{"id":74406,"date":"2022-08-01T09:12:00","date_gmt":"2022-08-01T02:12:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022080109120074406"},"modified":"2022-08-01T22:10:08","modified_gmt":"2022-08-01T14:10:08","slug":"nativex-%e5%94%90%e5%ad%90%e4%b8%b9%ef%bc%9a-%e5%85%a8%e6%b0%91%e5%87%ba%e6%b5%b7%e5%b1%80%e5%8a%bf%e4%b8%8b%ef%bc%8c%e4%b9%b0%e9%87%8f%e7%b2%be%e7%bb%86%e5%8c%96%e5%b0%86%e6%88%90","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022080109120074406","title":{"rendered":"Nativex \u5510\u5b50\u4e39\uff1a "\u5168\u6c11\u51fa\u6d77"\u5c40\u52bf\u4e0b\uff0c\u4e70\u91cf\u7cbe\u7ec6\u5316\u5c06\u6210\u4e3a\u7ade\u4e89\u58c1\u5792"},"content":{"rendered":"

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\n

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\u7d20\u6750\u7ba1\u7406\uff1a\u56e0\u5730\u5236\u5b9c\u672c\u5730\u5316<\/b><\/p>\n

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\u6b64\u5916\uff0c\u591a\u8bed\u8a00\u7d20\u6750\u7ba1\u7406<\/b>\u4e5f\u662f\u6d77\u5916\u4e70\u91cf\u5fc5\u987b\u8981\u505a\u7684\u4e8b\u60c5\u3002\u4e00\u4e9b\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u4e3b\u5728\u6295\u5168\u7403\u65f6\u53ea\u4f7f\u7528\u4e86\u82f1\u8bed\u7d20\u6750\uff0c\u867d\u7136\u82f1\u8bed\u662f\u6d77\u5916\u6700\u4e3b\u6d41\u7684\u8bed\u8a00\u4e4b\u4e00<\/span>\uff0c\u4f46\u662f\u4e16\u754c\u4e0a\u8fd8\u6709\u5f88\u591a\u5176\u5b83\u8bed\u79cd\uff0c\u6bd4\u5982\u65e5\u8bed\u3001\u897f\u73ed\u7259\u8bed\u3001\u8d8a\u5357\u8bed\u7b49\u7b49\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u5730\u533a\u4f7f\u7528\u5f53\u5730\u8bed\u8a00\u6765\u7cbe\u7ec6\u5316\u5236\u505a\u7d20\u6750\uff0c\u7528\u6237\u8f6c\u5316\u6548\u679c\u4f1a\u66f4\u597d\u3002<\/span><\/p>\n

\u5e7f\u544a\u642d\u5efa\uff1a\u4e0d\u540c\u56fd\u5bb6\u8bbe\u7f6e\u4e0d\u540c\u8d26\u6237\u7ed3\u6784<\/b><\/p>\n

IAA \u4ea7\u54c1\u4e00\u822c\u4f1a\u53d1\u5f88\u591a\u56fd\u5bb6\uff0c\u6709\u7684\u5e7f\u544a\u4e3b\u4e3a\u4e86\u7701\u4e8b\u4f1a\u642d\u5efa\u5168\u7403\u901a\u6295\u7684 Campaign\uff0c\u4f46\u8fd9\u4e48\u505a\u5bb9\u6613\u6d6a\u8d39\u9884\u7b97\uff0c\u4e70\u91cf\u6548\u679c\u4e5f\u4e0d\u592a\u597d\u3002<\/p>\n

Native<\/span>x \u5efa\u8bae\u533a\u5206\u4e0d\u540c\u7684\u56fd\u5bb6\u6765\u642d\u5efa\u8d26\u6237\u7ed3\u6784\uff0c\u81f3\u5c11\u5c06\u91cd\u70b9\u7684\u5355\u72ec\u56fd\u5bb6\u6311\u51fa\u6765\uff0c\u4e0d\u540c\u7684 Campaign \u53ef\u4ee5\u4f7f\u7528\u4e0d\u540c\u7684\u9884\u7b97\u3001\u51fa\u4ef7\u3001\u4eba\u7fa4\u5305\u3001\u7d20\u6750\u3001\u6587\u6848\u7b49\u3002\u4f8b\u5982<\/b> T1 <\/b>\u56fd\u5bb6\u7684\u51fa\u4ef7\u4f1a\u6bd4<\/b> T3 <\/b>\u8981\u9ad8\uff0c\u800c\u7cbe\u7ec6\u5316\u7684\u5e7f\u544a\u642d\u5efa\u66f4\u80fd\u4fdd\u969c\u4e70\u91cf\u6548\u679c\u3002<\/b><\/p>\n

