{"id":66587,"date":"2022-04-01T07:18:00","date_gmt":"2022-04-01T00:18:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022040107180066587"},"modified":"2022-04-01T18:21:41","modified_gmt":"2022-04-01T10:21:41","slug":"hivestack%e4%bb%bb%e5%91%bd%e5%85%a8%e7%90%83%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022040107180066587","title":{"rendered":"Hivestack\u4efb\u547d\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98"},"content":{"rendered":"

\u5e7f\u544a\u79d1\u6280<\/b>\u9886\u5bfc\u8005<\/b>Kira LeBlanc<\/span><\/b>\u664b\u5347<\/b>\u4e3a\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98<\/b> <\/p>\n

\u8499\u7279\u5229\u5c14\u548c\u591a\u4f26\u591a2022\u5e744\u67081\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u6700\u5927\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\uff08DOOH\uff09\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u4e00<\/span>Hivestack<\/a>\u4eca\u5929\u5ba3\u5e03\u4efb\u547dKira LeBlanc\u4e3a\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\u3002LeBlanc\u4e8e2021\u5e74\u521dHivestack\u5ba3\u5e03\u5176\u5168\u7403\u6269\u5f20\u8ba1\u5212\u65f6\u52a0\u5165\u8be5\u516c\u53f8\uff0c\u6b64\u540e\u5979\u7684\u804c\u8d23\u5df2\u6269\u5c55\u5230\u5168\u7403\u8425\u9500\u526f\u603b\u88c1\u3002\u5979\u5c06\u4ece2022\u5e744\u67081\u65e5\u8d77\u62c5\u4efb\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\uff0c\u7ee7\u7eed\u9886\u5bfc\u8d1f\u8d23\u516c\u53f8\u5168\u90e8\u8d85\u8fc725\u4e2a\u5e02\u573a\u5168\u7403\u8425\u9500\u7684\u4e1a\u52a1\u56e2\u961f\u3002 <\/p>\n

Hivestack\u5168\u7403\u54c1\u724c\u548c\u8fd0\u8425\u7684\u6301\u7eed\u53d1\u5c55\u5c06\u662f\u5176\u804c\u8d23\u4e2d\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u540c\u65f6CMO\u4e5f\u5e94\u80fd\u591f\u5e26\u6765\u4e0e\u56fd\u9645\u5e02\u573a\u5408\u4f5c\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u8fd9\u9700\u8981\u4e13\u6ce8\u4e8e\u6784\u5efa\u5177\u6709\u672c\u5730\u6027\u3001\u76f8\u5173\u6027\u548c\u771f\u5b9e\u6027\u7279\u5f81\u7684\u6545\u4e8b\u53d9\u8ff0\u3002LeBlanc\u5c06\u76f4\u63a5\u5411Hivestack\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Andrew Soupliotis\u62a5\u544a\uff0c\u5e76\u4e0e\u9ad8\u7ba1\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\u3002\u5979\u5c06\u9886\u5bfc\u548c\u6269\u5c55\u5168\u7403\u8425\u9500\u56e2\u961f\uff0c\u5305\u62ec\u6570\u5b57\u8425\u9500\u3001\u4ea7\u54c1\u8425\u9500\u3001\u5185\u5bb9\u3001\u4f20\u64ad\u3001\u672c\u5730\u5316\u3001\u521b\u610f\u4ee5\u53ca\u6b27\u6d32\u3001\u7f8e\u6d32\u548c\u4e9a\u592a\u5730\u533a\u7684\u533a\u57df\u8425\u9500\u8d1f\u8d23\u4eba\u3002 <\/p>\n

