{"id":71033,"date":"2022-06-30T13:24:00","date_gmt":"2022-06-30T06:24:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022063013240071033"},"modified":"2022-06-30T23:27:01","modified_gmt":"2022-06-30T15:27:01","slug":"%e9%87%8d%e5%a1%91%e4%ba%9a%e5%a4%aa%e5%8c%ba%e5%aa%92%e4%bd%93%e8%ae%a4%e7%9f%a5%ef%bc%9a%e7%be%8e%e9%80%9a%e7%a4%be%e6%8e%a8%e5%87%ba%e3%80%8a2022%e4%ba%9a%e5%a4%aa%e5%aa%92%e4%bd%93%e6%a6%82","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022063013240071033","title":{"rendered":"\u91cd\u5851\u4e9a\u592a\u533a\u5a92\u4f53\u8ba4\u77e5\uff1a\u7f8e\u901a\u793e\u63a8\u51fa\u300a2022\u4e9a\u592a\u5a92\u4f53\u6982\u51b5\u300b\u767d\u76ae\u4e66"},"content":{"rendered":"<p><p><span class=\"legendSpanClass\">\u5317\u4eac<\/span><span class=\"legendSpanClass\">2022\u5e746\u670830\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; 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Media Bargaining Code\uff09\uff0c\u5982\u679c\u5a92\u4f53\u4e0e\u793e\u4ea4\u516c\u53f8\u79c1\u4e0b\u534f\u5546\u5931\u8d25\uff0c\u8fd9\u4e9b\u516c\u53f8\u5c06\u8981\u5411\u672c\u5730\u5a92\u4f53\u652f\u4ed8\u8d39\u7528\u3002\u800c\u5370\u5ea6\u5c3c\u897f\u4e9a\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u8fce\u6765\u5927\u5e45\u589e\u957f\u3002\u636eE-Marketer 2020\u5e74\u53d1\u5e03\u7684\u6570\u636e\u663e\u793a\uff0c\u5370\u5c3c\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u9884\u8ba1\u672a\u67655\u5e74\u7684\u5e74\u5747\u589e\u5e45\u4e3a12.2%\u3002\u65b0\u52a0\u5761\u7684\u4e3b\u6d41\u5a92\u4f53\u5219\u8d8a\u53d1\u91cd\u89c6ESG\u76f8\u5173\u62a5\u9053\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1890\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1850967\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-2686.jpg\" title=\"\u62a5\u544a\u5185\u5bb9\u9884\u89c8\" alt=\"\u62a5\u544a\u5185\u5bb9\u9884\u89c8\" \/><\/a><br \/><span>\u62a5\u544a\u5185\u5bb9\u9884\u89c8<\/span><\/p>\n<\/p><\/div>\n<p>\u4ece\u5185\u5bb9\u7ed3\u6784\u6765\u770b\uff0c\u300a2022\u5e74\u4e9a\u592a\u5a92\u4f53\u6982\u51b5\u300b\u56f4\u7ed59\u4e2a\u76ee\u6807\u5e02\u573a\u76845\u5927\u677f\u5757\u5c55\u5f00\uff0c\u5b83\u4eec\u5206\u522b\u662f\uff1a<\/p>\n<p>1\uff09\u5a92\u4f53\u6982\u8ff0\uff1a\u9488\u5bf9\u4e0d\u540c\u5e02\u573a\u7684\u5a92\u4f53\u6982\u51b5\u7efc\u8ff0\uff0c\u5feb\u901f\u638c\u63e1\u5f53\u5730\u7684\u5a92\u4f53\u884c\u4e1a\u683c\u5c40\u3002<\/p>\n<p>2\uff09\u5a92\u4f53\u5927\u4e8b\uff1a\u76d8\u70b9\u4e0d\u540c\u5730\u533a2021\u5e74\u4ee5\u6765\u6240\u53d1\u751f\u7684\u5a92\u4f53\u884c\u4e1a\u5173\u952e\u4e8b\u4ef6\uff0c\u638c\u63e1\u5f53\u5730\u7684\u5a92\u4f53\u653f\u7b56\u53d8\u5316\u3001\u65b0\u95fb\u673a\u6784\u53d8\u52a8\uff0c\u4ee5\u53ca\u65b0\u5174\u7684\u6570\u5b57\u5185\u5bb9\u8d8b\u52bf\u3002<\/p>\n<p>3\uff09\u5a92\u4f53\u4e00\u89c8\uff1a\u5c55\u793a\u4e0d\u540c\u5730\u533a\u7684\u91cd\u8981\u5a92\u4f53\u8d44\u6e90\uff0c\u6db5\u76d6\u62a5\u7eb8\u6742\u5fd7\u3001\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u901a\u8baf\u793e\u3001\u5728\u7ebf\u5a92\u4f53\u548c\u793e\u4ea4\u5a92\u4f53\u7b49\u3002<\/p>\n<p>4\uff09\u7f8e\u901a\u793e\u5a92\u4f53\u7f51\u7edc\uff1a\u5c55\u793a\u7f8e\u901a\u793e\u5728\u4e0d\u540c\u5730\u533a\u7684\u5a92\u4f53\u6570\u636e\u5e93\uff0c\u5305\u62ec\u91cd\u70b9\u5408\u4f5c\u5a92\u4f53\u3001\u8bb0\u8005\u5e93\u8d44\u6e90\u3001\u5f71\u54cd\u8005\u6570\u91cf\uff0c\u4ee5\u53ca\u6700\u65b0\u7684\u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n<p>5\uff09\u5a92\u4f53\u5c55\u671b\uff1a\u5206\u6790\u5404\u4e2a\u5730\u533a\u7684\u5a92\u4f53\u53d1\u5c55\u8d8b\u52bf\uff0c\u5bf9\u4f01\u4e1a\u5728\u5f53\u5730\u4f20\u64ad\u5e26\u6765\u603b\u7ed3\u6027\u7684\u6307\u5bfc\u4ef7\u503c\u3002<\/p>\n<p>Cision\u4e9a\u592a\u533a\u526f\u603b\u88c1Royce Shih\u8868\u793a\uff1a&quot;\u6211\u4eec\u5e0c\u671b\u8fd9\u4efd\u62a5\u544a\u80fd\u591f\u8ba9\u5ba2\u6237\u5728\u4e9a\u592a\u5730\u533a\u4e0d\u540c\u5e02\u573a\u7684\u5a92\u4f53\u8fd0\u4f5c\u4e2d\u77e5\u5fae\u89c1\u8457\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5236\u5b9a\u66f4\u7b26\u5408\u672c\u5730\u7684\u4f20\u64ad\u6218\u7565\u3002&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac2022\u5e746\u670830\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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