{"id":72431,"date":"2022-07-14T10:24:00","date_gmt":"2022-07-14T03:24:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022071410240072431"},"modified":"2022-07-14T22:15:24","modified_gmt":"2022-07-14T14:15:24","slug":"appsflyer-%e6%ad%a3%e5%bc%8f%e5%8f%91%e5%b8%83%e3%80%8a2022%e4%b8%9c%e5%8d%97%e4%ba%9a%e9%87%91%e8%9e%8d-app-%e8%90%a5%e9%94%80%e7%8e%b0%e7%8a%b6%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022071410240072431","title":{"rendered":"AppsFlyer \u6b63\u5f0f\u53d1\u5e03\u300a2022\u4e1c\u5357\u4e9a\u91d1\u878d App \u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b"},"content":{"rendered":"

\u91d1\u878d<\/b>App <\/b>\u5e7f\u544a\u652f\u51fa\u5168\u5e74\u8d85<\/b> 7.75 <\/b>\u4ebf\u7f8e\u5143\uff0c<\/b>App <\/b>\u6fc0\u6d3b\u91cf\u63d0\u5347\u4e00\u500d\u4ee5\u4e0a<\/b><\/p>\n

2021 <\/i>\u5e74\uff0c\u4e1c\u5357\u4e9a\u79fb\u52a8\u91d1\u878d\u4e1a\u518d\u6b21\u8fce\u6765\u4e86\u7a7a\u524d\u589e\u957f\uff0c\u8868\u73b0\u51fa\u524d\u6240\u672a\u6709\u7684\u6d3b\u8dc3\u3002\u65b0\u51a0\u75ab\u60c5\u4e0d\u4ec5\u8fdb\u4e00\u6b65\u52a9\u63a8\u589e\u52bf\u8fc5\u731b\u7684\u91d1\u878d\u79d1\u6280\uff0c\u4e5f\u5f7b\u5e95\u6539\u53d8\u4e86\u79fb\u52a8\u652f\u4ed8\u3001\u6295\u8d44\u3001\u94f6\u884c\u548c\u5176\u4ed6\u91d1\u878d\u673a\u6784\u4e0e\u7528\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\u3002<\/i><\/p>\n

\u5317\u4eac<\/span>2022\u5e747\u670814\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u4e8e\u4eca\u65e5\u6b63\u5f0f\u63a8\u51fa\u300a2022\u4e1c\u5357\u4e9a\u91d1\u878d App \u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\uff08\u4ee5\u4e0b\u7b80\u79f0\u300a\u62a5\u544a\u300b\uff09\uff0c\u5e2e\u52a9\u79fb\u52a8\u91d1\u878d\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u6d1e\u5bdf\u884c\u4e1a\u672a\u6765\u8d8b\u52bf\uff0c\u9884\u5224\u83b7\u5ba2\u62c9\u65b0\u7684\u9ec4\u91d1\u65f6\u673a\u3002\u8fdb\u5165 2022 \u5e74\uff0c\u91d1\u878d App \u6fc0\u6d3b\u57fa\u6570\u5927\u5927\u589e\u52a0\uff0c\u7531\u4e8e\u6570\u5b57\u5316\u8f6c\u578b\u62d3\u5bbd\u4e86\u91d1\u878d\u4e1a\u5728\u6574\u4e2a\u5730\u533a\u7684\u52a0\u901f\u53d1\u5c55\u8def\u5f84\uff0cAppsFlyer \u4e5f\u5408\u7406\u63a8\u6d4b\u8be5\u884c\u4e1a\u5c06\u7ee7\u7eed\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u3002\u6b64\u6b21\u62a5\u544a\u57fa\u4e8e\u5728\u8fc7\u5f80\u4e00\u5e746.89 \u4ebf\u91d1\u878d App \u7684\u6fc0\u6d3b\u603b\u6570\uff0c4.2\u4ebf\u91d1\u878d App \u975e\u81ea\u7136\u6fc0\u6d3b\u603b\u6570\u3002AppsFlyer \u6570\u636e\u51c0\u5ba4\u89e3\u51b3\u65b9\u6848\u5b89\u5168\u878d\u5408 App \u7b2c\u4e00\u65b9\u6570\u636e\u4e0e\u8425\u9500\u8f6c\u5316\u6570\u636e\uff0c\u8d4b\u80fd App \u5f00\u53d1\u8005\u63d0\u70bc\u6709\u610f\u4e49\u7684\u6570\u636e\u6d1e\u5bdf\uff0c\u800c\u5f00\u53d1\u8005\u57fa\u4e8e\u7cbe\u51c6\u7684\u8425\u9500\u6548\u679c\u6570\u636e\uff0c\u5c31\u80fd\u591f\u4f5c\u51fa\u6570\u636e\u9a71\u52a8\u578b\u4f18\u5316\u51b3\u7b56\uff0c\u4ece\u800c\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5728\u6b64\u671f\u95f4\u59cb\u7ec8\u4fdd\u969c\u7ec8\u7aef\u7528\u6237\u9690\u79c1\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u300a\u62a5\u544a\u300b\u663e\u793a\uff0c2021 \u5e74\u91d1\u878d\u79d1\u6280 App \u6fc0\u6d3b\u91cf\u589e\u52a0\u4e86\u4e00\u500d\u4ee5\u4e0a\u3002\u5728\u6574\u4e2a\u4e1c\u5357\u4e9a\u5730\u533a\uff0c3 \u6708\u548c 12 \u6708\u7684\u6da8\u5e45\u6700\u4e3a\u660e\u663e\u3002<\/p>\n

