{"id":65501,"date":"2022-03-22T20:05:00","date_gmt":"2022-03-22T13:05:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022032220050065501"},"modified":"2022-03-23T17:54:36","modified_gmt":"2022-03-23T09:54:36","slug":"appsflyer-%e5%8f%91%e5%b8%83%e7%ac%ac%e5%8d%81%e5%9b%9b%e7%89%88%e3%80%8a%e5%b9%bf%e5%91%8a%e5%b9%b3%e5%8f%b0%e7%bb%bc%e5%90%88%e8%a1%a8%e7%8e%b0%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022032220050065501","title":{"rendered":"AppsFlyer \u53d1\u5e03\u7b2c\u5341\u56db\u7248\u300a\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u300b"},"content":{"rendered":"

Meta \u65a9\u83b7 SKAN \u6307\u6570\u699c\u9996<\/span><\/p>\n

2021 \u5e74\u6709 25% \u5e7f\u544a\u9884\u7b97\u4ece iOS \u6d41\u5411 Android\uff0cApple \u9690\u79c1\u65b0\u653f\u5bf9 App \u8425\u9500\u56e2\u961f\u53ca\u5a92\u4f53\u4fa7\u7684\u51b2\u51fb\u4ecd\u5728\u6301\u7eed<\/span><\/p>\n

\u5317\u4eac2022\u5e743\u670822\u65e5 \/\u7f8e\u901a\u793e\/ — \u4eca\u5929\uff0c\u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0 AppsFlyer<\/a> \u53d1\u5e03\u300a\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u300b\u7b2c\u5341\u56db\u7248<\/a>\uff0c\u5bf9\u79fb\u52a8\u5e7f\u544a\u884c\u4e1a\u5404\u5bb6\u5a92\u4f53\u6e20\u9053\u8fdb\u884c\u6392\u540d\u3002\u8fd9\u4e00\u7248\u6db5\u76d6 2021 \u5e74\u4e0b\u534a\u5e74\uff0c\u662f Apple \u4e0a\u7ebf ATT \u6846\u67b6\uff08\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6\u6846\u67b6\uff0c\u7b80\u79f0 ATT\uff09\u540e\u7b2c\u4e00\u4efd\u5341\u5206\u5168\u9762\u7684<\/span>\u89e3\u8bfb\uff0c\u5c06\u5b8c\u5168\u53cd\u6620 Apple \u9690\u79c1\u65b0\u653f\u5bf9\u5305\u62ec iOS \u53ca Android \u5e73\u53f0\u3001\u6e38\u620f\u53ca\u975e\u6e38\u620f\u884c\u4e1a\u3001SRN \u53ca\u975e SRN \u5728\u5185\u7684\u79fb\u52a8\u7248\u56fe\u5e26\u6765\u7684\u6574\u4f53\u5f71\u54cd\u3002<\/p>\n

Meta <\/b>\u65a9\u83b7<\/b> SKAN <\/b>\u6307\u6570\u699c\u9996<\/b><\/p>\n

Apple ATT \u4e0a\u7ebf\u8ddd\u4eca\u5df2\u8fd1\u4e00\u5e74\uff0c\u79fb\u52a8\u884c\u4e1a\u5404\u5bb6\u5e7f\u544a\u5e73\u53f0\u6301\u7eed\u7ecf\u5386\u6ce2\u52a8\u3002\u4e0a\u4e00\u7248\u62a5\u544a\u4e2d Meta \u5c48\u5c45 SKAN \u6307\u6570\u7b2c\u4e8c\uff0c\u800c\u8fd9\u4e00\u7248\u62a5\u544a\u4e2d Meta \u91cd\u593a\u699c\u9996\uff0c\u56db\u4e2a\u6307\u6570\u767b\u9876\u5176\u4e2d\u4e09\u4e2a\u3002<\/p>\n

