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\u63d0\u5347ROI\u3002<\/p>\n<p>Martech\u4ea7\u54c1\u65e0\u8bba\u591a\u590d\u6742\u5b83\u90fd\u662f&quot;\u6b7b&quot;\u7684\uff0c\u53ea\u6709\u914d\u5408\u4f01\u4e1a\u7684\u8425\u9500\u548c\u4e1a\u52a1\u903b\u8f91\u624d\u80fd&quot;\u6d3b\u8d77\u6765&quot;\u3002\u8fd9\u4e2a\u5de5\u5177\u4e0d\u80fd\u7f3a\u5931\uff0c\u5b83\u662f\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u6570\u5b57\u5316\u7684&quot;\u670d\u52a1\u8bbe\u65bd&quot;\u3002\u5f53\u4f01\u4e1a\u7ad9\u5728\u8fd9\u4e2a\u89d2\u5ea6\uff0c\u53ef\u5339\u914d\u4e1a\u52a1\u3001\u6301\u7eed\u66f4\u65b0\u3001\u7a33\u5b9a\u5b89\u5168\u7b49\u7b49\u5c31\u6210\u4e86\u9009\u62e9\u5de5\u5177\u7684\u5fc5\u5907\u9009\u9879\u3002<\/p>\n<p>\u5f88\u591aSaaS\u79d1\u6280\u516c\u53f8\u4f1a\u4f7f\u7528&quot;Land-and-Expand&quot;\u7684\u4e1a\u52a1\u7b56\u7565\u3002\u7b80\u8a00\u4e4b\u5c31\u662f\u4ee5\u5c0f\u989d\u4ea4\u6613\u5438\u5f15\u5ba2\u6237\uff0c\u7136\u540e\u518d\u5411\u6574\u4e2a\u5927\u578b\u7ec4\u7ec7\u9500\u552e\u3002\u8fd9\u79cd&quot;\u4ee5\u70b9\u53ca\u9762&quot;\u7684\u7b56\u7565\u540c\u6837\u9002\u7528\u4e8eCMO\u53cd\u5411\u9009\u62e9\u670d\u52a1\u5546\u3002\u5b9e\u9645\u4e0a\uff0c\u82e5\u670d\u52a1\u5546\u613f\u610f\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5355\u4e00\u573a\u666f\u7684\u670d\u52a1\u4f53\u9a8c\uff0c\u90a3\u4e48\u5176\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u80fd\u529b\u4fe1\u5fc3\u8d8a\u5f3a\uff0c\u5176\u53ef\u4fe1\u5ea6\u66f4\u9ad8\uff0c\u4f01\u4e1a\u624d\u80fd\u66f4\u653e\u5fc3\u7684\u4e0e\u4e4b\u5c55\u5f00\u66f4\u6df1\u5165\u7684\u5408\u4f5c\u3002<\/p>\n<p>\u5bf9\u4e8e\u4e2d\u5927\u578b\u4f01\u4e1a\u800c\u8a00\uff0c\u5b9a\u5236\u5316\u80fd\u529b\u5373PaaS\u80fd\u529b\uff0c\u662f\u9009\u62e9Martech\u670d\u52a1\u5546\u7684\u6838\u5fc3\u6807\u51c6\u4e4b\u4e00\u3002\u5177\u5907PaaS\u80fd\u529b\u7684\u4ea7\u54c1\u5728\u7cfb\u7edf\u95f4\u6253\u901a\u3001\u884c\u4e1a\u7ecf\u9a8c\u590d\u5236\u548c\u4e1a\u52a1\u5951\u5408\u5ea6\u7b49\u65b9\u9762\u5177\u5907\u66f4\u9ad8\u80fd\u529b\uff0c\u4f01\u4e1a\u5728\u62d3\u5c55\u65b0\u4e1a\u52a1\u65f6PaaS\u80fd\u529b\u80fd\u591f\u5feb\u901f\u6ee1\u8db3\u4f01\u4e1a\u9700\u6c42\uff0c\u57fa\u672c\u4e0d\u4f1a\u51fa\u73b0\u56e0\u7cfb\u7edf\u8fed\u4ee3\u7f13\u6162\u800c\u5f71\u54cd\u4e1a\u52a1\u5feb\u901f\u53d1\u5c55\u7684\u95ee\u9898\u3002<\/p>\n<p>\u5f88\u591a\u4f01\u4e1a\u5c06\u8425\u9500\u6570\u5b57\u5316\u4e0eROI\u63d0\u5347\u5212\u7b49\u53f7\uff0c\