ROAS<\/b>\u5206\u6790\uff1a\u6839\u636e\u6570\u636e\u5feb\u901f\u8c03\u6574\u4e70\u91cf\u7b56\u7565<\/b><\/p>\n

\u5c31 IAA \u4ea7\u54c1\u800c\u8a00\uff0cROAS \uff08\u6295\u5165\u4ea7\u51fa\u6bd4\uff09\u5c31\u662f\u4e1a\u52a1\u751f\u6b7b\u7ebf\uff0cROAS \u6570\u636e\u5c55\u793a\u7684\u662f\u5e7f\u544a\u652f\u51fa\u4e3a\u5e7f\u544a\u4e3b\u5e26\u6765\u7684\u56de\u62a5\u3002\u4e70\u91cf\u4e0d\u80fd\u5355\u7eaf\u770b\u4e70\u91cf\u6570\u636e\uff0c\u800c\u9700\u8981\u7ed3\u5408\u53d8\u73b0\u56de\u6536\u5f97\u5230ROAS\uff0c\u57fa\u4e8e\u6b64\u79d1\u5b66\u3001\u5408\u7406\u3001\u7cbe\u7ec6\u5316\u5730\u8c03\u6574\u4e70\u91cf\u7b56\u7565\u3002<\/p>\n

\u5173\u4e8e ROAS \u662f\u6295\u5165\u4ea7\u51fa\u6bd4\uff0c\u4e5f\u5c31\u662f Return On Advertising Spend \u7684\u7b80\u79f0\uff0c\u80fd\u53ea\u7ba1\u5c55\u793a\u5e7f\u544a\u652f\u51fa\u662f\u591a\u5c11\uff0c\u800c\u8fd9\u4e9b\u652f\u51fa\u7ed9\u4f01\u4e1a<\/span>\u5e26\u6765\u4e86\u591a\u5c11\u56de\u62a5\u3002<\/p>\n

\u7cbe\u7ec6\u5316\u4e70\u91cf\u80cc\u540e\uff0c\u662f\u63d0\u5347\u51fa\u6d77\u6548\u7387\u6548\u679c\u7684\u8feb\u5207\u9700\u6c42<\/b><\/p>\n

\u7136\u800c\uff0c\u4e70\u91cf\u73af\u8282\u590d\u6742\u591a\u6837\uff0c\u5982\u4f55\u5c06\u6bcf\u4e00\u5206\u94b1\u90fd\u7528\u5728\u5200\u5203\u4e0a\uff1f\u89e3\u6cd5\u5c31\u662f\u7cbe\u7ec6\u5316\u3002<\/b>\u4ece\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u5f00\u59cb\uff0cNativex \u5c31\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u4e16\u754c\u4e0d\u540c\u5e02\u573a\u83b7\u5f97\u589e\u957f\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0cNativex<\/span> \u53d1\u73b0\uff1a\u5b8f\u89c2\u6765\u770b\uff0c\u65e0\u8bba\u662f\u5e73\u53f0\u9690\u79c1\u4fdd\u62a4\u653f\u7b56\u7684\u6536\u7d27\uff0c\u8fd8\u662f\u65b0\u6d41\u91cf\u6e20\u9053\u5e73\u53f0\u7684\u51fa\u73b0\uff0c\u90fd\u8ba9\u7528\u6237\u89e6\u8fbe\u788e\u7247\u5316\u6108\u52a0\u660e\u663e\uff0c\u6d41\u91cf\u7684\u7ec4\u5408\u53d8\u5f97\u590d\u6742\u800c\u591a\u5143\u3002\u5fae\u89c2\u6765\u770b\uff0c\u4e0d\u540c\u5e73\u53f0\u7684\u64cd\u4f5c\u9875\u9762\u6765\u56de\u5207\u6362\u3001\u5927\u91cf\u6570\u636e\u96be\u4ee5\u5f97\u5230\u6574\u7406\u548c\u5229\u7528\u3001\u6295\u624b\u548c\u8bbe\u8ba1\u5e08\u7684\u8054\u52a8\u4e0d\u8db3\u3001\u7d20\u6750\u8fed\u4ee3\u4f18\u5316\u6548\u679c\u53d7\u9650\u2026\u2026\u8bf8\u591a\u6295\u653e\u75db\u70b9\u8ba9\u7cbe\u7ec6\u5316\u4e70\u91cf\u7684\u9700\u6c42\u53d8\u5f97\u6108\u52a0\u8feb\u5207\u3002<\/p>\n

