{"id":76272,"date":"2022-08-17T15:20:00","date_gmt":"2022-08-17T08:20:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022081715200076272"},"modified":"2022-08-17T22:15:50","modified_gmt":"2022-08-17T14:15:50","slug":"appsflyer%e5%8f%91%e5%b8%83%e3%80%8a2022-%e4%b8%ad%e5%9b%bd%e7%a7%bb%e5%8a%a8%e6%b8%b8%e6%88%8f-app-%e5%87%ba%e6%b5%b7%e9%a9%b1%e5%8a%a8%e5%8a%9b%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022081715200076272","title":{"rendered":"AppsFlyer\u53d1\u5e03\u300a2022 \u4e2d\u56fd\u79fb\u52a8\u6e38\u620f App \u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b"},"content":{"rendered":"

\u4e2d\u56fd\u624b\u6e38\u8fc7\u53bb\u4e94\u5e74\u603b\u5b89\u88c5\u91cf\u540c\u6bd4\u589e\u957f115%<\/p>\n

\u5317\u4eac<\/span>2022\u5e748\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a><\/u> \u6b63\u5f0f\u53d1\u5e03\u300a2022 \u4e2d\u56fd\u79fb\u52a8\u6e38\u620f App \u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\uff08\u4ee5\u4e0b\u7b80\u79f0"\u62a5\u544a"\uff09\uff0c\u62a5\u544a\u7814\u7a76\u4e86\u7ea6 5200 \u6b3e\u4e2d\u56fd\u51fa\u6d77 App \u4ee5\u53ca\u8d85\u8fc7 46 \u4ebf\u6b21\u5b89\u88c5\u91cf\uff0c\u63ed\u793a\u4e86\u8fd1\u5e74\u6765\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u7684\u57fa\u672c\u8109\u7edc\u3002\u540c\u65f6\uff0cAppsFlyer \u4e5f\u5c06\u53c2\u5c55 2022ChinaJoy\uff0c\u5e76\u5728\u671f\u95f4\u53d1\u5e03\u591a\u4efd\u91cd\u91cf\u7ea7\u884c\u4e1a\u6d1e\u5bdf\uff0c\u4e3a\u4e2d\u56fd\u6e38\u620f\u4ea7\u4e1a\u7684\u672a\u6765\u53d1\u5c55\u7ed8\u5236\u66f4\u4e3a\u8be6\u7ec6\u3001\u7cbe\u51c6\u7684"\u822a\u6d77\u8def\u7ebf\u56fe"\u3002<\/p>\n

\n

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\u540c\u6bd4\u589e\u957f<\/b> 115%<\/b>\uff0c\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u6574\u4f53\u610f\u613f\u575a\u5b9a<\/b><\/p>\n

\u8fc7\u53bb 5 \u5e74\uff0c\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f App \u5728\u5168\u7403\u5e02\u573a\u603b\u5b89\u88c5\u91cf\u540c\u6bd4\u589e\u957f 115%\u3002\u4ece 2017 \u5e74\u7b2c 3 \u5b63\u5ea6\u81f3 2021 \u5e74\u7b2c 3 \u5b63\u5ea6\uff0c\u6070\u9022\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u7684\u9ec4\u91d1\u6d6a\u6f6e\uff0c\u603b\u5b89\u88c5\u91cf\u540c\u6bd4\u589e\u957f\u9ad8\u8fbe 172%\u3002\u6b64\u540e\uff0c\u53d7\u5230\u75ab\u60c5\u6548\u5e94\u6d88\u9000\u3001\u5168\u7403\u7ecf\u6d4e\u73af\u5883\u4e0d\u786e\u5b9a\u6027\u589e\u52a0\u3001\u4e2d\u56fd\u56fd\u5185\u6e38\u620f\u9632\u6c89\u8ff7\u653f\u7b56\u3001\u7248\u53f7\u6536\u7d27\u7b49\u56e0\u7d20\u5f71\u54cd\uff0c\u4e0d\u5c11\u56fd\u5185\u6e38\u620f\u5382\u5546\u51fa\u6d77\u6b65\u4f10\u76f8\u5bf9\u653e\u7f13\u3002<\/p>\n