\u5177\u4f53\u6765\u8bf4\uff0c3 \u6708\u4efd\uff0c\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u7528\u6237\u83b7\u53d6\u91cf\u4e0a\u6d6e\u8d85\u8fc7 20%\uff0c\u8fd9\u53ef\u80fd\u8981\u5f52\u529f\u4e8e\u91d1\u878d\u884c\u4e1a\u9488\u5bf9 4 \u6708 12 \u65e5\u5f00\u59cb\u7684\u658b\u6708\u800c\u63d0\u524d\u5f00\u5c55\u7684\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u300212 \u6708\uff0cAndroid \u7aef\u7684\u6fc0\u6d3b\u91cf\u73af\u6bd4\u589e\u957f\u8d85\u8fc7 17%\uff0c\u800c iOS \u7aef\u7684\u6fc0\u6d3b\u91cf\u589e\u957f\u903e 26%\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u5728\u5f00\u5c55\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u65f6\u5e94\u7279\u522b\u5173\u6ce8\u8282\u65e5\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u8fd9\u5728\u8d8a\u5357\u548c\u6cf0\u56fd\u7b49\u5730\u5c24\u5176\u91cd\u8981\u3002<\/p>\n

\u4e1c\u5357\u4e9a\u6574\u4f53\u518d\u8425\u9500\u8f6c\u5316\u5360\u6bd4\u8f83\u4f4e\uff0c\u8001\u5ba2\u5524\u9192\u6108\u53d1\u91cd\u8981<\/b><\/p>\n

\u7eb5\u89c2\u4e1c\u5357\u4e9a\u5730\u533a\u91d1\u878d App \u6574\u4f53\u8868\u73b0\uff0c\u518d\u8425\u9500\u8f6c\u5316\u5728\u8425\u9500\u603b\u8f6c\u5316\u91cf\u4e2d\u7684\u6bd4\u91cd\u53ea\u6709\u4e0d\u5230 10%\uff0c\u8425\u9500\u4eba\u5458\u5bf9\u518d\u8425\u9500\u7684\u5229\u7528\u8fd8\u6709\u5f88\u5927\u7684\u53d1\u6325\u7a7a\u95f4\uff0c\u8fd9\u5bf9 Android \u7aef\u800c\u8a00\u5c24\u5176\u5982\u6b64\u3002<\/p>\n

Apple \u7528\u6237\u5bf9\u518d\u4e92\u52a8\u7684\u63a5\u53d7\u5ea6\u53ef\u80fd\u66f4\u9ad8\uff0c\u8fd9\u662f\u56e0\u4e3a iOS \u7aef\u5e94\u7528\u7684\u518d\u8425\u9500\u5360\u6bd4\u5927\u7ea6\u662f Android \u7aef\u5e94\u7528\u7684\u4e24\u500d\u3002\u4e0d\u8fc7\u8d8a\u5357\u4f5c\u4e3a\u5c11\u6570\u4f8b\u5916\uff0c\u5f53\u5730 iOS \u7aef\u5e94\u7528\u7684\u518d\u8425\u9500\u5360\u6bd4\u5927\u81f4\u4e0e Android \u7aef\u76f8\u5f53\u3002<\/p>\n

\u5c3d\u7ba1\u5982\u6b64\uff0c\u8fd9\u79cd\u518d\u8425\u9500\u6548\u679c\u6b20\u4f73\u7684\u60c5\u51b5\u53ef\u80fd\u4f1a\u7ed9\u91d1\u878d\u5e94\u7528\u8425\u9500\u4eba\u5458\u5e26\u6765\u96be\u5f97\u7684\u673a\u4f1a\uff0c\u8ba9\u4ed6\u4eec\u5728\u4f4e\u7559\u5b58\u7387\u7684\u73af\u5883\u4e0b\u901a\u8fc7\u518d\u8425\u9500\u624b\u6bb5\u6765\u4e89\u53d6\u6bd4\u540c\u884c\u7ade\u4e89\u5bf9\u624b\u66f4\u591a\u7684\u7528\u6237\u3002<\/p>\n

