{"id":75327,"date":"2022-08-09T18:53:00","date_gmt":"2022-08-09T11:53:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022080918530075327"},"modified":"2022-08-09T22:09:35","modified_gmt":"2022-08-09T14:09:35","slug":"%e8%90%83%e5%bc%88%ef%bc%88the-trade-desk%ef%bc%89%e5%8f%91%e5%b8%83%e3%80%8a%e5%8c%97%e7%be%8e%e6%89%8b%e6%b8%b8%e5%b8%82%e5%9c%ba%e5%93%81%e7%89%8c%e5%87%ba%e6%b5%b7%e5%a2%9e%e9%95%bf%e7%99%bd","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022080918530075327","title":{"rendered":"\u8403\u5f08\uff08The Trade Desk\uff09\u53d1\u5e03\u300a\u5317\u7f8e\u624b\u6e38\u5e02\u573a\u54c1\u724c\u51fa\u6d77\u589e\u957f\u767d\u76ae\u4e66\u300b"},"content":{"rendered":"<p><p>\u63d0\u5347\u54c1\u724c\u4ef7\u503c\uff0c\u5b9e\u73b0\u51fa\u6d77\u624b\u6e38\u957f\u6548\u589e\u957f<\/p>\n<p><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2022\u5e748\u67089\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; 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&#8212; \u6709\u9ad8\u8fbe53%\u7684\u53d7\u8bbf\u91cd\u5ea6\u624b\u6e38\u73a9\u5bb6\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u4e00\u8fb9\u6e38\u620f\u4e00\u8fb9\u89c2\u770b\u7535\u89c6\u3002\u667a\u80fd\u5927\u5c4f\uff08Connected TV\u6216CTV\uff09\u5df2\u6210\u4e3a\u624b\u6e38\u73a9\u5bb6\u9664\u624b\u673a\u5916\u5e38\u4f34\u5de6\u53f3\u7684&quot;\u7b2c\u4e8c\u5c4f&quot;\u3002\u800c\u6700\u53d7\u4ed6\u4eec\u6b22\u8fce\u7684\u7535\u89c6\u5185\u5bb9\u6e90\uff0c\u5219\u662f\u4ee5\u6d41\u5a92\u4f53\u7535\u89c6\u548c\u7535\u5f71\u4e3a\u4ee3\u8868\u7684\u667a\u80fd\u5927\u5c4f\u3002\u540c\u65f6\uff0c\u670961%\u7684\u91cd\u5ea6\u73a9\u5bb6\u8868\u793a\uff0c\u5e26\u5e7f\u544a\u7684\u667a\u80fd\u5927\u5c4f\u662f\u4ed6\u4eec\u89c2\u770b\u7535\u89c6\u7684\u91cd\u8981\u6765\u6e90\u3002\u8fd9\u610f\u5473\u7740\u667a\u80fd\u5927\u5c4f\u5e7f\u544a\u66f4\u5bb9\u6613\u89e6\u8fbe\u91cd\u5ea6\u73a9\u5bb6\u7fa4\u4f53\u3002<\/p>\n<p>\u767d\u76ae\u4e66\u6307\u51fa\uff0c\u667a\u80fd\u5927\u5c4f\u7684\u53e6\u5916\u4e00\u4e2a\u597d\u5904\u662f\uff0c\u76f8\u6bd4\u8f83\u5c0f\u7684\u624b\u673a\u5c4f\u5e55\uff0c\u5b83\u80fd\u8ba9\u7528\u6237\u6355\u6349\u5230\u66f4\u591a\u7ec6\u8282\u3002\u5176\u64ad\u653e\u7684\u5e7f\u544a\u5185\u5bb9\u5f80\u5f80\u62e5\u6709\u8f83\u9ad8\u7684\u8d28\u91cf\uff0c\u6709\u5f3a\u70c8\u7684\u89c6\u89c9\u6548\u679c\uff0c\u6709\u6545\u4e8b\u3001\u5267\u60c5\u548c\u89d2\u8272\uff0c\u80fd\u5e26\u6765\u66f4\u5177\u51b2\u51fb\u529b\u7684\u89c6\u89c9\u4f53\u9a8c\uff0c\u8fd9\u4e5f\u7b26\u5408\u5317\u7f8e\u91cd\u5ea6\u73a9\u5bb6\u5bf9\u5e7f\u544a\u7684\u671f\u5f85\u3002<\/p>\n<p><b>\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u8bb2\u597d\u54c1\u724c\u6545\u4e8b\uff0c\u6293\u4f4f\u51fa\u6d77\u589e\u957f\u65