{"id":56350,"date":"2021-12-14T02:53:00","date_gmt":"2021-12-13T19:53:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021121402530056350"},"modified":"2021-12-14T17:57:15","modified_gmt":"2021-12-14T09:57:15","slug":"hivestack-%e4%b8%8e%e6%90%9c%e5%8d%96%e4%bc%a0%e5%aa%92%e6%90%ba%e6%89%8b%e5%90%88%e4%bd%9c%ef%bc%8c%e9%a6%96%e6%ac%a1%e5%b0%86%e7%a8%8b%e5%ba%8f%e5%8c%96-dooh-%e5%bc%95%e8%bf%9b%e5%8f%b0%e6%b9%be","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021121402530056350","title":{"rendered":"Hivestack \u4e0e\u641c\u5356\u4f20\u5a92\u643a\u624b\u5408\u4f5c\uff0c\u9996\u6b21\u5c06\u7a0b\u5e8f\u5316 DOOH \u5f15\u8fdb\u53f0\u6e7e"},"content":{"rendered":"

\u53f0\u6e7e<\/i><\/b> DOOH <\/i><\/b>\u9886\u5bfc\u8005\u641c\u5356\u4f20\u5a92<\/i><\/b>\u9009\u62e9<\/i><\/b> Hivestack <\/i><\/b>\u4f5c\u4e3a\u4f9b\u5e94\u65b9\u5e73\u53f0<\/i><\/b> (SSP)<\/i><\/b>\uff0c\u4e3a\u53f0\u6e7e\u7684\u7a0b<\/i><\/b>\u5e8f<\/b>\u5316\u4e70\u5bb6\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u53d7\u4f17\u5b9a\u4f4d<\/i><\/b><\/p>\n

\u53f0\u5317\u548c\u8499\u7279\u5229\u5c142021\u5e7412\u670814\u65e5 \/\u7f8e\u901a\u793e\/ — \u53f0\u6e7e\u5148\u8fdb\u7684\u5bb6\u5916\u5a92\u4f53\u5e7f\u544a\u6280\u672f\u516c\u53f8\u641c\u5356\u4f20\u5a92<\/a>\u4eca\u5929\u5ba3\u5e03\u4e0e\u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u4f4d\u5bb6\u5916\u5a92\u4f53 (DOOH) \u5e7f\u544a\u6280\u672f\u516c\u53f8 <\/a>Hivestack<\/a><\/u> \u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u5173\u7cfb\uff0c\u4ee5\u671f\u5c06\u53f0\u6e7e\u7684\u7a0b\u5e8f\u5316\u5bb6\u5916\u5a92\u4f53\u63a8\u5411\u5d2d\u65b0\u7684\u9ad8\u5ea6\u3002\u6b64\u6b21\u5408\u4f5c\u5c06\u4e3a\u5e02\u573a\u5efa\u6784\u7b2c\u4e00\u4e2a\u771f\u6b63\u7684\u7a0b\u5e8f\u5316 DOOH \u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u672c\u5730\u53ca\u5168\u7403\u54c1\u724c\u3001\u4ee3\u7406\u5546\u548c\u5168\u901a\u8def DSP \u6709\u673a\u4f1a\u5229\u7528 Hivestack \u4ee5\u7a0b\u5e8f\u5316\u7684\u65b9\u5f0f\u8d2d\u4e70\u548c\u542f\u52a8\u5bb6\u5916\u5a92\u4f53\u5e7f\u544a\u7248\u4f4d\u3002<\/p>\n

