{"id":57859,"date":"2021-12-23T11:22:00","date_gmt":"2021-12-23T04:22:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021122311220057859"},"modified":"2021-12-23T17:57:25","modified_gmt":"2021-12-23T09:57:25","slug":"2021%e9%9b%87%e4%b8%bb%e5%93%81%e7%89%8c%e5%88%9b%e6%84%8f%e5%a4%a7%e8%b5%9b%e9%a2%81%e5%a5%96%e5%85%b8%e7%a4%bc%e7%9b%9b%e5%a4%a7%e4%b8%be%e5%8a%9e-15%e9%a1%b9%e5%b9%b4%e5%ba%a6%e5%a4%a7%e5%a5%96","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021122311220057859","title":{"rendered":"2021\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u9881\u5956\u5178\u793c\u76db\u5927\u4e3e\u529e 15\u9879\u5e74\u5ea6\u5927\u5956\u63ed\u6653"},"content":{"rendered":"<p><p>\u4e0a\u6d772021\u5e7412\u6708<span id=\"spanHghltc90b\">23\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u7531\u9886\u5148\u7684\u96c7\u4e3b\u54c1\u724c\u4f20\u64ad\u673a\u6784\u96c7\u4e3b\u54c1\u724c\u7814\u7a76\u6240(Employer Branding 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href=\"https:\/\/mma.prnasia.com\/media2\/1715623\/banner_650X260.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/banner_650X260.jpg\" title=\"\u4e3a\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u83b7\u5956\u8005\u559d\u5f69\" alt=\"\u4e3a\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u83b7\u5956\u8005\u559d\u5f69\" \/><\/a><br 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id=\"spanHghltbf9b\">\u201d<\/span>\u7684\u6b8a\u8363\uff08\u817e\u8baf\u3001vivo\u3001\u5b8c\u7f8e\u4e16\u754c\u3001\u51ef\u6df3\u3001\u8d5b\u8bfa\u83f2\u548c\u5b89\u5229\uff09\uff0c\u6210\u4e3a\u5728\u96c7\u4e3b\u54c1\u724c\u9886\u57df\u5177\u6709\u5f71\u54cd\u529b\u4e0e\u6210\u5c31\u7684\u9886\u5148\u4f01\u4e1a\u3002\u540c\u65f6\uff0c\u96c7\u4e3b\u54c1\u724c\u7814\u7a76\u6240\u8054\u5408aTalent\u673a\u6784\uff0c\u901a\u8fc7\u96c7\u4e3b\u54c1\u724c\u6307\u6570\u5de5\u5177Employer Branding Measurement\u5bf9\u4e3b\u6d41\u804c\u573a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u68c0\u6d4b\uff0c\u5b57\u8282\u8df3\u52a8\u4ee5\u5e74\u5ea6\u6700\u9ad8\u5206\u83b7\u5f97\u201c\u6700\u4f73\u804c\u573a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5956<span id=\"spanHghlt281c\">\u201d<\/span>\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1429\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1715622\/2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/2-842.jpg\" title=\"\u606d\u559c68\u5bb6\u83b7\u5956\u4f01\u4e1a\" alt=\"\u606d\u559c68\u5bb6\u83b7\u5956\u4f01\u4e1a\" \/><\/a><br \/><span>\u606d\u559c68\u5bb6\u83b7\u5956\u4f01\u4e1a<\/span><\/p>\n<\/p><\/div>\n<p>\u672c\u6b21\u5927\u8d5b\u7279\u522b\u9080\u8bf7\u4e86\u5305\u62ec\u96c7\u4e3b\u54c1\u724c\u4e4b\u7236Richard Mosley\u5148\u751f\u3001\u5de5\u4f5c\u672a\u6765\u5b66\u5bb6\u4f0a\u6069&middot;\u8bfa\u5c14\u68ee\u5148\u751f\u3001\u96c7\u4e3b\u54c1\u724c\u4e13\u5bb6Ali