{"id":71021,"date":"2022-06-30T13:55:00","date_gmt":"2022-06-30T06:55:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022063013550071021"},"modified":"2022-06-30T22:56:54","modified_gmt":"2022-06-30T14:56:54","slug":"appsflyer-%e6%90%ba%e6%89%8bliftoff-%e6%8e%a8%e5%87%ba%e3%80%8a%e8%ae%a2%e9%98%85%e7%b1%bbapp%e8%90%a5%e9%94%80%e7%8e%b0%e7%8a%b6%e6%8a%a5%e5%91%8a%e3%80%8b%ef%bc%8c%e5%85%a8%e6%96%b9%e4%bd%8d","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022063013550071021","title":{"rendered":"AppsFlyer \u643a\u624bLiftoff \u63a8\u51fa\u300a\u8ba2\u9605\u7c7bApp\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\uff0c\u5168\u65b9\u4f4d\u63d0\u4f9b\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u6700\u65b0\u8d8b\u52bf\u6d1e\u5bdf"},"content":{"rendered":"

\u5317\u4eac<\/span>2022\u5e746\u670830\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u4e0e\u79fb\u52a8\u884c\u4e1a\u9886\u5148\u7684\u589e\u957f\u52a0\u901f\u5e73\u53f0Liftoff\u5728\u4eca\u65e5\u53d1\u5e03\u4e86\u300a\u8ba2\u9605\u7c7bApp\u8425\u9500\u73b0\u72b6\u62a5\u544a<\/a>\u300b\uff0c\u5185\u542b\u8be6\u7ec6\u7684\u6d88\u8d39\u8005\u8d8b\u52bf\u6d1e\u89c1\uff0c\u4e3a\u8425\u9500\u4eba\u5458\u5728\u6570\u5b57\u9690\u79c1\u65f6\u4ee3\u66f4\u597d\u5730\u9a7e\u9a6d\u4ed8\u8d39\u8ba2\u9605\u7c7b\u5e94\u7528\u63d0\u4f9b\u4e86\u5173\u952e\u89c1\u89e3\u3002<\/p>\n

\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u7684\u5e74\u6bd4\u589e\u957f\u53cd\u6620\u51fa\u4e86\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u591a\u79cd\u7c7b\u522b\u7684\u79fb\u52a8\u5e94\u7528\u90fd\u5f00\u59cb\u91c7\u7528\u4ed8\u8d39\u8ba2\u9605\u6a21\u5f0f\uff0c\u5c3d\u7ba1\u8fd9\u5176\u4e2d\u670911%\u662f\u6e38\u620f\u7c7b\u5e94\u7528\uff0c\u4f46\u975e\u6e38\u620f\u7c7b\u5e94\u7528\uff08\u4f8b\u5982\u5065\u5eb7&\u5065\u8eab\u3001\u6444\u5f71\u3001\u5a31\u4e50\u5e94\u7528\uff09\u8fd8\u662f\u5360\u636e\u4e3b\u8981\u4efd\u989d\u3002<\/p>\n

\u8fd9\u79cd\u589e\u957f\u5bf9\u5e94\u7528\u5f00\u53d1\u8005\u4e5f\u6709\u76ca\u5904\uff0c\u57fa\u4e8e\u8ba2\u9605\u7684\u53d8\u73b0\u7b56\u7565\u53ef\u9884\u6d4b\u4e14\u6613\u4e8e\u6d4b\u8bd5\uff0c\u56e0\u6b64\u6709\u66f4\u5927\u7684\u6f5c\u5728\u76c8\u5229\u7a7a\u95f4\u3002\u6b64\u5916\uff0c\u4e0e\u975e\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u76f8\u6bd4\uff0c\u5e94\u7528\u5546\u5e97\u91cc\u7684\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u80fd\u901a\u8fc7\u8ba2\u9605\u8d39\u7528\u83b7\u5f97\u66f4\u9ad8\u5206\u6210\uff1a\u5f00\u53d1\u8005\u7b2c\u4e00\u5e74\u53ef\u83b7\u5f9770%\u7684\u8ba2\u9605\u6536\u5165\uff0c\u7b2c\u4e8c\u5e74\u63d0\u9ad8\u81f385%\u3002<\/p>\n

\u5168\u7403\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u7684\u65b0\u8d8b\u52bf<\/b><\/p>\n

\u975e\u6e38\u620f\u7c7b<\/i>iOS<\/i>\u5e94\u7528\u5b89\u88c5\u91cf\u6fc0\u589e<\/i><\/p>\n

