{"id":64372,"date":"2022-03-08T19:05:00","date_gmt":"2022-03-08T12:05:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022030819050064372"},"modified":"2022-03-09T18:02:59","modified_gmt":"2022-03-09T10:02:59","slug":"%e8%80%80%e4%b8%96%e6%98%9f%e8%be%89%e5%85%ac%e5%b8%832021%e5%b9%b4%e5%85%a8%e5%b9%b4%e8%b4%a2%e5%8a%a1%e4%b8%9a%e7%bb%a9","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022030819050064372","title":{"rendered":"\u8000\u4e16\u661f\u8f89\u516c\u5e032021\u5e74\u5168\u5e74\u8d22\u52a1\u4e1a\u7ee9"},"content":{"rendered":"<p><p>\u5317\u4eac2022\u5e743\u67088\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u8000\u4e16\u661f\u8f89<span id=\"spanHghlt02bc\">&nbsp;(<\/span>GSMG.US<span id=\"spanHghltcaa3\">)<\/span>\uff0c\u4eca\u5929\u516c\u5e03\u622a\u81f32021\u5e7412\u670831\u65e5\u7684\u5168\u5e74\u8d22\u52a1\u4e1a\u7ee9\u3002<\/p>\n<p><b>2021<\/b><b>\u5e74\u5168\u5e74\u8fd0\u8425\u4eae\u70b9<\/b><\/p>\n<ul type=\"disc\">\n<li>\u622a\u81f32021\u5e7412\u670831\u65e5\uff0c\u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce<sup>1<\/sup>\u4e0b\u8f7d\u91cf\u4e3a2.71\u4ebf\u6b21\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.69\u4ebf\u6b21\u3002 <\/li>\n<li>\u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce\u6708\u6d3b\u8dc3\u7528\u6237 (\u201cMAU<span id=\"spanHghltcfc9\">\u201d)<\/span><sup><span id=\"spanHghlt14bd\">2<\/span> <\/sup>\u4e3a4,760\u4e07,\u53bb\u5e74\u540c\u671f\u4e3a3,770\u4e07\u3002 <\/li>\n<li>\u60a6\u4eab\u5546\u57ce\u5546\u54c1\u4ea4\u6613\u603b\u989d (GMV)<sup>3 <\/sup>\u4e3a4.090\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.320\u4ebf\u7f8e\u5143\u3002<\/li>\n<\/ul>\n<p><b>2021<\/b><b>\u5e74\u5168\u5e74\u8d22\u52a1\u4eae\u70b9<\/b><\/p>\n<ul type=\"disc\">\n<li>\u603b\u6536\u5165\u540c\u6bd4\u589e\u957f23.6%\u81f31.530\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.238\u4ebf\u7f8e\u5143\u3002 <\/li>\n<li>\u7ecf\u8425\u6027\u5229\u6da6\u540c\u6bd4\u589e\u957f18.3%\u81f33,630\u4e07\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a3,070\u4e07\u7f8e\u5143\u3002 <\/li>\n<li>\u7ecf\u8425\u6d3b\u52a8\u4ea7\u751f\u7684\u73b0\u91d1\u6d41\u5165\u540c\u6bd4\u589e\u957f431.5%\u81f34,650\u4e07\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a870\u4e07\u7f8e\u5143\u3002<\/li>\n<\/ul>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"0\" class=\"prntblns\">\n<tbody>\n<tr>\n<td nowrap class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>1<\/sup><span class=\"prnews_span\">\u8000\u4e16\u661f\u8f89\u5c06\u6b64\u6307\u6807\u5b9a\u4e49\u4e3a\u622a\u81f3\u671f\u672b\u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce\uff08\u89c6\u9891+e-Mall\uff09\u7684\u4e0b\u8f7d\u603b\u6570\u3002 <\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>2<\/sup><span class=\"prnews_span\">\u8000\u4e16\u661f\u8f89\u5c06\u6708\u6d3b\u8dc3\u7528\u6237\u6216MAU\u5b9a\u4e49\u4e3a\u4f7f\u7528\u624b\u673a\u6216\u5e73\u677f\u7535\u8111\u767b\u5f55\u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce\u6216\u8bbf\u95ee\u516c\u53f8\u5728\u7ebf\u89c6\u9891\u5185\u5bb9\u548c\/\u6216\u516c\u53f8\u7535\u5b50\u5546<br \/>\u52a1\u5e73\u53f0\u7684\u7528\u6237\u3002\u516c\u53f8\u4f7f\u7528\u57fa\u4e8e\u7528\u6237\u5e10\u6237\u6d3b\u52a8\u7684\u5185\u90e8\u6570\u636e\u8ba1\u7b97MAU\uff0c\u5e76\u8fdb\u884c\u7edf\u8ba1\u4ee5\u5220\u9664\u201c\u91cd\u590d\u201d\u5e10\u6237\u3002 <\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>3<\/sup>\u8000\u4e16\u661f\u8f89\u5c06\u5546\u54c1\u4ea4\u6613\u603b\u989d\u6216GMV\u5b9a\u4e49\u4e3a\u5728\u516c\u53f8\u5728\u7ebf\u76f4\u9500\u4e1a\u52a1\u548c\u516c\u53f8\u5728\u7ebf\u5e02\u573a\u4e0a\u7684\u6240\u6709\u4ea7\u54c1\u548c\u670d\u52a1\u8ba2\u5355\u7684\u603b\u4ef7\u503c\uff0c\u65e0\u8bba\u5546\u54c1\u662f\u5426<br \/>\u552e\u51fa,\u4ea4\u4ed8\u6291\u6216\u8d27\u7269\u662f\u5426\u88ab\u9000\u56de\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>\u8000\u4e16\u661f\u8f89\u9996\u5e2d\u6267\u884c\u5b98\u5f20\u5175\u5148\u751f\u8868\u793a\uff1a\u201c\u6211\u4eec\u5bf9\u516c\u53f8\u8fc7\u53bb\u4e00\u5e74\u5f3a\u52b2\u7684\u4e1a\u7ee9\u589e\u957f\u548c\u4e1a\u52a1\u53d1\u5c55\u52bf\u5934\u611f\u5230\u6ee1\u610f\uff0c\u516c\u53f8\u5c3d\u7ba12021\u5e74\u9762\u4e34\u7740\u5927\u73af\u5883\u7684\u6311\u6218\uff0c\u4f46\u6211\u4eec\u7684\u56e2\u961f\u4ee5\u5f3a\u5927\u7684\u6267\u884c\u529b\u5e94\u5bf9\u538b\u529b\u4ecd\u53d6\u5f97\u957f\u8db3\u8fdb\u6b65\u3002\u4f5c\u4e3a\u56fd\u5185\u9886\u5148\u7684\u5185\u5bb9\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u670d\u52a1\u63d0\u4f9b\u5546\uff0c\u516c\u53f8\u5177\u5907\u5f3a\u5927\u7684\u521b\u65b0\u3001\u6280\u672f\u7814\u53d1\u3001\u5185\u5bb9\u5236\u4f5c\u3001\u805a\u5408\u53ca\u8f93\u51fa\u3001\u5ba2\u6237\u83b7\u53d6\u3001\u5bfc\u6d41\u53ca\u53d8\u73b0\u7b49\u80fd\u529b\u3002\u516c\u53f8\u5c06\u6301\u7eed\u4fdd\u6301\u5728\u4f18\u8d28\u751f\u6d3b\u5185\u5bb9\u8d4b\u80fd\u65b0\u6d88\u8d39\u9886\u57df\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u8fdb\u4e00\u6b65\u5b8c\u5584\u53ca\u52a0\u5f3a\u4ee5<span id=\"spanHghltf78b\">\u2018<\/span>\u60a6\u4eab+<span