\u622a\u81f3 2022 \u5e74\u7b2c 2 \u5b63\u5ea6\uff0c\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77 App \u7684 NOI \u4e0e\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u4e0b\u964d 10%\uff0c\u4f46\u4ed8\u8d39\u7528\u6237\u6bd4\u4f8b\u5374\u6bd4\u53bb\u5e74\u540c\u671f\u63d0\u5347 34%\u3002\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8bf4\u660e\uff0c\u56fd\u5185\u5382\u5546\u7684\u6ce8\u610f\u529b\u6b63\u4ece\u8ffd\u6c42\u7528\u6237\u6570\u91cf\u5411\u6ce8\u91cd\u7528\u6237\u8d28\u91cf\u4e0a\u8f6c\u79fb\u3002\u800c\u968f\u7740\u56fd\u4ea7\u6e38\u620f\u7248\u53f7\u91cd\u542f\uff0c\u56fd\u5185\u5e02\u573a\u4e5f\u6b63\u5728\u9010\u6b65\u56de\u6696\uff0c\u6e38\u620f\u5382\u5546\u4e5f\u9010\u6e10\u91cd\u62fe\u4fe1\u5fc3\uff0c\u5728\u6d77\u5916\u505a\u51fa\u66f4\u591a\u7684\u6218\u7565\u5e03\u5c40\u3002<\/p>\n

\n

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\u62c9\u7f8e\u5e02\u573a\u589e\u957f\u660e\u663e\uff0c\u51fa\u6d77\u683c\u5c40\u51fa\u73b0\u7ed3\u6784\u6027\u53d8\u5316<\/b><\/p>\n

\u4e2d\u56fd\u6e38\u620f App \u5728\u8fc7\u5f80 5 \u5e74\u7684\u51fa\u6d77\u5f81\u7a0b\u4e2d\u7ecf\u5386\u4e86\u5730\u533a\u6027\u7684\u7ed3\u6784\u6027\u53d8\u5316\u3002\u51fa\u6d77\u7f8e\u56fd\u7684\u5e02\u573a\u4efd\u989d\u540c\u6bd4\u4e0b\u964d 12%\uff0c\u4ece 2017 \u5e74\u7b2c 3 \u5b63\u5ea6\u7684 17%\u5c0f\u5e45\u4e0b\u964d\u81f3 2022 \u5e74\u7b2c 2 \u5b63\u5ea6\u768414.85%\u3002<\/p>\n

\u5c3d\u7ba1\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u51fa\u73b0\u4e0b\u6ed1\u8d8b\u52bf\uff0c\u4f46\u7f8e\u56fd\u4f5c\u4e3a\u5934\u90e8\u624b\u6e38\u5e02\u573a\u4ee3\u8868\uff0c\u5bf9\u4e2d\u56fd\u6e38\u620f\u5382\u5546\u6765\u8bf4\u4f9d\u65e7\u6709\u8f83\u5927\u7684\u53c2\u8003\u4ef7\u503c\u3002 \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fc7\u53bb 5 \u5e74\u62c9\u7f8e\u5e02\u573a\u51fa\u73b0\u660e\u663e\u7684"\u9ed1\u9a6c\u6548\u5e94" — \u76f8\u8f83 5 \u5e74\u524d\uff0c\u4e2d\u56fd\u79fb\u52a8\u6e38\u620f\u5728\u8be5\u533a\u57df\u7684\u5e02\u573a\u4efd\u989d\u540c\u6bd4\u589e\u52a0 83%\uff0c\u5e76\u5c06\u5728\u53ef\u9884\u89c1\u7684\u672a\u6765\u7ee7\u7eed\u4fdd\u6301\u53ef\u89c2\u7684\u589e\u957f\u3002<\/p>\n