\u57fa\u4e8e\u591a\u5e74\u7684\u5168\u7403\u589e\u957f\u7ecf\u9a8c\u548c\u6280\u672f\u79ef\u6dc0\uff0cNativex<\/span> \u4ece\u6548\u7387\u3001\u6570\u636e\u548c\u7d20\u6750\u4e09\u5927\u65b9\u9762\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u7cbe\u7ec6\u5316\u4e70\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u6280\u672f\u4ea7\u54c1\u8d4b\u80fd\u51fa\u6d77\u589e\u957f\u3002<\/p>\n

\u5173\u4e8e\u6548\u7387<\/b>\uff0c\u53d7\u56fd\u5185\u73af\u5883\u3001\u653f\u7b56\u7684\u5f71\u54cd\uff0c\u51fa\u6d77\u7684\u4eba\u8d8a\u6765\u8d8a\u591a\uff0c\u8fd9\u4e2a\u8d5b\u9053\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u62e5\u6324\uff0c\u63d0\u6548\u662f\u5feb\u901f\u62a2\u91cf\u7b2c\u4e00\u6b65\u3002<\/p>\n

\u5173\u4e8e\u6570\u636e\uff0c<\/b>\u6570\u636e\u662f\u652f\u6301\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u5173\u952e\u6240\u5728\uff0c\u53ea\u6709\u65b9\u65b9\u9762\u9762\u505a\u5230\u4e86\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u624d\u80fd\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u8d5b\u9053\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n

\u5173\u4e8e\u7d20\u6750\uff0c<\/b>\u4f17\u6240\u5468\u77e5\uff0c\u7d20\u6750\u662f\u5f71\u54cd\u7528\u6237\u8f6c\u5316\u7684\u51b3\u80dc\u70b9\uff0c\u4f18\u79c0\u7d20\u6750\u5185\u5bb9\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u6295\u653e\u589e\u957f\u6548\u679c\uff0c\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u5728\u5f53\u5730\u5e02\u573a\u5efa\u7acb\u826f\u597d\u7684\u54c1\u724c\u53e3\u7891\u3002<\/p>\n

\u63d0\u6548<\/b><\/p>\n

\u6d77\u5916\u6709\u591a\u4e2a\u56fd\u5bb6\u3001\u591a\u4e2a\u4e70\u91cf\u6e20\u9053\uff0c\u4f01\u4e1a<\/span>\u8981\u5982\u4f55\u63d0\u5347\u6548\u7387\u5462\uff1f<\/p>\n

\u524d\u9762\u6709\u8bf4\u5230\uff0c\u4e0d\u540c\u56fd\u5bb6\u7684\u51fa\u4ef7\u3001\u9884\u7b97\u5404\u4e0d\u76f8\u540c\u3002\u5bf9\u4e8e\u7c7b\u4f3c Mintegral \u8fd9\u6837\u7684\u89c6\u9891\u6e20\u9053\uff0c\u6295\u653e\u4f1a\u76f8\u5bf9\u5bb9\u6613\u4e00\u70b9\uff0c\u56e0\u4e3a\u4e00\u822c\u8fd9\u7c7b\u6e20\u9053\u90fd\u652f\u6301\u5206\u56fd\u5bb6\u51fa\u4ef7\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u5efa\u4e00\u6761\u5e7f\u544a\uff0c\u5c31\u53ef\u4ee5\u7ed9\u591a\u4e2a\u56fd\u5bb6\u8bbe\u7f6e\u4e0d\u540c\u7684\u4ef7\u683c\u3002\u4f46\u662f\u5bf9\u4e8e\u50cf Google\u3001Meta \u7b49\u5927\u5a92\u4f53\uff0c\u4e00\u822c\u4e00\u6761\u5e7f\u544a\u53ea\u6709\u4e00\u4e2a\u51fa\u4ef7\uff0c\u5982\u679c\u8981\u60f3\u5b9e\u73b0\u5206\u56fd\u5bb6\u51fa\u4ef7\u7684\u8bdd\uff0c\u5c31\u53ea\u80fd\u5efa\u7acb\u591a\u4e2a Campaign\u3002<\/p>\n

