{"id":68186,"date":"2022-04-22T13:10:00","date_gmt":"2022-04-22T06:10:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022042213100068186"},"modified":"2022-04-23T18:14:32","modified_gmt":"2022-04-23T10:14:32","slug":"8000%e9%80%891%ef%bc%8c%e8%bf%99%e6%a0%b7%e7%9a%84martech%e6%9c%8d%e5%8a%a1%e5%95%86%e6%89%8d%e8%83%bd%e9%99%aa%e4%bc%81%e4%b8%9a%e8%b7%91%e8%b5%a2%e6%9c%aa%e6%9d%a5","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022042213100068186","title":{"rendered":"8000\u90091\uff0c\u8fd9\u6837\u7684MarTech\u670d\u52a1\u5546\u624d\u80fd\u966a\u4f01\u4e1a\u8dd1\u8d62\u672a\u6765"},"content":{"rendered":"

\u5317\u4eac2022\u5e744\u670822\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cFmarketing\u53d1\u5e03\u4e86\u9898\u4e3a\u300a8000\u90091\uff0c\u8fd9\u6837\u7684MarTech\u670d\u52a1\u5546\u624d\u80fd\u966a\u4f01\u4e1a\u8dd1\u8d62\u672a\u6765\u300b\u7684\u6587\u7ae0\uff0c\u4e0b\u9762\u662f\u7a3f\u4ef6\u539f\u6587\u3002<\/span><\/p>\n

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\u8425<\/span>\u9500\u6570\u5b57\u5316\u8f6c\u578b\u6210\u4e3a\u65e0\u6570CMO\u773c\u4e2d\u7684\u5173\u952e\u4e00\u640f\u3002<\/b><\/p>\n

\u4e24\u5e74\u524d\uff0cScott Brinker\uff08\u7f8e\u56fd\u8425\u9500\u79d1\u6280\u4e4b\u7236\uff09\u53d1\u5e03\u7684MarTech\u5730\u56fe\uff0c\u5f53\u65f6\u5168\u7403\u5c31\u6709\u8d85\u8fc78000\u5bb6\u8425\u9500\u6280\u672f\u76f8\u5173\u516c\u53f8\u53ef\u4f9b\u9009\u62e9\uff0c\u4f01\u4e1a\u82e5\u60f3\u627e\u5230\u4e00\u5bb6\u201c\u9760\u8c31\u201d\u7684MarTech\u670d\u52a1\u5546\uff0c\u53ef\u8c13\u662f\u201c\u4e07\u91cc\u6311\u4e00\u201d\u3002<\/p>\n

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\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

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    \n
  1. \u5bf9\u6297\u73af\u5883\u51b2\u51fb\uff0c\u6df1\u539a\u7684\u79ef\u6dc0\u51b3\u5b9a\u4e86\u670d\u52a1\u5546\u53ef\u4ee5\u66f4\u957f\u65f6\u95f4\u5185\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6301\u7eed\u670d\u52a1\uff0c<\/b>\u201c\u534a\u9014\u592d\u6298\u201d\u7684\u6982\u7387\u6781\u4f4e\u3002<\/li>\n
  2. \u81ea\u6211\u751f\u957f\u80fd\u529b<\/b>\uff0cMarTech\u670d\u52a1\u5546\u7684\u81ea\u6211\u6210\u957f\u975e\u5e38\u91cd\u8981\uff0c\u4ece2015\u5e74\u524d\u540e\u7684MarTech\u6280\u672f\u53d1\u5c55\u4e4b\u8fc5\u731b\u5c31\u53ef\u89c1\u4e00\u6591\u3002\u4ed6\u4eec\u9700\u8981\u5177\u5907\u5bf9\u4e0d\u540c\u884c\u4e1a\u7684\u5feb\u901f\u670d\u52a1\u80fd\u529b\u3001\u4ea7\u54c1\u548c\u670d\u52a1\u4f53\u7cfb\u7684\u8fed\u4ee3\u80fd\u529b\u3001\u5e2e\u52a9\u5ba2\u6237\u4f4e\u6210\u672c\u7ea0\u9519\u7684\u80fd\u529b\u7b49\u7b49<\/b>\uff0c\u8fd9\u5c31\u8981\u6c42\u670d\u52a1\u5546\u5728\u5bf9\u4e0d\u540c\u4f01\u4e1a\u8fdb\u884c\u670d\u52a1\u65f6\u5927\u91cf\u7684\u7ecf\u9a8c\u79ef\u7d2f\u3002<\/li>\n
  3. \u4e3a\u4f01\u4e1a\u201c\u6491\u4f1e\u201d\uff0c<\/b>CMO\u9009\u62e9\u6570\u5b57\u5316\u5de5\u5177\u5e76\u975e\u6839\u672c\uff0c\u800c\u662f\u9700\u8981\u901a\u8fc7\u6570\u5b57\u5316\u8f6c\u578b\u5e26\u6765\u4e1a\u52a1\u4ef7\u503c\uff0c\u7ecf\u8fc7\u6d17\u70bc\u7684\u670d\u52a1\u5546\u624d\u77e5\u9053\u4f55\u65f6\u3001\u4f55\u5730\u4ee5\u53ca\u5982\u4f55\u52a9\u529b\u5ba2\u6237\u6210\u529f\uff0c\u5e76\u4e14\u5bf9\u4e8e\u8425\u9500\u843d\u5730\u3001\u8fd0\u8425\u7ec6\u8282\u4e2d\u7684"\u907f\u5751"\u80fd\u529b\u6781\u5f3a\u3002<\/b><\/li>\n<\/ol>\n

