{"id":63239,"date":"2022-02-25T16:36:00","date_gmt":"2022-02-25T09:36:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2022022516360063239"},"modified":"2022-02-25T17:52:58","modified_gmt":"2022-02-25T09:52:58","slug":"appsflyer%e5%8f%91%e5%b8%83%e3%80%8a2022%e6%b8%b8%e6%88%8f%e5%ba%94%e7%94%a8%e8%90%a5%e9%94%80%e7%8e%b0%e7%8a%b6%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2022022516360063239","title":{"rendered":"AppsFlyer\u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b"},"content":{"rendered":"

2021\u5168\u5e74\u83b7\u5ba2\u82b1\u8d39145\u4ebf\u7f8e\u5143\uff0c10%\u9884\u7b97\u4eceiOS\u8f6c\u5411\u81f3Android<\/span><\/p>\n

\u9690\u79c1\u65b0\u653f\u5927\u80cc\u666f\u4e0b\uff0c\u6e38\u620f\u8425\u9500\u4eba\u5458\u7ee7\u7eed\u9002\u5e94\u201c\u65b0\u5e38\u6001\u201d\uff0c\u6e38\u620f\u5e94\u7528\u5728iOS\u5e73\u53f0\u7684\u5b89\u88c5\u91cf\u4e0b\u964d6%\uff0c\u5728Android\u5e73\u53f0\u7684\u5b89\u88c5\u91cf\u589e\u957f22%\uff1b\u5728iOS\u5e73\u53f0\u6536\u5165\u4e0b\u964d35%\uff0c\u800cAndroid\u5e73\u53f0\u6536\u5165\u589e\u957f10%\u3002<\/i><\/p>\n

\u5317\u4eac2022\u5e742\u670825\u65e5 \/\u7f8e\u901a\u793e\/ — \u5168\u7403\u8425\u9500\u8861\u91cf\u4e0e\u4f53\u9a8c\u7ba1\u7406\u5e73\u53f0AppsFlyer<\/a>\u4e8e\u8fd1\u65e5\u6b63\u5f0f\u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b<\/a>\u3002\u62a5\u544a\u901a\u8fc7\u5bf9\u5168\u7403\u6e38\u620f\u884c\u4e1a\u5173\u952e\u8d8b\u52bf\u8fdb\u884c\u6df1\u5ea6\u5206\u6790\uff0c\u52a9\u529b\u8425\u9500\u4eba\u5458\u627e\u51c6\u524d\u8fdb\u65b9\u5411\uff0c\u8d70\u7a33\u51fa\u6d77\u4e4b\u8def\u3002<\/p>\n

\n

\"AppsFlyer\u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b\"<\/a>
AppsFlyer\u53d1\u5e03\u300a2022\u6e38\u620f\u5e94\u7528\u8425\u9500\u73b0\u72b6\u62a5\u544a\u300b<\/span><\/p>\n<\/p><\/div>\n

2022\u5168\u7403\u624b\u6e38\u4ea7\u4e1a\u4f9d\u65e7\u5904\u4e8e\u9ec4\u91d1\u5e74\u4ee3\u3002\u7eb5\u4f7f\u5168\u7403\u75ab\u60c5\u4f9d\u65e7\u8086\u610f\u8513\u5ef6\uff0c\u5168\u7403\u6e38\u620f\u8ff7\u5728\u53bb\u5e74\u4e00\u5e74\u5bf9\u76f8\u5173\u5e94\u7528\u7684\u652f\u51fa\u8d39\u7528\u9ad8\u8fbe1160\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f16%\u3002\u7136\u800c\uff0c\u9762\u5bf9\u65e5\u8d8b\u7f29\u7d27\u7684iOS\u6570\u636e\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u5fc5\u987b\u627e\u5230\u521b\u65b0\u65b9\u5f0f\u53bb\u8425\u9500\u3001\u8861\u91cf\u548c\u4f18\u5316\u81ea\u8eab\u7684\u6d3b\u52a8\u3002<\/p>\n

\u9690\u79c1\u201c\u65b0\u5e38\u6001\u201d\u4e0b\uff0ciOS\u4e0eAndroid\u4e24\u5927\u5e73\u53f0\u5448\u73b0\u76f8\u53cd\u8d70\u5411<\/b><\/p>\n

