{"id":71428,"date":"2022-07-06T20:45:00","date_gmt":"2022-07-06T13:45:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022070620450071428"},"modified":"2022-07-06T23:33:10","modified_gmt":"2022-07-06T15:33:10","slug":"2021%e5%b9%b4%e7%ac%ac%e4%ba%8c%e5%b1%8awarc%e5%a4%a7%e4%b8%ad%e5%8d%8e%e5%8c%ba%e7%ad%96%e7%95%a5%e5%a4%a7%e5%a5%96%e8%8e%b7%e5%a5%96%e5%90%8d%e5%8d%95%e6%8f%ad%e6%99%93","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022070620450071428","title":{"rendered":"2021\u5e74\u7b2c\u4e8c\u5c4aWARC\u5927\u4e2d\u534e\u533a\u7b56\u7565\u5927\u5956\u83b7\u5956\u540d\u5355\u63ed\u6653"},"content":{"rendered":"

\u4e0a\u6d77<\/span>2022\u5e747\u67086\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u7b2c\u4e8c\u5c4aWARC\u5927\u4e2d\u534e\u533a\u7b56\u7565\u5927\u5956\u5df2\u4e8e2022\u5e747\u67086\u65e5\u4e0b\u5348\u6b63\u5f0f\u843d\u5e55\uff0c\u9881\u5956\u5178\u793c\u7ecf\u8fc7\u51e0\u4e2a\u6708\u5ef6\u671f\u540e\uff0c\u6539\u4e3a\u4e86\u5728\u7ebf\u4e3e\u884c\u3002\u5b8c\u6574\u83b7\u5956\u540d\u5355\u4e5f\u4e8e\u201c\u4e91\u9881\u5956\u201d\u6d3b\u52a8\u4e0a\u9686\u91cd\u63ed\u6653\uff0c\u5e76\u5728\u5b98\u7f51warc.cn\/chineseawards\u4e0a\u516c\u5e03\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

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\u4f20\u7acb\u4e2d\u56fd(Mindshare China)\u548c\u767e\u80dc\u4e2d\u56fd\u7684\u6848\u4f8b\u300a\u6301\u7eed3\u5e74\u6253\u9020\u80af\u5fb7\u57faKI\u4e0a\u6821IP\uff0c\u505a\u4e2d\u56fd\u73a9\u5bb6\u7684\u957f\u671f\u5144\u5f1f\u300b\u83b7\u5f97\u4e86\u81eaWARC\u5927\u4e2d\u534e\u533a\u7b56\u7565\u5927\u5956\u542f\u52a8\u4ee5\u6765\u7684\u9996\u4e2a\u5168\u573a\u5927\u5956\u3002\u8be5\u6848\u4f8b\u9664\u4e86\u593a\u5f97\u201c\u5168\u573a\u5927\u5956(Grand Prix)\u201d\u7684\u6700\u9ad8\u6b8a\u8363\u4ee5\u5916\uff0c\u540c\u65f6\u4e5f\u6458\u5f97\u4e86\u201c\u5b9e\u6548\u6280\u672f\u8fd0\u7528\u5956\u201d\u548c\u201c\u957f\u6548\u7b56\u7565\u5956\u201d\u4e24\u9879\u7279\u522b\u5956\u3002\u83b7\u5956\u56e2\u961f\u8fd8\u83b7\u5f97\u4e86WARC\u9881\u53d1\u7684\u4e13\u5c5e\u4e00\u4e07\u7f8e\u91d1\u5956\u91d1\uff0c\u4ee5\u8d44\u9f13\u52b1\u3002<\/p>\n

WARC\u7b56\u7565\u5927\u5956\u7684\u201c\u5168\u573a\u5927\u5956(Grand Prix)\u201d\u5386\u6765\u90fd\u88ab\u89c6\u4e3a\u8be5\u5c4a\u53c2\u8d5b\u6848\u4f8b\u4e2d\u7b56\u7565\u601d\u8003\u7684\u5178\u8303\uff0c\u4ee3\u8868\u7740\u8be5\u5730\u533a\u548c\u5e02\u573a\u4e0a\u7b56\u7565\u6848\u4f8b\u5177\u6709\u7684\u9ad8\u6c34\u51c6\u3001\u9ad8\u4fe1\u8d56\u5ea6<\/span>\u3002\u800cWARC\u5927\u4e2d\u534e\u533a\u7b56\u7565\u5927\u5956\u81ea2020\u5e74\u542f\u52a8\u4ee5\u6765\uff0c\u7531\u4e8e\u8bc4\u5ba1\u56e2\u7684\u4e25\u82db\u628a\u5173\uff0c\u5728\u7b2c\u4e00\u5e74\u5c1a\u672a\u6709\u9881\u53d1\u8fc7\u201c\u5168\u573a\u5927\u5956\u201d\u8fd9\u4e00\u7ea7\u522b\u7684\u6b8a\u8363\uff0c\u7b2c\u4e00\u5c4a\u5927\u5956\u7684\u5168\u573a\u5927\u5956\u6700\u7ec8\u4e3a\u7a7a\u7f3a\u72b6\u6001 \u3002<\/p>\n