b0\u673a\u9047<\/b><\/p>\n<p>\u6839\u636e\u767d\u76ae\u4e66\u548c\u76f8\u5173\u8c03\u7814\uff0c\u867d\u7136\u8425\u9500\u6280\u672f\u624b\u6bb5\u4e0d\u65ad\u53d1\u5c55\uff0c\u4f46\u4e2d\u56fd\u624b\u6e38\u5382\u5546\u8981\u5728\u5317\u7f8e\u5e02\u573a\u6301\u7eed\u589e\u957f\uff0c\u5efa\u8bbe\u957f\u4e45\u7684\u54c1\u724c\u5f71\u54cd\u529b\u5c06\u662f\u5fc5\u7531\u4e4b\u8def\u3002\u800c\u667a\u80fd\u5927\u5c4f\u5728\u5317\u7f8e\u7684\u5d1b\u8d77\u548c\u5b83\u6240\u4f20\u64ad\u7684\u9ad8\u8d28\u91cf\u5e7f\u544a\u4e3a\u4e2d\u56fd\u624b\u6e38\u5382\u5546\u5728\u6570\u5b57\u4e16\u754c\u8bb2\u597d\u54c1\u724c\u6545\u4e8b\uff0c\u63d0\u4f9b\u4e86\u5168\u65b0\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0c\u4e0d\u7ba1\u4ece\u6027\u522b\u3001\u5bb6\u5ead\u6536\u5165\u3001\u624b\u673a\u5206\u7c7b\u8fd8\u662f\u6e38\u620f\u65f6\u95f4\u548c\u6570\u91cf\u6765\u770b\uff0c\u667a\u80fd\u5927\u5c4f\u7528\u6237\u7fa4\u4f53\u548c\u91cd\u5ea6\u73a9\u5bb6\u7fa4\u4f53\u7684\u753b\u50cf\u90fd\u9ad8\u5ea6\u76f8\u4f3c\uff0c\u8fd9\u8ba9\u667a\u80fd\u5927\u5c4f\u6210\u4e3a\u4e2d\u56fd\u51fa\u6d77\u624b\u6e38\u89e6\u8fbe\u5173\u952e\u53d7\u4f17\u7684\u7406\u60f3\u6e20\u9053\u3002\u667a\u80fd\u5927\u5c4f\u5e7f\u544a\u80fd\u4ee5\u66f4\u7cbe\u51c6\u7684\u53d7\u4f17\u5b9a\u4f4d\u3001\u9897\u7c92\u5ea6\u66f4\u7ec6\u7684\u6570\u636e\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u5382\u5546\u7cbe\u51c6\u51fa\u51fb\uff0c\u5b9e\u73b0\u4e0e\u7528\u6237\u7684\u94fe\u8def\u8f6c\u5316\uff0c\u52a9\u529b\u957f\u671f\u589e\u957f\u548c\u53d8\u73b0\u3002<\/p>\n<p>\u8403\u5f08\u4e2d\u56fd\u4e1a\u52a1\u62d3\u5c55\u603b\u76d1\u5434\u6631\u9716\u8868\u793a\uff1a&quot;\u54c1\u724c\u80fd\u52a9\u529b\u6e38\u620f\u8131\u9896\u800c\u51fa\uff0c\u662f\u56e0\u4e3a\u4eba\u4eec\u66f4\u5bb9\u6613\u88ab\u4ed6\u4eec\u8ba4\u53ef\u7684\u4e1c\u897f\u6240\u5438\u5f15\u3002\u4e2d\u56fd\u624b\u6e38\u51fa\u6d77\u5317\u7f8e\u5e02\u573a\u7684\u70ed\u5ea6\u6b63\u4e0d\u65ad\u9ad8\u6da8\uff0c\u4e0d\u8fc7\u957f\u8db3\u7684\u53d1\u5c55\u9700\u8981\u5f3a\u6709\u529b\u7684\u54c1\u724c\u52a0\u6301\uff0c\u800c\u9009\u62e9\u667a\u80fd\u5927\u5c4f\u8fd9\u6837\u7684\u4f18\u8d28\u6e20\u9053\uff0c\u4ee5\u5f3a\u6709\u529b\u7684\u5e7f\u544a\u5185\u5bb9\u6765\u89e6\u8fbe\u66f4\u591a\u5173\u952e\u76ee\u6807\u7528\u6237\uff0c\u5c06\u6210\u4e3a\u7a81\u56f4\u4e70\u91cf\u74f6\u9888\u7684\u9996\u9009\u89e3\u51b3\u65b9\u6848\u3002\u8403\u5f08\u662f\u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u5e7f\u544a\u79d1\u6280\u516c\u53f8\u4e4b\u4e00\uff0c\u66f4\u662f\u667a\u80fd\u5927\u5c4f\u5e7f\u544a\u9886\u57df\u7684\u9886\u519b\u4f01\u4e1a\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u901a\u8fc7\u8403\u5f08\u63d0\u4f9b\u7684\u5305\u62ec\u667a\u80fd\u5927