{"id":67597,"date":"2022-04-14T11:18:00","date_gmt":"2022-04-14T04:18:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022041411180067597"},"modified":"2022-04-14T18:31:56","modified_gmt":"2022-04-14T10:31:56","slug":"%e5%93%81%e7%89%8c%e5%9b%bd%e9%99%85%e4%bc%a0%e6%92%ad%e5%85%a8%e6%96%b0%e7%ad%96%e7%95%a5%e6%9e%84%e5%bb%ba%ef%bc%9a%e7%be%8e%e9%80%9a%e7%a4%be2022%e7%b3%bb%e5%88%97%e7%ba%bf%e4%b8%8a%e7%a0%94","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022041411180067597","title":{"rendered":"\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u5168\u65b0\u7b56\u7565\u6784\u5efa\uff1a\u7f8e\u901a\u793e2022\u7cfb\u5217\u7ebf\u4e0a\u7814\u8ba8\u4f1a\u5f00\u8bb2"},"content":{"rendered":"<p><p>\u4e3b\u9898\u65b0\u5347\u7ea7\uff0c\u9996\u671f\u62a5\u540d\u901a\u9053\u540c\u6b65\u5f00\u542f<\/p>\n<p>\u5317\u4eac2022\u5e744\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; <span id=\"spanHghlt7ef8\">\u7f8e\u901a<\/span>\u793e2022\u5e74\u5ea6\u7ebf\u4e0a\u7814\u8ba8\u4f1a &#8212; 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\u53d7\u4f17\u4e3a&quot;\u738b&quot;\uff0c\u91cd\u6784\u56fd\u9645\u4f20\u64ad\u65b0\u601d\u7ef4<\/b>\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3300\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1796179\/image_1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_1-3103.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>\u9996\u671f\u6d3b\u52a8\u4eae\u70b9\u9884\u544a<\/b><\/p>\n<p>\u53d7\u4f17\uff0c\u662f\u4e00\u5207\u4f20\u64ad\u5de5\u4f5c\u7684\u51fa\u53d1\u70b9\u3002\u4f20\u64ad\u7684\u6700\u7ec8\u76ee\u7684\uff0c\u5c31\u662f\u5bf9\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u6709\u6548\u79ef\u6781\u5f71\u54cd\uff0c\u901a\u8fc7\u6301\u7eed\u7684\u54c1\u724c\u4f20\u64ad\uff0c\u5f71\u54cd\u53d7\u4f17\u8ba4\u77e5\uff0c\u56de\u5e94\u53d7\u4f17\u5185\u5bb9\u9700\u6c42\u3002\u7b2c\u4e00\u671f\u6d3b\u52a8\u7684\u4e3b\u8981\u5185\u5bb9\u5c06\u5305\u62ec\uff1a<\/p>\n<ul type=\"disc\">\n<li>\u8c01\u662f\u91cd\u8981\u7684\u76ee\u6807\u53d7\u4f17\uff1f<\/li>\n<li>\u5982\u4f55\u8d2f\u5f7b\u6709&quot;\u53d7\u4f17\u601d\u7ef4&quot;\u7684\u5168\u7403\u54c1\u724c\u5185\u5bb9\u4f20\u64ad\u8ba1\u5212\uff1f<\/li>\n<li>\u5982\u4f55\u5236\u5b9a\u5e74\u5ea6\u4f20\u64ad\u8bdd\u9898\u6392\u671f\uff1f<\/li>\n<li>\u6d77\u5916\u5a92\u4f53\u91cd\u70b9\u53d8\u5316\u8d8b\u52bf\uff1f<\/li>\n<li>\u54c1\u724c\u4f20\u64ad\u5185\u5bb9\u89d2\u5ea6\u5982\u4f55\u8d34\u5408\u53d7\u4f17\u5173\u6ce8\uff1f<\/li>\n<\/ul>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6056\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1796180\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-2592.