{"id":71605,"date":"2022-07-07T13:23:00","date_gmt":"2022-07-07T06:23:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022070713230071605"},"modified":"2022-07-07T22:16:05","modified_gmt":"2022-07-07T14:16:05","slug":"appsflyer-%e5%8f%91%e5%b8%83%e3%80%8a2022%e6%b8%b8%e6%88%8f%e5%ba%94%e7%94%a8%e7%a7%bb%e5%8a%a8%e5%bd%92%e5%9b%a0%e4%b8%8e%e8%90%a5%e9%94%80%e5%88%86%e6%9e%90%e6%8c%87%e5%8d%97%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022070713230071605","title":{"rendered":"AppsFlyer \u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u79fb\u52a8\u5f52\u56e0\u4e0e\u8425\u9500\u5206\u6790\u6307\u5357\u300b"},"content":{"rendered":"

\u5168\u9762\u6307\u5bfc\u51fa\u6d77\u65b0\u52bf\u529b\u8d70\u7a33\u79d1\u5b66\u5f52\u56e0\u7b2c\u4e00\u6b65<\/span><\/b><\/p>\n

\u5317\u4eac<\/span>2022\u5e747\u67087\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0AppsFlyer<\/a> \u4e8e\u8fd1\u65e5\u6b63\u5f0f\u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u79fb\u52a8\u5f52\u56e0\u4e0e\u8425\u9500\u5206\u6790\u6307\u5357\u300b<\/a>\uff08\u4ee5\u4e0b\u7b80\u79f0\u300a\u6307\u5357\u300b\uff09\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u901a\u8fc7\u5bf9\u5168\u7403\u624b\u6e38\u884c\u4e1a\u5173\u952e\u8d8b\u52bf\u8fdb\u884c\u5168\u9762\u5c55\u671b\uff0c\u300a\u6307\u5357\u300b\u4e3b\u8981\u4e3a\u624b\u6e38\u51fa\u6d77\u65b0\u52bf\u529b\u63d0\u4f9b\u5168\u65b9\u4f4d\u6307\u5bfc\uff0c\u5e2e\u52a9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u627e\u51c6\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u7ed3\u5408\u516c\u53f8\u5b9e\u9645\u505a\u51fa\u6b63\u786e\u7684\u5546\u4e1a\u51b3\u7b56\uff0c\u8d70\u7a33\u51fa\u6d77\u7b2c\u4e00\u6b65\u3002<\/p>\n

\u9690\u79c1\u81f3\u4e0a\u65b0\u65f6\u4ee3\uff0c\u9ad8\u6548\u8861\u91cf<\/b>SKAN<\/b>\u6307\u6570\u6210\u884c\u4e1a<\/b>"<\/b>\u521a\u9700<\/b>"<\/b><\/p>\n

\u8fc7\u53bb\u51e0\u5e74\uff0c\u9690\u79c1\u5df2\u7ecf\u5360\u636e\u4e86\u79fb\u52a8 App \u8425\u9500\u7684\u4e2d\u5fc3\u4f4d\u7f6e\uff0c\u5bf9\u4e8e iOS \u4fa7\u6765\u8bf4\u5c24\u5176\u5982\u6b64\u3002\u5728\u9690\u79c1\u81f3\u4e0a\u7684\u65b0\u65f6\u4ee3\uff0c\u7528\u6237\u5c42\u7ea7\u6570\u636e\u83b7\u53d6\u53d7\u9650\u3001\u805a\u5408\u6570\u636e\u6210\u4e3a\u884c\u4e1a\u901a\u884c\u6570\u636e\uff0c\u8fd9\u4e9b\u90fd\u5bf9\u6e38\u620f App \u672a\u6765\u7684\u8425\u6536\u8868\u73b0\u5e26\u6765\u4e25\u5cfb\u7684\u6311\u6218\u3002<\/p>\n