Hivestack\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Andreas Soupliotis\u8868\u793a\uff1a\u201c\u6211\u975e\u5e38\u9ad8\u5174\u5730\u4efb\u547dKira\u62c5\u4efb\u5979\u5f53\u4e4b\u65e0\u6127\u7684\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\u4e00\u804c\u3002Kira\u5c55\u793a\u4e86\u4e00\u79cd\u72ec\u7279\u80fd\u529b\uff0c\u5728\u6df1\u5165\u6316\u6398\u4e1a\u52a1\u7684\u540c\u65f6\u5bf9\u884c\u4e1a\u4fdd\u6301\u5ba1\u614e\u7684\u5468\u8fb9\u89c6\u89d2\u3002\u81ea\u53bb\u5e74\u52a0\u5165Hivestack\u4ee5\u6765\uff0c\u5979\u5728\u591a\u4e2a\u9886\u57df\u7684\u5de5\u4f5c\u4e2d\u53d1\u6325\u4e86\u4e0d\u53ef\u6216\u7f3a\u7684\u4f5c\u7528\uff0c\u5305\u62ec\u652f\u6301\u6211\u4eec\u5168\u7403\u8fd0\u8425\u589e\u957f\u548c\u4e1a\u52a1\u53d1\u5c55\u3001\u5efa\u7acb\u6211\u4eec\u7684\u591a\u8bed\u8a00\u6570\u5b57\u548c\u793e\u4ea4\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\uff0c\u4ee5\u53ca\u53d1\u5c55\u6211\u4eec\u7684\u56e2\u961f\u548c\u5fc5\u8981\u57fa\u7840\u67b6\u6784\u4ee5\u6ee1\u8db3\u4f17\u591a\u65b0\u5e02\u573a\u8425\u9500\u8fd0\u8425\u7684\u9700\u8981\u3002\u5979\u5bf9\u771f\u5b9e\u6027\u548c\u7ec6\u8282\u7684\u8ffd\u6c42\u65e0\u53ef\u5339\u654c\uff0c\u8fd9\u4f7f\u5f97\u5979\u80fd\u591f\u5728\u6267\u884c\u5168\u7403\u548c\u672c\u5730\u6218\u7565\u7684\u540c\u65f6\u59cb\u7ec8\u628a\u63e1\u4f4f\u6bcf\u4e00\u79cd\u6218\u7565\u4e2d\u91cd\u8981\u7684\u7ec6\u5fae\u73af\u8282\u3002\u6211\u5f88\u9ad8\u5174\u5979\u80fd\u52a0\u5165Hivestack\u7684\u9ad8\u7ba1\u5c42\uff0c\u4e0e\u6211\u4eec\u624d\u534e\u6a2a\u6ea2\u7684\u5168\u7403\u9886\u5bfc\u56e2\u961f\u4e00\u8d77\u5de5\u4f5c\u3002\u201d<\/p>\n

LeBlanc\u5728\u8c08\u5230\u5979\u6b64\u6b21\u83b7\u5f97\u7684\u65b0\u4efb\u547d\u65f6\u8868\u793a\uff1a\u201c\u6211\u5f88\u8363\u5e78\u80fd\u6210\u4e3a\u5982\u6b64\u9ad8\u6548\u7684\u9ad8\u7ba1\u56e2\u961f\u7684\u4e00\u5458\u3002\u5728\u6211\u4eec\u7684\u884c\u4e1a\u5904\u4e8e\u53d8\u9769\u4e4b\u9645\uff0c\u80fd\u591f\u9886\u5bfcHivetsack\u7684\u8425\u9500\u548c\u54c1\u724c\u6218\u7565\u662f\u4e00\u4e2a\u4e0d\u53ef\u591a\u5f97\u7684\u673a\u9047\u3002\u4f5c\u4e3a\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\uff0c\u6211\u671f\u5f85\u5728\u591a\u4e2a\u5173\u952e\u4f18\u5148\u4e8b\u9879\u4e0a\u53d6\u5f97\u8fdb\u5c55\uff0c\u5305\u62ec\u901a\u8fc7\u6211\u4eec\u7684SSP\/Exchange\u63a8\u52a8\u5efa\u7acb\u4e0eDOOH\u5a92\u4f53\u7684\u6709\u76ca\u8054\u7cfb\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u4e86\u89e3\u5982\u4f55\u901a\u8fc7Hivestack Ad Server\u548c\u6211\u4eec\u8fd1\u671f\u5ba3\u5e03\u63a8\u51fa<\/a>\u7684Yield