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    \n

    \"\"<\/a>
    <\/span><\/p>\n<\/p><\/div>\n

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      \n
    1. \u53ef\u914d\u5408\u4f01\u4e1a\u8425\u9500\u53d1\u5c55\u9636\u6bb5\uff0c\u4f01\u4e1a\u6570\u5b57\u5316\u7a0b\u5ea6\u72b9\u5982\u4eba\u7684\u6210\u957f\uff0c\u4ece\u5e7c\u5e74\u3001\u9752\u5e74\u5230\u6210\u5e74\u3002<\/b>\u4e2d\u5c0f\u578b\u4f01\u4e1a\u8f83\u6709\u53ef\u80fd\u4ecd\u5904\u5728\u8425\u9500\u6570\u5b57\u5316\u7684\u521d\u7ea7\u9636\u6bb5\uff0c\u66f4\u9700\u8981\u6e05\u6670\u7684\u68b3\u7406\u548c\u8f7b\u91cf\u7ea7\u7684\u4ea7\u54c1\u8f85\u52a9\uff1b\u5927\u4f01\u4e1a\u5728\u5728\u6570\u5b57\u5316\u53d1\u5c55\u5230\u4e00\u5b9a\u9636\u6bb5\u540e\uff0c\u5982\u4f55\u7a81\u7834\u74f6\u9888\uff0c\u662f\u5426\u66f4\u6ce8\u91cdcampaign\u7684\u843d\u5730\u548c\u8054\u52a8\u3001\u5bf9\u4e8e\u6d77\u91cf\u6570\u636e\u7684\u5206\u6790\u548c\u5904\u7406\u66f4\u52a0\u770b\u91cd\uff0c\u5e76\u4e14\u5bf9\u4e8e\u65b0\u6280\u672f\u7684\u5e94\u7528\u4e0e\u5c1d\u8bd5\u4e5f\u66f4\u52a0\u5f00\u653e\u7b49\u7b49\uff0c\u8fd9\u4e9b\u90fd\u9700\u8981\u670d\u52a1\u5546\u5728\u4e30\u5bcc\u7684\u7ecf\u5386\u57fa\u7840\u4e0a\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5224\u65ad\u548c\u5206\u6790\u3002<\/li>\n
    2. \u4e0b\u6c89\u5f0f\u7684\u966a\u4f34\u4f01\u4e1a\u5feb\u901f\u6210\u957f\uff0c\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u8425\u9500\u90e8\u95e8\u9700\u8981\u5c3d\u5feb\u89c1\u5230\u4e1a\u52a1\u589e\u957f\u6548\u679c\u3002<\/b>\u670d\u52a1\u5546\u8981\u4ece\u95ee\u9898\u5224\u65ad\u548c\u89e3\u51b3\u8def\u5f84\u6765\u5206\u6790\uff0c\u4f7f\u7528\u4ea7\u54c1\u548c\u65b9\u6848\u6765\u914d\u5408\uff0c\u6700\u7ec8\u901a\u8fc7\u4f18\u8d28\u7684\u8fd0\u8425\u670d\u52a1\u94fe\u6761\u966a\u4f34\u4f01\u4e1a\u4e00\u8def\u201c\u6253\u602a\u5347\u7ea7\u201d\uff0c\u63a8\u52a8\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/li>\n
    3. \u5378\u9664\u975e\u5fc5\u8981\u6280\u672f\u95e8\u69db\uff0c<\/b>\u4f01\u4e1a\u5ba2\u6237\u7684\u8425\u9500\u56e2\u961f\u4f7f\u7528\u6570\u5b57\u5316\u4ea7\u54c1\u65f6\u4ecd\u5b58\u5728\u4e00\u5b9a\u201c\u95e8\u69db\u201d\uff0c\u4f01\u4e1a\u5728\u9009\u62e9\u670d\u52a1\u5546\u65f6\u9664\u4ea7\u54c1\u672c\u8eab\u5916\uff0c\u66f4\u5e94\u5173\u6ce8\uff0c\u670d\u52a1\u5546\u62e5\u6709\u5b8c\u6574\u7684\u670d\u52a1\u94fe\u6761\u4f7f\u4f01\u4e1a\u53ef\u5ffd\u7565\u8fd9\u4e2a"\u95e8\u69db"\u3002<\/li>\n<\/ol>\n