\u641c\u5356\u4f20\u5a92\u96b6\u5c5e\u4e1c\u68ee\u96c6\u56e2\uff0c\u5176\u4e3a\u53f0\u6e7e\u6700\u5927\u7684\u5a92\u4f53\u548c\u7535\u5b50\u5546\u52a1\u96c6\u56e2\u4e4b\u4e00\uff0c\u65d7\u4e0b\u4f01\u4e1a\u5305\u62ec ETtoday \u65b0\u95fb\u4e91\u548c ETMall \u4e1c\u68ee\u8d2d\u7269\u7f51\u3002\u641c\u5356\u4f20\u5a92\u76ee\u524d\u5728\u5168\u53f0\u53d1\u5eca\u8bbe\u6709 6 \u5343\u53f0\u955c\u9762\u7684\u6570\u4f4d\u8424\u5e55\u201c\u9b54\u53d1\u955c\u201d\uff0c\u5e76\u9884\u8ba1\u5728 2022 \u5e74\u5e95\u589e\u81f3 1 \u4e07\u53f0\u3002\u5bf9\u4e8e\u671f\u671b\u5728\u53f0\u6e7e\u542f\u52a8\u7a0b\u5e8f\u5316\u7684\u9700\u6c42\u65b9\u5408\u4f5c\u5925\u4f34\u6765\u8bf4\uff0c\u641c\u5356\u4f20\u5a92\u7684\u9b54\u53d1\u955c\u5229\u7528\u987e\u5ba2\u5728\u53d1\u5eca\u6d88\u8d39\u7684\u65f6\u95f4\uff0c\u8db3\u4ee5\u957f\u65f6\u95f4\u5438\u5f15\u987e\u5ba2\u773c\u7403\u3002\u900f\u8fc7\u4e0d\u53ef\u7565\u8fc7\u7684\u5f71\u7247\u578b\u5e7f\u544a\u5185\u5bb9\u6765\u9501\u5b9a\u53d7\u4f17\uff0c\u5e76\u7ed3\u5408\u4eba\u8138\u8fa8\u8bc6\u6280\u672f\u5c06\u5e7f\u544a\u6295\u653e\u6210\u6548\u6570\u636e\u5316\uff0c\u5bf9\u5e7f\u544a\u4e3b\u800c\u8a00\u65e0\u7591\u662f\u96be\u80fd\u53ef\u8d35\u7684\u4e00\u5927\u5546\u673a\u3002<\/p>\n

\u6b64\u6b21\u5408\u4f5c\u4e3a\u53f0\u6e7e\u5e02\u573a\u5f00\u521b\u5148\u6cb3\uff0c\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u53f0\u6e7e\u5e02\u573a\u52a0\u901f\u91c7\u7528\u7a0b\u5e8f\u5316 DOOH\u3002\u641c\u5356\u4f20\u5a92\u9ad8\u5ea6\u8fdb\u9636\u7684\u4e92\u52a8\u5f0f\u6570\u4f4d\u8424\u5e55\u6bcf\u6708\u53ef\u4ea7\u751f 6 \u5343\u4e07\u6b21\u7684\u66dd\u5149\u91cf\uff0c\u5404\u4ee3\u7406\u5546\u548c\u5168\u901a\u8def DSP \u7686\u80fd\u56e0\u6b64\u53d7\u60e0\uff0c\u900f\u8fc7 Hivestack SSP \u5229\u7528\u81ea\u8ba2\u53d7\u4f17\u4e0e\u5168\u901a\u8def\u76ee\u6807\u53d7\u4f17\u8bbe\u5b9a\uff0c\u4e3a\u4ed6\u4eec\u7684\u4f18\u8d28 DOOH \u5e7f\u544a\u7248\u4f4d\u521b\u9020\u8425\u6536\u3002<\/p>\n