\u6e38\u620f\u5e94\u7528\u7684\u5b89\u88c5\u91cf\u57282021\u5e748\u6708\u81f32022\u5e743\u6708\u671f\u95f4\u4e0b\u964d\u4e8618%\uff0c\u4f46\u975e\u6e38\u620f\u7c7biOS\u5e94\u7528\u7684\u5b89\u88c5\u91cf\u81ea2021\u5e7411\u6708\u4ee5\u6765\u6fc0\u589e\u4e8625%\u3002\u5c3d\u7ba1\u6e38\u620f\u5e94\u7528\u56e0\u6570\u636e\u654f\u611f\u5ea6\u9ad8\u800c\u6210\u4e3a\u4e86\u79fb\u52a8\u5e7f\u544a\u9886\u57df\u7684\u4f7c\u4f7c\u8005\uff0c\u4f46\u5728\u82f9\u679c\u63a8\u51fa\u4e86"\u5e94\u7528\u8ffd\u8e2a\u900f\u660e"\uff08ATT\uff09\u6846\u67b6\u540e\uff0ciOS\u6570\u636e\u65b9\u9762\u5c31\u56e0\u4f9d\u8d56\u7528\u6237\u5c42\u9762\u7684\u6570\u636e\u800c\u9762\u4e34\u8bf8\u591a\u6311\u6218\u3002\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u6e38\u620f\u5e94\u7528\u5728iOS\u548c\u5b89\u5353\u5e73\u53f0\u4e0a\u7684\u5b89\u88c5\u91cf\u5206\u522b\u4e0b\u964d\u4e8618%\u548c8%\uff0c\u800c\u975e\u6e38\u620f\u5e94\u7528\u7684\u603b\u5b89\u88c5\u91cf\u57282022\u5e741\u6708\u540c\u6bd4\u589e\u957f\u4e8613%\u3002<\/p>\n

\u5a31\u4e50\u6d41\u5a92\u4f53\u5e94\u7528\u6301\u7eed\u589e\u957f<\/i><\/p>\n

\u9664\u5317\u7f8e\u5730\u533a\u5916\uff0c\u5a31\u4e50\u6d41\u5a92\u4f53\u5e94\u7528\u5728iOS\u5e73\u53f0\u7684\u5b89\u88c5\u91cf\u540c\u6bd4\u589e\u957f13%\u3002\u82f9\u679c\u5bf9\u65b0\u5174\u5e02\u573a\u7684\u6e17\u900f\u662f\u589e\u957f\u80cc\u540e\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u62c9\u4e01\u7f8e\u6d32\u548c\u5370\u5ea6\u6b21\u5927\u9646\u7684\u5b89\u88c5\u91cf\u5206\u522b\u589e\u957f\u4e86113%\u548c47%\u3002\u4f46\u5317\u7f8e\u5730\u533a\u7684\u60c5\u51b5\u5374\u5927\u4e0d\u76f8\u540c\uff0c\u5728Android\u548ciOS\u5e73\u53f0\u7684\u5b89\u88c5\u91cf\u5206\u522b\u4e0b\u964d\u4e8615%\u548c17%\uff0c\u8fd9\u53ef\u80fd\u8868\u660e\u5317\u7f8e\u7528\u6237\u6709\u592a\u591a\u9009\u62e9\uff0c\u4e14\u9762\u5bf9\u7684\u662f\u9ad8\u5ea6\u7ec6\u5206\u7684\u670d\u52a1\uff0c\u800c\u5728\u7ecf\u6d4e\u4f4e\u8ff7\u671f\uff0c\u90e8\u5206\u670d\u52a1\u53ef\u80fd\u4f1a\u53d8\u5f97\u65e0\u4eba\u95ee\u6d25\u3002<\/p>\n

Android<\/i>\u5e73\u53f0\u5174\u8d77\u518d\u8425\u9500\u6d3b\u52a8<\/i><\/p>\n

\u5728Android\u5e73\u53f0\u4e0a\uff0c\u5a31\u4e50\u6d41\u5a92\u4f53\u5e94\u7528\u7684\u518d\u8425\u9500\u8f6c\u5316\u7387\u63d0\u9ad8\u4e862\u500d\u3002\u518d\u8425\u9500\u662f\u80fd\u8ba9\u7528\u6237\u9009\u62e9\u9ad8\u4ef7\u503c\u8ba2\u9605\u670d\u52a1\u7684\u5b9e\u60e0\u65b9\u6848\u3002\u7136\u800c\uff0c\u7531\u4e8e\u82f9\u679c\u63a8\u51fa\u7684ATT\u6846\u67b6\u5bfc\u81f4\u7528\u6237\u7ea7\u522b\u7684\u6570\u636e\u51cf\u5c11\uff0c\u5728iOS\u5e73\u53f0\u4e0a\u8fdb\u884c\u518d\u8425\u9500\u53d8\u5f97\u9887\u5177\u6311\u6218\uff0c\u56e0\u6b64\u5728Android\u5e73\u53f0\u4e0a\u8fdb\u884c\u7684\u518d\u8425\u9500\u6d3b\u52a8\u6709\u6240\u589e\u957f\u3002<\/p>\n