\u867d\u7136\u5927\u5a92\u4f53\u4e0d\u652f\u6301\u4e00\u4e2a Campaign \u591a\u4e2a\u51fa\u4ef7\uff0c\u4f46\u5728 XMP \u53ef\u4ee5\u4e00\u6b21\u6027\u521b\u5efa\u591a\u4e2a Campaign\uff0c\u6bcf\u4e2a Campaign \u5bf9\u5e94\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u9488\u5bf9\u4e0d\u540c\u5730\u533a\u6709\u4e0d\u540c\u7684\u7d20\u6750\u548c\u4ef7\u683c\u3002\u4f01\u4e1a<\/span>\u53ea\u9700\u8981\u5728\u521b\u5efa\u7684\u65f6\u5019\u9009\u597d\u7ed1\u5b9a\u5173\u7cfb\u5c31\u53ef\u4ee5\u5b9e\u73b0\u591a\u6e20\u9053\u6295\u653e\uff0c\u800c\u4e0d\u9700\u8981\u53cd\u590d\u521b\u5efa\u3002<\/p>\n

\n

\"\u6d77\u5916\u4e70\u91cf\u7684\u6e20\u9053\u548c\u56fd\u5bb6\u6570\u91cf\u66f4\u591a\uff0c\u7528\u6237\u6240\u5904\u65f6\u533a\u4e5f\u4e0d\u76f8\u540c\uff0c\u63d0\u5347\u6548\u7387\u5c24\u4e3a\u91cd\u8981\u3002\u4f7f\u7528XMP\u7ec4\u5408\u6279\u91cf\u53c9\u4e58\u80fd\u5927\u5e45\u63d0\u5347\u521b\u5efa\u6548\u7387\uff0c\u4e00\u6b21\u521b\u5efa\u591a\u4e2a<\/a>
\u6d77\u5916\u4e70\u91cf\u7684\u6e20\u9053\u548c\u56fd\u5bb6\u6570\u91cf\u66f4\u591a\uff0c\u7528\u6237\u6240\u5904\u65f6\u533a\u4e5f\u4e0d\u76f8\u540c\uff0c\u63d0\u5347\u6548\u7387\u5c24\u4e3a\u91cd\u8981\u3002\u4f7f\u7528XMP\u7ec4\u5408\u6279\u91cf\u53c9\u4e58\u80fd\u5927\u5e45\u63d0\u5347\u521b\u5efa\u6548\u7387\uff0c\u4e00\u6b21\u521b\u5efa\u591a\u4e2a Campaign\u3002\u4f18\u5316\u5e08\u9700\u7ed3\u5408\u5f53\u5730\u7528\u6237\u65f6\u533a\u3001\u8282\u5047\u65e5\u7b49\u5b9e\u9645\u60c5\u51b5\uff0c\u53ca\u65f6\u76ef\u76d8\u6765\u8c03\u6574\u4f18\u5316\u7b56\u7565\u3002\u800cXMP AI \u52a9\u624b\u652f\u6301 7 x 24 \u5c0f\u65f6\u81ea\u52a8\u5de1\u68c0\uff0c\u91ca\u653e\u4f18\u5316\u5e08\u76ef\u76d8\u7cbe\u529b\u3002\u4f8b\u5982\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u6761\u89c4\u5219\uff0c\u5f53\u5e7f\u544a\u6d88\u8017\u5927\u4e8e 1000\uff0c\u8f6c\u5316\u6210\u672c\u9ad8\u4e8e 15\uff0c\u5219\u81ea\u52a8\u5173\u505c\u5e7f\u544a\u3002<\/span><\/p>\n<\/p><\/div>\n