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n[1] 2021 Global Comms Report: Paying-and Earning-Attention, <a href=\"https:\/\/www.cision.com\/resources\/white-papers\/2021-global-comms-report\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.cision.com\/resources\/white-papers\/2021-global-comms-report\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3b\u9898\u65b0\u5347\u7ea7\uff0c\u9996\u671f\u62a5\u540d\u901a\u9053\u540c\u6b65\u5f00\u542f \u5317\u4eac2022\u5e744\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u7f8e\u901a\u793e2022\u5e74\u5ea6\u7ebf\u4e0a\u7814\u8ba8\u4f1a &#8212; \u201c\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u5168\u65b0\u7b56\u7565\u6784\u5efa\u201d\u7cfb\u5217\u8bb2\u5ea7\u6b63\u5f0f\u5f00\u542f\u3002\u9996\u671f\u6d3b\u52a8\u5b9a\u68634\u670820\u65e5\uff0c\u62a5\u540d\u901a\u9053\u5df2\u540c\u6b65\u5f00\u542f\u3002 \u4f5c\u4e3a\u54c1\u724c\u6d77\u5916\u4f20\u64ad\u670d\u52a1\u673a\u6784\uff0c\u9488\u5bf9\u6d77\u5916\u5a92\u4f53\u73af\u5883\u7279\u5f81\uff0c\u7f8e\u901a\u793e\u8fd1\u51e0\u5e74\u6765\u90fd\u5728\u5021\u5bfc\u201c\u8d62\u5a92\u4f53\u201d\u4f20\u64ad\u7684\u6982\u5ff5\uff0c\u63d0\u5021\u5c06\u4f18\u8d28\u4f20\u64ad\u5185\u5bb9\u548c\u4f20\u64ad\u6e20\u9053\uff0c\u4e0e\u5148\u8fdb\u7684\u4f20\u64ad\u6280\u672f\u76f8\u7ed3\u5408\uff0c\u4ee5\u8fbe\u5230\u201c\u8d62\u5f97\u201d\u5a92\u4f53\u5bf9\u54c1\u724c\u4e3b\u52a8\u5173\u6ce8\u548c\u62a5\u9053\u7684\u4f20\u64ad\u6548\u679c\u3002 \u6839\u636e\u7f8e\u901a\u793e\u6bcd\u516c\u53f8Cision\u4e0ePR Week\u8054\u5408\u53d1\u5e03\u7684\u300a2021\u5168\u7403\u4f20\u64ad\u62a5\u544a\u300b[1]\u7ed3\u679c\uff0c87%\u7684\u6d77\u5916\u53d7\u8bbf\u8005\uff08\u4f01\u4e1a\u4f20\u64ad\u90e8\u95e8\u8d1f\u8d23\u4eba\uff09\u90fd\u8868\u793a\uff0c\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u4f01\u4e1a\u7ba1\u7406\u5c42\u5728\u8fdb\u884c\u5546\u4e1a\u51b3\u7b56\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8981\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u770b\u4e2d\u4f01\u4e1a\u4f20\u64ad\u90e8\u95e8\u7684\u610f\u89c1\uff0c\u4e14\u8d8a\u6765\u8d8a\u591a\u7684\u4f20\u64ad\u4eba\u4e5f\u66f4\u91cd\u89c6\u901a\u8fc7\u4f20\u64ad\u6570\u636e\u5206\u6790\uff0c\u83b7\u53d6\u6d1e\u5bdf\uff0c\u8d4b\u80fd\u4f20\u64ad\u51b3\u7b56\uff0c\u66f4\u597d\u5730\u4f53\u73b0\u4f20\u64ad\u5de5\u4f5c\u7684\u4ef7\u503c\u3002 \u5bf9\u4e8e\u6709\u51fa\u6d77\u9700\u6c42\u7684\u56fd\u5185\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u503c\u5f97\u6b23\u559c\u7684\u8d8b\u52bf\u3002\u4f462020\u5e74\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\uff0c\u7ed9\u5168\u7403\u5404\u884c\u5404\u4e1a\u5e26\u6765\u4e86\u6301\u7eed\u4e14\u6df1\u523b\u7684\u5f71\u54cd\u3002\u65b0\u5e38\u6001\u4e0b\uff0c\u9762\u5bf9\u66f4\u52a0\u7eb7\u6742\u7684\u6d77\u5916\u5a92\u4f53\u73af\u5883\u3001\u9ad8\u901f\u53d1\u5c55\u7684\u4f20\u64ad\u6280\u672f\u3001\u66f4\u52a0\u591a\u6837\u5316\u7684\u4f20\u64ad\u5f62\u5f0f\u3001\u4ee5\u53ca\u591a\u53d8\u7684\u53d7\u4f17\u559c\u597d\uff0c\u54c1\u724c\u6d77\u5916\u4f20\u64ad\u4f9d\u65e7\u6311\u6218\u91cd\u91cd\u3002 \u90a3\u4e48\u8981\u5b9e\u73b0\u201c\u8d62\u5a92\u4f53\u201d\u7684\u4f20\u64ad\u6548\u679c\uff0c\u5177\u4f53\u5e94\u8be5\u600e\u4e48\u505a\uff1f\u4e3a\u5e2e\u52a9\u56fd\u5185\u54c1\u724c\u66f4\u597d\u5730\u5e94\u5bf9\u6d77\u5916\u4f20\u64ad\u6311\u6218\uff0c\u89e3\u51b3\u66f4\u591a\u5b9e\u64cd\u4e2d\u4f1a\u9047\u5230\u7684\u201c\u505a\u4ec0\u4e48\u201d\u4e0e\u201c\u600e\u4e48\u505a\u201d\u7684\u96be\u9898\uff0c2022\u5e74\uff0c\u7f8e\u901a\u793e\u66f4\u8fdb\u4e00\u6b65\uff0c\u5c06\u201c\u8d62\u5a92\u4f53\u201d\u4f20\u64ad\u7684\u6982\u5ff5\u66f4\u52a0\u5177\u5316\uff0c\u6c89\u6dc0\u5230\u4f20\u64ad\u5b9e\u8df5\u5c42\u9762\uff0c\u63a8\u51fa\u201cTEMI\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u7b56\u7565\u201d\u3002\u5176\u4e2d\uff0cT\u4ee3\u8868Target\uff08\u53d7\u4f17\u4e3a\u738b\uff09\uff0cE\u4ee3\u8868Engage\uff08\u6e20\u9053\u4e92\u52a8\uff09\uff0cM\u4ee3\u8868Measure\uff08\u6709\u6548\u8861\u91cf\uff09\uff0cI\u4ee3\u8868Integrate\uff08\u6574\u5408\u6027\u51b3\u7b56\uff09\uff0c\u4ece\u4f20\u64ad\u5185\u5bb9\u3001\u4f20\u64ad\u6e20\u9053\u3001\u4f20\u64ad\u8861\u91cf\u4e09\u4e2a\u5173\u952e\u6a21\u5757\u5165\u624b\uff0c\u5229\u7528\u9ad8\u5ea6\u6570\u636e\u9a71\u52a8\u7684\u65b9\u5f0f\uff0c\u5e2e\u52a9\u4f20\u64ad\u4eba\u91cd\u5851\u6d77\u5916\u4f20\u64ad\u601d\u7ef4\uff0c\u6784\u5efa\u7cfb\u7edf\u6027\u66f4\u5f3a\u3001\u6574\u5408\u5ea6\u66f4\u9ad8\u7684\u6d77\u5916\u4f20\u64ad\u7b56\u7565\u95ed\u73af\u3002 \u4e3a\u6b64\uff0c\u7f8e\u901a\u793e\u5c06\u901a\u8fc7\u7cfb\u5217\u7ebf\u4e0a\u7814\u8ba8\u4f1a\uff0c\u5bf9\u5982\u4f55\u6784\u5efa\u201cTEMI\u54c1\u724c\u56fd\u9645\u4f20\u64ad\u7b56\u7565\u201d\u8fdb\u884c\u8be6\u7ec6\u7684\u9610\u8ff0\u3002\u7b2c\u4e00\u671f\u6d3b\u52a8\u5c06\u4e8e4\u670820\u65e5\u4e3e\u529e\uff0c\u4e3b\u9898\u4e3a\uff1aTARGET &#8212; 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<a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2022041411180067597\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":67601,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-67597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/67597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=67597"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/67597\/revisions"}],"predecessor-version":[{"id":67600,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/67597\/revisions\/67600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/67601"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=67597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=67597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=67597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}