{"id":69034,"date":"2022-05-04T08:21:00","date_gmt":"2022-05-04T01:21:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022050408210069034"},"modified":"2022-05-04T17:56:36","modified_gmt":"2022-05-04T09:56:36","slug":"hivestack%e5%ae%a3%e5%b8%83%e4%b8%8exandr%e5%bb%ba%e7%ab%8b%e5%85%a8%e7%90%83%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96dooh%e5%b9%bf%e5%91%8a%e8%81%94%e7%9b%9f","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022050408210069034","title":{"rendered":"Hivestack\u5ba3\u5e03\u4e0eXandr\u5efa\u7acb\u5168\u7403\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916(DOOH)\u5e7f\u544a\u8054\u76df"},"content":{"rendered":"

Xandr Invest <\/i><\/b>\u7684<\/i><\/b>\u5e7f<\/i><\/b>\u544a\u4e3b<\/i><\/b>\u901a\u8fc7<\/i><\/b>\u8be5\u8054\u76df\uff0c\u80fd\u591f\u5728 Hivestack \u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u4e0a\u4e8e\u4e16\u754c\u5404\u5730<\/i><\/b>\u4ee5<\/i><\/b>\u7a0b\u5e8f\u5316<\/i><\/b>\u7684\u65b9\u5f0f<\/i><\/b>\u8d2d\u4e70\u6570\u5b57\u6237\u5916 (DOOH) \u5e93\u5b58<\/i><\/b><\/p>\n

\u52a0\u62ff\u5927\u8499\u7279\u5229\u5c142022\u5e745\u67084\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916 (DOOH) \u5e7f\u544a\u6280\u672f\u516c\u53f8 Hivestack<\/a><\/u>\uff08\u5de2\u4ed5\u8fbe\uff09\u4eca\u65e5\u5ba3\u5e03\u4e0e Xandr<\/a><\/u>\uff08\u4ee5\u6570\u636e\u4e3a\u57fa\u7840\u52a9\u529b\u5168\u7403\u4f18\u8d28\u5e7f\u544a\u4ea4\u6613\u5e02\u573a\u7684\u6280\u672f\u5e73\u53f0\uff09\u5efa\u7acb\u5168\u7403\u6218\u7565\u5408\u4f5c\u3002<\/p>\n

Xandr\u7684\u9700\u6c42\u65b9\u5e73\u53f0 Invest DSP \u5c06\u901a\u8fc7\u6b64\u8054\u76df\u96c6\u6210\u5230 Hivestack \u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u4e2d\uff0c\u8d4b\u80fd Xandr \u7684\u5e7f\u544a\u4e3b\u5229\u7528\u516c\u5f00\u5e02\u573a\u548c\u79c1\u4eba\u5e02\u573a (PMP) \u7684 RTB \u4ea4\u6613\uff0c\u8bbf\u95ee Hivestack \u7684\u4f18\u8d28\u5168\u7403 DOOH \u5e93\u5b58\u3002<\/p>\n

Hivestack \u9996\u5e2d\u8fd0\u8425\u5b98 Bruno Guerrero<\/span> <\/b>\u8868\u793a\uff0c\u201c\u968f\u7740\u6211\u4eec\u7ee7\u7eed\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916 (DOOH) \u5e7f\u544a\u7684\u672a\u6765\uff0c\u6211\u4eec\u7684\u5168\u6e20\u9053 DSP \u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u5bf9\u6211\u4eec\u7684\u4f7f\u547d\u800c\u8a00\u5c06\u5341\u5206\u7684\u91cd\u8981\u3002\u201d\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u5ba3\u5e03\u4e0e Xandr \u5efa\u7acb\u8fd9\u4e00\u91cd\u8981\u7684\u5168\u7403\u8054\u76df\uff0c\u5e76\u671f\u5f85\u5728\u6280\u672f\u548c\u521b\u65b0\u65b9\u9762\u5171\u540c\u63a8\u52a8 DOOH \u884c\u4e1a\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u201d<\/p>\n

\u201cDOOH \u6e20\u9053\u7684\u589e\u957f\u6070\u6070\u8bc1\u660e\u4e86\u5f53\u4eca\u5e7f\u544a\u4e3b\u62e5\u6709\u5728OOH \u5e7f\u544a\u7b56\u7565\u4e2d\u5229\u7528\u6570\u636e\u3001\u6d4b\u91cf\u548c\u7cbe\u51c6\u5b9a\u5411\u7684\u5927\u597d\u673a\u4f1a\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u5ba3\u5e03\u4e0e\u7d20\u6765\u5904\u4e8e\u8fd9\u4e00\u521b\u65b0\u9886\u57df\u6700\u524d\u6cbf\u7684Hivestack \u5408\u4f5c\u3002\u201dXandr \u5168\u7403\u5408\u4f5c\u4f19\u4f34\u8d1f\u8d23\u4eba Dylan McBride<\/span> \u8865\u5145\u9053\u3002<\/p>\n