\u5c4f\u7b49\u65b0\u5174\u6e20\u9053\u5728\u5185\u7684\u5168\u6e20\u9053\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u4e2d\u56fd\u624b\u6e38\u5382\u5546\u5c06\u80fd\u66f4\u597d\u5730\u8bb2\u8ff0\u81ea\u5df1\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u4f18\u5316\u83b7\u5ba2\u6210\u672c\u548c\u63d0\u5347\u89e6\u8fbe\u7387\u3001\u8f6c\u5316\u7387\uff0c\u63d0\u5347\u54c1\u724c\u4ef7\u503c\u548c\u5f71\u54cd\u529b\uff0c\u52a0\u901f\u62d3\u5c55\u6d77\u5916\u5e02\u573a\u3002&quot;&nbsp;<\/p>\n<p>\u66f4\u591a\u4fe1\u606f\uff0c\u6b22\u8fce<a href=\"https:\/\/jinshuju.net\/se\/cBkCTRbb4X64cYjp?form_token=sbEzRl\" target=\"_blank\" rel=\"nofollow noopener\">\u4e0b\u8f7d<\/a>\u300a\u5317\u7f8e\u624b\u6e38\u5e02\u573a\u54c1\u724c\u51fa\u6d77\u589e\u957f\u767d\u76ae\u4e66\u300b\u3002<\/p>\n<p><b>\u5173\u4e8e\u8403\u5f08<\/b><\/p>\n<p>\u8403\u5f08\uff08The Trade Desk&#x2122;\uff09\u662f\u4e00\u5bb6\u4e3a\u4e70\u65b9\u63d0\u4f9b\u5168\u6e20\u9053\u7a0b\u5e8f\u5316\u5e7f\u544a\u8d2d\u4e70\u670d\u52a1\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\u3002\u901a\u8fc7\u8403\u5f08\u7684\u81ea\u52a9\u4e91\u7aef\u5e73\u53f0\uff0c\u5e7f\u544a\u4e70\u65b9\u53ef\u4ee5\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u4f18\u5316\u591a\u79cd\u5f62\u5f0f\u548c\u7ec8\u7aef\u7684\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u3002\u8403\u5f08\u7684\u5e73\u53f0\u7ed3\u5408\u4e86\u4e3b\u8981\u6570\u636e\u3001\u6d41\u91cf\u8d44\u6e90\u548c\u5a92\u4f53\u8d44\u6e90\uff0c\u80fd\u591f\u786e\u4fdd\u8986\u76d6\u9762\u548c\u51b3\u7b56\u80fd\u529b\u7684\u6700\u5927\u5316\u3002\u540c\u65f6\uff0c\u8403\u5f08\u7684\u5e73\u53f0\u901a\u8fc7\u4f01\u4e1aAPI\u53ef\u4ee5\u652f\u6301\u5b9a\u5236\u5316\u529f\u80fd\u5f00\u53d1\u3002\u8403\u5f08\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u52a0\u5dde\u6587\u56fe\u62c9\uff0c\u5e76\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u548c\u4e9a\u592a\u533a\u8bbe\u6709\u529e\u516c\u5ba4\u3002\u4e86\u89e3\u66f4\u591a\u8be6\u60c5\uff0c\u8bf7\u6d4f\u89c8\u8403\u5f08\u4e2d\u56fd\u5b98\u7f51<u><a href=\"https:\/\/cn.thetradedesk.com\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/cn.thetradedesk.com\/<\/a><\/u>&nbsp;\uff0c\u6216\u8005\u5173\u6ce8\u8403\u5f08\u5fae\u4fe1\u516c\u4f17\u53f7\uff08ID\uff1athetradedesk_cn\uff09\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63d0\u5347\u54c1\u724c\u4ef7\u503c\uff0c\u5b9e\u73b0\u51fa\u6d77\u624b\u6e38\u957f\u6548\u589e\u957f \u4e0a\u6d772022\u5e748\u67089\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u9886\u5148\u7684\u5e7f\u544a\u79d1\u6280\u516c\u53f8\u8403\u5f08\uff08The Trade Desk\uff09\u8054\u5408\u8c03\u7814\u516c\u53f8NielsenIQ BASES 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