\u793e\u4ea4\u5de8\u5934 Meta \u5728\u91cf\u7ea7\u65b9\u9762\u9886\u8dd1\u4e1a\u5185\u4f17\u591a\u5e7f\u544a\u5e73\u53f0\uff0c\u5e76\u7edf\u9886\u975e\u6e38\u620f IAE\u3001\u6e38\u620f\u4e0e\u975e\u6e38\u620f IAP \u5b9e\u529b\u699c\u5355\u3002\u7a33\u5750 SKAN \u6307\u6570\u5934\u628a\u4ea4\u6905\u7684 Meta\uff0c\u4e0d\u65ad\u8c03\u6574\u5e94\u5bf9 SKAdNetwork \u673a\u5236\u7684\u5185\u90e8\u4f53\u7cfb\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728 iOS \u7aef\u53d6\u5f97\u66f4\u597d\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n

Meta \u79f0\u9738 SKAN \u6307\u6570\u5df2\u662f\u4e0d\u4e89\u4e8b\u5b9e\uff0c\u4f46\u662f ATT \u6846\u67b6\u4e0a\u7ebf\u540e\uff0c\u5e7f\u544a\u4e3b\u51b3\u7b56\u6240\u9700\u6570\u636e\u53d7\u9650\u4e8e\u805a\u5408\u5c42\u7ea7\uff0c\u8fd9\u4ecd\u7136\u5bf9\u793e\u5a92\u5de8\u5934 Meta \u6784\u6210\u4e0d\u5c0f\u7684\u6311\u6218\u3002ATT \u4e0a\u7ebf\u4e4b\u524d\uff0cMeta \u56e0\u5176\u5e26\u6765\u9ad8\u91cf\u7ea7\u3001\u9ad8\u8d28\u91cf\u7528\u6237\u7684\u80fd\u529b\uff0c\u957f\u671f\u4e3b\u5bfc iOS \u4fa7\u5404\u5927\u699c\u5355\uff1bATT \u540e\u65f6\u4ee3\uff0c\u6388\u6743\u5f39\u7a97\u7684 iOS \u7528\u6237\u6570\u91cf\u7f13\u6162\u722c\u5347\u3001\u672a\u6388\u6743\u7528\u6237\u4ecd\u5360\u5927\u591a\u6570\uff0cMeta \u5728\u89c4\u6a21\u699c\u5355\u4e2d\u5404\u9879\u6570\u636e\u8fdc\u4e0d\u53ca ATT \u524d\u7684\u540c\u671f\u6c34\u5e73\u3002<\/p>\n

AppsFlyer \u5728\u4e0a\u4e00\u7248\u62a5\u544a\uff08\u7b2c\u5341\u4e09\u7248\uff09\u4e2d\u9996\u6b21\u63a8\u51fa SKAN \u6307\u6570\u65f6\uff0cTikTok For Business \u4e00\u4e3e\u6458\u5f97\u6842\u51a0\uff0c\u5728\u8fd9\u4e00\u7248\u4e2d\u8868\u73b0\u4f9d\u7136\u8d85\u7fa4\uff0c\u975e\u6e38\u620f IAE \u5b9e\u529b\u4e0e\u89c4\u6a21\u53cc\u699c\u5355\u4e2d\u5747\u7a33\u5c45\u7b2c\u4e8c\uff0c\u6e38\u620f IAP \u5b9e\u529b\u699c\u5355\u4e2d\u4e5f\u5360\u636e\u7b2c\u4e8c\u3002<\/p>\n

