{"id":66099,"date":"2022-03-29T15:36:00","date_gmt":"2022-03-29T08:36:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022032915360066099"},"modified":"2022-03-29T18:53:57","modified_gmt":"2022-03-29T10:53:57","slug":"nativex%e5%94%90%e5%ad%90%e4%b8%b9%e5%87%ba%e5%b8%ad%e5%87%ba%e6%b5%b7ing%e6%b2%99%e9%be%99%ef%bc%9a%e5%88%86%e4%ba%ab%e6%b5%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%ae%9e","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022032915360066099","title":{"rendered":"Nativex\u5510\u5b50\u4e39\u51fa\u5e2d\u201c\u51fa\u6d77ing\u201d\u6c99\u9f99\uff1a\u5206\u4eab\u6d77\u5916\u5e7f\u544a\u6295\u653e\u5b9e\u64cd\u6307\u5357"},"content":{"rendered":"

\u5e7f\u5dde2022\u5e743\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — \u8d8a\u6765\u8d8a\u591a\u5f00\u53d1\u8005\u9009\u62e9\u51fa\u6d77\u3002\u4ee5\u6e38\u620f\u4e3a\u4f8b\uff0c2021\u5e74\u4e2d\u56fd\u81ea\u4e3b\u7814\u53d1\u6e38\u620f\u6d77\u5916\u5e02\u573a\u5b9e\u9645\u9500\u552e\u6536\u5165180\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f16.59%\uff0c\u540c\u6bd4\u4e4b\u4e0b\uff0c\u56fd\u5185\u540c\u6bd4\u589e\u957f\u4ec57.57%\u3002[1]<\/span><\/sup>\u5728\u7248\u53f7\u3001\u9632\u6c89\u8ff7\u3001\u9690\u79c1\u4fdd\u62a4\u3001\u53d8\u73b0\u5408\u89c4\u7b49\u6311\u6218\u4e0b\uff0c\u5f00\u53d1\u8005\u5728\u56fd\u5185\u751f\u5b58\u5df2\u8fdb\u5165\u8270\u96be\u6a21\u5f0f\uff0c\u51fa\u6d77\u6210\u4e3a\u5fc5\u9009\u9879\u3002\u4f46\u9762\u5bf9\u964c\u751f\u7684\u5e02\u573a\uff0c\u5982\u4f55\u5f00\u542f\u6295\u653e\u4e70\u91cf\u7b2c\u4e00\u6b65\uff1f<\/p>\n

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\n

\"Nativex\u5510\u5b50\u4e39\u51fa\u5e2d\u201c\u51fa\u6d77ing\u201d\u6c99\u9f99\uff1a\u5206\u4eab\u6d77\u5916\u5e7f\u544a\u6295\u653e\u5b9e\u64cd\u6307\u5357\"<\/a>
Nativex\u5510\u5b50\u4e39\u51fa\u5e2d\u201c\u51fa\u6d77ing\u201d\u6c99\u9f99\uff1a\u5206\u4eab\u6d77\u5916\u5e7f\u544a\u6295\u653e\u5b9e\u64cd\u6307\u5357<\/span><\/p>\n<\/p><\/div>\n

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\n

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\u6d77\u5916<\/b>VS\u56fd\u5185\uff1a\u4e70\u91cf\u6709\u4f55\u533a\u522b\uff1f<\/b><\/p>\n

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\n

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\u63d0\u6548\u3001\u6570\u636e\u3001\u7d20\u6750\uff0c\u51fa\u6d77\u4e70\u91cf\u4e09\u677f\u65a7<\/b><\/p>\n

\u57fa\u4e8e\u51fa\u6d77\u4e70\u91cf\u6311\u6218\uff0c\u5510\u5b50\u4e39\u603b\u7ed3\u51fa\u6d77\u4e70\u91cf\u7684\u4e09\u677f\u65a7\uff0c\u5206\u522b\u662f\u201c\u51fa\u6d77\u4e70\u91cf\u4e09\u677f\u65a7\u201d\uff1a\u63d0\u6548\u3001\u6570\u636e\u548c\u7d20\u6750\u3002<\/p>\n

