{"id":68042,"date":"2022-04-20T15:34:00","date_gmt":"2022-04-20T08:34:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022042015340068042"},"modified":"2022-04-20T18:22:53","modified_gmt":"2022-04-20T10:22:53","slug":"topon-x-meta-audience-network%e5%ba%94%e7%94%a8%e5%86%85%e7%ab%9e%e4%bb%b7open-beta%e9%98%b6%e6%ae%b5%e7%8e%b0%e5%b7%b2%e5%bc%80%e5%90%af","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022042015340068042","title":{"rendered":"TopOn x Meta Audience Network\u5e94\u7528\u5185\u7ade\u4ef7Open Beta\u9636\u6bb5\u73b0\u5df2\u5f00\u542f"},"content":{"rendered":"

\u5e7f\u4e1c<\/span>2022\u5e744\u670820\u65e5<\/span> \/\u7f8e\u901a\u793e\/ — TopOn\u975e\u5e38\u9ad8\u5174\u7684\u5ba3\u5e03\u4e0e<\/span>Meta Audience Network\u5df2\u7ecf\u7ed3\u675f\u4e86\u5c01\u6d4b\u9636\u6bb5\uff0c\u6b63\u5f0f\u8fdb\u5165\u516c\u6d4b\u5e76\u8fbe\u6210\u5e94\u7528\u5185\u7ade\u4ef7\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002\u968f\u7740Meta Audience Network\u5f97\u5230\u66f4\u5e7f\u6cdb\u7684\u5e94\u7528\uff0c\u5f00\u53d1\u8005\u80fd\u591f\u8fc7\u76f4\u63a5\u901a\u8fc7TopOn\u805a\u5408\u66f4\u4fbf\u6377\u7684\u4f7f\u7528Meta Audience Network\u7ade\u4ef7\uff0c\u65e0\u9700\u624b\u52a8\u8bf7\u6c42\u3002<\/p>\n

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"\u4e00\u76f4\u4ee5\u6765\uff0cMeta Audience Network\u90fd\u652f\u6301\u516c\u5e73\u5f00\u653e\u7684\u751f\u6001\u4f53\u7cfb\uff0c\u63d0\u4f9b\u591a\u79cdBidding\u96c6\u6210\u9009\u9879\uff0c\u81f4\u529b\u5e2e\u52a9\u5f00\u53d1\u8005\u91c7\u7528\u6700\u4f73\u7684\u5546\u4e1a\u5316\u6a21\u5f0f\u3002\u6211\u4eec\u76f8\u4fe1\u4e0e\u4e1a\u5185\u6700\u5927\u7684Bidding\u5408\u4f5c\u4f19\u4f34Meta Audience Network\u8fbe\u6210\u5408\u4f5c\u5e76\u4ea7\u751f\u66f4\u591a\u5e7f\u544a\u8bf7\u6c42\uff0c\u5c06\u4e3aTopOn\u548c\u6211\u4eec\u7684\u5f00\u53d1\u8005\u5e26\u6765\u5de8\u5927\u7684\u4ef7\u503c\u3002 \u8fd9\u6b21\u5408\u4f5c\u80fd\u591f\u771f\u6b63\u610f\u4e49\u4e0a\u8ba9\u5f00\u53d1\u8005\u5b9e\u73b0\u5e7f\u544a\u6536\u5165\u6700\u5927\u5316\u7684\u540c\u65f6\uff0c\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002"  — TopOn CMO\u6768\u96f7<\/p>\n

\u6839\u636eMeta\u7684\u62a5\u544a\u300a\u5e7f\u544a\u53d8\u73b0\u65b0\u65f6\u4ee3\uff0c\u5e94\u7528\u7ade\u4ef7\u5982\u4f55\u6539\u53d8\u4f01\u4e1a\u7ecf\u8425\u6a21\u5f0f\u300b\u663e\u793a\uff0c\u65e0\u8bba\u662f\u5f00\u53d1\u8005\u548c\u53d1\u884c\u5546\u5728\u91c7\u7528Bidding\u540e\u90fd\u8fce\u6765\u4e86\u6536\u5165\u7684\u5927\u5e45\u589e\u957f\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u76ca (ARPDAU)\u66f4\u662f\u63d0\u5347\u4e8613%\u5230 27%\u4e0d\u7b49\u3002\u6b64\u5916\uff0c\u4e0eWaterfall\u53d8\u73b0\u65b9\u5f0f\u76f8\u53cd\uff0c\u901a\u8fc7Bidding\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u8005\u63d0\u9ad8\u5e7f\u544a\u5355\u6b21\u5c55\u793a\u7684\u4ef7\u503c\uff0c\u4ece\u800c\u51cf\u5c11\u540eIDFA\u65f6\u4ee3\u5e26\u6765\u7684\u6f5c\u5728\u5f71\u54cd\u3002<\/p>\n

\u5bf9\u4e8eTopOn\u6765\u8bf4\uff0c\u4e0d\u65ad\u63d0\u5347\u4ea7\u54c1\u7ade\u4e89\u529b\u4e00\u76f4\u662f\u516c\u53f8<\/span>\u5173\u6ce8\u7684\u6838\u5fc3\u3002\u5982\u4eca\u5f53\u81ea\u52a8\u5316\u63a5\u5165Bidding\u65f6\uff0c\u6bcf\u4e2a\u9700\u6c42\u90fd\u4f1a\u516c\u5f00\u8fdb\u884c\u5b9e\u65f6\u51fa\u4ef7\uff0c\u5e7f\u544a\u4f4d\u7684\u7ade\u4e89\u76f8\u5e94\u52a0\u5267\uff0c\u8fd9\u610f\u5473\u7740\u6bcf\u6b21\u5c55\u793a\u7684\u4ef7\u683c\u90fd\u4f1a\u66f4\u9ad8\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u51cf\u8f7b\u56e0\u4e3a\u8981\u7ef4\u62a4waterfall\u6a21\u5f0f\u800c\u5e26\u6765\u7684\u8d1f\u62c5\uff0cBidding\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237<\/span>\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\uff0c\u8ba9\u56e2\u961f<\/span>\u4e13\u6ce8\u4e8e\u91cd\u8981\u4e1a\u52a1\u7684\u53d1\u5c55\u3002\u7528\u6237<\/span>\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5b9e\u65f6\u6dfb\u52a0\u66f4\u591a\u5e7f\u544a\u6e90\u51cf\u5c11\u56e0\u65f6\u95f4\u5ef6\u8fdf\u4ea7\u751f\u7684\u5f71\u54cd\u6765\u91ca\u653e\u8fd0\u8425\u538b\u529b\u3002<\/p>\n

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\n

\"\"<\/a>
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