\u6b64\u5916\uff0c\u75ab\u60c5\u7ee7\u7eed\u524a\u5f31\u4e86\u5e94\u7528\u7528\u6237\u7684\u5fe0\u8bda\u5ea6\uff0c\u81f4\u4f7f\u518d\u4e92\u52a8\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u4e1c\u5357\u4e9a\u7684\u5e94\u7528\u7559\u5b58\u7387\u4e00\u76f4\u76f8\u5bf9\u8f83\u4f4e\uff0c\u5176\u4e2d Android \u7aef\u7528\u6237\u7b2c 30 \u5929\u7684\u5e73\u5747\u7559\u5b58\u7387\u53ea\u6709\u4e0d\u5230 1.5%\u3002\u7559\u5b58\u7387\u5728\u7b2c\u4e00\u5b63\u5ea6\u767b\u9876\uff0c\u5374\u5728\u7b2c\u4e09\u5b63\u5ea6\u8dcc\u5165\u8c37\u5e95\u3002iOS \u7aef\u7684\u7559\u5b58\u7387\u5f80\u5f80\u662f Android \u7aef\u7684\u6570\u500d\u3002<\/p>\n

\u65b0\u52a0\u5761\u7684\u7559\u5b58\u7387\u6700\u9ad8\uff0c\u6cf0\u56fd\u7684\u7559\u5b58\u7387\u5219\u660e\u663e\u504f\u4f4e\uff0c\u540e\u8005 Android \u7aef\u7b2c 30 \u5929\u7684\u7559\u5b58\u7387\u63a5\u8fd1\u8dcc\u7834 1%\u3002\u5bf9\u6cf0\u56fd\u3001\u83f2\u5f8b\u5bbe\u548c\u5370\u5c3c\u7b49\u5e02\u573a\u6765\u8bf4\uff0c\u7528\u6237\u4eba\u6570\u5927\u8dcc\u5f80\u5f80\u53d1\u751f\u5728\u7b2c 1 \u5929\u548c\u7b2c 3 \u5929\u4e4b\u95f4\u4ee5\u53ca\u7b2c 14 \u5929\u548c\u7b2c 30 \u5929\u4e4b\u95f4\uff0c\u8fd9\u5728\u7559\u5b58\u7387\u672c\u5c31\u504f\u4f4e\u7684\u65b0\u5174\u5e02\u573a\u8868\u73b0\u5f97\u5c24\u4e3a\u660e\u663e\u3002<\/p>\n

\u8fd9\u8868\u660e\u65e9\u671f\u6fc0\u52b1\u53ef\u4ee5\u5728\u4f4e\u7559\u5b58\u7684\u5e02\u573a\u4e2d\u5e26\u6765\u66f4\u597d\u4ef7\u503c\u3002\u5728\u7b2c\u4e09\u5468\u548c\u7b2c\u56db\u5468\u4e4b\u95f4\u53ef\u5229\u7528\u63a8\u9001\u901a\u77e5\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u9650\u65f6\u4f18\u60e0\u4fc3\u9500\u6d3b\u52a8\u7b49\u65b9\u6cd5\uff0c\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u7528\u6237\u8fdb\u884c\u518d\u4e92\u52a8\u3002<\/p>\n

\u79fb\u52a8\u91d1\u878d\u8d85\u9ad8\u901f\u589e\u957f\uff0c\u673a\u5668\u4eba\u548c\u70b9\u51fb\u5237\u91cf\u6210\u4e3b\u8981\u4f5c\u5f0a\u624b\u6bb5<\/b><\/p>\n

\u7531\u4e8e\u91d1\u878d\u4e1a\u7684\u8d85\u9ad8\u901f\u589e\u957f\uff0c\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u4f5c\u5f0a\u4e00\u76f4\u662f\u91d1\u878d\u5e94\u7528\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u4e25\u5cfb\u800c\u7d27\u8feb\u7684\u6311\u6218\u3002<\/p>\n

2021 \u5e74\uff0c\u5728\u6574\u4e2a\u4e1c\u5357\u4e9a\u5730\u533a\uff0c\u6709 30% \u5230 40% \u7684\u5e94\u7528\u6fc0\u6d3b\u53ef\u5f52\u56e0\u4e8e\u4f5c\u5f0a\u6d3b\u52a8\u3002AppsFlyer \u5728\u8fd9\u4e00\u5e74\u8bb0\u5f55\u4e86\u8d85\u8fc7 7,600 \u4e07\u6b21\u5b89\u88c5\u4f5c\u5f0a\uff0c\u76f8\u5f53\u4e8e\u6574\u4e2a\u5730\u533a\u7684\u603b\u4f53\u4f5c\u5f0a\u98ce\u9669\u8fbe\u5230\u4e86\u8fd1 1.5 \u4ebf\u7f8e\u5143\u3002<\/p>\n