      \u8d5b\u8bfa\u8d1d\u65af\u575a\u6301\u5e2e\u52a9\u5ba2\u6237\u5206\u6790\u6570\u5b57\u5316\u73b0\u72b6\u548c\u89c4\u5212\u672a\u6765\u53d1\u5c55\u65b9\u5411\uff0c\u518d\u5229\u7528\u4ea7\u54c1\u7684\u591a\u884c\u4e1a\u3001\u591a\u573a\u666f\u3001\u6cdb\u751f\u6001\u7684\u4f18\u52bf\uff0c\u534f\u52a9\u5ba2\u6237\u5c06\u95ee\u9898\u9010\u4e00\u51fb\u7834\uff0c\u5e76\u4e14\u5728\u5b9e\u9645\u843d\u5730\u73af\u8282\u63d0\u4f9b\u5168\u9762\u7684\u8fd0\u8425\u670d\u52a1\u4fdd\u969c\uff0c\u8ba9\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u201c\u8dd1\u8d77\u6765\u201d\u3002<\/p>\n

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      \n

      \"\"<\/a>
      <\/span><\/p>\n<\/p><\/div>\n

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        \n
      1. \u8425\u9500\u57fa\u56e0\u51b3\u5b9a\u670d\u52a1\u54c1\u8d28<\/b>\uff0c\u7b14\u8005\u8ba4\u4e3a\u61c2\u6280\u672f\u7684\u8425\u9500\u670d\u52a1\u516c\u53f8\u66f4\u503c\u5f97\u88ab\u5173\u6ce8\uff0c\u4ed6\u4eec\u5f80\u5f80\u80fd\u591f\u4e86\u89e3\u5ba2\u6237\u6bcf\u4e2a\u8425\u9500\u884c\u4e3a\u7684\u52a8\u56e0\u3001\u6f5c\u5728\u98ce\u9669\u4ee5\u53ca\u4e1a\u52a1\u8854\u63a5\uff0c<\/b>\u4e5f\u80fd\u57fa\u4e8e\u8425\u9500\u903b\u8f91\u6784\u5efa\u4ea7\u54c1\u548c\u670d\u52a1\u4f53\u7cfb\uff0c\u540c\u65f6\u5bf9\u521b\u65b0\u6027\u6280\u672f\u548c\u8425\u9500\u624b\u6bb5\u7684\u5c1d\u8bd5\u66f4\u6562\u4e8e\u6295\u5165\u3002<\/li>\n
      2. \u8f85\u52a9\u5ba2\u6237\u56e2\u961f\u5feb\u901f"\u8fdb\u5165\u89d2\u8272"\uff0c\u4ee5\u8425\u9500\u4e3a\u5185\u6838\u7684\u670d\u52a1\u5546\uff0c\u61c2\u5f97\u5ba2\u6237\u7684\u8425\u9500\u56e2\u961f\u4e0d\u540c\u804c\u80fd\u7684\u804c\u8d23\u548c\u4fa7\u91cd\u7684\u4e1a\u52a1\u5173\u6ce8\u70b9\uff0c<\/b>\u670d\u52a1\u5546\u51ed\u501f\u5728\u884c\u4e1a\u5185\u7684\u5b9e\u8df5\u7ecf\u9a8c\u53ef\u4e3a\u4f01\u4e1a\u7684\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u7ec6\u8282\u7ecf\u9a8c\u4ee5\u53ca\u6570\u636e\u652f\u6491\uff0c\u5e2e\u52a9\u56e2\u961f\u5feb\u901f\u6210\u957f\u3002<\/li>\n
      3. \u6709\u6548\u964d\u4f4e\u8bd5\u9519\u6210\u672c\uff0c<\/b>\u65e0\u8bba\u662fB2B\u884c\u4e1a\u8fd8\u662fB2C\u884c\u4e1a\uff0c\u82e5\u60f3\u521b\u9020\u5546\u4e1a\u4ef7\u503c\uff0c\u8bd5\u9519\u662f\u5e02\u573a\u90e8\u65e0\u53ef\u907f\u514d\u7684\u8def\u5f84\u3002\u4f8b\u5982\u4f01\u4e1a\u7684\u5ba2\u6237\u6570\u5b57\u5316\u4f53\u9a8c\u611f\u3001\u5b58\u91cf\u5ba2\u6237\u7684\u6fc0\u6d3b\u7b56\u7565\u3001\u6f5c\u5728\u5ba2\u6237\u89e6\u8fbe\u6e20\u9053\u548c\u5185\u5bb9\u7b56\u7565\u7b49\u7b49\u3002\u82e5\u670d\u52a1\u5546\u4ece\u7ecf\u9a8c\u590d\u5236\u3001\u8fd0\u8425\u670d\u52a1\u3001\u4ea7\u54c1\u642d\u914d\u7b49\u5168\u7ef4\u5ea6\u601d\u8003\uff0c\u5c06\u6709\u6548\u964d\u4f4e\u5ba2\u6237\u7684\u8bd5\u9519\u6210\u672c\u3002<\/b><\/li>\n<\/ol>\n

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