\u62a5\u544a\u6307\u51fa\uff0c\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77\u9700\u6c42\u4f9d\u7136\u65fa\u76db\uff0c \u6d77\u5916\u5e02\u573a\u6f5c\u529b\u4f9d\u65e7\uff0c\u62c9\u7f8e\u5e02\u573a\u8fd9\u5339"\u9ed1\u9a6c"\u4e5f\u53cd\u6620\u51fa\u65b0\u5174\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b\u548c App \u589e\u91cf\u5730\u533a\u7ed3\u6784\u4e0a\u7684\u53d8\u5316\uff0c\u4e5f\u610f\u5473\u7740\u4e00\u5473\u4f9d\u8d56\u548c\u770b\u91cd\u4f20\u7edf\u6b27\u7f8e\u9ad8\u4ef7\u503c\u5e02\u573a\u5df2\u4e0d\u53ef\u53d6\u3002<\/p>\n

\n

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\u4ed8\u8d39\u7528\u6237\u9010\u6b65\u589e\u52a0\uff0c<\/b>"<\/b>\u7528\u6237\u8d28\u91cf<\/b>"<\/b>\u6210\u4e3a\u5173\u6ce8\u91cd\u70b9<\/b><\/p>\n

\u7eb5\u89c2\u8fd1\u4e00\u5e74\u534a\u6570\u636e\uff0c \u4e2d\u56fd\u624b\u6e38 App \u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u4ed8\u8d39\u7528\u6237\u9010\u5e74\u589e\u957f\u30022022 \u5e74 5 \u6708\u8fbe\u5230 13.28%\uff0c\u76f8\u8f83 2021 \u5e741\u6708\u589e\u957f 58.3%\u3002\u4e00\u65b9\u9762\u8bf4\u660e\u8425\u9500\u52a8\u4f5c\u5e26\u6765\u4e86\u663e\u8457\u6210\u679c\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u5f70\u663e\u51fa\u4ed8\u8d39\u7528\u6237\u589e\u957f\u7684\u6301\u7eed\u6f5c\u529b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u56fd\u5185\u7684\u6ce8\u610f\u529b\u6b63\u4ece\u8ffd\u6c42\u7528\u6237\u6570\u91cf\u5411\u6ce8\u91cd\u7528\u6237\u8d28\u91cf\u4e0a\u8f6c\u79fb\u3002\u622a\u6b62\u81f3 2022 \u5e74\u7b2c 2 \u5b63\u5ea6\uff0c\u4e2d\u56fd\u6e38\u620f\u51fa\u6d77 App \u7684 NOI \u4e0e\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u4e0b\u964d 10%\uff0c\u4f46\u5bf9\u6bd4\u540c\u671f\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u6570\u636e\u5374\u6709 34% \u7684\u63d0\u5347\u3002<\/p>\n

\u591a\u6570\u6e38\u620f\u7c7b\u578b\u5b89\u88c5\u91cf\u5148\u589e\u957f\u540e\u653e\u7f13\uff0c\u793e\u4ea4\u535a\u5f69\u72ec\u6811\u4e00\u5e1c<\/b><\/p>\n