\u6d77\u5916\u7528\u6237\u7684\u65f6\u533a\u548c\u8282\u5047\u65e5\u8ddf\u56fd\u5185\u4e5f\u6709\u5dee\u5f02\uff1a\u6d77\u5916\u662f\u767d\u5929\uff0c\u56fd\u5185\u662f\u665a\u4e0a\uff1b\u6d77\u5916\u662f\u8282\u5047\u65e5\uff0c\u56fd\u5185\u662f\u5de5\u4f5c\u65e5\u2026\u2026\u51fa\u6d77\u4f18\u5316\u5e08\u9700\u8981\u7ed3\u5408\u5b9e\u9645\u60c5\u51b5\u6765\u76ef\u76d8\u505a\u53ca\u65f6\u8c03\u6574\u3002\u76ef\u76d8\u8017\u7cbe\u529b\u4f17\u6240\u5468\u77e5\uff0c XMP \u6709\u4e00\u4e2a AI \u52a9\u624b\u529f\u80fd\u80fd\u5b9e\u73b0\u81ea\u52a8\u76ef\u76d8\u3002\u901a\u8fc7\u8bbe\u7f6e\u89c4\u5219\uff0c\u8ba9\u7a0b\u5e8f\u53bb\u76d1\u63a7\u6570\u636e\u7684\u53d8\u5316\uff0c\u5f53\u6570\u636e\u8fbe\u5230\u8bbe\u5b9a\u7684\u9608\u503c\u65f6\uff0c\u5c31\u4f1a\u89e6\u53d1\u64cd\u4f5c\u3002\u6bd4\u5982\uff0c\u5f53\u6d88\u8017\u5927\u4e8e 1000\u3001\u8f6c\u5316\u5355\u4ef7\u9ad8\u4e8e 15 \u7684\u65f6\u5019\uff0c\u7a0b\u5e8f\u5c31\u4f1a\u81ea\u52a8\u5173\u505c\u5e7f\u544a\u3002<\/p>\n

\u6570\u636e<\/b><\/p>\n

\u524d\u9762\u63d0\u5230 ROAS \u5206\u6790\u975e\u5e38\u91cd\u8981\uff0c\u5f00\u53d1\u8005\u5728\u4e70\u91cf\u65f6\u52a1\u5fc5\u7ed3\u5408 ROAS \u6765\u8c03\u6574\u7b56\u7565\u3002<\/p>\n

\u9488\u5bf9\u8fd9\u4e2a\u90e8\u5206\uff0cXMP \u628a\u6240\u6709\u6570\u636e\u805a\u5408\u5728\u540c\u4e00\u4e2a\u9762\u677f\u4e0a\uff0c\u4e0d\u4ec5\u5bf9\u63a5\u4e86\u4e3b\u6d41\u7684\u805a\u5408\u5e73\u53f0\u548c\u5f52\u56e0\u5e73\u53f0\uff0c\u8fd8\u652f\u6301\u628a\u53d8\u73b0\u6570\u636e\u62c9\u5230 XMP \u540e\u53f0\u663e\u793a\uff0c\u8ba9\u6295\u624b\u53ef\u4ee5\u770b\u7740 ROAS \u6765\u8c03\u4ef7\u6216\u6539\u72b6\u6001\u3002<\/b>\u6bd4\u5982\uff0c\u5f53\u67d0\u4e2aCampaign ROAS \u5f88\u4f4e\u65f6\uff0c\u76f4\u63a5\u5173\u505c\uff1b\u5f53\u67d0\u4e2a Campaign \u7684 ROAS \u5f88\u9ad8\uff0c\u5c31\u53ef\u4ee5\u63d0\u5347\u51fa\u4ef7\u3002<\/p>\n

\u5bf9\u4e8e\u6709 BI \u7cfb\u7edf\u7684\u5f00\u53d1\u8005\uff0cXMP \u4e5f\u652f\u6301 Report API\uff0c\u53ef\u4ee5\u628a XMP \u6570\u636e\u4e0d\u540c\u5230 BI \u7cfb\u7edf\u5185\u663e\u793a\u3002<\/p>\n

\u9488\u5bf9\u89c6\u9891\u6e20\u9053\u4e70\u91cf\uff0c\u4e0d\u5c11\u5f00\u53d1\u8005\u53ef\u80fd\u90fd\u5ffd\u89c6\u4e86\u5b50\u6e20\u9053\u7684\u63d0\u6548\u7a7a\u95f4\u3002<\/p>\n