Ayaz\u5148\u751f\u3001\u96c7\u4e3b\u54c1\u724c\u5efa\u8bbe\u6570\u636e\u5efa\u6a21\u5f15\u9886\u8005Barbara Zych\u5973\u58eb\u3001\u7f8e\u4e16\u5168\u7403\u5408\u4f19\u4eba\uff0c\u7f8e\u4e16\u8fbe\u4fe1\u5458\u5de5\u798f\u5229\u4e2d\u56fd\u533a\u603b\u7ecf\u7406\u865e\u709c\u5148\u751f\u3001\u4e0a\u6d77\u771f\u7231\u68a6\u60f3\u516c\u76ca\u57fa\u91d1\u4f1a\u526f\u79d8\u4e66\u957f\u6731\u79cb\u971e\u5973\u58eb\u3001\u6c49\u5a01\u58eb\u4e0a\u6d77\u603b\u7ecf\u7406\u517c\u6c49\u5a01\u58eb\u4e2d\u56fd\u533a\u9996\u5e2d\u521b\u610f\u5b98\u5b59\u4e8c\u9ed1\u5148\u751f\u3001\u300a\u5546\u4e1a\u5468\u520a\/\u4e2d\u6587\u7248\u300b\u6267\u884c\u4e3b\u7f16\u8303\u8363\u9756\u5148\u751f\u3001\u96c7\u4e3b\u54c1\u724c\u7814\u7a76\u6240\u6240\u957f\u5085\u6d77\u6d0b\u5973\u58eb\u3001\u6cd5\u56fd\u91cc\u6602\u5546\u5b66\u9662\u5168\u7403\u4eba\u529b\u8d44\u6e90\u4e0e\u7ec4\u7ec7\u521b\u65b0\u7814\u7a76\u4e2d\u5fc3\u8054\u5e2d\u4e3b\u4efb\u5510\u79cb\u52c7\u5148\u751f\u5728\u5185\u768410\u4f4d\u96c7\u4e3b\u54c1\u724c\u53ca\u4f01\u4e1a\u4eba\u529b\u8d44\u6e90\u7ba1\u7406\u8d44\u6df1\u4e13\u5bb6\u62c5\u4efb\u672c\u6b21\u521b\u610f\u5927\u8d5b\u7684\u4e13\u5bb6\u59d4\u5458\u4f1a\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8772\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1715624\/3.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/3-657.jpg\" title=\"\u83b7\u5956\u4f01\u4e1a\u73b0\u573a\u9881\u5956\u5408\u5f71\" alt=\"\u83b7\u5956\u4f01\u4e1a\u73b0\u573a\u9881\u5956\u5408\u5f71\" \/><\/a><br \/><span>\u83b7\u5956\u4f01\u4e1a\u73b0\u573a\u9881\u5956\u5408\u5f71<\/span><\/p>\n<\/p><\/div>\n<p><i>\u201c\u4eca\u5e74\u662f\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u7684\u7b2c\u4e94\u5e74\uff0c\u6211\u4eec\u5f88\u6b23\u6170\u7684\u770b\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u5f00\u59cb\u91cd\u89c6\u548c\u6253\u9020\u96c7\u4e3b\u54c1\u724c\uff0c\u4e5f\u5728\u4f01\u4e1a\u5185\u5916\u90e8\u53d6\u5f97\u4e86\u4e0d\u9519\u7684\u6210\u7ee9\u3002\u5c24\u5176\u5728\u75ab\u60c5\u53d1\u751f\u540e\uff0c\u6211\u4eec\u770b\u5230\u4f01\u4e1a\u5bf9\u4e8e\u804c\u573a\u7684\u5173\u6ce8\u4e5f\u5728\u4e0e\u65f6\u4ff1\u8fdb &#8211; \u5458\u5de5\u4f53\u9a8c\u3001\u793e\u4f1a\u8d23\u4efb\u611f\u3001\u804c\u573a\u5973\u6027\u751a\u81f3<\/i><i>EAP<\/i><i>\uff08\u5458\u5de5\u5fc3\u7406\u5e2e\u52a9\u8ba1\u5212\uff09\u7b49\u3002<span id=\"spanHghlt63e5\">\u201d<\/span>\u96c7\u4e3b\u54c1\u724c\u7814\u7a76\u6240\u6240\u957f\u5085\u6d77\u6d0b\u5973\u58eb\u8bf4\u9053\uff0c<span