\u9996\u5148\u662f\u6548\u7387\u3002\u4ece\u5b8f\u89c2\u73af\u5883\u770b\uff0c\u51fa\u6d77\u4eba\u8d8a\u6765\u8d8a\u591a\uff0c\u8d5b\u9053\u8d8a\u6765\u8d8a\u62e5\u6324\uff0c\u81f3\u4e8e\u5728\u5b9e\u64cd\u5c42\u9762\uff0c\u4e0d\u540c\u56fd\u5bb6\u7684\u5e7f\u544a\u51fa\u4ef7\u3001\u4e70\u91cf\u7b56\u7565\u5404\u4e0d\u76f8\u540c\u3002\u6d77\u5916\u591a\u56fd\u5bb6\u591a\u6e20\u9053\u4e70\u91cf\uff0c\u63d0\u6548\u662f\u5feb\u901f\u62a2\u91cf\u7b2c\u4e00\u6b65\u3002\u7136\u800c\u5728\u4e0d\u5c11\u5927\u5a92\u4f53\u6e20\u9053\u7684\u540e\u53f0\u91cc\uff0c\u901a\u5e38\u53ea\u80fd\u4e00\u6761\u5e7f\u544a\u4e00\u4e2a\u51fa\u4ef7\u5730\u8bbe\u7f6e\u3002\u5982\u679c\u8981\u60f3\u5206\u5730\u533a\u51fa\u4ef7\uff0c\u90a3\u53ea\u80fd\u5efa\u591a\u6b21\u5e7f\u544a\u3002\u6d1e\u5bdf\u4f4e\u6548\u75db\u70b9\uff0cNativex\u65d7\u4e0b\u8de8\u6e20\u9053\u4e00\u7ad9\u5f0f\u6295\u653e\u5de5\u5177XMP\u5c31\u9488\u5bf9\u6027\u5730\u63a8\u51fa\u5bf9\u5e94\u63d0\u6548\u529f\u80fd\u3002\u901a\u8fc7XMP\u7ec4\u5408\u6279\u91cf\u53c9\u4e58\u529f\u80fd\uff0c\u5f00\u53d1\u8005\u56e2\u961f\u80fd\u4e00\u6b21\u6027\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\uff0c\u6bcf\u4e2a\u5e7f\u544a\u5bf9\u5e94\u4e0d\u540c\u7684\u5730\u533a\uff0c\u8bbe\u7f6e\u5bf9\u5e94\u51fa\u4ef7\u548c\u7d20\u6750\u3002\u53ea\u9700\u5728\u521b\u5efa\u65f6\u9009\u597d\u7ed1\u5b9a\u5173\u7cfb\u5373\u53ef\uff0c\u65e0\u9700\u53cd\u590d\u521b\u5efa\u3002\u540c\u65f6\uff0cXMP\u5185\u7f6eAI\u52a9\u624b\u529f\u80fd\uff0c\u80fd\u5b9e\u73b0\u81ea\u52a8\u76ef\u76d8\u3002\u4ec5\u9700\u8bbe\u7f6e\u89c4\u5219\uff0c\u7cfb\u7edf\u80fd\u81ea\u52a8\u76d1\u63a7\u6570\u636e\u53d8\u5316\uff0c\u5f53\u6570\u636e\u8fbe\u5230\u8bbe\u5b9a\u9608\u503c\u65f6\uff0c\u5c31\u4f1a\u89e6\u53d1\u64cd\u4f5c\uff1a\u6bd4\u5982\u6d88\u8017\u5927\u4e8e1000\uff0c\u8f6c\u5316\u6210\u672c\u9ad8\u4e8e15\uff0cXMP\u5c31\u81ea\u52a8\u5173\u505c\u5e7f\u544a\u3002<\/p>\n

