{"id":70192,"date":"2022-06-22T02:08:00","date_gmt":"2022-06-21T19:08:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022062202080070192"},"modified":"2022-06-22T22:48:52","modified_gmt":"2022-06-22T14:48:52","slug":"%e5%b9%bf%e5%91%8a%e9%a2%86%e5%af%bc%e8%80%85%e4%b8%ba%e5%85%a8%e7%90%83%e5%87%80%e9%9b%b6%e6%8e%92%e6%94%be%e8%a1%8c%e4%b8%9a%e9%93%ba%e8%b7%af","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022062202080070192","title":{"rendered":"\u5e7f\u544a\u9886\u5bfc\u8005\u4e3a\u5168\u7403\u51c0\u96f6\u6392\u653e\u884c\u4e1a\u94fa\u8def"},"content":{"rendered":"

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\u6cd5\u56fd\u621b\u7eb3<\/span>2022\u5e746\u670822\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — \u4e16\u754c\u5e7f\u544a\u884c\u4e1a\u4e2d\u4f17\u591a\u6700\u5927\u7684\u516c\u53f8\u548c\u534f\u4f1a\u7684\u9886\u5bfc\u8005\u4eec\u5ba3\u5e03\uff0c\u4ed6\u4eec\u6253\u7b97\u5411\u82f1\u56fd\u5b66\u4e60\u5e76\u8ba1\u5212\u5728\u56fd\u9645\u4e3b\u8981\u5e02\u573a\u63a8\u51fa\u5e7f\u544a\u51c0\u96f6<\/a>\u8ba1\u5212\u3002\u5168\u7403\u4e3b\u8981\u7684\u5e7f\u544a\u4ee3\u7406\u63a7\u80a1\u516c\u53f8dentsu international\u3001Havas\u3001Interpublic Group\u3001Omnicom\u3001Publicis Groupe\u548cWPP\u3001\u5168\u7403\u6700\u5927\u7684\u5e7f\u544a\u5546\u4e4b\u4e00Unilever\u3001\u5168\u7403\u79d1\u6280\u516c\u53f8Google\u548cMeta\uff0c\u518d\u52a0\u4e0a\u6b27\u6d32\u5a92\u4f53\u516c\u53f8Sky\uff0c\u5c06\u5f97\u5230\u7f8e\u56fd\u8d38\u6613\u673a\u6784ANA\u30014A’s\u548cIAB\u3001\u6b27\u6d32\u548c\u5168\u7403\u4ee3\u7406\u534f\u4f1aEACA\u548cVoxcomm\u3001\u4ee3\u8868\u5168\u7403\u5e7f\u544a\u5546\u7684WFA\u4ee5\u53caIAA\u7684\u652f\u6301\uff0c\u5c06"\u5e7f\u544a\u51c0\u96f6\u8ba1\u5212"\u4ece\u82f1\u56fd\u6269\u5c55\u5230\u5176\u4ed6\u4e3b\u8981\u5e7f\u544a\u5e02\u573a\u3002LIONS\u7684\u6240\u6709\u8005Ascential\u5bf9\u53ec\u96c6\u8fd9\u6b21\u5e94\u5bf9\u6c14\u5019\u5371\u673a\u7684\u56fd\u9645\u884c\u52a8\u8d77\u5230\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u5c0f\u7ec4\u9080\u8bf7\u4e86\u66f4\u591a\u5177\u6709\u56fd\u9645\u5f71\u54cd\u529b\u7684\u7ec4\u7ec7\u52a0\u5165\u5e76\u5e2e\u52a9\u652f\u6301\u63a8\u5e7f\u8ba1\u5212\u3002<\/p>\n

\"Ad<\/a>
Ad Net Zero Global Group L-R: Daryl Simm of Omnicom, Dagmara Szulce of IAA, Tamara Daltroff of EACA and Voxcomm, Jemma Gould of IPG, Marla Kaplowitz of 4A\u2019s, Arielle Gross Samuels of Meta, Stephan Loerke of WFA, Anna Lungley of dentsu international, Carla Serrano of Publicis Groupe, Stephen Woodford of Advertising Association, Lorella Gessa of Havas Group, David Cohen of IAB, Aline Santos of Unilever, Bob Liodice of ANA, Lorraine Twohill of Google, Lindsay Pattison of WPP and Melanie Burger of Sky.<\/span> <\/div>\n