Optimization\uff08\u6536\u76ca\u7387\u4f18\u5316\uff09\u89e3\u51b3\u65b9\u6848\u6765\u5b9e\u73b0\u7a0b\u5e8f\u5316\u548c\u76f4\u63a5\u9500\u552e\u6e20\u9053\u7684\u6536\u76ca\u6700\u5927\u5316\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6211\u5c06\u52aa\u529b\u5411\u5168\u7403\u4ee3\u7406\u5546\u548c\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u5ba3\u4f20\uff0c\u4f7f\u5176\u4e86\u89e3\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u6211\u4eec\u6700\u5148\u8fdb\u3001\u4ee5\u53d7\u4f17\u4e3a\u5bfc\u5411\u7684DSP\uff0c\u6216\u4e0e\u6211\u4eec\u4f18\u79c0\u7684\u5168\u6e20\u9053DSP\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u9ad8\u5ea6\u7cbe\u51c6\u5730\u89c4\u5212\u3001\u542f\u52a8\u548c\u8861\u91cfDOOH\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u6211\u975e\u5e38\u9ad8\u5174\u80fd\u4f5c\u4e3aHivestack\u7684\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\u52a9\u529b\u5851\u9020\u7a0b\u5e8f\u5316DOOH\u7684\u672a\u6765\u3002\u201d<\/p>\n

\u52a0\u76dfHivestack\u4e4b\u524d\uff0cLeBlanc\u66fe\u5728\u7f8e\u56fd\u5728\u7ebf\uff08AOL\uff09\u3001Oath\u3001\u5a01\u8baf\u5a92\u4f53\uff08Verizon Media\uff0c\u73b0\u4e3a\u96c5\u864e\uff09\u548c\u5176\u4ed6\u51e0\u5bb6\u6570\u5b57\u5a92\u4f53\u516c\u53f8\u7b49\u5168\u7403\u89c4\u6a21\u7ec4\u7ec7\u4e2d\u4efb\u804c\uff0c\u540c\u65f6\u8fd8\u66fe\u62c5\u4efb\u987e\u95ee\uff0c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u548c\u521d\u521b\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u63d0\u4f9b\u652f\u6301\u3002LeBlanc\u4e94\u5e74\u6765\u4e00\u76f4\u5728\u7f8e\u56fd\u8425\u9500\u534f\u4f1a\uff08AMA\uff09\u5bfc\u5e08\u4ea4\u6d41\u8ba1\u5212\u4e2d\u62c5\u4efb\u5bfc\u5e08\uff0c\u5979\u8fd8\u662fDPAA WeDOOH\u7684\u8463\u4e8b\u4f1a\u6210\u5458\u3002 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u544a\u79d1\u6280\u9886\u5bfc\u8005Kira LeBlanc\u664b\u5347\u4e3a\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98  \u8499\u7279\u5229\u5c14\u548c\u591a\u4f26\u591a2022\u5e744\u67081\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u6700\u5927\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\uff08DOOH\uff09\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u4e00Hivestack\u4eca\u5929\u5ba3\u5e03\u4efb\u547dKira LeBlanc\u4e3a\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\u3002LeBlanc\u4e8e2021\u5e74\u521dHivestack\u5ba3\u5e03\u5176\u5168\u7403\u6269\u5f20\u8ba1\u5212\u65f6\u52a0\u5165\u8be5\u516c\u53f8\uff0c\u6b64\u540e\u5979\u7684\u804c\u8d23\u5df2\u6269\u5c55\u5230\u5168\u7403\u8425\u9500\u526f\u603b\u88c1\u3002\u5979\u5c06\u4ece2022\u5e744\u67081\u65e5\u8d77\u62c5\u4efb\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\uff0c\u7ee7\u7eed\u9886\u5bfc\u8d1f\u8d23\u516c\u53f8\u5168\u90e8\u8d85\u8fc725\u4e2a\u5e02\u573a\u5168\u7403\u8425\u9500\u7684\u4e1a\u52a1\u56e2\u961f\u3002  