\u8ba2\u9605\u5185\u5bb9\u5df2\u6210\u4e3a\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u4e3b\u6d41<\/i><\/p>\n

\u4e0b\u8f7d\u4e86\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u7528\u6237\u4e2d\uff0c\u67092.1%\u4f1a\u5728\u5b89\u88c5\u540e\u768430\u5929\u5185\u9009\u62e9\u8ba2\u9605\uff0c\u800c\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u8f6c\u5316\u7387\u4ec5\u4e3a0.2%\u3002\u5728\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u5185\uff0c\u8ba2\u9605\u5185\u5bb9\u5df2\u6210\u4e3a\u4e3b\u6d41\uff0c\u800c\u53ea\u6709\u6781\u5c11\u6570\u7528\u6237\u4f1a\u7ed9\u6e38\u620f\u5e94\u7528\u5927\u91cf\u6c2a\u91d1\uff0c\u5bf9\u6e38\u620f\u5e94\u7528\u6765\u8bf4\uff0c\u4fdd\u8bc1\u8fd9\u4e9b\u6c2a\u91d1\u73a9\u5bb6\u7684\u8f6c\u5316\u7387\u975e\u5e38\u91cd\u8981\u3002<\/p>\n

\u975e\u6e38\u620f\u7c7b\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u7684\u5e73\u5747\u8425\u6536\u670982%\u6765\u81ea\u8ba2\u9605\uff0c\u800c\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u8425\u6536\u53ea\u670936%\u6765\u81ea\u8ba2\u9605\u3002\u5c3d\u7ba1\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u8ba2\u9605\u7528\u6237\u5360\u6bd4\u5f88\u4f4e\uff0c\u4f46\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u6e38\u620f\u7c7b\u5e94\u7528\u670936%\u7684\u8425\u6536\u6765\u81ea\u8ba2\u9605\u3002\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u5185\u5bb9\u8ba2\u9605\u529f\u80fd\u5df2\u7ecf\u8f83\u4e3a\u6210\u719f\uff0c\u4e14\u901a\u5e38\u662f\u975e\u6e38\u620f\u7c7b\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u7684\u4e3b\u8981\uff08\u751a\u81f3\u662f\u552f\u4e00\uff09\u6536\u5165\u6765\u6e90\u3002<\/p>\n

\u6e38\u620f\u7c7b\u5e94\u7528\u66f4\u52a0\u6ce8\u91cd\u9690\u79c1\u4fdd\u62a4<\/i><\/p>\n

\u6e38\u620f\u7c7b\u5e94\u7528\u7684"ATT\u9009\u62e9\u52a0\u5165\u7387"\u6700\u9ad8\uff0c\u4e3a54%\u3002\u5728\u5317\u7f8e\u5e02\u573a\uff0c\u6e38\u620f\u7c7b\u5e94\u7528\u7684ATT\u9009\u62e9\u52a0\u5165\u7387\u6bd4\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u9ad832%\uff0c\u4f46\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7684ATT\u9009\u62e9\u52a0\u5165\u7387\u5728\u4e0d\u540c\u5e02\u573a\u5dee\u5f02\u8f83\u5927\uff0c\u4e1c\u6b27\u7528\u6237\u7684\u9009\u62e9\u52a0\u5165\u7387\u4f4e\u81f336%\uff0c\u800c\u62c9\u4e01\u7f8e\u6d32\u7528\u6237\u7684\u9009\u62e9\u52a0\u5165\u7387\u9ad8\u8fbe54%\u3002<\/p>\n

Liftoff\u9996\u5e2d\u8425\u9500\u5b98Dennis Mink\u8868\u793a\uff1a"\u9274\u4e8e\u83b7\u53d6\u65b0\u7684\u8ba2\u9605\u7528\u6237\u9762\u4e34\u6781\u5927\u6311\u6218\uff0c\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u7684\u8425\u9500\u4eba\u5458\u5e94\u5173\u6ce8\u957f\u671f\u7559\u5b58\u3002\u6700\u597d\u5728\u4e70\u91cf\u6d3b\u52a8\u4e2d\u6ce8\u518c\u548c\u8ba2\u9605\u4e8b\u4ef6\u7740\u624b\u4f18\u5316\uff0c\u7136\u540e\u5728Android\u5e73\u53f0\u4e0a\u8fdb\u884c\u518d\u8425\u9500\u6d3b\u52a8\uff0c\u8fd9\u6837\u80fd\u5e26\u6765\u597d\u7684\u6548\u679c\u3002"<\/p>\n