\u7136\u800c\uff0c\u884c\u4e1a\u7684\u5de8\u5927\u53d8\u9769\u4e5f\u5f80\u5f80\u915d\u917f\u7740\u5168\u65b0\u7684\u673a\u9047\u3002\u5728\u65b0\u653f\u63a8\u51fa\u7684\u4e00\u5e74\u591a\u65f6\u95f4\u5185\uff0cApp \u5f00\u53d1\u8005\u4e0d\u65ad\u63a2\u7d22\u3001\u5c1d\u8bd5\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u91cd\u65b0\u83b7\u5f97\u7ec6\u5316\u7684\u3001\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u3002<\/p>\n

SKAdNetwork\u662f\u7531 Apple \u8fd0\u8425\u7684\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684 API\uff0c\u5b83\u5e2e\u52a9\u5e7f\u544a\u5e73\u53f0\u548c\u5e7f\u544a\u4e3b\u5728\u6c47\u603b\u5c42\u7ea7\u8861\u91cf\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\uff08\u5982\u66dd\u5149\u3001\u70b9\u51fb\u548c App \u6fc0\u6d3b\uff09\u3002\u7531\u4e8e\u5728 14.5 \u4ee5\u4e0a\u7684\u7248\u672c\u4e2d\uff0c\u5927\u591a\u6570 iOS \u7528\u6237\u90fd\u62d2\u7edd\u5bf9\u5176\u7528\u6237\u5c42\u7ea7\u6570\u636e\u7684\u8bbf\u95ee\u6743\u9650\uff0c\u8425\u9500\u4eba\u5458\u53ea\u80fd\u4f9d\u9760 SKAN \u6765\u8fdb\u884c\u975e Android \u7684\u5e7f\u544a\u6d3b\u52a8\u8861\u91cf\u3002<\/p>\n

SKAN \u5f15\u5165\u4e86\u5168\u65b0\u673a\u5236\u6765\u5e73\u8861\u6570\u636e\u9690\u79c1\u548c\u8425\u9500\u8861\u91cf\uff0c\u90e8\u7f72\u6709\u590d\u6742\u7684\u8ba1\u65f6\u5668\u673a\u5236\u3001\u96be\u4ee5\u6349\u6478\u6e38\u620fApp\u7684\u9690\u79c1\u9608\u503c\u548c\u72ec\u7279\u7684\u8f6c\u5316\u503c\u7cfb\u7edf\uff0c\u6765\u8bc4\u4f30 iOS \u5e7f\u544a\u6d3b\u52a8\u662f\u5426\u6210\u529f\u3002\u4ee5SKAN\u4e3a\u4ee3\u8868\u7684\u5168\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u4e5f\u5c06\u5728\u672a\u6765\u7684\u79fb\u52a8\u5f52\u56e0\u9886\u57df\u5360\u636e\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u5730\u4f4d\uff0c\u6210\u4e3a\u884c\u4e1a\u8425\u9500\u4eba\u5458\u505a\u51fa\u5546\u4e1a\u51b3\u7b56\u65f6\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0c\u300a\u6307\u5357\u300b\u4e2d\u4e5f\u5217\u4e3e\u4e86\u5305\u62ec\u6c47\u603b\u6982\u7387\u5efa\u6a21<\/b>\u3001\u9884\u6d4b\u6027\u5206\u6790\u3001\u6570\u636e\u51c0\u5ba4<\/b>\u7b49\u5e2e\u52a9\u884c\u4e1a\u66f4\u5feb\u9002\u5e94\u65b0\u53d8\u5316\u7684\u4ea7\u54c1\u3002\u76ee\u524d\uff0c\u6700\u65b0\u7684\u6570\u636e\u663e\u793a\u8861\u91cf\u5df2\u57fa\u672c\u6062\u590d\u5230 ATT \u524d\u7684\u6c34\u5e73\u3002<\/p>\n

\u624b\u6e38\u884c\u4e1a\u9ad8\u5ea6\u4f9d\u8d56\u7528\u6237\u5c42\u7ea7\u6570\u636e\uff0c\u63d0\u9ad8<\/b>ATT<\/b>\u6388\u6743\u7387\u6210\u5173\u952e<\/b><\/p>\n