Hivestack\u5168\u7403\u54c1\u724c\u548c\u8fd0\u8425\u7684\u6301\u7eed\u53d1\u5c55\u5c06\u662f\u5176\u804c\u8d23\u4e2d\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u540c\u65f6CMO\u4e5f\u5e94\u80fd\u591f\u5e26\u6765\u4e0e\u56fd\u9645\u5e02\u573a\u5408\u4f5c\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u8fd9\u9700\u8981\u4e13\u6ce8\u4e8e\u6784\u5efa\u5177\u6709\u672c\u5730\u6027\u3001\u76f8\u5173\u6027\u548c\u771f\u5b9e\u6027\u7279\u5f81\u7684\u6545\u4e8b\u53d9\u8ff0\u3002LeBlanc\u5c06\u76f4\u63a5\u5411Hivestack\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Andrew Soupliotis\u62a5\u544a\uff0c\u5e76\u4e0e\u9ad8\u7ba1\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\u3002\u5979\u5c06\u9886\u5bfc\u548c\u6269\u5c55\u5168\u7403\u8425\u9500\u56e2\u961f\uff0c\u5305\u62ec\u6570\u5b57\u8425\u9500\u3001\u4ea7\u54c1\u8425\u9500\u3001\u5185\u5bb9\u3001\u4f20\u64ad\u3001\u672c\u5730\u5316\u3001\u521b\u610f\u4ee5\u53ca\u6b27\u6d32\u3001\u7f8e\u6d32\u548c\u4e9a\u592a\u5730\u533a\u7684\u533a\u57df\u8425\u9500\u8d1f\u8d23\u4eba\u3002  Hivestack\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Andreas Soupliotis\u8868\u793a\uff1a\u201c\u6211\u975e\u5e38\u9ad8\u5174\u5730\u4efb\u547dKira\u62c5\u4efb\u5979\u5f53\u4e4b\u65e0\u6127\u7684\u5168\u7403\u9996\u5e2d\u8425\u9500\u5b98\u4e00\u804c\u3002Kira\u5c55\u793a\u4e86\u4e00\u79cd\u72ec\u7279\u80fd\u529b\uff0c\u5728\u6df1\u5165\u6316\u6398\u4e1a\u52a1\u7684\u540c\u65f6\u5bf9\u884c\u4e1a\u4fdd\u6301\u5ba1\u614e\u7684\u5468\u8fb9\u89c6\u89d2\u3002\u81ea\u53bb\u5e74\u52a0\u5165Hivestack\u4ee5\u6765\uff0c\u5979\u5728\u591a\u4e2a\u9886\u57df\u7684\u5de5\u4f5c\u4e2d\u53d1\u6325\u4e86\u4e0d\u53ef\u6216\u7f3a\u7684\u4f5c\u7528\uff0c\u5305\u62ec\u652f\u6301\u6211\u4eec\u5168\u7403\u8fd0\u8425\u589e\u957f\u548c\u4e1a\u52a1\u53d1\u5c55\u3001\u5efa\u7acb\u6211\u4eec\u7684\u591a\u8bed\u8a00\u6570\u5b57\u548c\u793e\u4ea4\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\uff0c\u4ee5\u53ca\u53d1\u5c55\u6211\u4eec\u7684\u56e2\u961f\u548c\u5fc5\u8981\u57fa\u7840\u67b6\u6784\u4ee5\u6ee1\u8db3\u4f17\u591a\u65b0\u5e02\u573a\u8425\u9500\u8fd0\u8425\u7684\u9700\u8981\u3002\u5979\u5bf9\u771f\u5b9e\u6027\u548c\u7ec6\u8282\u7684\u8ffd\u6c42\u65e0\u53ef\u5339\u654c\uff0c\u8fd9\u4f7f\u5f97\u5979\u80fd\u591f\u5728\u6267\u884c\u5168\u7403\u548c\u672c\u5730\u6218\u7565\u7684\u540c\u65f6\u59cb\u7ec8\u628a\u63e1\u4f4f\u6bcf\u4e00\u79cd\u6218\u7565\u4e2d\u91cd\u8981\u7684\u7ec6\u5fae\u73af\u8282\u3002\u6211\u5f88\u9ad8\u5174\u5979\u80fd\u52a0\u5165Hivestack\u7684\u9ad8\u7ba1\u5c42\uff0c\u4e0e\u6211\u4eec\u624d\u534e\u6a2a\u6ea2\u7684\u5168\u7403\u9886\u5bfc\u56e2\u961f\u4e00\u8d77\u5de5\u4f5c\u3002\u201d 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