\u5176\u6b21\u662f\u6570\u636e\u3002\u6570\u636e\u662f\u652f\u6301\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u5173\u952e\u6240\u5728\u3002\u7528\u6237\u7ea2\u5229\u89c1\u9876\uff0c\u8fc7\u53bb\u6bd4\u7684\u662f\u8c01\u94b1\u591a\uff0c\u800c\u73b0\u5728\u6bd4\u7684\u662f\u8c01\u6d3b\u597d\u3002\u5728\u8fd9\u90e8\u5206\uff0c<\/span>\u5510\u5b50\u4e39\u91cd\u70b9\u63d0\u51faROAS\u6570\u636e\u5bf9\u4e8e\u5728\u4e70\u91cf\u4f18\u5316\u8fc7\u7a0b\u7684\u91cd\u8981\u6027\u3002ROAS\u662f\u6307\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08Return on Ad Spend\uff09\u3002\u5728\u5206\u4eab\u8fc7\u7a0b\u4e2d\uff0c\u5510\u5b50\u4e39\u6a58\u4e86\u4e00\u4e2a\u4f8b\u5b50\u8bf4\u660e\uff0c\u4e70\u91cf\u6210\u672c\u662f\u4e00\u4e2a\u7edd\u5bf9\u503c\uff0c5\u5143\u4e70\u5230\u7684\u5b89\u88c5\u53ef\u80fd\u5e26\u67654\u5143\u7684\u6536\u76ca\uff0c10\u5143\u4e70\u5230\u7684\u5b89\u88c5\u53ef\u80fd\u5e26\u676511\u5143\u7684\u6536\u76ca\u3002\u5355\u7eaf\u4ece\u4e70\u91cf\u4ef7\u683c\u6765\u770b\uff0c5\u5143\u662f\u6bd410\u5143\u4fbf\u5b9c\uff0c\u4f46\u4ece ROAS \u6570\u636e\u7684\u89d2\u5ea6\u6765\u770b\uff0c10\u5143\u7684\u6e20\u9053\u56de\u6536\u8868\u73b0\u66f4\u4f18\u3002\u56e0\u6b64\uff0c\u5f00\u53d1\u8005\u5728\u4e70\u91cf\u65f6\u52a1\u5fc5\u7ed3\u5408ROAS\u6765\u8c03\u6574\u7b56\u7565\u3002\u800cXMP\u6253\u901a\u4e70\u91cf\u3001\u53d8\u73b0\u3001\u5f52\u56e0\u7b49\u6570\u636e\uff0c\u4e00\u5f20\u62a5\u8868\u770b\u5168\u6e20\u9053\u8868\u73b0\uff0c\u5f00\u53d1\u8005\u80fd\u5728\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u5bf9\u7167ROAS\u8c03\u4ef7\u6216\u6539\u72b6\u6001\u3002\u540c\u65f6\uff0cXMP\u5f00\u653eReporting API \uff0c\u80fd\u8ba9\u6570\u636e\u5b9e\u65f6\u56de\u4f20\u81f3\u5f00\u53d1\u8005\u7684BI\u7cfb\u7edf\u3002<\/p>\n

\u6700\u540e\u662f\u7d20\u6750\u3002\u5728\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u7684\u5feb\u901f\u53d1\u5c55\u3001\u82f9\u679cIDFA\u7684\u5b9e\u65bd\u3001\u8c37\u6b4c\u7d27\u7f29\u7684\u5e7f\u544aID\u8ffd\u8e2a\u653f\u7b56\u4e0b\uff0c\u7d20\u6750\u5728\u4e70\u91cf\u4e2d\u7684\u91cd\u8981\u6027\u53ea\u4f1a\u8d8a\u6765\u8d8a\u9ad8\u3002\u9664\u4e86\u5e94\u91cd\u70b9\u5173\u6ce8\u7d20\u6750\u7684\u672c\u5730\u5316\uff0c\u5510\u5b50\u4e39\u8fd8\u5efa\u8bae\u5f00\u53d1\u8005\u5c06\u540c\u4e00\u7d20\u6750\u5728\u4e0d\u540c\u6e20\u9053\u7684\u6570\u636e\u4e32\u8054\u8d77\u6765\u5206\u6790\uff0c\u6bd5\u7adf\u7d20\u6750\u4e5f\u662f\u6709\u751f\u547d\u5468\u671f\uff0c\u9700\u8981\u4e0d\u65ad\u8fed\u4ee3\u5347\u7ea7\u3002XMP\u4f5c\u4e3a\u4e00\u6b3e\u6295\u653e\u5de5\u5177\uff0c\u4e5f\u80fd\u8d4b\u80fd\u5f00\u53d1\u8005\u7684\u7d20\u6750\u7ba1\u7406\u3002\u901a\u8fc7\u7d20\u6750\u4e91\u76d8\uff0c\u4e70\u91cf\u56e2\u961f\u4e0a\u4f20\u4e00\u6b21\u4e4b\u540e\u5373\u53ef\u591a\u6e20\u9053\u4f7f\u7528\uff0c\u6570\u636e\u5206\u6790\u4e5f\u6709\u6709\u5404\u79cd\u7ef4\u5ea6\u548c\u6307\u6807\uff0c\u5305\u62ec\u8bbe\u8ba1\u5e08\u3001\u6807\u7b7e\u3001\u521b\u610f\u4eba\u7b49\u62a5\u8868\u3002\u540c\u65f6\u540e\u53f0\u5448\u73b0\u5404\u79cd\u53ef\u89c6\u5316\u6548\u679c\uff0c\u652f\u6301\u8868\u683c\u3001\u8d8b\u52bf\u56fe\u3001\u67f1\u72b6\u56fe\u3001\u997c\u56fe\u7b49\uff0c\u80fd\u76f4\u89c2\u5206\u6790\u7d20\u6750\u8868\u73b0\u3002<\/p>\n