Hivestack \u5317\u4e9a\u5730\u533a\u5e38\u52a1\u8463\u4e8bTroy Yang\u6768\u5927\u8000 \u8868\u793a\uff1a\u201c\u6211\u4eec\u6210\u4e3a\u53f0\u6e7e\u5e02\u573a\u9996\u4e2apDOOH\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u7684\u5408\u4f5c\u5925\u4f34\u5173\u7cfb\uff0c\u5ba3\u5e03\u4e4b\u65f6\u975e\u5e38\u632f\u594b\u4eba\u5fc3\uff0c\u662f\u6211\u4eec\u5728\u53f0\u6e7e\u5e02\u573a\u63a8\u51fa\u7684\u7b2c\u4e00\u6b65\u3002\u641c\u5356\u4f20\u5a92\u662f\u4e0d\u53ef\u591a\u5f97\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u4ed6\u4eec\u5728\u9ad8\u6863\u53d1\u5eca\u5e03\u5efa\u7ef5\u5bc6\u7684\u8424\u5e55\u7f51\u8def\uff0c\u4e3a\u672c\u5730\u548c\u5168\u7403\u5e7f\u544a\u4e3b\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u76ee\u6807\u53d7\u4f17\u8bbe\u5b9a\u529f\u80fd\u3002Hivestack \u8eab\u4e3a\u53f0\u6e7e\u5e02\u573a\u7a0b\u5e8f\u5316 DOOH \u7684\u5148\u9a71\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u589e\u52a0\u4f18\u8d28\u7684\u5e7f\u544a\u5e93\u5b58\u4f9b\u5e94\uff0c\u4e3a\u6211\u4eec\u7684\u9700\u6c42\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u4ece\u4e16\u754c\u5404\u5730\u3001\u6765\u81ea\u5168\u7403\u7684\u5e7f\u544a\u54c1\u724c\u5411\u53f0\u6e7e\u53d7\u4f17\u63a8\u9500\u5546\u54c1\u7684\u673a\u4f1a\u3002\u201d<\/p>\n

\u641c\u5356\u4f20\u5a92\u7684\u6267\u884c\u957f<\/b> Yaw Ren Tsai<\/b> \u8521\u8000\u4ec1\u8868\u793a\uff1a\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u5728\u53f0\u6e7e\u4e0e Hivestack \u5408\u4f5c\uff0c\u5e76\u671f\u5f85\u6269\u5927\u6211\u4eec\u5728\u672c\u5730\u5e02\u573a\u7684 DOOH \u4e1a\u52a1\u3002\u900f\u8fc7\u5229\u7528 Hivestack \u5e02\u573a\u9886\u5148\u7684\u6280\u672f\u4e0e\u6211\u4eec\u4f18\u8d28\u7684 \u6570\u4f4d\u5bb6\u5916\u5a92\u4f53\u7248\u4f4d\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5e02\u573a\u5bf9\u7a0b\u5e8f\u5316 DOOH \u901a\u8def\u7684\u8ba4\u8bc6\uff0c\u5e76\u4e0e\u5168\u7403\u5e02\u573a\u66f4\u6d41\u7545\u65e0\u7f1d\u5730\u8fde\u7ed3\u3002\u201d<\/p>\n

\u53f0\u6e7e 2021 \u5e74\u5bb6\u5916\u5a92\u4f53\u7684\u8425\u6536\u9ad8\u8fbe 1.72 \u4ebf\u7f8e\u5143<\/a><\/u>\uff0c \u9884\u8ba1\u5230 2022 \u5e74\u5e74\u8425\u6536\u6210\u957f\u7387\u5c06\u4e3a 12%\u3002\u7a0b\u5e8f\u5316 DOOH \u6280\u672f\u5c06\u4fc3\u8fdb\u6b64\u901a\u8def\u7684\u6210\u957f\uff0c\u4e5f\u5df2\u5728\u6574\u4e2a\u4e9a\u592a\u5730\u533a\u8fc5\u901f\u53d1\u5c55\u3002<\/p>\n