u8fd9\u6837\u7684\u601d\u7ef4\u5bfc\u81f4\u8425\u9500\u90e8\u95e8\u7cfb\u7edf\u66f4\u6362\u9891\u7e41\uff0c\u5b9e\u9645\u6548\u679c\u751a\u5fae\u3002\u4e00\u4e2a\u90e8\u95e8\u7684\u80fd\u529b\u9700\u8981\u517b\u5206\u8fdb\u884c\u57f9\u517b\uff0c\u800c\u7cfb\u7edf\u66f4\u80fd\u591f\u7559\u5b58\u4f01\u4e1a\u6570\u636e\u3001\u66f4\u7cbe\u51c6\u7684\u5212\u5206\u5ba2\u6237\u7fa4\u3001\u66f4\u597d\u7684\u79ef\u7d2f\u77e5\u8bc6\u3001\u6c89\u6dc0\u8425\u9500\u4f53\u7cfb\u548c\u6d41\u7a0b\u8fd9\u4e9b\u5c31\u662f\u517b\u5206\uff0c\u800c\u80fd\u529b\u51b3\u5b9a\u4e86\u8425\u9500\u90e8\u95e8\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\u3002<\/p>\n<p><b>\u7b2c\u4e09\u6b65\uff1a\u8425\u9500\u6570\u5b57\u5316\u5de5\u5177\u94fe\u8def\u642d\u5efa\u7684\u6b63\u786e\u903b\u8f91<\/b><\/p>\n<p>\u5982\u4e0a\u6587\u4e2d\u63d0\u5230\u7684\uff0cCMO\u5728\u6784\u5efa\u81ea\u5bb6\u8425\u9500\u6570\u5b57\u5316\u5de5\u5177\u4f53\u7cfb\u65f6\uff0c\u867d\u7136\u9700\u8981\u4f9d\u9760\u670d\u52a1\u5546\u63d0\u4f9b\u7684\u5efa\u8bae\uff0c\u4f46\u4ecd\u9700\u8981\u81ea\u5df1\u628a\u63a7\u8bd5\u9519\u6210\u672c\uff0c\u56e0\u6b64\u8f83\u4e3a\u63a8\u8350\u5982\u4e0b\u903b\u8f91\u3002<\/p>\n<ol type=\"1\">\n<li>\u4ee5\u4e00\u7ebf\u573a\u666f\u95ee\u9898\u7684\u5feb\u901f\u89e3\u51b3\u80fd\u529b\u4f5c\u4e3a&quot;\u8003\u9898&quot;\uff1b<\/li>\n<li>\u4ee5\u591a\u8425\u9500\u573a\u666f\u7684\u6570\u5b57\u5316\u7ec4\u5408\u62f3\u4f5c\u4e3a&quot;\u8bd5\u9a8c\u7530&quot;\uff1b<\/li>\n<li>\u4ee5\u4e2a\u6027\u5316\u7684\u4f01\u4e1a\u8425\u9500\u4e2d\u53f0\u4f53\u7cfb\u4f5c\u4e3a&quot;\u5171\u5efa\u9879\u76ee&quot;\u3002<\/li>\n<\/ol>\n<p>\u4e00\u7ebf\u573a\u666f\u95ee\u9898\u9700\u8981\u670d\u52a1\u5546\u80fd\u591f\u5feb\u901f\u63d0\u4f9b\u4ea7\u54c1\u5b9e\u73b0\u4f01\u4e1a\u7684\u8425\u9500\u903b\u8f91\u5e76\u5feb\u901f\u89e3\u51b3\u5b9e\u9645\u64cd\u4f5c\u4e2d\u7684\u75db\u70b9\uff0c\u4f8b\u5982\u7ebf\u4e0b\u6d3b\u52a8\u5b9e\u73b0\u6570\u636e\u7559\u5b58\u3001\u7cbe\u51c6\u7684\u5206\u7fa4\u8425\u9500\u3001\u533a\u57df\u4ee3\u7406\u5546\u7684\u8425\u9500\u652f\u63f4\u6570\u5b57\u5316\u3001\u5185\u5bb9\u7684\u5206\u7c7b\u5206\u7fa4\u7b49\u7b49\u7ec6\u8282\u573a\u666f\u3002<\/p>\n<p>\u591a\u8425\u9500\u573a\u666f\u7684\u7ec4\u5408\u62f3\u662f\u6307\u9488\u5bf9\u67d0\u7c7b\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u7684\u7ec4\u5408\u573a\u666f\u8425\u9500\uff0c\u4f8b\u5982\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u3001\u7cbe\u51c6\u7684\u5185