id=\"spanHghlt3b81\">\u2019<\/span>\u4e3a\u6838\u5fc3\u8fdb\u884c\u7684\u4ea7\u4e1a\u751f\u6001\u5e03\u5c40\uff0c\u52a0\u5feb\u6784\u5efa\u4e30\u5bcc\u591a\u7ef4\u7684\u60a6\u4eab\u5143\u5b87\u5b99\u7a7a\u95f4\u5e73\u53f0\u3002\u901a\u8fc7UGC\u7684\u5f00\u653e\u66f4\u5927\u7a0b\u5ea6\u7684\u6fc0\u53d1\u5e73\u53f0\u6d3b\u529b\uff0c\u4fc3\u8fdb\u751f\u6001\u7684\u826f\u6027\u5faa\u73af\u53d1\u5c55\uff0c\u591a\u7ef4\u5ea6\u5de9\u56fa\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u5b9e\u73b0\u516c\u53f8\u4ef7\u503c\u9ad8\u8d28\u91cf\u6301\u7eed\u589e\u957f\u3002\u201d<\/p>\n<p>\u8000\u4e16\u661f\u8f89\u9996\u5e2d\u8d22\u52a1\u5b98\u5415\u806a\u5148\u751f\u8868\u793a\uff1a\u201c\u4f34\u968f\u4e1a\u7ee9\u589e\u957f\u7684\u540c\u65f6\uff0c\u4e3a\u4e86\u63d0\u5347\u54c1\u724c\u8d44\u4ea7\u4ef7\u503c\u53ca\u9a71\u52a8\u9ad8\u8d28\u91cf\u53d1\u5c55\uff0c2021\u5e74\u6211\u4eec\u901a\u8fc7\u52a0\u5927\u5e02\u573a\u6295\u5165\uff0c\u8fdb\u4e00\u6b65\u6269\u5927\u5e02\u573a\u4efd\u989d\uff0c\u5b9e\u73b0\u4e86\u89c4\u6a21\u6548\u5e94\u4ee5\u53ca\u4e92\u8054\u7f51\u5e73\u53f0\u670d\u52a1\u6536\u5165\u5360\u6bd4\u7684\u5927\u5e45\u63d0\u5347\uff0c\u4ece\u800c\u4f7f\u6211\u4eec\u7684\u6210\u672c\u7ef4\u6301\u5728\u8f83\u4f4e\u6c34\u5e73\u53ca\u6536\u5165\u7ed3\u6784\u5f97\u5230\u4f18\u5316\u3002\u672a\u6765\u6211\u4eec\u5c06\u7ee7\u7eed\u5e73\u8861\u6210\u672c\u63a7\u5236\u53ca\u4f01\u4e1a\u53d1\u5c55\uff0c\u4fdd\u6301\u957f\u4e45\u6301\u7eed\u7684\u76c8\u5229\uff0c\u4e3a\u80a1\u4e1c\u521b\u9020\u66f4\u5927\u4ef7\u503c\u201d\u3002<\/p>\n<p><b>\u5173\u4e8e\u8000\u4e16\u661f\u8f89<\/b><\/p>\n<p>\u8000\u4e16\u661f\u8f89\u4e13\u6ce8\u4e8e\u4f18\u8d28\u751f\u6d3b\u9886\u57df\uff0c\u662f\u805a\u5408\u4f18\u8d28\u751f\u6d3b\u5185\u5bb9\u8d4b\u80fd\u65b0\u6d88\u8d39\u7684\u4e2d\u56fd\u65b0\u6587\u5a31\u884c\u4e1a\u7684\u9886\u5148\u521b\u65b0\u4f01\u4e1a\u3002<\/p>\n<p>\u4f5c\u4e3a\u56fd\u5185\u9886\u5148\u7684\u5185\u5bb9\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u670d\u52a1\u63d0\u4f9b\u5546\uff0c\u8000\u4e16\u661f\u8f89\u4ee5\u201c\u5185\u5bb9+\u5e73\u53f0+\u7535\u5546+\u5e94\u7528+\u6280\u672f+\u4ea7\u4e1a\u201d\u4e3a\u4e00\u4f53\uff0c\u76ee\u524d\u5df2\u62e5\u6709\u6570\u5b57\u521b\u65b0\u7814\u7a76\u9662\u3001\u60a6\u4eab\u89c6\u9891\u3001\u60a6\u4eab\u5546\u57ce\u3001\u60a6\u4eab\u8f66\u8f7d\u4e92\u8054CheerCar\u3001\u60a6\u804aCheerChat\u3001\u793e\u4ea4\u56e2\u8d2d\u7535\u5546\u3001\u60a6\u4eab\u76f4\u64ad\u7cfb\u5217\u3001\u7f51\u7efc\u7f51\u5267\u7cfb\u5217\u3001\u60a6\u7cfb\u5217\u8282\u76ee\u96c6\u7fa4\u3001\u77ed\u89c6\u9891IP\u77e9\u9635\u7b49\uff0c\u4ee5\u53ca\u57fa\u4e8e\u533a\u5757\u94fe\u3001\u4e91\u8ba1\u7b97\u3001\u6269\u5c55\u73b0\u5b9e\u3001\u6570\u5b57\u5b6a\u751f\u7b49\u6253\u9020\u76845G+VR+AR+AI\u7684\u60a6\u4eab\u5143\u5b87\u5b99\u7a7a\u95f4\u5e73\u53f0\u7b49\u5728\u5185\u7684\u4e1a\u52a1\u751f\u6001\u4f53\u7cfb\u3002<\/p>\n<p>\u8000\u4e16\u661f\u8f89\u4ee5\u201c\u60a6\u4eab+\u201d\u4e3a\u6838\u5fc3\u8fdb\u884c\u4ea7\u4e1a\u751f\u6001\u5e03\u5c40\uff0c\u6301\u7eed\u5b8c\u5584\u60a6\u4eab\u5143\u5b87\u5b99\u7a7a\u95f4\u5e73\u53f0\uff