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title=\"\u56fe\uff1a\u5f84\u7855\u79d1\u6280\uff08JINGdigital\uff09\u8463\u4e8b\u957f\u517cCEO \u6d2a\u9534\" alt=\"\u56fe\uff1a\u5f84\u7855\u79d1\u6280\uff08JINGdigital\uff09\u8463\u4e8b\u957f\u517cCEO \u6d2a\u9534\" \/><\/a><br \/><span>\u56fe\uff1a\u5f84\u7855\u79d1\u6280\uff08JINGdigital\uff09\u8463\u4e8b\u957f\u517cCEO 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| BCG Platinion\u8463\u4e8b\u603b\u7ecf\u7406\uff0c\u5927\u4e2d\u534e\u533a\u8d1f\u8d23\u4eba<br \/>\u9648\u679c\u8ba4\u4e3a\uff0c\u6240\u8c13\u7684ToB\uff0c\u5373\u7528\u6211\u4eec\u7684\u5546\u4e1a\u6a21\u5f0f\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\uff0c\u800cToB\u7684\u8425\u9500\u80cc\u540e\u90fd\u662f\u4e3a\u4e86\u9500\u552e\u670d\u52a1\uff0c\u56e0\u6b64\u6211\u4eec\u9700\u8981\u7528\u6570\u5b57\u5316\u6765\u7115\u65b0ToB\u4e1a\u52a1\u7684\u9500\u552e\u548c\u8425\u9500\u6280\u672f\u3002\u5728\u8fd9\u5176\u4e2d\u5305\u542b\u4e86\u9700\u6c42\u521b\u9020\u6570\u5b57\u5316\u3001\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u3001\u65b0\u4e00\u4ee3\u5185\u90e8\u9500\u552e\u3001\u6570\u636e\u9a71\u52a8\u7684\u73b0\u573a\u9500\u552e\u3001\u5ba2\u6237\u6210\u529f\u4e94\u4e2a\u5927\u65b9\u9762\u3002\u6b64\u5916\uff0c\u8fd8\u9700\u8981\u5efa\u7acb\u4ece\u7aef\u5230\u7aef\u7684ToB\u8425\u9500\u548c\u9500\u552e\u6280\u672f\u5e73\u53f0\uff0c\u8fd9\u5176\u4e2d\u6db5\u76d6CRM\u7528\u6237\u6570\u636e\u5e93\u3001\u6570\u636e\u5bcc\u96c6\u5e73\u53f0\u548c\u4e2a\u6027\u5316\u5f15\u64ce\u3001\u9500\u552e\u52a0\u901f\u5668\u4e09\u4e2a\u65b9\u9762\u3002<\/p>\n<p>\u7f57\u501a\u5929 | \u5927\u4e8b\u4ef6\u79d1\u6280 \u8054\u5408\u521b\u59cb\u4eba<br \/>&quot;\u8425\u9500\u53ea\u662f\u653e\u5927\u5668\uff0c\u80fd\u5426\u7559\u4f4f\u5ba2\u6237\u91cd\u70b9\u5728\u4e8e\u4ea7\u54c1&quot;\uff0c\u7f57\u501a\u5929\u8ba4\u4e3aToB\u4f01\u4e1a\u5e94\u8be5\u5173\u6ce8\u201c\u4ea7\u54c1\u529b\u3001\u670d\u52a1\u529b\u3001\u54c1\u724c\u529b\u201d\u4e09\u4e2a\u7ef4\u5ea6\uff0c\u6bd4\u5982\uff0c\u5728\u201c\u4ea7\u54c1\u529b\u201d\u4e2d\uff0c\u8981\u533a\u5206\u4ea7\u54c1\u89e3\u51b3\u7684\u662f\u7528\u6237\u7684\u771f\u9700\u6c42\u8fd8\u662f\u4f2a\u9700\u6c42\uff1b\u5728\u7528\u6237\u4f53\u9a8c\u4e2d\uff0c\u9700\u8981\u8fa8\u522b\u5e94\u7528\u4ea7\u54c1\u7684\u662f\u54ea\u4e9b\u89d2\u8272\uff0c\u7ec8\u7aef\u89e6\u8fbe\u7684\u53c8\u662f\u54ea\u4e9b\u89d2\u8272\uff1b\u6240\u8c13\u7684\u6570\u5b57\u8425\u9500\u672c\u8d28\u4e0a\u5c31\u662f\u8425\u9500\u6570\u5b57\uff0c\u6211\u4eec\u7684\u76ee\u6807\u5e94\u8be5\u662f\u7ed9\u5ba2\u6237\u505a\u589e\u91cf\u3002<\/p>\n<p>\u7ba1\u9707 | 