\u5bb9\u6295\u653e\u3001\u4f1a\u5458\u7ba1\u7406\u7b49\u3002\u5982\u679c\u670d\u52a1\u5546\u53ef\u4ee5\u5c06\u67d0\u4e00\u7c7b\u8425\u9500\u573a\u666f\u5feb\u901f\u5b9e\u73b0\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u8fdb\u5165\u4e0b\u4e00\u6b65\u7684\u5408\u4f5c\u3002<\/p>\n<p>\u4f01\u4e1a\u8425\u9500\u7684\u4e2d\u53f0\u4f53\u7cfb\u5305\u542b2\u4e2a\u90e8\u5206\uff1a\u8425\u9500\u4e2d\u53f0\u548c\u6570\u636e\u4e2d\u53f0\u3002\u4ea6\u53ef\u7406\u89e3\u4e3a\u5bf9\u5185\u7684\u6570\u636e\u7559\u5b58\u548c\u6d41\u8f6c\u4ee5\u5b9e\u73b0\u4e1a\u52a1\u4ef7\u503c\uff0c\u5bf9\u5916\u7684\u8425\u9500\u5206\u53d1\uff0c\u4ee5\u5b9e\u73b0\u83b7\u5ba2\u7684\u63d0\u5347\u3002\u8fdb\u5165\u8fd9\u4e2a\u9636\u6bb5\u9700\u8981\u4f01\u4e1a\u6839\u636e\u81ea\u8eab\u4e1a\u52a1\u53d1\u5c55\uff0c\u5728\u670d\u52a1\u5546\u6280\u672f\u652f\u6301\u548c\u7ecf\u9a8c\u590d\u5236\u7684\u5e2e\u52a9\u4e0b\uff0c\u627f\u62c5\u8d77\u4f01\u4e1a\u4e1a\u52a1\u7684\u6838\u5fc3\u804c\u8d23\uff0c\u53ca\u5ba2\u6237\u6570\u636e\u7684\u5f15\u6d41\u3001\u7559\u5b58\u548c\u5206\u53d1\u3002<\/p>\n<p>\u8d5b\u8bfa\u8d1d\u65af\u8054\u5408\u521b\u59cb\u4eba&amp; COO Karen\u8868\u793a\uff1a&quot;\u8d5b\u8bfa\u8d1d\u65af\u7684MIP\u5e73\u53f0\u4ece\u5ba2\u6237\u9700\u6c42\u51fa\u53d1\u5728\u8425\u9500\u7684\u6570\u5b57\u5316\u3001\u81ea\u52a8\u5316\u7684\u5168\u6d41\u7a0b\u4e2d\u7cbe\u51c6\u5339\u914d\u9700\u6c42\uff0c\u5e76\u4e14\u53ef\u4ee5\u7075\u6d3b\u4e0e\u5404\u7c7b\u4ea7\u54c1\u6253\u901a\uff0c\u4e3a\u4f01\u4e1a\u6253\u9020\u4e2a\u6027\u5316\u7684\u4e13\u5c5e\u8425\u9500\u4f53\u7cfb\u3002&quot;<\/p>\n<p><b>\u8d8b\u5411\u672a\u6765\uff1a<\/b><b>CMO\u7684&quot;\u5929\u5802&quot;\u662f\u8425\u9500\u6570\u5b57\u5316&quot;Shopping Mall&quot;<\/b><\/p>\n<p>\u5982\u4eca\u5e02\u573a\u4e0a\uff0c\u904d\u5e03\u7740\u4e00\u7ad9\u5f0fMartech\u670d\u52a1\u5546\u3002\u5b9e\u9645\u4e0a\u8425\u9500\u90e8\u95e8\u662f\u4e1a\u52a1\u5bfc\u5411\u90e8\u95e8\uff0c\u4ea7\u54c1\u4e0e\u670d\u52a1\u540c\u7b49\u91cd\u8981\u3002\u4f01\u4e1a\u5ba2\u6237\u4e00\u4f53\u5316\u548c\u4e2a\u6027\u5316\u7684\u8bc9\u6c42\u53ea\u4f1a\u8d8a\u6765\u8d8a\u9ad8\uff0c\u800c\u670d\u52a1\u5546\u82e5\u4e0d\u80fd\u63d0\u4f9b\u957f\u4e45\u5171\u751f\u7684\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u6700\u7ec8\u7684\u547d\u8fd0\u5c31\u662f\u6dd8\u6c70\u3002<\/p>\n<p>\u6570\u5b57\u5316&quot;\u8d85\u5e02&quot;\u7ec8\u5c06\u88ab\u6570\u5b57\u5316Shopping 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