\u4ec0\u4e48\u662f\u5b50\u6e20\u9053\u5462\uff1f\u89c6\u9891\u6e20\u9053\u7684\u6d41\u91cf\u6765\u81ea\u4e8e\u4e0e\u5176\u5408\u4f5c\u7684 App\uff0cApp \u901a\u8fc7\u63a5\u5165\u89c6\u9891\u6e20\u9053\u7684 SDK \u6765\u5b9e\u73b0\u5e7f\u544a\u53d8\u73b0\uff0c\u8fd9\u4e9b App \u5c31\u53ef\u79f0\u4e4b\u4e3a\u5b50\u6e20\u9053\u3002\u800c\u57fa\u4e8e\u5b50\u6e20\u9053\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u5c31\u662f\u6548\u679c\u4f18\u5316\u7684\u5173\u952e\u6240\u5728\u3002<\/b>\u4ece Nativex<\/span> \u4e86\u89e3\u5230\u7684\u60c5\u51b5\u6765\u770b\uff0c\u4f18\u5316\u5b50\u6e20\u9053\u4e4b\u540e\uff0c\u4ea7\u54c1\u7684\u8f6c\u5316\u7387\u3001\u6b21\u7559\u7387\u7b49\u6307\u6807\u80fd\u63d0\u5347 10% \u4ee5\u4e0a\uff0c\u6709\u7684\u751a\u81f3\u80fd\u63d0\u5347 20%\u3002<\/p>\n

\u5982\u56fe\u6240\u793a\uff0c\u5e7f\u544a\u4e3b\u5728XMP\u540e\u53f0\u53ef\u4ee5\u770b\u5230\u6bcf\u6761\u5e7f\u544a\u5728\u5404\u4e2a\u5b50\u6e20\u9053\u4e0a\u7684\u82b1\u8d39\u3001\u51fa\u4ef7\u3001\u8f6c\u5316\u6210\u672c\u3001ROAS\u7b49\u6570\u636e\uff0c\u4e5f\u652f\u6301\u6279\u91cf\u64cd\u4f5c\u3002\u5bf9\u4e8e\u8868\u73b0\u597d\u7684\u5b50\u6e20\u9053\u53ef\u63d0\u4ef7\uff0c\u8868\u73b0\u5dee\u7684\u5b50\u6e20\u9053\u5219\u53ef\u964d\u4ef7\u6216\u5173\u505c\u3002<\/p>\n

\n

\"\u5e7f\u544a\u4e3b\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u5e73\u53f0\u4e70\u91cf\u65f6\uff0c\u52a1\u5fc5\u6ce8\u610f\u5b50\u6e20\u9053\u7684\u6548\u679c\u4f18\u5316\u3002XMP<\/a>
\u5e7f\u544a\u4e3b\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u5e73\u53f0\u4e70\u91cf\u65f6\uff0c\u52a1\u5fc5\u6ce8\u610f\u5b50\u6e20\u9053\u7684\u6548\u679c\u4f18\u5316\u3002XMP \u5b50\u6e20\u9053\u62a5\u8868\u529f\u80fd\u652f\u6301\u5b50\u6e20\u9053\u8be6\u7ec6\u6570\u636e\u76f4\u89c2\u663e\u793a\uff0c\u652f\u6301\u6279\u91cf\u5f00\u3001\u5173\u3001\u4fee\u6539\u51fa\u4ef7\u3002 \u57fa\u4e8e ROAS \u4f18\u5316\u5b50\u6e20\u9053<\/span><\/p>\n<\/p><\/div>\n

\u7d20\u6750<\/b><\/p>\n

\u7d20\u6750\u7684\u91cd\u8981\u6027\u65e0\u987b\u591a\u8a00\u3002\u5f00\u53d1\u8005\u5e94\u8be5\u91cd\u70b9\u5173\u6ce8\u7d20\u6750\u7684\u672c\u5730\u5316\u3002\u53e6\u5916\u5f00\u53d1\u8005\u6700\u597d\u662f\u80fd\u5c06\u540c\u4e00\u7d20\u6750\u5728\u4e0d\u540c\u6e20\u9053\u7684\u6570\u636e\u4e32\u8054\u8d77\u6765\u5206\u6790\uff0c\u7d20\u6750\u4e5f\u662f\u6709\u751f\u547d\u5468\u671f\uff0c\u9700\u8981\u4e0d\u65ad\u8fed\u4ee3\u5347\u7ea7\u3002\u5f00\u53d1\u8005\u5728\u4e70\u91cf\u65f6\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n

1. \u52a0\u5f3a\u672c\u5730\u5316\u7684\u7d20\u6750\u5236\u4f5c\u3002<\/p>\n

2. \u5c1d\u8bd5\u8bd5\u73a9\u7d20\u6750\uff0c\u867d\u7136\u5236\u4f5c\u6210\u672c\u4f1a\u9ad8\u4e00\u4e9b\uff0c\u4f46\u662f\u5bf9\u4e8e\u6e38\u620f\u7c7b\u578b\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u6548\u679c\u4e0d\u9519\u3002<\/p>\n