\u7531\u4e8e\u624b\u673a\u6e38\u620f\u7684\u8fd0\u8425\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e76\u4e14\u54c1\u724c\u5728\u8be5\u5782\u76f4\u9886\u57df\u4e2d\u53ef\u53d1\u6325\u7684\u5f71\u54cd\u529b\u8981\u5c0f\u5f97\u591a\uff0c\u56e0\u6b64\u624b\u673a\u6e38\u620f\u66f4\u52a0\u4f9d\u8d56\u4e8e\u8425\u9500\u6d3b\u52a8\u6765\u63a8\u52a8\u589e\u957f\u3002\u7136\u800c\uff0c\u5bf9\u7528\u6237\u7ea7\u6570\u636e\u7684\u4f9d\u8d56\u4e5f\u610f\u5473\u7740\u4ed6\u4eec\u66f4\u5bb9\u6613\u53d7\u5230\u6570\u636e\u8bc4\u4f30\u548c\u4f18\u5316\u65b9\u5f0f\u53d8\u5316\u7684\u5f71\u54cd\u3002\u968f\u7740\u8bc4\u4f30\u65b9\u5f0f\u8f6c\u5411\u805a\u5408\u8bc4\u4f30\uff0c\u6e38\u620f\u5e94\u7528\u5b89\u88c5\u91cf\u6709\u6240\u4e0b\u964d\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u8425\u9500\u9a71\u52a8\u578b\u5b89\u88c5\u91cf\u7684\u4e0b\u964d\u3002<\/p>\n

iOS 14.5\u53d1\u5e03\u540e\uff0c\u79fb\u52a8\u5e94\u7528\u8425\u9500\u4eba\u5458\u6700\u521d\u9762\u4e34\u7684\u91cd\u5927\u95ee\u9898\u662f\u96be\u4ee5\u8861\u91cf\u975e\u81ea\u7136\u5b89\u88c5\u91cf (NOI) \uff0c\u4ee5\u53ca\u91cd\u590d\u5220\u9664\u6765\u81ea\u591a\u4e2a\u6765\u6e90\u7684\u6570\u636e\uff1aSKAdNetwork (SKAN) \u548c\u4f20\u7edf\u5f52\u56e0\u3002\u7531\u4e8e\u5927\u591a\u6570\u7528\u6237\u62d2\u7edd\u8ddf\u8e2a\uff0c\u540c\u65f6\u968f\u7740iOS 14.5\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u901a\u8fc7\u4f20\u7edf\u5f52\u56e0\u65b9\u6cd5\u5206\u6790\u5f97\u51fa\u7684NOI\u57284\u6708\u81f39\u6708\u671f\u95f4\u51fa\u73b0\u4e0b\u964d\u3002\u4f46\u81ea\u6b64\u5f00\u59cb\uff0c\u968f\u7740\u5168\u7403\u5728\u66ff\u4ee3\u548c\u9690\u79c1\u5408\u89c4\u65b9\u6848\u8bc4\u4f30\u65b9\u9762\u6295\u5165\u5927\u91cf\u8d44\u6e90\uff0c\u521b\u65b0\u5f00\u59cb\u53d1\u6325\u4f5c\u7528\u540e\uff0cNOI\u51fa\u73b0\u53cd\u5f39\u8ff9\u8c61\u3002<\/p>\n

\u62a5\u544a\u8fd8\u6307\u51fa\uff0c\u5168\u7403\u8303\u56f4\u5185\u79fb\u52a8\u4e92\u8054\u7f51\u666e\u53ca\u901f\u5ea6\u52a0\u5feb\uff0c\u518d\u52a0\u4e0a\u5bf9\u539f\u521b\u6e38\u620f\u5185\u5bb9\u7684\u6301\u7eed\u6295\u8d44\uff0c\u4f7f\u5f97\u79fb\u52a8\u6e38\u620f\u6210\u4e3a\u4e00\u9879\u5229\u6da6\u4e30\u539a\u7684\u4e1a\u52a1\u3002\u4f46\u662f\uff0c\u81ea\u4eceApple\u57282021\u5e74\u5b9e\u65bdATT\u6846\u67b6\u4ee5\u6765\uff0c\u60c5\u51b5\u53d8\u5f97\u66f4\u5177\u6311\u6218\u6027\u3002\u8fc8\u51652022\u5e74\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u9700\u8981\u62e5\u62b1\u53d8\u5316\uff0c\u901a\u8fc7\u4f18\u5316\u8425\u9500\u624b\u6bb5\uff0c\u6709\u6548\u5438\u5f15\u9ad8\u4ef7\u503c\u7528\u6237\u3002<\/p>\n

\u5168\u7403\u5e02\u573a\u5173\u952e\u6d1e\u5bdf\uff1a<\/b><\/p>\n