{"id":63965,"date":"2022-03-03T09:05:00","date_gmt":"2022-03-03T02:05:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022030309050063965"},"modified":"2022-03-03T18:43:18","modified_gmt":"2022-03-03T10:43:18","slug":"%e8%94%9a%e8%bf%88x%e5%b7%a8%e9%87%8f%e5%bc%95%e6%93%8e%ef%bc%9a%e6%90%ba%e6%89%8b%e5%85%b1%e5%88%9bfront%e5%93%81%e7%89%8c%e7%b2%be%e7%bb%86%e5%8c%96%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022030309050063965","title":{"rendered":"\u851a\u8fc8x\u5de8\u91cf\u5f15\u64ce\uff1a\u643a\u624b\u5171\u521bFRONT\u54c1\u724c\u7cbe\u7ec6\u5316\u589e\u957f\u6a21\u578b"},"content":{"rendered":"

\u4e0a\u6d772022\u5e743\u67083\u65e5 \/\u7f8e\u901a\u793e\/ — 2022\u5e743\u6708\uff0c\u5168\u7403\u77e5\u540d\u4f20\u64ad\u673a\u6784\u7fa4\u9091\u65d7\u4e0bWavemaker\u851a\u8fc8\u5ba3\u5e03\u643a\u624b\u5de8\u91cf\u5f15\u64ce\uff0c\u8054\u5408\u63a8\u51fa \u201c\u54c1\u724c\u7cbe\u7ec6\u5316\u589e\u957f\u6a21\u578bFRONT<\/b>\u201d\uff0c\u521b\u65b0\u6027\u5730\u5c55\u5f00\u4e86\u4e00\u573a\u5bf9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684 \u201c\u8054\u7ed3\u201d\u7684\u7cbe\u7ec6\u5316\u7814\u7a76\u3002\u8fd9\u4e2a\u9879\u76ee\u7684\u521d\u8877\u662f\u65e8\u5728\u5e2e\u52a9\u4e1a\u6001\u65e5\u6e10\u75b2\u4e4f\u7684\u6d41\u91cf\u7ade\u4e89\u4e2d\uff0c\u627e\u5230\u65b0\u7684\u589e\u957f\u8d5b\u9053—-\u201c\u6d88\u8d39\u8005\u8054\u7ed3\uff08consumer relevancy\uff09\u201d\uff0c\u5728\u6296\u97f3\u5e73\u53f0\u751f\u6001\u7684\u8d4b\u80fd\u4e0b\uff0c\u851a\u8fc8\u5e2e\u52a9\u54c1\u724c\u627e\u5230\u4e86\u4e00\u4e2a\u54c1\u724c\u7cbe\u7ec6\u5316\u589e\u957f\u7684\u201c\u8054\u7ed3\u5bc6\u7801\u201d\uff0c\u771f\u6b63\u52a9\u529b\u54c1\u724c\u5b9e\u73b0\u5f62\u8c61\u7115\u6d3b\u53ca\u957f\u671f\u6301\u7eed\u589e\u957f\u3002\u8fd9\u662f\u884c\u4e1a\u5185\u9996\u6b21\u57fa\u4e8e\u4ee3\u7406\u5546\u72ec\u7279\u8425\u9500\u89c6\u89d2\u4e0b\uff0c\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u751f\u6001\u5185\u5b9e\u73b0\u957f\u671f\u589e\u957f\u7684\u5168\u65b0\u63a2\u7d22\u3002<\/p>\n

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\"\"<\/a>
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\"\"<\/a>
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\"\"<\/a>
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F\u5168\u57df\u6570\u636e\u5206\u6790\uff08Full-Funnel Data Analysis\uff09<\/b>\uff1a\u5206\u6790\u6d88\u8d39\u8005\u5168\u94fe\u8def\u53ca\u5168\u57df\u89e6\u70b9\u884c\u4e3a\uff0c\u6c89\u6dc0\u54c1\u724c\u4eba\u7fa4\u5173\u7cfb\u8d44\u4ea7\uff0c\u5168\u65b9\u4f4d\u8bca\u65ad\u54c1\u724c\u73b0\u72b6;<\/p>\n

R \u63ed\u9732\u54c1\u724c\u6311\u6218 (Reveal Brand Challenge)\uff1a<\/b>\u7cbe\u51c6\u6d1e\u5bdf\u5e02\u573a\u3001\u884c\u4e1a\u53ca\u7ade\u54c1\u8d8b\u52bf\uff0c\u591a\u7ef4\u5ea6\u5bf9\u6bd4\u5206\u6790\uff0c\u5b9a\u4e49\u54c1\u724c\u76ee\u524d\u4e9f\u9700\u89e3\u51b3\u7684\u6700\u5927\u75db\u70b9;<\/p>\n

O \u4ea7\u51fa\u54c1\u724c\u589e\u957f\u7b56\u7565(Originate Growth Strategy): <\/b>\u9488\u5bf9\u54c1\u724c\u75db\u70b9\u53ca\u6570\u636e\uff0c\u4e3a\u54c1\u724c\u5b9a\u5236\u6574\u5408\u8425\u9500\u7b56\u7565\uff0c\u6253\u9020\u7528\u6237\u95ed\u73af;<\/p>\n

N<\/b> \u5168\u65b0\u7684\u5e73\u53f0\u751f\u6001\u5408\u4f5c\u6a21\u5f0f (New Platform Partnership): <\/b>\u4e0d\u4ec5\u662f\u6280\u672f\u548c\u4ea7\u54c1\u5c42\u9762\u7684\u5408\u4f5c\uff0c\u800c\u662f\u5177\u6709\u884c\u4e1a\u5148\u950b\u610f\u4e49\u7684\u751f\u6001\u5408\u4f5c, \u4ee5\u5de8\u91cf\u5f15\u64ce\u7684\u4e30\u5bcc\u884c\u4e1a\u7ecf\u9a8c\u503c\u8d4b\u80fd\u642d\u5efa\u5a92\u4ecb\u77e9\u9635\uff0c\u4ee5\u6709\u9650\u7684\u9884\u7b97\u63a8\u52a8\u66f4\u597d\u7684\u589e\u957f;<\/p>\n

T \u54c1\u724c\u957f\u6548\u589e\u957f\u8ffd\u8e2a (Track brand long-term growth ):<\/b>\u6c89\u6dc0\u54c1\u724c\u6570\u636e\uff0c\u642d\u5efa\u591a\u7ef4\u5ea6\u957f\u6548\u8861\u91cf\u4f53\u7cfb\uff0c\u8d4b\u80fd\u54c1\u724c\u5b9e\u73b0\u54c1\u6548\u9500\u6301\u7eed\u589e\u957f\u3002<\/p>\n

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