3. \u8de8\u6e20\u9053\u5206\u6790\u7d20\u6750\u8868\u73b0\uff0c\u66f4\u5168\u9762\u3001\u5408\u7406\u5730\u8bc4\u4f30\u7d20\u6750\u3002<\/p>\n

4. \u53ca\u65f6\u66f4\u65b0\u7d20\u6750\u5185\u5bb9\u3002\u7d20\u6750\u4e5f\u662f\u6709\u751f\u547d\u5468\u671f\uff0c\u9700\u8981\u4e0d\u65ad\u8fed\u4ee3\u5347\u7ea7\u3002<\/p>\n

XMP \u4f5c\u4e3a\u4e00\u6b3e\u6295\u653e\u5de5\u5177\uff0c\u4e5f\u80fd\u8d4b\u80fd\u5f00\u53d1\u8005\u7684\u7d20\u6750\u7ba1\u7406\uff1a\u5c06\u7d20\u6750\u5b58\u50a8\u5728\u4e91\u7aef\uff0c\u4e0a\u4f20\u4e00\u6b21\u4e4b\u540e\u53ef\u4ee5\u591a\u4e2a\u6e20\u9053\u4f7f\u7528\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7528\u6237\u80fd\u76f4\u63a5\u5728\u9762\u677f\u4e0a\u770b\u5230\u5305\u62ec\u8bbe\u8ba1\u5e08\u3001\u6807\u7b7e\u3001\u521b\u610f\u4eba\u7b49\u5404\u79cd\u7ef4\u5ea6\u7684\u6570\u636e\u548c\u6307\u6807\uff0c\u4ee5\u53ca\u5404\u79cd\u53ef\u89c6\u5316\u62a5\u8868\uff0c\u5982\u652f\u6301\u8868\u683c\u3001\u8d8b\u52bf\u56fe\u3001\u67f1\u72b6\u56fe\u3001\u997c\u56fe\u7b49\uff0c\u76f4\u89c2\u8bc4\u4f30\u7d20\u6750\u8868\u73b0\uff0c\u4fbf\u4e8e\u540e\u7eed\u5206\u6790\u4f18\u5316\u8fed\u4ee3\u3002\u6b64\u5916\uff0cXMP \u5728\u7d20\u6750\u65b9\u9762\u4e5f\u652f\u6301\u6253\u901a\u53d8\u73b0\u6570\u636e\uff0c\u5728\u5e73\u53f0\u4e0a\uff0c\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u67e5\u770b\u6bcf\u4e2a\u7d20\u6750\u7684\u751f\u547d\u5468\u671f\u7684\u72b6\u6001\u548c ROAS \u8868\u73b0\u3002<\/p>\n

\u968f\u7740\u5168\u7403\u624b\u6e38\u5e02\u573a\u672a\u6765\u8fdb\u5165\u5b58\u91cf\u9636\u6bb5\uff0c\u5728\u4ea7\u54c1\u6574\u4e2a\u751f\u547d\u5468\u671f\u5185\uff0c\u4e70\u91cf\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u663e\u3002\u4e00\u9762\u662f\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\uff0c\u4e00\u9762\u662f\u6280\u672f\u3001\u4eba\u624b\u548c\u8d44\u6e90\u7684\u9650\u5236\uff0c\u5982\u4f55\u5728"\u4eba\u751f\u5730\u4e0d\u719f"\u7684\u6d77\u5916\u5e02\u573a\u5b9e\u73b0\u9ad8\u901f\u589e\u957f\uff1f<\/p>\n