\u76f8\u5173\u94fe\u63a5 :<\/p>\n

http:\/\/hivestack.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

\u53f0\u6e7e DOOH \u9886\u5bfc\u8005\u641c\u5356\u4f20\u5a92\u9009\u62e9 Hivestack \u4f5c\u4e3a\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP)\uff0c\u4e3a\u53f0\u6e7e\u7684\u7a0b\u5e8f\u5316\u4e70\u5bb6\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u53d7\u4f17\u5b9a\u4f4d \u53f0\u5317\u548c\u8499\u7279\u5229\u5c142021\u5e7412\u670814\u65e5 \/\u7f8e\u901a\u793e\/ — \u53f0\u6e7e\u5148\u8fdb\u7684\u5bb6\u5916\u5a92\u4f53\u5e7f\u544a\u6280\u672f\u516c\u53f8\u641c\u5356\u4f20\u5a92\u4eca\u5929\u5ba3\u5e03\u4e0e\u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7a0b\u5e8f\u5316\u6570\u4f4d\u5bb6\u5916\u5a92\u4f53 (DOOH) \u5e7f\u544a\u6280\u672f\u516c\u53f8 Hivestack \u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u5173\u7cfb\uff0c\u4ee5\u671f\u5c06\u53f0\u6e7e\u7684\u7a0b\u5e8f\u5316\u5bb6\u5916\u5a92\u4f53\u63a8\u5411\u5d2d\u65b0\u7684\u9ad8\u5ea6\u3002\u6b64\u6b21\u5408\u4f5c\u5c06\u4e3a\u5e02\u573a\u5efa\u6784\u7b2c\u4e00\u4e2a\u771f\u6b63\u7684\u7a0b\u5e8f\u5316 DOOH \u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u672c\u5730\u53ca\u5168\u7403\u54c1\u724c\u3001\u4ee3\u7406\u5546\u548c\u5168\u901a\u8def DSP \u6709\u673a\u4f1a\u5229\u7528 Hivestack \u4ee5\u7a0b\u5e8f\u5316\u7684\u65b9\u5f0f\u8d2d\u4e70\u548c\u542f\u52a8\u5bb6\u5916\u5a92\u4f53\u5e7f\u544a\u7248\u4f4d\u3002 \u641c\u5356\u4f20\u5a92\u96b6\u5c5e\u4e1c\u68ee\u96c6\u56e2\uff0c\u5176\u4e3a\u53f0\u6e7e\u6700\u5927\u7684\u5a92\u4f53\u548c\u7535\u5b50\u5546\u52a1\u96c6\u56e2\u4e4b\u4e00\uff0c\u65d7\u4e0b\u4f01\u4e1a\u5305\u62ec ETtoday \u65b0\u95fb\u4e91\u548c ETMall \u4e1c\u68ee\u8d2d\u7269\u7f51\u3002\u641c\u5356\u4f20\u5a92\u76ee\u524d\u5728\u5168\u53f0\u53d1\u5eca\u8bbe\u6709 6 \u5343\u53f0\u955c\u9762\u7684\u6570\u4f4d\u8424\u5e55\u201c\u9b54\u53d1\u955c\u201d\uff0c\u5e76\u9884\u8ba1\u5728 2022 \u5e74\u5e95\u589e\u81f3 1 \u4e07\u53f0\u3002\u5bf9\u4e8e\u671f\u671b\u5728\u53f0\u6e7e\u542f\u52a8\u7a0b\u5e8f\u5316\u7684\u9700\u6c42\u65b9\u5408\u4f5c\u5925\u4f34\u6765\u8bf4\uff0c\u641c\u5356\u4f20\u5a92\u7684\u9b54\u53d1\u955c\u5229\u7528\u987e\u5ba2\u5728\u53d1\u5eca\u6d88\u8d39\u7684\u65f6\u95f4\uff0c\u8db3\u4ee5\u957f\u65f6\u95f4\u5438\u5f15\u987e\u5ba2\u773c\u7403\u3002\u900f\u8fc7\u4e0d\u53ef\u7565\u8fc7\u7684\u5f71\u7247\u578b\u5e7f\u544a\u5185\u5bb9\u6765\u9501\u5b9a\u53d7\u4f17\uff0c\u5e76\u7ed3\u5408\u4eba\u8138\u8fa8\u8bc6\u6280\u672f\u5c06\u5e7f\u544a\u6295\u653e\u6210\u6548\u6570\u636e\u5316\uff0c\u5bf9\u5e7f\u544a\u4e3b\u800c\u8a00\u65e0\u7591\u662f\u96be\u80fd\u53ef\u8d35\u7684\u4e00\u5927\u5546\u673a\u3002 \u6b64\u6b21\u5408\u4f5c\u4e3a\u53f0\u6e7e\u5e02\u573a\u5f00\u521b\u5148\u6cb3\uff0c\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u53f0\u6e7e\u5e02\u573a\u52a0\u901f\u91c7\u7528\u7a0b\u5e8f\u5316 DOOH\u3002\u641c\u5356\u4f20\u5a92\u9ad8\u5ea6\u8fdb\u9636\u7684\u4e92\u52a8\u5f0f\u6570\u4f4d\u8424\u5e55\u6bcf\u6708\u53ef\u4ea7\u751f 6 \u5343\u4e07\u6b21\u7684\u66dd\u5149\u91cf\uff0c\u5404\u4ee3\u7406\u5546\u548c\u5168\u901a\u8def DSP \u7686\u80fd\u56e0\u6b64\u53d7\u60e0\uff0c\u900f\u8fc7 Hivestack SSP \u5229\u7528\u81ea\u8ba2\u53d7\u4f17\u4e0e\u5168\u901a\u8def\u76ee\u6807\u53d7\u4f17\u8bbe\u5b9a\uff0c\u4e3a\u4ed6\u4eec\u7684\u4f18\u8d28 DOOH \u5e7f\u544a\u7248\u4f4d\u521b\u9020\u8425\u6536\u3002 Hivestack \u5317\u4e9a\u5730\u533a\u5e38\u52a1\u8463\u4e8bTroy Yang\u6768\u5927\u8000 \u8868\u793a\uff1a\u201c\u6211\u4eec\u6210\u4e3a\u53f0\u6e7e\u5e02\u573a\u9996\u4e2apDOOH\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u7684\u5408\u4f5c\u5925\u4f34\u5173\u7cfb\uff0c\u5ba3\u5e03\u4e4b\u65f6\u975e\u5e38\u632f\u594b\u4eba\u5fc3\uff0c\u662f\u6211\u4eec\u5728\u53f0\u6e7e\u5e02\u573a\u63a8\u51fa\u7684\u7b2c\u4e00\u6b65\u3002\u641c\u5356\u4f20\u5a92\u662f\u4e0d\u53ef\u591a\u5f97\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u4ed6\u4eec\u5728\u9ad8\u6863\u53d1\u5eca\u5e03\u5efa\u7ef5\u5bc6\u7684\u8424\u5e55\u7f51\u8def\uff0c\u4e3a\u672c\u5730\u548c\u5168\u7403\u5e7f\u544a\u4e3b\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u76ee\u6807\u53d7\u4f17\u8bbe\u5b9a\u529f\u80fd\u3002Hivestack \u8eab\u4e3a\u53f0\u6e7e\u5e02\u573a\u7a0b\u5e8f\u5316 DOOH \u7684\u5148\u9a71\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u589e\u52a0\u4f18\u8d28\u7684\u5e7f\u544a\u5e93\u5b58\u4f9b\u5e94\uff0c\u4e3a\u6211\u4eec\u7684\u9700\u6c42\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u4ece\u4e16\u754c\u5404\u5730\u3001\u6765\u81ea\u5168\u7403\u7684\u5e7f\u544a\u54c1\u724c\u5411\u53f0\u6e7e\u53d7\u4f17\u63a8\u9500\u5546\u54c1\u7684\u673a\u4f1a\u3002\u201d 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