\u4e1a\u5185\u6fc0\u70c8\u7684\u8fd0\u8425\u7ade\u4e89\uff0c\u52a0\u4e0a\u5728\u8be5\u5782\u76f4\u9886\u57df\u4e2d\u54c1\u724c\u53ef\u53d1\u6325\u7684\u5f71\u54cd\u529b\u4e0d\u9ad8\uff0c\u56e0\u6b64\u6e38\u620f App \u66f4\u52a0\u4f9d\u8d56\u4e8e\u8425\u9500\u6d3b\u52a8\u6765\u63a8\u52a8\u589e\u957f\u3002\u7136\u800c\uff0c\u5bf9\u7528\u6237\u7ea7\u6570\u636e\u7684\u4f9d\u8d56\u4e5f\u610f\u5473\u7740\u5176\u66f4\u5bb9\u6613\u53d7\u5230\u6570\u636e\u8bc4\u4f30\u548c\u4f18\u5316\u65b9\u5f0f\u53d8\u5316\u7684\u5f71\u54cd\u3002<\/p>\n

\u300a\u6307\u5357\u300b\u4e2d\u7684\u6700\u65b0\u6570\u636e\u663e\u793a\uff0c\u5927\u90e8\u5206\u7684\u6e38\u620f App \u5df2\u7ecf\u9010\u6b65\u4e86\u89e3\u521b\u5efa\u5b9e\u8d28\u6027\u7ec6\u5206\u6388\u6743\u7528\u6237\u7684\u91cd\u8981\u6027\u3002\u5c3d\u7ba1\u5411\u7528\u6237\u663e\u793a\u63d0\u793a\u53ef\u80fd\u5b58\u5728\u7528\u6237\u4f53\u9a8c\u98ce\u9669\uff08\u90e8\u5206\u63d0\u793a\u5305\u62ec\u4f1a\u5f15\u8d77\u7528\u6237\u62c5\u5fe7\uff09\uff0c\u4f4680%\u7684 App \u90fd\u51b3\u5b9a\u5411\u7528\u6237\u663e\u793a ATT \u5f39\u7a97\uff0c\u76ee\u524d\u6e38\u620f App \u4e2d\u7684\u6388\u6743\u6bd4\u7387\u4e3a 46%\u3002<\/p>\n

\u4e3a\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4fdd\u6301 App \u7684\u9886\u5148\u5730\u4f4d\uff0c\u63d0\u9ad8ATT \u6388\u6743\u6bd4\u7387\uff0c\u300a\u6307\u5357\u300b\u4e5f\u4e3a\u5e7f\u5927\u8425\u9500\u4eba\u5458\u5e26\u6765\u884c\u4e4b\u6709\u6548\u7684\u7b56\u7565\uff1a<\/p>\n

\u9996\u5148\uff0c<\/b> \u65f6\u95f4\u51b3\u5b9a\u4e00\u5207\uff0c\u9996\u6b21\u542f\u52a8\u65f6\u5c31\u663e\u793a\u8be5\u63d0\u793a\u3002<\/b><\/p>\n

\u300a\u6307\u5357\u300b\u7684\u6570\u636e\u6e05\u695a\u5730\u8868\u660e\uff0c\u5f53\u7528\u6237\u9996\u6b21\u542f\u52a8 App \u65f6\uff0c\u6388\u6743\u6bd4\u7387\u6700\u9ad8\uff0c\u5728\u542f\u52a8\u65f6\u5411\u7528\u6237\u663e\u793a\u7684\u5e94\u7528\u5185\u901a\u77e5\u53ef\u80fd\u4e5f\u662f\u5982\u6b64\u3002\u6574\u4f53\u6765\u8bf4\uff0c\u7b2c 1 \u5206\u949f\u4e0e\u7b2c 120 \u5206\u949f\u7684\u6388\u6743\u6bd4\u7387\u5dee\u8ddd\u4e3a 30%\uff0c\u5f53\u65f6\u95f4\u6765\u5230\u6570\u5c0f\u65f6\u548c\u6570\u5929\uff0c\u6388\u6743\u6bd4\u7387\u964d\u81f3\u66f4\u4f4e\u3002<\/p>\n