\u5e94\u7528\u5b89\u88c5\u4f5c\u5f0a\u5728\u4e1c\u5357\u4e9a\u4ecd\u662f\u4e00\u9879\u4e25\u91cd\u7684\u95ee\u9898\uff0c\u56e0\u6b64\u5e94\u7528\u8425\u9500\u4eba\u5458\u9700\u8981\u59cb\u7ec8\u4fdd\u6301\u8b66\u60d5\u3002\u5c24\u5176\u9700\u8981\u5173\u6ce8\u673a\u5668\u4eba\u4f5c\u5f0a\u548c\u70b9\u51fb\u5237\u91cf — \u4e0d\u4ec5\u673a\u5668\u4eba\u4f5c\u5f0a\u662f\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u5934\u7b49\u5a01\u80c1\uff0c\u800c\u70b9\u51fb\u5237\u91cf\u5219\u5728\u8d8a\u5357\u3001\u5370\u5c3c\u548c\u83f2\u5f8b\u5bbe\u5341\u5206\u7316\u7357\uff0c\u800c\u4e1c\u5357\u4e9a\u5730\u533a\u5927\u591a\u6570\u5b89\u88c5\u4f5c\u5f0a\u884c\u4e3a\u90fd\u53ef\u4ee5\u5f52\u5165\u8fd9\u4e24\u7c7b\u3002<\/p>\n

\u5e74\u5e95\u6210\u83b7\u5ba2\u62c9\u65b0\u7684\u5927\u597d\u65f6\u673a\uff0c\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u5728\u7b2c\u56db\u5b63\u5ea6\u8fbe\u5230\u9876\u5cf0<\/b><\/p>\n

2021 \u5e74\u521d\uff0cAndroid \u7aef\u5e94\u7528\u7684\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u666e\u904d\u8f83\u4f4e\uff0c\u4f46\u5728\u63a5\u8fd1\u5e74\u5e95\u65f6\u6709\u6240\u4e0a\u5347\u3002iOS \u7aef\u7684\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u662f Android \u7aef\u7684\u4e24\u500d\u591a\uff0c\u5230\u5e74\u5e95\u63a5\u8fd1 15%\u3002\u5f53\u5e74 8 \u6708\uff0c\u6574\u4e2a\u5730\u533a Android \u7aef\u7684\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u98d9\u5347 50%\uff0c\u800c iOS \u7aef\u7684\u5360\u6bd4\u589e\u957f\u4e86 33% \u5de6\u53f3\u3002<\/p>\n

\u53d7\u5230\u5e74\u5e95\u7684\u5723\u8bde\u8282\u7b49\u8d2d\u7269\u8282\u65e5\u4ee5\u53ca 10 \u6708 10 \u65e5\u548c 11 \u6708 11 \u65e5\u7684\u8282\u5e86\u65e5\u5f71\u54cd\uff0c\u6cf0\u56fd\u3001\u83f2\u5f8b\u5bbe\u3001\u8d8a\u5357\u548c\u5370\u5c3c\u7b49\u56fd\u5bb6\u7b2c\u56db\u5b63\u5ea6\u7684\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u8d70\u9ad8\u3002\u5df4\u57fa\u65af\u5766\u3001\u9a6c\u6765\u897f\u4e9a\u548c\u8d8a\u5357\u7684\u4ed8\u8d39\u7528\u6237\u5728 4 \u6708\u8fbe\u5230\u5cf0\u503c\uff0c\u65b0\u52a0\u5761\u5219\u5728 8 \u6708\u8fbe\u5230\u9876\u5cf0\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7528\u6237\u83b7\u53d6\u6210\u672c\u5728\u5e74\u672b\u65f6\u671f\u4e5f\u6709\u6240\u56de\u843d\u3002\u7531\u4e8e\u8425\u9500\u4eba\u5458\u4f1a\u56e0\u6210\u672c\u4e0a\u5347\u800c\u9000\u7f29\uff0c\u56e0\u6b64\u4e00\u822c\u6765\u8bf4\uff0c\u6210\u672c\u98d9\u5347\u4e4b\u540e\u5f80\u5f80\u4f1a\u51fa\u73b0\u505c\u6ede\u751a\u81f3\u4e0b\u964d\u8d8b\u52bf\uff0c\u4e4b\u540e CPI \u53c8\u4f1a\u518d\u6b21\u4e0a\u5347\u3002\u300a\u62a5\u544a\u300b\u8ba4\u4e3a\u5bf9\u4e8e\u79fb\u52a8\u91d1\u878d\u884c\u4e1a\u4ece\u4e1a\u8005\u6765\u8bf4\uff0c\u5e74\u5e95\u662f\u83b7\u5ba2\u62c9\u65b0\u7684\u5927\u597d\u65f6\u673a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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