id=\"spanHghlt7b1e\">\u201c<\/span>\u4f01\u4e1a\u7684\u7ade\u4e89\u6838\u5fc3\u5f52\u6839\u7ed3\u5e95\u662f\u4eba\u624d\u7684\u7ade\u4e89\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u4f01\u4e1a\u96c7\u4e3b\u54c1\u724c\u5efa\u8bbe\u5fc5\u987b\u8981\u548c\u4f01\u4e1a\u7ecf\u8425\u6218\u7565\u7ed3\u5408\uff0c\u6ee1\u8db3\u73af\u5883\u4fdd\u62a4\u3001\u793e\u4f1a\u4ef7\u503c\u548c\u516c\u53f8\u6cbb\u7406\u7b49\u591a\u7ef4\u5ea6\u7684\u8981\u6c42\uff1b\u4eca\u5e74\u70ed\u8bae\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3001\u5143\u5b87\u5b99\u7b49\u65b0\u8d8b\u52bf\uff0c\u4e5f\u7ed9\u4f01\u4e1a\u7684\u96c7\u4e3b\u54c1\u724c\u5efa\u8bbe\u5e26\u6765\u4e86\u65b0\u7684\u6311\u6218\u3002\u5f53\u7136\uff0c\u8fd9\u4e5f\u7ed9\u96c7\u4e3b\u54c1\u724c\u4ece\u4e1a\u8005\u5e26\u6765\u4e86\u65b0\u673a\u9047\uff0c\u5e0c\u671b\u96c7\u4e3b\u54c1\u724c\u4eba\u53ef\u4ee5\u52e0\u529b\u540c\u5fc3\uff0c\u501f\u52bf\u800c\u4e3a\u3002<\/i><i><span id=\"spanHghltee6c\">\u201d<\/span><\/i><\/p>\n<p>\u5927\u8d5b\u65e8\u5728\u5411\u90a3\u4e9b\u9ad8\u6c34\u51c6\u548c\u5bcc\u6709\u521b\u610f\u7684\u96c7\u4e3b\u54c1\u724c\u81f4\u656c\uff0c\u901a\u8fc7\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\uff0c\u5411\u4e2d\u56fd\u804c\u573a\u5c55\u793a\u96c7\u4e3b\u54c1\u724c\u7684\u5f3a\u5927\u529b\u91cf\uff0c\u6269\u6563\u4f18\u79c0\u96c7\u4e3b\u7684\u5149\u8f89<span 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Institute)\u4e3b\u529e\uff0c\u9886\u5148\u7684\u5546\u4e1a\u5a92\u4f53\u300a\u5546\u4e1a\u5468\u520a\/\u4e2d\u6587\u7248\u300b\u4f5c\u4e3a\u6218\u7565\u5408\u4f5c\u5a92\u4f53\uff0c\u6821\u56ed\u5168\u5a92\u4f53\u6295\u653e\u5e73\u53f0\u6821\u679c\u3001\u5782\u76f4\u4e8e\u6d77\u5916\u4eba\u624d\u7684\u62db\u8058\u5e73\u53f0Lockin\u4e2d\u56fd\u4f5c\u4e3a\u6218\u7565\u5408\u4f5c\u6821\u56ed\u5a92\u4f53\uff0c\u9886\u5148\u7684\u804c\u573a\u793e\u4ea4\u5e73\u53f0\u8109\u8109\u4f5c\u4e3a\u6218\u7565\u5408\u4f5c\u804c\u573a\u5a92\u4f53\u7684\u201c2021\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u201d(EMPLOYER BRANDING CREATIVITY AWARDS)\u9881\u5956\u5178\u793c\u4e8e12\u670821\u65e5\u5728\u4e0a\u6d77\u6d66\u4e1c\u9999\u683c\u91cc\u62c9\u5927\u9152\u5e97\u76db\u5927\u4e3e\u529e\u3002 \u4e3a\u96c7\u4e3b\u54c1\u724c\u521b\u610f\u5927\u8d5b\u83b7\u5956\u8005\u559d\u5f69 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Branding Measurement\u5bf9\u4e3b\u6d41\u804c\u573a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u68c0\u6d4b\uff0c\u5b57\u8282\u8df3\u52a8\u4ee5\u5e74\u5ea6\u6700\u9ad8\u5206\u83b7\u5f97\u201c\u6700\u4f73\u804c\u573a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5956\u201d\u3002 \u606d\u559c68\u5bb6\u83b7\u5956\u4f01\u4e1a \u672c\u6b21\u5927\u8d5b\u7279\u522b\u9080\u8bf7\u4e86\u5305\u62ec\u96c7\u4e3b\u54c1\u724c\u4e4b\u7236Richard Mosley\u5148\u751f\u3001\u5de5\u4f5c\u672a\u6765\u5b66\u5bb6\u4f0a\u6069&middot;\u8bfa\u5c14\u68ee\u5148\u751f\u3001\u96c7\u4e3b\u54c1\u724c\u4e13\u5bb6Ali Ayaz\u5148\u751f\u3001\u96c7\u4e3b\u54c1\u724c\u5efa\u8bbe\u6570\u636e\u5efa\u6a21\u5f15\u9886\u8005Barbara 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href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2021122311220057859\">Read 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