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\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

"<\/span>\u5168\u573a\u5927\u5956\u8fd9\u4e2a\u6848\u4f8b\u7684\u6210\u529f\u4e4b\u5904\uff0c\u5728\u4e8e\u4ed6\u4eec\u4e0d\u505c\u7559\u5728\u4f20\u7edf\u7684\u54c1\u724c\u51a0\u540d\u548c\u690d\u5165\uff0c\u4e5f\u4e0d\u4ec5\u4ec5\u5728\u4e8e\u521b\u9020\u54c1\u724c\u81ea\u6709IP\uff0c\u66f4\u91cd\u8981\u7684\u662f\u56e2\u961f\u57fa\u4e8e\u5bf9\u7535\u7ade\u73a9\u5bb6\u7fa4\u4f53\u6df1\u523b\u800c\u72ec\u5230\u7684\u7406\u89e3\uff0c\u4e3a\u7535\u7ade\u73a9\u5bb6\u6240\u521b\u9020\u51fa\u7684\u989d\u5916\u4ef7\u503c\u3002\u8fd9\u4e2a\u6848\u4f8b\u901a\u8fc7\u5bf9\u6280\u672f\u624b\u6bb5\u7684\u6709\u6548\u8fd0\u7528\u6765\u8d4b\u80fd\u65b0\u4f53\u9a8c\uff0c\u5c24\u5176\u662f\u7b2c\u4e00\u5e74\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u9884\u6d4b\u6bd4\u8d5b\u7ed3\u679c\u7684\u505a\u6cd5\uff0c\u53ef\u4ee5\u79f0\u4f5cMaaS – Marketing-as-a-Service\uff08\u8425\u9500\u5373\u670d\u52a1\uff09\u3002\u4e2a\u4eba\u8ba4\u4e3aMaaS\u662f\u8425\u9500\u7b56\u7565\u4e2d\u5f88\u9ad8\u7684\u4e00\u4e2a\u5883\u754c\uff0c\u54c1\u724c\u8425\u9500\u4e0d\u662f\u5bf9\u4e8e\u6d88\u8d39\u8005\u7684\u2018\u6253\u6270\u5f0f’\u8425\u9500\uff0c\u800c\u662f\u901a\u8fc7\u63d0\u4f9b\u9644\u52a0\u4ef7\u503c\uff0c\u6da6\u7269\u65e0\u58f0\u5730\u5f71\u54cd\u53d7\u4f17\u5fc3\u667a"\uff0cWARC\u5927\u4e2d\u534e\u533a\u7b56\u7565\u5927\u5956\u8bc4\u5ba1\u56e2\u526f\u4e3b\u5e2d\u3001\u65f6\u4efb\u8054\u5408\u5229\u534e\u4e2d\u56fd\u6570\u636e\u4e0e\u6570\u5b57\u5316\u53d1\u5c55\u526f\u603b\u88c1\u7684\u65b9\u519b\u8ba4\u4e3a\uff1a"\u901a\u8fc7\u8fde\u7eed\u4e09\u5e74\u7684\u6253\u78e8\u6301\u7eed\u4e3a\u53d7\u4f17\u63d0\u4f9b\u4ef7\u503c\uff0cKFC\u8fd9\u4e2a\u4f5c\u54c1\u7684\u7b56\u7565\u548c\u65b9\u6cd5\u7684\u786e\u4e3a\u884c\u4e1a\u5e26\u6765\u4e86\u8bb8\u591a\u5b9d\u8d35\u7684\u542f\u53d1"\u3002<\/p>\n

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\n

\"2021<\/a>
2021 WARC\u7b56\u7565\u5927\u5956\u8bc4\u5ba1\u56e2\u4e3b\u5e2d\u5434\u54c1\u6167\uff08\u5de6\uff09\u3001\u526f\u4e3b\u5e2d\u65b9\u519b\uff08\u53f3\uff09<\/span><\/p>\n<\/p><\/div>\n

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