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\/>&quot;2015\u5e74\uff0c\u5fae\u8f6f\u63d0\u51fa\u8054\u5408\u8425\u9500\u7684\u60f3\u6cd5\uff0c\u8fd9\u4e2a\u8054\u5408\u8425\u9500\u53c8\u53cd\u54fa\u7ed9500\u5f3a\uff0c\u5f62\u6210\u4e00\u4e2a\u751f\u6001\u5708\uff0c\u8054\u7cfb\u4e5f\u8d8a\u6765\u8d8a\u7d27\u5bc6\u3002\u751f\u6001\u8fd9\u4ef6\u4e8b\u60c5\u662f\u4ed6\u4e2d\u6709\u6211\uff0c\u6211\u4e2d\u6709\u4ed6\uff0c\u6211\u4eec\u4e4b\u95f4\u4e00\u5757\u513f\u6210\u957f\u3002\u751f\u6001\u4e00\u5171\u6709\u4e09\u5927\u7c7b\u3002\u7b2c\u4e00\u7c7b\u662f\u6838\u5fc3\u4f01\u4e1a\u5f15\u9886\u7684\u6570\u5b57\u5316\u751f\u6001\uff0c\u7b2c\u4e8c\u7c7b\u662f\u5408\u4f5c\u4f19\u4f34\u914d\u5bf9\u5171\u521b\u7684\u6570\u5b57\u5316\u751f\u6001\uff0c\u7b2c\u4e09\u79cd\u7c7b\u662f\u534f\u4f5c\u578b\u6570\u5b57\u5316\u751f\u6001\uff0c\u5728\u4e0d\u540c\u7684\u6570\u5b57\u5316\u751f\u6001\uff0c\u751f\u6001\u7684\u8fde\u63a5\u7684\u65b9\u5f0f\u662f\u4e0d\u540c\u7684\u3002\u5efa\u7acb\u751f\u6001\u7684\u5b66\u95ee\u662f\u8981\u5145\u5206\u7406\u89e3\u8425\u9500\u4e2d\u7684\u7ecf\u6d4e\u5b66\u539f\u7406\uff0c\u5145\u5206\u5229\u7528\u8303\u56f4\u7ecf\u6d4e\uff0c\u5728\u4e0d\u589e\u52a0\u8fb9\u9645\u6210\u672c\u60c5\u51b5\u4e0b\u63d0\u9ad8\u8fb9\u9645\u6536\u76ca\u3002&quot;<\/p>\n<p>\u66f9\u864e\uff5c\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\uff08KMG\uff09\u5168\u7403\u5408\u4f19\u4eba\uff0c\u4e2d\u56fd\u533a\u603b\u88c1<br \/>&quot;\u5e02\u573a\u603b\u662f\u6bd4\u5e02\u573a\u8425\u9500\u53d8\u5316\u66f4\u5feb\uff0c\u6700\u65b0\u7684\u89c2\u70b9\u662f\u8425\u9500\u662f\u9a71\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u5546\u4e1a\u51c6\u5219\u3002\u5982\u679c\u57fa\u4e8e\u8fd9\u4e2a\u89c2\u70b9\u6765\u91cd\u65b0\u5ba1\u89c6\u8425\u9500\uff0c\u6211\u4eec\u53d1\u73b0\u6709\u4e09\u5927\u56f0\u5883\uff0c\u8425\u9500\u8fc7\u5ea6\u90e8\u95e8\u5316\u548c\u804c\u80fd\u5316\uff0c\u8425\u9500\u8fc7\u5ea6\u4f9d\u9760\u77ed\u671f\u6218\u672f\u624b\u6bb5\uff0c\u8425\u9500\u65e0\u6cd5\u76f4\u63a5\u9a71\u52a8\u4e1a\u7ee9\u589e\u957f\u3002\u6240\u4ee5\u5728\u8425\u95005.0\u65f6\u4ee3\uff0c\u6211\u4eec\u5e0c\u671b\u6253\u9020\u4ee5\u987e\u5ba2\u4ef7\u503c\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002&quot;<\/p>\n<p>\u674e\u5f71\u8d85\uff5c\u817e\u8baf\u4f01\u4e1a\u5fae\u4fe1 \u9ad8\u7ea7\u884c\u4e1a\u603b\u76d1<br \/>&quot;\u540e\u75ab\u60c5\u65f6\u4ee3\u4e0b\uff0c\u5e02\u573a\u5df2\u5411\u5b58\u91cf\u5e02\u573a\u8f6c\u53d8\uff0c\u800c\u4f01\u4e1a\u5fae\u4fe1\u80fd\u591f\u7ad9\u5728\u4f01\u4e1a\u89d2\u5ea6\uff0c\u4ee5&quot;\u4eba&quot;\u4e3a\u51fa\u53d1\u70b9\u601d\u8003\uff0c\u8ba9\u6bcf\u4e00\u4e2a\u4f01\u4e1a\u5458\u5de5\u90fd\u6210\u4e3a\u4f01\u4e1a\u670d\u52a1\u7684\u7a97\u53e3\uff0c\u505a\u597d\u4f01\u4e1a\u7684\u589e\u957f\u8fde\u63a5\u5668\uff1a\u8fde\u63a5\u5ba2\u6237 &#8212; \u8d62\u5f97\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8ba4\u53ef\uff1b\u8fde\u63a5\u5458\u5de5 &#8212; \u6fc0\u53d1\u5458\u5de5\u7684\u521b\u9020\u529b\uff0c\u52a9\u7406\u5458\u5de5\u4ea7\u751f\u4ef7\u503c\uff1b\u8fde\u63a5\u4ea7\u4e1a &#8212; \u8fde\u63a5\u4ea7\u4e1a\u4e0a\u4e0b\u6e38\uff0c\u4e0e\u5408\u4f5c\u4f19\u4f34\u534f\u4f5c\u5171\u8d62&quot;<\/p>\n<p>\u9f9a\u96e8\u4e1d\uff5c\u5927\u7586\u6559\u80b2 \u5e02\u573a\u603b\u76d1<br \/>&quot;\u6211\u4eec\u901a\u8fc7\u5f84\u7855\u79d1\u6280\u7684\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\uff0c\u5b9e\u73b0\u4e86\u5bf9\u6d3b\u52a8\u6d41\u7a0b\u7684\u4e00\u4f53\u5316\u7ba1\u7406\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u6d3b\u52a8\u4f53\u9a8c\u3002\u901a\u8fc7\u6570\u5b57\u5316\u8425\u9500\u51ed\u6761\uff0c\u6765\u81ea\u591a\u6e20\u9053\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\u88ab\u6536\u96c6\u8d77\u6765\uff0c\u6211\u4eec\u642d\u5efa\u4e86\u4e0d\u540c\u751f\u547d\u5468\u671f\u7684\u7528\u6237\u65c5\u7a0b\uff0c\u6765\u4e0d\u65ad\u4e30\u5bcc\u7528\u6237\u753b\u50cf\uff0c\u5b9e\u73b0\u5ba2\u6237\u7cbe\u51c6\u5b9a\u4f4d\u3002&quot;<\/p>\n<p>\u6a0a\u5174\u7130\uff5c\u5b89\u5bcc\u5229\uff08Avnet\uff09 \u4e9a\u592a\u533a\u5e02\u573a\u8425\u9500\u4e0e\u4f20\u64ad\u603b\u76d1<br \/>\u6570\u636e\u9a71\u52a8\u4e3a\u9500\u552e\u8d4b\u80fd\uff0c\u9500\u552e\u4e0e\u8425\u9500\u9ad8\u6548\u534f\u540c\u3002\u5e02\u573a\u4eba\u5458\u53ea\u6709\u4e86\u89e3\u5ba2\u6237\u7279\u6027\uff0c\u624d\u80fd\u66f4\u597d\u53bb\u8bbe\u8ba1\u5185\u5bb9\u53ca\u5e02\u573a\u6d3b\u52a8\u3002\u5176\u6b21\u662f\u53d8\u9769 &#8212; 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\/>&quot;\u5173\u4e8e\u6296\u97f3\u7cfb\u3001\u5934\u6761\u7cfb\u7b49\u6d41\u91cf\u5e73\u53f0\u7684\u6d41\u91cf\u7b5b\u9009\uff0c\u6709\u4e00\u4e2a\u5178\u578b\u7684\u6a21\u578b\uff1a\u5ba2\u6237\u3001\u7ebf\u7d22\u3001\u5546\u673a\uff0c\u5982\u679c\u4f60\u9009\u62e9\u4e86\u4e00\u4e2a\u7ebf\u7d22\u6210\u672c\u6bd4\u8f83\u4f4e\u7684\u6e20\u9053\uff0c\u5c31\u8981\u5bf9\u5b83\u7684LTV\uff08Life Time Value\uff0c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u53bb\u505a\u4e00\u4e2a\u7edf\u8ba1\uff0c\u6839\u636e LTV\u7684\u9ad8\u4f4e\u53bb\u5224\u65ad\u5230\u5e95\u54ea\u4e2a\u6e20\u9053\u66f4\u9002\u5408\u3002\u6240\u4ee5\u7b5b\u9009\u6570\u636e\uff0c\u5c31\u662f\u7b5b\u9009\u9ad8LTV\u6e20\u9053\u548c\u4eba\u7fa4\u3002\u6d41\u91cf\u7684\u672c\u8d28\u662f\u7528\u6237\u7684\u9700\u6c42\u8ddf\u6ce8\u610f\u529b\uff0c\u9700\u8981\u5bbd\u6cdb\u7684\u4ea7\u54c1\u7b5b\u9009\u9700\u6c42\uff0c\u6269\u5927\u8986\u76d6\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u3002&quot;<\/p>\n<p><b>\u603b\u6709\u673a\u4f1a&nbsp;| 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