\u5e7f\u544a\u534f\u4f1aISBA\u548cIPA\u4e8e2020\u5e7411\u6708\u5728\u82f1\u56fd\u542f\u52a8\u4e86"\u5e7f\u544a\u51c0\u96f6"\u8ba1\u5212\uff0c\u5176\u4f1a\u5458\u5305\u62ec100\u591a\u5bb6\u5e7f\u544a\u5546\u3001\u4ee3\u7406\u3001\u5546\u4e1a\u5a92\u4f53\u6240\u6709\u8005\u548c\u5236\u4f5c\u516c\u53f8\u3002\u8be5\u5168\u7403\u8054\u76df\u7684\u6240\u6709\u5408\u4f5c\u4f19\u4f34\u90fd\u662f\u6765\u81ea\u82f1\u56fd\u7684\u652f\u6301\u8005\uff0c\u81f4\u529b\u4e8e\u5236\u5b9a\u8ba1\u5212\u5c06"\u5e7f\u544a\u51c0\u96f6"\u8ba1\u5212\u6269\u5c55\u5230\u5176\u4ed6\u4e3b\u8981\u5e02\u573a\u3002\u65b0"\u5e7f\u544a\u51c0\u96f6"\u8ba1\u5212\u5c0f\u7ec4\u5c06\u5173\u6ce8\u5e76\u7acb\u5373\u5173\u6ce8\u7f8e\u56fd\u548c\u6b27\u76df\uff0c\u4e0e\u82f1\u56fd\u56e2\u961f\u5408\u4f5c\u4e3a\u5728\u4e3b\u8981\u5e7f\u544a\u5e02\u573a\u63a8\u51fa\u8fc5\u901f\u5236\u5b9a\u8ba1\u5212\u3002\u4e0b\u4e00\u6b21\u66f4\u65b0\u5c06\u572811\u67089\u65e5\u81f310\u65e5\u4e0eCOP27\u4e00\u8d77\u5728\u7ebf\u4e3e\u884c\u7684"\u5e7f\u544a\u51c0\u96f6\u5168\u7403\u5cf0\u4f1a"\u4e0a\u516c\u5e03\u3002\u4e4b\u540e\u5c06\u6839\u636eCOP\u5927\u4f1a\u8981\u6c42\uff0c\u5728\u6bcf\u5e74\u590f\u5b63\u7684"\u574e\u57ce\u56fd\u9645\u521b\u610f\u8282"\uff08Cannes Lions\uff09\u548c\u6bcf\u5e7411\u6708\u7684"\u5168\u7403\u5cf0\u4f1a"\u5206\u4eab\u548c\u8ba8\u8bba\u8fdb\u5c55\uff0c\u4ee5\u5728\u8fd9\u5173\u952e\u7684\u5341\u5e74\u4e2d\u4fdd\u6301\u52bf\u5934\u3002<\/p>\n

\u5e7f\u544a\u534f\u4f1a\u9996\u5e2d\u6267\u884c\u5b98Stephen Woodfor\u8868\u793a\uff1a"\u6211\u4eec\u76845\u70b9\u884c\u52a8\u8ba1\u5212\u627f\u8bfa\uff0c\u52302030\u5e74\u5c06\u82f1\u56fd\u5e7f\u544a\u8fd0\u8425\u4e2d\u7684\u78b3\u6392\u653e\u964d\u81f3\u51c0\u96f6\uff0c\u5404\u4f01\u4e1a\u6b63\u81f4\u529b\u4e8e\u5b9e\u65bd\u7a33\u5065\u3001\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u51cf\u6392\u8ba1\u5212\u3002\u8be5\u8ba1\u5212\u8fd8\u627f\u8bfa\u5229\u7528\u5e7f\u544a\u7684\u529b\u91cf\u8ba9\u6d88\u8d39\u8005\u52a0\u901f\u8f6c\u5411\u66f4\u53ef\u6301\u7eed\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u73b0\u5728\u5c06\u5236\u5b9a\u56fd\u9645\u53d1\u5c55\u8def\u7ebf\u56fe\uff0c\u80fd\u591f\u7075\u6d3b\u9002\u5e94\u548c\u5f00\u53d1\u7279\u5b9a\u5e02\u573a\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5206\u4eab\u53ef\u6301\u7eed\u5e7f\u544a\u8fd0\u8425\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u6211\u4eec\u6b22\u8fce\u6240\u6709\u5bf9\u6b64\u611f\u5174\u8da3\u7684\u7ec4\u7ec7\u4e0e\u6211\u4eec\u8054\u7cfb\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002"<\/p>\n

\u6309\u5e7f\u544a\u5a92\u4f53\u6295\u8d44\u8861\u91cf\uff0c2020\u5e74\u5168\u7403\u5e7f\u544a\u884c\u4e1a\u4ef7\u503c\u4e3a5943.22\u4ebf\u7f8e\u5143\u3002\u524d20\u5927\u5e7f\u544a\u5e02\u573a\u5360\u8fd9\u4e00\u652f\u51fa\u768489.3%\uff0c\u8fd9\u4e9b\u5e02\u573a\u5c06\u6210\u4e3a\u8be5\u8ba1\u5212\u63a8\u51fa\u7684\u91cd\u70b9\u3002<\/p>\n

\u5982\u9700\u4e86\u89e3\u66f4\u591a\u8be6\u60c5\uff0c\u8bf7\u8bbf\u95ee\uff1ahttps:\/\/adnetzero.com<\/b><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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