{"id":52999,"date":"2021-11-16T08:00:00","date_gmt":"2021-11-16T01:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021111608000052999"},"modified":"2021-11-16T17:59:42","modified_gmt":"2021-11-16T09:59:42","slug":"%e6%96%b0%e6%bd%ae%e4%bc%a0%e5%aa%92%e5%80%9f%e5%8a%a9hivestack%e5%b7%a2%e4%bb%95%e8%be%be%e5%8a%a0%e5%bc%ba%e4%b8%ad%e5%9b%bd%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021111608000052999","title":{"rendered":"\u65b0\u6f6e\u4f20\u5a92\u501f\u52a9Hivestack\u5de2\u4ed5\u8fbe\u52a0\u5f3a\u4e2d\u56fd\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\u80fd\u529b"},"content":{"rendered":"<p><p><b><i>\u643a\u624b\u5408\u4f5c\u4e3a\u4e2d\u56fd\u5404\u5730\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e3b\u63d0\u4f9b\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u5316\u5e7f\u544a<\/i><\/b><\/p>\n<p>\u4e0a\u6d77\u548c\u8499\u7279\u5229\u5c142021\u5e7411\u670816\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u6700\u5927\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u6280\u672f\u516c\u53f8<span id=\"spanHghltf23e\">\u4e4b\u4e00<\/span>Hivestack\u5de2\u4ed5\u8fbe\u4eca\u65e5\u5ba3\u5e03\u4e0e\u4e2d\u56fd\u6700\u5927\u7684\u7535\u68af\u5e7f\u544a\u5c4f\u5e55\u63d0\u4f9b\u5546\u4e4b\u4e00\u65b0\u6f6e\u4f20\u5a92(XinChao Media)\u5efa\u7acb\u91cd\u8981\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/p>\n<p>\u901a\u8fc7\u8fd9\u4e00\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u65b0\u6f6e\u4f20\u5a92\u5c06\u901a\u8fc7Hivestack\u5de2\u4ed5\u8fbe\u4f9b\u5e94\u65b9\u5e73\u53f0(SSP)\u4e3a\u54c1\u724c\u5546\u3001\u4ee3\u7406\u5546\u548c\u5168\u6e20\u9053DSP\u63d0\u4f9b\u4e00\u79cd\u7a0b\u5e8f\u5316\u8d2d\u4e70\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u8d44\u6e90\u7684\u65b9\u5f0f\u3002<\/p>\n<p>\u8be5\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4f7f\u65b0\u6f6e\u4f20\u5a92\u80fd\u591f\u901a\u8fc7\u79c1\u4eba\u5e02\u573a(PMP)\u4ea4\u6613\uff0c\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u8f7b\u677e\u5c06\u5176\u4f18\u8d28\u7684\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u8d44\u6e90\u53d8\u73b0\u3002\u901a\u8fc7\u6b64\u6b21\u5408\u4f5c\uff0c\u65b0\u6f6e\u4f20\u5a92\u5c06\u4e3a\u4ed6\u4eec\u5728\u4e2d\u56fd110\u4e2a\u57ce\u5e02\u7684&nbsp;700,000\u4e2a\u5927\u89c4\u6a21\u6570\u5b57\u7535\u68af\u5c4f\u5e55\u5e26\u6765\u989d\u5916\u7684\u7a0b\u5e8f\u5316\u6536\u5165\u3002\u6bcf\u6708\u80fd\u63d0\u4f9b\u5927\u7ea6756\u4ebf\u6b21\u5c55\u793a\u3002<\/p>\n<p><b>Hivestack<\/b><b>\u5de2\u4ed5\u8fbe\u4e2d\u56fd\u533a\u603b\u7ecf\u7406\u987e\u4e16\u4eea<\/b><b>(<span class=\"xn-person\">Aileen Ku<\/span>)<\/b>)\u8868\u793a\uff1a\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u4e0e\u4e2d\u56fd\u6570\u5b57\u7535\u68af\u5c4f\u5e55\u7684\u884c\u4e1a\u9886\u5bfc\u8005\u2014\u2014\u65b0\u6f6e\u4f20\u5a92\u5408\u4f5c\u3002\u65b0\u6f6e\u4f20\u5a92\u8bde\u751f\u4e8e\u6570\u5b57\u9886\u57df\uff0c\u4ed6\u4eec\u4f18\u8d28\u7684\u5e7f\u544a\u8d44\u6e90\u8986\u76d6\u4e2d\u56fd\u5927\u90e8\u5206\u4e3b\u8981\u57ce\u5e02\u3002\u8fd9\u79cd\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4ee3\u8868\u4e86\u8be5\u5730\u533a\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u4ea4\u4ed8\u7684\u5de8\u5927\u8f6c\u53d8\uff0c\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u901a\u8fc7Hivestack\u5de2\u4ed5\u8fbe\u7684SSP\u7a0b\u5e8f\u5316\u5c55\u793a\uff0c\u4ee5\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u5411\u53d7\u4f17\u6295\u653e\u5e7f\u544a\u3002\u201d<\/p>\n<p><b>\u65b0\u6f6e\u4f20\u5a92\u9ad8\u7ea7\u526f\u603b\u88c1\u5b59\u7acb\u7fa4<\/b><b>&nbsp;(<span class=\"xn-person\">Boris