\u5510\u5b50\u4e39\u8868\u793a\uff1a\u201c\u4f5c\u4e3a\u51fa\u6d77\u5148\u884c\u8005\uff0cNativex \u7528\u6d77\u5916\u589e\u957f\u7ecf\u9a8c\u3001\u4ea7\u54c1\u6280\u672f\u80fd\u529b\u3001\u4e30\u5bcc\u5a92\u4f53\u8d44\u6e90\u8d4b\u80fd\u5f00\u53d1\u8005\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5c11\u8d70\u5f2f\u8def\u3002\u800c\u8fd9\u4e9b\u90fd\u6c89\u6dc0\u5728 XMP \u4e00\u7ad9\u5f0f\u8de8\u6e20\u9053\u6295\u653e\u5de5\u5177\u4e4b\u4e2d\uff0c\u6211\u76f8\u4fe1\u8fd9\u79cd\u6280\u672f\u8d4b\u80fd\u7684"\u5de5\u4e1a\u5316"\u65b9\u5f0f\u80fd\u6709\u6548\u63d0\u5347\u5f00\u53d1\u8005\u7684\u5168\u7403\u589e\u957f\u901f\u7387\uff0c\u63d0\u5347\u4e1a\u52a1\u4ef7\u503c\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u5dde2022\u5e748\u67081\u65e5 \/\u7f8e\u901a\u793e\/ —\u65e0\u8bba\u662f\u6e38\u620f\u8fd8\u662f\u5e94\u7528\u5f00\u53d1\u8005\uff0c\u51fa\u6d77\u5df2\u7ecf\u6210\u4e3a\u6807\u914d\u3002\u4ee5\u624b\u6e38\u8d5b\u9053\u4e3a\u4f8b\uff0c\u51fa\u6d77\u6b65\u4f10\u9010\u6e10\u52a0\u5feb\u3002\u4f46\u968f\u4e4b\u800c\u6765\u7684\u662f\uff0c\u7ade\u4e89\u7a0b\u5ea6\u7684\u6307\u6570\u7ea7\u4e0a\u5347\uff1a\u83b7\u5ba2\u6210\u672c\u7684\u6301\u7eed\u6500\u5347\u3001\u672c\u571f\u5e02\u573a\u7684\u5929\u7136\u5c4f\u969c\u3001\u7528\u6237\u7ea2\u5229\u7684\u9010\u6e10\u6d88\u6563\u2026\u2026 \u53ea\u6709\u6f6e\u6c34\u9000\u53bb\uff0c\u624d\u77e5\u9053\u8c01\u5728\u88f8\u6cf3\u3002\u8fd1\u65e5\uff0c\u4ee5"\u8d62\u6218\u5168\u7403\uff0cIAA\u51fa\u6d77\u8fdb\u9636\u5168\u653b\u7565"\u4e3a\u4e3b\u9898\u7684\u51fa\u6d77 ing \u7cfb\u5217\u53a6\u95e8\u7ad9\u6d3b\u52a8\u6b63\u5f0f\u4e3e\u529e\u3002\u4f1a\u4e0a\uff0c\u5168\u7403\u79fb\u52a8\u8425\u9500\u4e13\u5bb6 Nativex \u4ea7\u54c1\u8d1f\u8d23\u4eba\u5510\u5b50\u4e39\u5c31 "IAA \u9ad8\u6548\u51fa\u6d77"\u4e3b\u9898\u5206\u4eab\u4e86\u672a\u6765\u51fa\u6d77\u589e\u957f\u8d8b\u52bf\u548cXMP\u4e00\u7ad9\u5f0f\u8de8\u6e20\u9053\u667a\u80fd\u6295\u653e\u89e3\u51b3\u65b9\u6848\u3002 \u4ed6\u8868\u793a"\u51fa\u6d77\u7ade\u4e89\u6108\u53d1\u6fc0\u70c8\uff0c\u7cbe\u7ec6\u5316\u4e70\u91cf\u662f\u5927\u52bf\u6240\u8d8b\u3002\u5bf9\u4e8e\u51fa\u6d77\u589e\u957f\u56e2\u961f\u800c\u8a00\uff0c\u4e70\u91cf\u8fc7\u7a0b\u4e2d\uff0c\u6e20\u9053\u3001\u7d20\u6750\u3001\u8d26\u6237\u3001\u8ba1\u5212\u3001\u6570\u636e\u7b49\u73af\u8282\u7e41\u6742\u3002\u6784\u5efa\u9ad8\u6548\u7684\u6295\u653e\u4e70\u91cf\u673a\u5236\uff0c\u5c06\u5728\u8fd9\u4e24\u5e74\u6210\u4e3a\u51fa\u6d77\u5382\u5546\u62c9\u5f00\u5dee\u8ddd\u7684\u5173\u952e\u3002" \u8fd1\u65e5\uff0c\u4ee5\u201c\u8d62\u6218\u5168\u7403\uff0cIAA\u51fa\u6d77\u8fdb\u9636\u5168\u653b\u7565\u201d\u4e3a\u4e3b\u9898\u7684\u51fa\u6d77 ing 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