\u7b2c 1 \u5206\u949f\u540e\u7684\u8f83\u9ad8\u6388\u6743\u6bd4\u7387\u7c7b\u522b\u4e3a"\u91cd\u5ea6\u6e38\u620f"\uff0850-100 \u5206\u949f\uff09\uff0c\u51fa\u73b0\u8fd9\u4e00\u65f6\u95f4\u5dee\u7684\u539f\u56e0\u53ef\u80fd\u662f IDFA \u6536\u96c6\u548c\u5f52\u56e0\u6d41\u7a0b\u4e4b\u95f4\u5b58\u5728\u672a\u540c\u6b65\u65f6\u95f4\u3002\u5982\u679c\u5f52\u56e0\u6d41\u7a0b\u53d1\u751f\u5728 IDFA \u6536\u96c6\u4e4b\u524d\uff0c\u5c06\u8bb0\u5f55"\u672a\u786e\u5b9a"\u7684 ATT \u72b6\u6001\u3002\u7531\u4e8e App \u6240\u6709\u8005\u53ef\u4ee5\u914d\u7f6e SDK \u6536\u96c6 IDFA \u7684\u65f6\u95f4\uff0c\u56e0\u6b64\u4ed6\u4eec\u5e94\u786e\u4fdd\u6b64\u914d\u7f6e\u4e0e\u5176\u6388\u6743\u6d41\u7a0b\u5339\u914d\u3002<\/p>\n

\u5176\u6b21\uff0c\u5411\u4e92\u52a8\u7684\u672a\u6388\u6743\u7528\u6237\u663e\u793a<\/b> ATT <\/b>\u540e\u5e94\u7528\u5185\u901a\u77e5\u3002<\/b>\u5bf9\u4e8e\u672a\u5728\u51fa\u73b0 ATT \u5f39\u7a97\u65f6\u6388\u6743\u7684\u7528\u6237\uff0c\u8fd9\u4e0d\u5e94\u8be5\u662f\u5176\u7ec8\u70b9\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4ecd\u7136\u53ef\u4ee5\u968f\u65f6\u5728\u8bbe\u5907\u7684"\u8bbe\u7f6e"\u4e2d\u542f\u7528\u8ffd\u8e2a\u3002<\/p>\n

\u5373\u4fbf\u5982\u6b64\uff0c\u76f8\u5173\u7528\u6237\u53ef\u80fd\u4e0d\u77e5\u9053\u8fd9\u4e00\u70b9\uff0c\u56e0\u6b64\u8fd9\u662f\u63d0\u793a\u4ed6\u4eec\u7684\u673a\u4f1a\u3002\u4e0e\u9884\u6388\u6743\u5f39\u7a97\u4e00\u6837\uff0c\u5e94\u5411\u5df2\u4e92\u52a8\u7528\u6237\u663e\u793a ATT \u540e\u901a\u77e5\uff0c\u8be5\u901a\u77e5\u5305\u62ec\u9009\u62e9\u6388\u6743\u7684\u597d\u5904\uff0c\u8fd9\u6837\uff0c\u7528\u6237\u4f1a\u76f4\u63a5\u524d\u5f80"\u8bbe\u7f6e"\u8fdb\u884c App \u6388\u6743\u3002<\/p>\n

\u79fb\u52a8\u6e38\u620f\u5f00\u53d1\u8005\u662f App \u7ecf\u6d4e\u7684\u5148\u9a71\u3002\u4f46\u662f\uff0c\u968f\u7740\u79fb\u52a8\u8bbe\u5907\u5360\u636e\u6211\u4eec\u7684\u751f\u6d3b\uff0c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8fd9\u610f\u5473\u7740\u4ec5\u4ec5\u51ed\u501f App \u672c\u8eab\u7684\u4f18\u79c0\u54c1\u8d28\u5df2\u7ecf\u4e0d\u8db3\u4ee5\u8d62\u5f97\u7ade\u4e89\uff0c\u9700\u8981\u5728\u8425\u9500\u3001\u5e7f\u544a\u548c\u5206\u6790\u4e0a\u8fdb\u884c\u6295\u5165\uff0c\u624d\u80fd\u6709\u6548\u7684\u76d1\u63a7\u548c\u4f18\u5316\u8fd9\u4e9b\u9884\u7b97\u3002<\/p>\n

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