\n\n\n\n\n
\n

\u6570\u636e\u6765\u6e90\uff1a<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[1]\u300a2021\u5e74\u4e2d\u56fd\u6e38\u620f\u4ea7\u4e1a\u62a5\u544a\u300b, \u4e2d\u56fd\u97f3\u6570\u534f\u6e38\u620f\u5de5\u59d4&\u4e2d\u56fd\u6e38\u620f\u4ea7\u4e1a\u7814\u7a76\u9662<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u5dde2022\u5e743\u670829\u65e5 \/\u7f8e\u901a\u793e\/ — \u8d8a\u6765\u8d8a\u591a\u5f00\u53d1\u8005\u9009\u62e9\u51fa\u6d77\u3002\u4ee5\u6e38\u620f\u4e3a\u4f8b\uff0c2021\u5e74\u4e2d\u56fd\u81ea\u4e3b\u7814\u53d1\u6e38\u620f\u6d77\u5916\u5e02\u573a\u5b9e\u9645\u9500\u552e\u6536\u5165180\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f16.59%\uff0c\u540c\u6bd4\u4e4b\u4e0b\uff0c\u56fd\u5185\u540c\u6bd4\u589e\u957f\u4ec57.57%\u3002[1]\u5728\u7248\u53f7\u3001\u9632\u6c89\u8ff7\u3001\u9690\u79c1\u4fdd\u62a4\u3001\u53d8\u73b0\u5408\u89c4\u7b49\u6311\u6218\u4e0b\uff0c\u5f00\u53d1\u8005\u5728\u56fd\u5185\u751f\u5b58\u5df2\u8fdb\u5165\u8270\u96be\u6a21\u5f0f\uff0c\u51fa\u6d77\u6210\u4e3a\u5fc5\u9009\u9879\u3002\u4f46\u9762\u5bf9\u964c\u751f\u7684\u5e02\u573a\uff0c\u5982\u4f55\u5f00\u542f\u6295\u653e\u4e70\u91cf\u7b2c\u4e00\u6b65\uff1f 3\u670823\u65e5\uff0c\u201c\u51fa\u6d77ing\uff1a\u4ece 0 \u5230 1\uff0c\u5f00\u53d1\u8005\u51fa\u6d77\u5168\u653b\u7565\u201d\u6c99\u9f99\u6d3b\u52a8\u843d\u5730\u5317\u4eac\u3002\u201c\u51fa\u6d77ing\u201d\u662f\u6c47\u91cf\u79d1\u6280Mobvista\u9488\u5bf9\u51fa\u6d77\u5f00\u53d1\u8005\u63a8\u51fa\u7684\u4e13\u9898\u6d3b\u52a8\uff0c\u6765\u81eaMintegral\u3001Nativex\u3001\u70ed\u529b\u5f15\u64ce\u3001Google\u3001TopOn\u7b49\u51fa\u6d77\u5148\u884c\u8005\u8fdb\u884c\u5e72\u8d27\u5206\u4eab\uff0c\u65e8\u5728\u89e3\u51b3\u51fa\u6d77\u8def\u4e0a\u7684\u7591\u96be\u6742\u75c7\uff0c\u52a9\u529b\u65e0\u5fe7\u589e\u957f\u3002 \u5176\u4e2d\uff0c\u62e5\u6709\u8fd1\u5341\u5e74\u51fa\u6d77\u7ecf\u9a8c\u7684\u5168\u7403\u7ebf\u4e0a\u8425\u9500\u4e13\u5bb6Nativex\u4e5f\u5e26\u6765\u4e86\u5b9e\u6218\u5206\u4eab\uff0c\u5176\u4ea7\u54c1\u8d1f\u8d23\u4eba\u5510\u5b50\u4e39\u4ee5 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