e\u5f97\u4ee5\u6253\u901a\uff0c\u65e0\u8bba\u662f\u4ea7\u54c1\u8bbe\u8ba1\u3001\u4e70\u91cf\u3001\u53d8\u73b0\u56e2\u961f\u90fd\u80fd\u5b9e\u73b0\u5bf9\u6570\u636e\u7684\u5168\u9762\u6d1e\u5bdf\uff0c\u4ece\u800c\u66f4\u5feb\u66f4\u7cbe\u51c6\u5730\u4f18\u5316\u589e\u957f\u7b56\u7565\u3002"Nativex \u5ba2\u6237\u589e\u957f\u603b\u76d1\u90ed\u68a6 Momo \u8868\u793a\u3002<\/p>\n

\u540c\u65f6\uff0cEYEWIND \u8054\u5408\u521b\u59cb\u4eba&COO \u6881\u70b3\u7532 Bing \u4e5f\u5bf9 XMP \u5de5\u5177\u53ca\u89e3\u51b3\u65b9\u6848\u7ed9\u4e88\u9ad8\u5ea6\u8bc4\u4ef7\uff1a"\u6b64\u6b21 EYEWIND \u7cbe\u7ec6\u5316\u8fd0\u8425\u9879\u76ee\uff0cNativex\u63d0\u4f9b\u7ed9\u6211\u4eec\u7684\u4e0d\u4ec5\u662f\u7b80\u5355\u7684\u4e00\u4e2a\u5de5\u5177\u6216\u9762\u677f\uff0c\u5f15\u5165 XMP \u66f4\u662f\u534f\u52a9\u6211\u4eec\u4e70\u91cf\u3001\u53d8\u73b0\u56e2\u961f\u91cd\u65b0\u68b3\u7406\u6e20\u9053\u4e0e\u5e73\u53f0\uff0c\u5c06XMP\u7684\u529f\u80fd\u5e94\u7528\u5728\u5b9e\u9645\u9879\u76ee\u4e2d\u3002"<\/p>\n

\u9664\u4e86\u667a\u80fd\u6295\u653e\u5de5\u5177\uff0cNativex \u4f5c\u4e3a\u5168\u7403\u79fb\u52a8\u8425\u9500\u4e13\u5bb6\uff0c\u66f4\u662f\u901a\u8fc7\u6db5\u76d6\u7b56\u7565\u3001\u6295\u653e\u3001\u521b\u610f\u3001\u6280\u672f\u4ea7\u54c1\u7684\u4e00\u7ad9\u5f0f\u8425\u9500\u670d\u52a1\uff0c\u4e3a\u5168\u7403\u5f00\u53d1\u8005\u548c\u54c1\u724c\u7684\u589e\u957f\u63d0\u4f9b\u6e90\u52a8\u529b\u3002<\/p>\n

\u5e7f\u544a\u4ee3\u7406\u6295\u653e\uff1a\u4e0e<\/i> TikTok for Business<\/i>\u3001<\/i>Meta<\/i>\u3001<\/i>Google<\/i>\u3001<\/i>Kwai for Business <\/i>\u7b49\u4e3b\u6d41\u5927\u5a92\u4f53\u5efa\u7acb\u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e13\u4e1a\u6295\u653e\u4f18\u5316\u670d\u52a1\u3002<\/i><\/p>\n

TopWorks<\/i>\u521b\u610f\u5de5\u4f5c\u5ba4\uff1a\u57fa\u4e8e\u6570\u636e\u5206\u6790\uff0c\u63d0\u4f9b\u672c\u571f\u5316\u7d20\u6750\u521b\u4f5c\u670d\u52a1\uff0c\u901a\u8fc7\u5730\u9053\u521b\u610f\u653e\u5927\u589e\u957f\u6548\u679c\u3002<\/i><\/p>\n

\u8fbe\u4eba\u8425\u9500\u4e0e\u793e\u533a\u8d26\u53f7\u4ee3\u8fd0\u8425\uff1a\u901a\u8fc7\u904d\u5e03\u4e16\u754c\u5404\u5730\u7684\u672c\u571f\u56e2\u961f\uff0c\u4f18\u9009\u672c\u5730\u8fbe\u4eba\uff0c\u76f4\u63a5\u6c9f\u901a\u521b\u610f\u6267\u884c\uff0c\u7ed3\u5408\u5f53\u5730\u5e02\u573a\u73af\u5883\uff0c\u8f93\u51fa\u4f18\u8d28\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u3002<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u5dde2022\u5e748\u670818\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0c\u91d1\u6295\u8d4f\u5546\u4e1a\u521b\u610f\u5956\u63d0\u540d\u699c\u5355\u6b63\u5f0f\u63ed\u6653\uff0c\u5176\u4e2d\uff0c\u6c47\u91cf\u79d1\u6280\u65d7\u4e0b\u4e1a\u52a1\u54c1\u724c Nativex \u5728\u4f17\u591a\u53c2\u8d5b\u516c\u53f8\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5165\u56f4\u699c\u5355\u89d2\u9010\u6700\u540e\u7684\u5927\u5956\u3002 2008\u5e74\u521b\u5efa\u4e8e\u4e2d\u56fd\u4e0a\u6d77\uff0c\u91d1\u6295\u8d4f\u901a\u8fc7\u5341\u56db\u5c4a\u7684\u53d1\u5c55\u4e0e\u6c89\u6dc0\u5df2\u7ecf\u53d1\u5c55\u6210\u4e9a\u6d32\u5730\u533a\u89c4\u6a21\u6700\u5927\u7684\u521b\u610f\u5956\u9879\u4e4b\u4e00\u3002\u672c\u5c4a\u5927\u8d5b\u53c2\u8d5b\u516c\u53f8\u9996\u5ea6\u7a81\u7834\u5343\u5bb6\uff0c\u8fbe\u5230 1135 \u5bb6\uff0c\u8f83\u53bb\u5e74\u7684 771 \u5bb6\u53c2\u8d5b\u516c\u53f8\uff0c\u589e\u957f\u5e45\u5ea6\u8fbe\u5230 47%\uff0c\u83b7\u5f97\u5386\u53f2\u4e0a\u6700\u9ad8\u589e\u957f\u3002 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