\u4ece\u7ec6\u5206\u6e38\u620f\u54c1\u7c7b\u770b\uff0c\u7eb5\u89c2\u8fd1 18 \u4e2a\u6708\u4e94\u5927\u7c7b\u578b\u6e38\u620f App \u7684\u603b\u5b89\u88c5\u91cf\u8d70\u52bf\uff0c\u6574\u4f53\u4f53\u73b0\u51fa\u5148\u589e\u957f\u540e\u653e\u7f13\u7684\u591a\u6837\u6027\u53d8\u5316\u3002\u65e0\u8bba\u662f Android \u7aef\u8fd8\u662f iOS \u7aef\uff0c\u591a\u6570\u6e38\u620f\u7c7b\u578b\u90fd\u9ed8\u5951\u5730\u5728 2021 \u5e74 7 \u6708\u53ca 2022 \u5e74 1 \u6708\u524d\u540e\u663e\u793a\u51fa\u5b89\u88c5\u91cf\u7684\u4e24\u6b21\u9ad8\u5cf0\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u793e\u4ea4\u535a\u5f69\u7c7b\u6e38\u620f\u5728 Android \u7aef\u8868\u73b0\u51fa\u9006\u52bf\u800c\u4e0a\u7684\u589e\u957f\u30022022 \u5e74 6 \u6708\u5bf9\u6bd4 2021 \u5e74 3 \u6708\u4f4e\u70b9\u65f6\u6570\u636e\u589e\u957f 86.6%\uff0c\u800c\u5728\u8fc7\u53bb 18 \u4e2a\u6708\u4e2d\uff0c\u793e\u4ea4\u535a\u5f69\u6e38\u620f\u6574\u4f53\u5e7f\u544a\u82b1\u8d39\u540c\u6bd4\u589e\u957f 21%\u3002\u62a5\u544a\u63a8\u6d4b\uff0c\u968f\u7740\u75ab\u60c5\u7684\u53cd\u590d\u548c"\u540e\u5b85\u7ecf\u6d4e"\u5168\u7403\u5316\u7684\u6301\u7eed\u6df1\u5165\uff0c\u90a3\u4e9b\u957f\u671f\u53d8\u5316\u8f83\u5c0f\u4e14\u5177\u6709\u793e\u4ea4\u5c5e\u6027\u7684\u54c1\u7c7b\u8fce\u6765\u4e86\u65b0\u7684\u5e02\u573a\u673a\u4f1a\u3002<\/p>\n

\u5c55\u671b\u56fd\u5185\u6e38\u620f App \u672a\u6765\u7684\u51fa\u6d77\u524d\u666f\uff0cAppsFlyer \u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u738b\u73ae\u8868\u793a\uff1a"\u56fd\u5185\u79fb\u52a8\u4e92\u8054\u7f51\u53d1\u5c55\u5341\u591a\u5e74\uff0c\u6e38\u620f\u884c\u4e1a\u59cb\u7ec8\u4fdd\u6301\u6d3b\u8dc3\u7684\u72b6\u6001\uff0c\u5904\u4e8e\u521b\u65b0\u7684\u524d\u6cbf\u3002AppsFlyer \u5927\u4e2d\u534e\u533a\u81ea\u6210\u7acb\u4ee5\u6765\uff0c\u4e00\u76f4\u81f4\u529b\u4e8e\u4e3a\u66f4\u591a\u4e2d\u56fd\u5e7f\u544a\u4e3b\u7684\u51fa\u6d77\u4e4b\u65c5\u52a9\u529b\u8d4b\u80fd\u3002\u4e2d\u56fd\u4ece\u4e0d\u7f3a\u597d\u7684\u51fa\u6d77\u4ea7\u54c1\uff0c\u5982\u4f55\u6253\u78e8\u66f4\u591a\u9ad8\u54c1\u8d28\u7684\u5168\u7403\u5316\u6e38\u620f\u5c06\u4f1a\u662f\u672a\u6765\u51fa\u6d77\u5f81\u7a0b\u7684\u5173\u952e\u6240\u5728\u3002"<\/p>\n

\u67e5\u9605\u66f4\u591a\u51fa\u6d77\u6d1e\u5bdf\uff0c\u6d4f\u89c8\u300a2022 \u4e2d\u56fd\u79fb\u52a8\u6e38\u620f App \u51fa\u6d77\u9a71\u52a8\u529b\u62a5\u544a\u300b\u5168\u6587\uff0c\u8bf7\u8bbf\u95ee\uff1a<\/p>\n

https:\/\/www.appsflyer.com\/cn\/resources\/others\/china-mobile-game-app-overseas-driving-force-report\/?utm_source=prnews&utm_medium=social&utm_campaign=gcr_gaming_report_2022<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"

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