\u641c\u7d22\u5f15\u64ce\u5de8\u5934 Google \u5728 SKAN \u6307\u6570\u975e\u6e38\u620f\u699c\u5355\u4e2d\u4f4d\u5c45\u7b2c\u4e09\uff0c\u5728\u975e\u6e38\u620f IAP \u4e0e IAE \u5b9e\u529b\u699c\u5355\u540c\u6392\u7b2c\u4e09\uff0c\u4e3b\u8981\u5f52\u529f\u4e8e Google \u5728\u751f\u6d3b\u65b9\u5f0f\u7c7b App \u699c\u5355\u4e2d\u7684\u7b2c\u4e8c\u6392\u4f4d\u3002Snap \u5728 SKAN \u6307\u6570\u699c\u5355\u4e2d\u6392\u4f4d\u6709\u6240\u4e0a\u5347\uff0c\u975e\u6e38\u620f IAP \u5b9e\u529b\u4e0e\u89c4\u6a21\u699c\u5355\u4e2d\u5747\u6392\u540d\u7b2c\u56db\u3002<\/p>\n

\u201c\u5e7f\u544a\u4e3b\u9010\u6b65\u63a5\u53d7\u5e76\u91c7\u7528 Apple \u63a8\u51fa\u7684 SKAdNetwork \u673a\u5236\uff0c\u800c AppsFlyer \u53d1\u5e03\u7684\u8f6c\u5316\u503c\u64cd\u4f5c\u53f0\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5e94\u5bf9 SKAN\uff0c\u8fd9\u6781\u5927\u5730\u6269\u5145\u4e86\u62a5\u544a\u65b9\u6cd5\u8bba\u6240\u57fa\u4e8e\u7684\u7edf\u8ba1\u6570\u636e\u201d\uff0cAppsFlyer \u5185\u5bb9\u4e0e\u79fb\u52a8\u6d1e\u5bdf\u8d1f\u8d23\u4eba Shani Rosenfelder \u8bf4\uff1a\u201c\u968f\u7740\u5404\u5bb6\u5a92\u4f53\u66f4\u79ef\u6781\u5730\u5c1d\u8bd5\u914d\u5408 SKAdNetwork\uff0c\u6211\u4eec\u5c06\u5bc6\u5207\u5173\u6ce8\u5e7f\u544a\u4e3b\u662f\u5426\u4f1a\u5c06\u90e8\u5206\u9884\u7b97\u91cd\u65b0\u6295\u5165 iOS \u7aef\u3002\u622a\u6b62\u76ee\u524d\uff0c\u5e7f\u544a\u4e3b\u57fa\u4e8e SKAN \u8fd4\u56de\u7684\u6570\u636e\u4fe1\u53f7\u4f18\u5316 iOS \u7aef\u8425\u9500\u5de5\u4f5c\uff0c\u800c\u6570\u636e\u83b7\u53d6\u7ef4\u5ea6\u53d7\u9650\u3001\u805a\u5408\u5c42\u7ea7\u6570\u636e\u901a\u884c\u7684\u65b0\u884c\u4e1a\u73b0\u5b9e\uff0c\u5728\u672a\u6765\u4e00\u6bb5\u65f6\u95f4\u91cc\u4ecd\u5c06\u6301\u7eed\u5de6\u53f3\u5e7f\u544a\u4e3b\u7684\u9884\u7b97\u5206\u914d\u51b3\u7b56\u3002\u201d<\/p>\n

\u79fb\u52a8\u5a92\u4f53\u6392\u4f4d\u6301\u7eed\u6ce2\u52a8\uff0c\u6e38\u620f\u884c\u4e1a\u9707\u611f\u5c24\u4e3a\u5f3a\u70c8<\/b> <\/b><\/p>\n