AppsFlyer\u5185\u5bb9\u4e0e\u79fb\u52a8\u6d1e\u5bdf\u603b\u76d1Shani Rosenfelder\u8868\u793a\uff1a"\u867d\u7136\u5e94\u7528\u8425\u9500\u4eba\u5458\u503e\u5411\u4e8e\u91c7\u7528\u4ed8\u8d39\u8ba2\u9605\u6a21\u5f0f\uff0c\u56e0\u4e3a\u8fd9\u80fd\u8ba9\u4ed6\u4eec\u66f4\u597d\u5730\u9884\u6d4b\u672a\u6765\u6536\u5165\uff0c\u5e76\u4fdd\u8bc1\u6536\u5165\u7684\u6301\u7eed\u6027\uff0c\u4f46\u5176\u5b9e\uff0c\u6211\u4eec\u5fc5\u987b\u660e\u767d\uff0c\u63d0\u4f9b\u4ed8\u8d39\u8ba2\u9605\u670d\u52a1\u662f\u4e00\u9879\u91cd\u5927\u627f\u8bfa\u3002\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u5fc5\u987b\u63d0\u4f9b\u6e90\u6e90\u4e0d\u65ad\u7684\u4ef7\u503c\u548c\u5185\u5bb9\uff0c\u5e76\u4e0e\u7528\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u624d\u80fd\u84ec\u52c3\u53d1\u5c55\u3002\u5982\u679c\u5e94\u7528\u4e0d\u80fd\u5982\u7ea6\u8f93\u51fa\u4ef7\u503c\u548c\u5185\u5bb9\uff0c\u90a3\u4ed8\u8d39\u8ba2\u9605\u7684\u6a21\u5f0f\u5c31\u8d70\u4e0d\u4e0b\u53bb\u3002"<\/p>\n

\u7814\u7a76\u65b9\u6cd5\uff1a<\/p>\n

Liftoff\u548cAppsFlyer\u5408\u4f5c\u53d1\u5e03\u7684\u300a\u8ba2\u9605\u7c7bApp\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\u4e2d\u7684\u6570\u636e\u6765\u81ea2021\u5e741\u6708\u81f32022\u5e743\u6708\u95f4\u7684\u5185\u90e8\u6570\u636e\uff0c\u6db5\u76d660\u4ebf\u6b21\u4ed8\u8d39\u8ba2\u9605\u670d\u52a1\u5e94\u7528\u7684\u5b89\u88c5\u91cf\uff0c\u5176\u4e2d\u88ab\u8ba4\u5b9a\u4e3a\u6708\u5747\u5b89\u88c5\u91cf\u8d85\u8fc73000\u6b21\u7684\u4ed8\u8d39\u8ba2\u9605\u5e94\u7528\u67093000\u4e2a\u3002<\/p>\n

\u67e5\u9605\u66f4\u591a\u5efa\u8bae\uff0c\u6d4f\u89c8\u300a\u8ba2\u9605\u7c7bApp\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\u5168\u6587\uff0c\u8bf7\u8bbf\u95ee\uff1a <\/p>\n

https:\/\/liftoff.hs-sites.com\/2022-subscription-apps-report?utm_source=pr&utm_medium=article&utm_campaign=article&utm_content=Chinese<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5317\u4eac2022\u5e746\u670830\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer \u4e0e\u79fb\u52a8\u884c\u4e1a\u9886\u5148\u7684\u589e\u957f\u52a0\u901f\u5e73\u53f0Liftoff\u5728\u4eca\u65e5\u53d1\u5e03\u4e86\u300a\u8ba2\u9605\u7c7bApp\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\uff0c\u5185\u542b\u8be6\u7ec6\u7684\u6d88\u8d39\u8005\u8d8b\u52bf\u6d1e\u89c1\uff0c\u4e3a\u8425\u9500\u4eba\u5458\u5728\u6570\u5b57\u9690\u79c1\u65f6\u4ee3\u66f4\u597d\u5730\u9a7e\u9a6d\u4ed8\u8d39\u8ba2\u9605\u7c7b\u5e94\u7528\u63d0\u4f9b\u4e86\u5173\u952e\u89c1\u89e3\u3002 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