0c\u591a\u65b9\u4f4d\u5de9\u56fa\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u5e76\u5b9e\u73b0\u5411\u591a\u7ef4\u5ea6\u7684\u4ea7\u4e1a\u5316\u62d3\u5c55\u3002<\/p>\n<p><b>\u6587\u7ae0\u7ffb\u8bd1\u514d\u8d23\u58f0\u660e<\/b><\/p>\n<p>\u672c\u516c\u544a\u4e4b\u539f\u6587\u7248\u672c\u4e3a\u5b98\u65b9\u6388\u6743\u4e14\u552f\u4e00\u5177\u6709\u6cd5\u5f8b\u6548\u529b\u4e4b\u7248\u672c\u3002\u82e5\u4e2d\u6587\u7ffb\u8bd1\u7248\u4e0e\u539f\u6587\u7248\u672c\u4e4b\u95f4\u6709\u4efb\u4f55\u4e0d\u4e00\u81f4\u4e4b\u5904\uff0c\u6216\u542b\u4e49\u6709\u4efb\u4f55\u4e0d\u540c\uff0c\u5e94\u4ee5\u539f\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u5b8c\u6574\u82f1\u6587\u516c\u544a\u8bf7\u53c2\u89c1<a target=\"_blank\" href=\"http:\/\/ir.gsmg.co\/\" rel=\"nofollow noopener\">http:\/\/ir.gsmg.co\/<\/a>\u3002\u8000\u4e16\u661f\u8f89\u53ca\u76f8\u5173\u673a\u6784\u548c\u4e2a\u4eba\u4e0d\u5bf9\u7ffb\u8bd1\u7248\u672c\u4f5c\u51fa\u4efb\u4f55\u4fdd\u8bc1\uff0c\u4e5f\u4e0d\u4e3a\u7531\u7ffb\u8bd1\u4e0d\u51c6\u786e\u6240\u5bfc\u81f4\u7684\u76f4\u63a5\u6216\u95f4\u63a5\u635f\u5931\u627f\u62c5\u8d23\u4efb\u3002<\/p>\n<p>\u6295\u8d44\u8005\u53ca\u5a92\u4f53\u5782\u8be2\uff0c\u8bf7\u8054\u7cfb\uff1a<\/p>\n<p>\u8000\u4e16\u661f\u8f89<br \/>\u53f6\u4e00\u8fbe<br \/>\u90ae\u4ef6\uff1a<u><a target=\"_blank\" href=\"https:\/\/t.prnasia.com\/t\/F2is5nCw\" rel=\"nofollow noopener\">yeyida@gsmg.co<\/a><\/u><\/p>\n<p>\u57c3\u68ee\u5fb7\u6295\u8d44\u8005\u5173\u7cfb\u516c\u53f8<br \/>Tina&nbsp;Xiao<br \/>\u7535\u8bdd<span id=\"spanHghlt3e55\">\uff1a<\/span>+19176090333<br \/>\u90ae\u7bb1<span id=\"spanHghlt408f\">\uff1a<\/span><u><a target=\"_blank\" href=\"https:\/\/t.prnasia.com\/t\/6JXvVQm8\" rel=\"nofollow noopener\">tina.xiao@ascent-ir.com<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac2022\u5e743\u67088\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u8000\u4e16\u661f\u8f89&nbsp;(GSMG.US)\uff0c\u4eca\u5929\u516c\u5e03\u622a\u81f32021\u5e7412\u670831\u65e5\u7684\u5168\u5e74\u8d22\u52a1\u4e1a\u7ee9\u3002 2021\u5e74\u5168\u5e74\u8fd0\u8425\u4eae\u70b9 \u622a\u81f32021\u5e7412\u670831\u65e5\uff0c\u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce1\u4e0b\u8f7d\u91cf\u4e3a2.71\u4ebf\u6b21\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.69\u4ebf\u6b21\u3002 \u60a6\u4eab\u89c6\u9891\u53ca\u60a6\u4eab\u5546\u57ce\u6708\u6d3b\u8dc3\u7528\u6237 (\u201cMAU\u201d)2 \u4e3a4,760\u4e07,\u53bb\u5e74\u540c\u671f\u4e3a3,770\u4e07\u3002 \u60a6\u4eab\u5546\u57ce\u5546\u54c1\u4ea4\u6613\u603b\u989d (GMV)3 \u4e3a4.090\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.320\u4ebf\u7f8e\u5143\u3002 2021\u5e74\u5168\u5e74\u8d22\u52a1\u4eae\u70b9 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