Sun<\/span>)<\/b>&nbsp;\u8868\u793a\uff1a\u201c\u968f\u7740\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u5728\u4e2d\u56fd\u5927\u9646\u548c\u56fd\u9645\u4e0a\u7684\u4f7f\u7528\u9700\u6c42\u4e0d\u65ad\u589e\u957f\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u4e0e\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u7684\u884c\u4e1a\u5148\u9a71Hivestack\u5de2\u4ed5\u8fbe\u5408\u4f5c\uff0c\u5e76\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5728\u5176\u5168\u6e20\u9053\u8ba1\u5212\u4e2d\u6269\u5927\u8986\u76d6\u9762\u548c\u5f71\u54cd\u529b\u3002\u201d<\/p>\n<p><b>Hivestack<\/b><b>\u5de2\u4ed5\u8fbe\u5317\u4e9a\u533a\u8463\u4e8b\u603b\u7ecf\u7406\u6768\u5927\u8000<\/b><b>(<span class=\"xn-person\">Troy Yang<\/span>)<\/b>\u8bf4\u9053\uff1a\u201c\u4f5c\u4e3a\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u9996\u6279\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\uff0c\u65b0\u6f6e\u7684\u52a0\u5165\u662fHivestack\u5de2\u4ed5\u8fbe\u7684\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u5728\u5317\u4e9a\u5730\u533a\u7684\u4e1a\u52a1\u89c4\u6a21\u6b63\u5728\u4e0d\u65ad\u5730\u6269\u5927\u3002\u901a\u8fc7\u4e0e\u65b0\u6f6e\u5728\u68af\u5a92\u9886\u57df\u89c4\u6a21\u5316\u7684\u4f53\u91cf\u4e0eHivestack\u5de2\u4ed5\u8fbe\u9886\u5148\u7684\u7a0b\u5e8f\u5316\u6280\u672f\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u901a\u8fc7\u5e2e\u52a9\u90a3\u4e9b\u60f3\u8981\u8de8\u533a\u57df\u5e02\u573a\u8fdb\u884c\u53d7\u4f17\u89e6\u8fbe\u7684\u56fd\u5185\u5916\u8425\u9500\u4eba\u5458\u5e26\u6765\u96be\u4ee5\u7f6e\u4fe1\u7684\u6210\u679c\u3002\u201d<\/p>\n<p>2021\u5e74\uff0c\u8425\u9500\u4eba\u5458<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=3356116-1&amp;h=3452518831&amp;u=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fooh-advertising-returns-china-bearing-new-opportunities&amp;a=%E5%9C%A8%E5%8C%97%E4%BA%9A%E7%9A%84OOH%E5%B9%BF%E5%91%8A%E6%94%AF%E5%87%BA\" rel=\"nofollow noopener\">\u5728\u5317\u4e9a\u7684OOH\u5e7f\u544a\u652f\u51fa<\/a><\/u>\u8d85\u8fc7130\u4ebf\u7f8e\u5143\uff0c\u4ec5\u5728\u4e2d\u56fd\u5c31\u8fbe\u5230&nbsp;86 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:<\/p>\n<p>http:\/\/hivestack.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u643a\u624b\u5408\u4f5c\u4e3a\u4e2d\u56fd\u5404\u5730\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e3b\u63d0\u4f9b\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u5316\u5e7f\u544a \u4e0a\u6d77\u548c\u8499\u7279\u5229\u5c142021\u5e7411\u670816\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u5168\u7403\u6700\u5927\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u6280\u672f\u516c\u53f8\u4e4b\u4e00Hivestack\u5de2\u4ed5\u8fbe\u4eca\u65e5\u5ba3\u5e03\u4e0e\u4e2d\u56fd\u6700\u5927\u7684\u7535\u68af\u5e7f\u544a\u5c4f\u5e55\u63d0\u4f9b\u5546\u4e4b\u4e00\u65b0\u6f6e\u4f20\u5a92(XinChao Media)\u5efa\u7acb\u91cd\u8981\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002 \u901a\u8fc7\u8fd9\u4e00\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u65b0\u6f6e\u4f20\u5a92\u5c06\u901a\u8fc7Hivestack\u5de2\u4ed5\u8fbe\u4f9b\u5e94\u65b9\u5e73\u53f0(SSP)\u4e3a\u54c1\u724c\u5546\u3001\u4ee3\u7406\u5546\u548c\u5168\u6e20\u9053DSP\u63d0\u4f9b\u4e00\u79cd\u7a0b\u5e8f\u5316\u8d2d\u4e70\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u8d44\u6e90\u7684\u65b9\u5f0f\u3002 \u8be5\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4f7f\u65b0\u6f6e\u4f20\u5a92\u80fd\u591f\u901a\u8fc7\u79c1\u4eba\u5e02\u573a(PMP)\u4ea4\u6613\uff0c\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u8f7b\u677e\u5c06\u5176\u4f18\u8d28\u7684\u6237\u5916\u6570\u5b57\u5e7f\u544a(DOOH)\u8d44\u6e90\u53d8\u73b0\u3002\u901a\u8fc7\u6b64\u6b21\u5408\u4f5c\uff0c\u65b0\u6f6e\u4f20\u5a92\u5c06\u4e3a\u4ed6\u4eec\u5728\u4e2d\u56fd110\u4e2a\u57ce\u5e02\u7684&nbsp;700,000\u4e2a\u5927\u89c4\u6a21\u6570\u5b57\u7535\u68af\u5c4f\u5e55\u5e26\u6765\u989d\u5916\u7684\u7a0b\u5e8f\u5316\u6536\u5165\u3002\u6bcf\u6708\u80fd\u63d0\u4f9b\u5927\u7ea6756\u4ebf\u6b21\u5c55\u793a\u3002 Hivestack\u5de2\u4ed5\u8fbe\u4e2d\u56fd\u533a\u603b\u7ecf\u7406\u987e\u4e16\u4eea(Aileen 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