Apple \u63a8\u51fa\u7684 ATT \u6846\u67b6\u5bf9 App \u8425\u9500\u7684\u5f71\u54cd\uff0c\u53ef\u4ee5\u6bd4\u80a9\u5176\u5bf9\u79fb\u52a8\u5a92\u4f53\u5e26\u6765\u7684\u51b2\u51fb\u3002\u62a5\u544a\u4e2d<\/span>\u5c06 iOS 14.5 \u4e0a\u7ebf\u524d\u540e\u7684\u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u8fdb\u884c\u5bf9\u6bd4\u540e\u53d1\u73b0\uff0c\u5171\u6709 29 \u5bb6\u5a92\u4f53\u6e20\u9053\u7684\u6392\u4f4d\u4e0a\u4e0b\u6d6e\u52a8\u81f3\u5c11\u4e24\u4f4d\uff0c\u6709 20 \u5bb6\u5a92\u4f53\u6e20\u9053\u7684\u6392\u4f4d\u4e0a\u4e0b\u6d6e\u52a8\u81f3\u5c11\u4e09\u4f4d\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec Meta\u3001Google \u7b49 SRN \u4e0e\u975e SRN \u7b49\u8fdb\u5165\u524d\u5341\u7684\u5a92\u4f53\u6e20\u9053\u3002<\/p>\n

\u867d\u7136 iOS \u4fa7\u9707\u611f\u66f4\u4e3a\u5f3a\u70c8\uff0cATT \u751f\u6548\u5bf9 Android \u4fa7\u4e5f\u5e26\u6765\u4e86\u5b9e\u8d28\u6027\u5f71\u54cd\u3002\u5c06 2021 \u5e74\u4e0b\u534a\u5e74\u4e0e 2020 \u5e74\u4e0b\u534a\u5e74\u6570\u636e\u8fdb\u884c\u540c\u671f\u5bf9\u6bd4\u663e\u793a\uff0c25% \u7684\u9884\u7b97\u4ece iOS \u6d41\u5411 Android\u3002\u5176\u4e2d\uff0c\u6e38\u620f App \u5728 iOS \u4e0e Android \u53cc\u7aef\u7684\u9884\u7b97\u503e\u659c\u6700\u4e3a\u663e\u8457\uff0c\u800c\u66fe\u7ecf\u6781\u4e3a\u5173\u6ce8\u7528\u6237\u5c42\u7ea7\u6570\u636e\u7684\u5a92\u4f53\uff0c\u5728\u805a\u5408\u6570\u636e\u4e3a\u4e3b\u6d41\u7684\u65b0\u8bed\u5883\u4e0b\uff0c\u4e0d\u5f97\u4e0d\u5168\u9762\u6539\u5199\u5e73\u53f0\u7b97\u6cd5\u3002\u6709\u4e9b\u5e7f\u544a\u5e73\u53f0\u8f83\u5176\u4ed6\u5e73\u53f0\u54cd\u5e94\u66f4\u5feb\u3001\u8c03\u6574\u66f4\u654f\u6377\uff0c\u7531\u6b64\u5728\u5a92\u4f53\u4fa7\u6784\u7b51\u4e86\u66f4\u591a\u4e0d\u786e\u5b9a\u6027\u3002<\/p>\n

\u65b9\u6cd5\u8bba\uff1a<\/p>\n

AppsFlyer \u5e7f\u544a\u5e73\u53f0\u7efc\u5408\u8868\u73b0\u62a5\u544a\u7b2c\u5341\u56db\u7248\u7684\u7edf\u8ba1\u65f6\u6bb5\u4e3a 2021 \u5e74 7-12 \u6708\uff0c\u8bc4\u7ea7\u5a92\u4f53\u6e20\u9053\u5171\u8ba1 610 \u4e2a\uff0cApp \u6fc0\u6d3b\u91cf\u603b\u8ba1 250 \u4ebf\uff0cApp \u6570\u91cf\u603b\u8ba1 1.8 \u4e07\u4e2a\u3002\u5176\u4e2d\uff0cSKAN \u6307\u6570\u6240\u57fa\u4e8e\u7684\u6570\u636e\u6837\u672c\u4e3a 1800 \u4e2a App\uff0c32 \u5bb6\u5a92\u4f53\u6e20\u9053\uff0c2400 \u4e07\u4efd SKAN \u6570\u636e\u56de\u4f20\u3002<\/p>\n

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