\u8be5\u5408\u4f5c\u5c06\u7acb\u5373\u5728\u62e5\u6709\u5f3a\u5927\u6570\u5b57\u5a92\u4f53\u7aef\u5e93\u5b58\u548c\u6d3b\u8dc3\u9700\u6c42\u7aef\u5ba2\u6237\u7684\u5404\u5927\u5168\u7403\u5e02\u573a\u542f\u52a8\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Xandr Invest \u7684\u5e7f\u544a\u4e3b\u901a\u8fc7\u8be5\u8054\u76df\uff0c\u80fd\u591f\u5728 Hivestack \u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u4e0a\u4e8e\u4e16\u754c\u5404\u5730\u4ee5\u7a0b\u5e8f\u5316\u7684\u65b9\u5f0f\u8d2d\u4e70\u6570\u5b57\u6237\u5916 (DOOH) \u5e93\u5b58 \u52a0\u62ff\u5927\u8499\u7279\u5229\u5c142022\u5e745\u67084\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916 (DOOH) \u5e7f\u544a\u6280\u672f\u516c\u53f8 Hivestack\uff08\u5de2\u4ed5\u8fbe\uff09\u4eca\u65e5\u5ba3\u5e03\u4e0e Xandr\uff08\u4ee5\u6570\u636e\u4e3a\u57fa\u7840\u52a9\u529b\u5168\u7403\u4f18\u8d28\u5e7f\u544a\u4ea4\u6613\u5e02\u573a\u7684\u6280\u672f\u5e73\u53f0\uff09\u5efa\u7acb\u5168\u7403\u6218\u7565\u5408\u4f5c\u3002 Xandr\u7684\u9700\u6c42\u65b9\u5e73\u53f0 Invest DSP \u5c06\u901a\u8fc7\u6b64\u8054\u76df\u96c6\u6210\u5230 Hivestack \u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u4e2d\uff0c\u8d4b\u80fd Xandr \u7684\u5e7f\u544a\u4e3b\u5229\u7528\u516c\u5f00\u5e02\u573a\u548c\u79c1\u4eba\u5e02\u573a (PMP) \u7684 RTB \u4ea4\u6613\uff0c\u8bbf\u95ee Hivestack \u7684\u4f18\u8d28\u5168\u7403 DOOH \u5e93\u5b58\u3002 Hivestack \u9996\u5e2d\u8fd0\u8425\u5b98 Bruno Guerrero \u8868\u793a\uff0c\u201c\u968f\u7740\u6211\u4eec\u7ee7\u7eed\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u6237\u5916 (DOOH) \u5e7f\u544a\u7684\u672a\u6765\uff0c\u6211\u4eec\u7684\u5168\u6e20\u9053 DSP \u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u5bf9\u6211\u4eec\u7684\u4f7f\u547d\u800c\u8a00\u5c06\u5341\u5206\u7684\u91cd\u8981\u3002\u201d\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u5ba3\u5e03\u4e0e Xandr \u5efa\u7acb\u8fd9\u4e00\u91cd\u8981\u7684\u5168\u7403\u8054\u76df\uff0c\u5e76\u671f\u5f85\u5728\u6280\u672f\u548c\u521b\u65b0\u65b9\u9762\u5171\u540c\u63a8\u52a8 DOOH \u884c\u4e1a\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u201d \u201cDOOH \u6e20\u9053\u7684\u589e\u957f\u6070\u6070\u8bc1\u660e\u4e86\u5f53\u4eca\u5e7f\u544a\u4e3b\u62e5\u6709\u5728OOH \u5e7f\u544a\u7b56\u7565\u4e2d\u5229\u7528\u6570\u636e\u3001\u6d4b\u91cf\u548c\u7cbe\u51c6\u5b9a\u5411\u7684\u5927\u597d\u673a\u4f1a\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u5ba3\u5e03\u4e0e\u7d20\u6765\u5904\u4e8e\u8fd9\u4e00\u521b\u65b0\u9886\u57df\u6700\u524d\u6cbf\u7684Hivestack \u5408\u4f5c\u3002\u201dXandr \u5168\u7403\u5408\u4f5c\u4f19\u4f34\u8d1f\u8d23\u4eba Dylan McBride \u8865\u5145\u9053\u3002 \u8be5\u5408\u4f5c\u5c06\u7acb\u5373\u5728\u62e5\u6709\u5f3a\u5927\u6570\u5b57\u5a92\u4f53\u7aef\u5e93\u5b58\u548c\u6d3b\u8dc3\u9700\u6c42\u7aef\u5ba2\u6237\u7684\u5404\u5927\u5168\u7403\u5e02\u573a\u542f\u52a8\u3002… Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":8278,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-69034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/69034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=69034"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/69034\/revisions"}],"predecessor-version":[{"id":69035,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/69034\/revisions\/69035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/8278"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=69034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=69034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=69034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}