{"id":42822,"date":"2021-09-01T10:00:00","date_gmt":"2021-09-01T03:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021090110000042822"},"modified":"2021-09-01T21:39:56","modified_gmt":"2021-09-01T13:39:56","slug":"%e8%ae%a9%e5%93%81%e7%89%8c%e5%87%ba%e6%b5%b7%e6%9b%b4%e5%85%b7%e6%96%b9%e5%90%91%e6%84%9f%ef%bc%9a%e7%be%8e%e9%80%9a%e7%a4%be%e6%8e%a8%e5%87%ba%e6%b5%b7%e5%a4%96%e7%a4%be%e4%ba%a4%e5%aa%92","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021090110000042822","title":{"rendered":"\u8ba9\u54c1\u724c\u51fa\u6d77\u66f4\u5177\u65b9\u5411\u611f\uff1a\u7f8e\u901a\u793e\u63a8\u51fa\u201c\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u201d\u5e73\u53f0"},"content":{"rendered":"

\u5317\u4eac2021\u5e749\u67081\u65e5 \/\u7f8e\u901a\u793e\/ — \u54c1\u724c\u51fa\u6d77\u3001\u8de8\u5883\u7535\u5546\u3001\u6d77\u5916\u4f20\u64ad… \u4e2d\u56fd\u4f01\u4e1a\u8d70\u51fa\u53bb\u7684\u52bf\u5934\u6301\u7eed\u9ad8\u6da8\u3002\u636e\u7edf\u8ba1\uff0c2020\u5e74\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u51fa\u53e3\u7684\u9500\u552e\u989d\u4e3a1.12\u4e07\u4ebf\u5143\uff0c\u589e\u957f\u9ad8\u8fbe40.1%\u3002\u4ece\u5356\u4ea7\u54c1\u5230\u5356\u54c1\u724c\uff0c\u4e2d\u56fd\u672c\u571f\u54c1\u724c\u5df2\u7ecf\u5f00\u59cb\u9010\u6b65\u6210\u719f\uff0c\u4ece\u5355\u7eaf\u7684\u5165\u9a7b\u7535\u5546\u5356\u8d27\uff0c\u5230\u63a8\u51fa\u6d77\u5916\u591a\u8bed\u79cd\u5b98\u7f51\uff0c\u4ece\u5728Facebook\u3001Instagram\u3001Twitter\u7b49\u793e\u4ea4\u5a92\u4f53\u4e0a\u8bbe\u7acb\u8d26\u53f7\uff0c\u5230\u5f00\u59cb\u63a5\u89e6\u5a92\u4f53\u505a\u4f20\u64ad\uff0c\u7b49\u7b49\uff0c\u5168\u65b9\u4f4d\u53d1\u529b\uff0c\u5728\u6d77\u5916\u53d7\u4f17\u4e2d\u6253\u9020\u54c1\u724c\u3002<\/p>\n

\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0e\u6d77\u5916\u6d88\u8d39\u8005\u76f4\u63a5\u5bf9\u8bdd\uff0c\u65e0\u7591\u662f\u4e2d\u56fd\u51fa\u6d77\u54c1\u724c\u5851\u9020\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002\u968f\u4e4b\u800c\u6765\u7684\u6311\u6218\u4e5f\u5f00\u59cb\u51f8\u663e\u3002\u6bd4\u5982\uff0c\u4e00\u5bb6\u9762\u5411\u5168\u7403\u505a\u751f\u7269\u7814\u53d1\u7684\u4f01\u4e1a\uff0c\u5982\u4f55\u9884\u8b66\u7a81\u53d1\u4e8b\u4ef6\u5e76\u7b2c\u4e00\u65f6\u95f4\u83b7\u53d6\u654f\u611f\u4fe1\u606f\uff1f\u4e00\u6b3e\u5356\u5230\u6b27\u7f8e\u7684\u673a\u5668\u4eba\u4ea7\u54c1\uff0c\u5982\u4f55\u80fd\u591f\u66f4\u5168\u9762\u3001\u6df1\u5165\u5730\u8046\u542c\u54ea\u4e9b\u6d88\u8d39\u8005\u5728\u771f\u5b9e\u5730\u8bc4\u4ef7\u81ea\u5df1\uff1f\u4e00\u4e2a\u9887\u53d7\u6b22\u8fce\u7684\u65b0\u80fd\u6e90\u6c7d\u8f66\u54c1\u724c\uff0c\u5982\u4f55\u6d1e\u5bdf\u5f53\u5730\u8f66\u4e3b\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63d0\u53ca\u54c1\u724c\u65f6\u60c5\u7eea\u7684\u597d\u574f\uff0c\u5e76\u76d1\u6d4b\u7ade\u54c1\u7684\u52a8\u6001\uff1f<\/p>\n

\u4e3a\u4e86\u66f4\u597d\u5730\u5e2e\u52a9\u4e2d\u56fd\u51fa\u6d77\u54c1\u724c\u8fd0\u7528\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\uff0c\u7f8e\u901a\u793e\u6b63\u5f0f\u5728\u4e9a\u592a\u5730\u533a\u63a8\u51fa\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u5e73\u53f0\uff08Cision Social Listening\uff0c\u4ee5\u4e0b\u7b80\u79f0CSL\uff09\u3002CSL\u5c06\u5e2e\u52a9\u4e2d\u56fd\u4f01\u4e1a\u4e86\u89e3\u6d77\u5916\u53d7\u4f17\uff0c\u8ba9\u4f01\u4e1a\u5728\u4f7f\u7528“\u6d77\u5916\u793e\u4ea4\u5a92\u4f53”\u8fd9\u6761\u8239\u51fa\u6d77\u65f6\uff0c“\u77e5\u5df1\u77e5\u5f7c”\uff0c\u66f4\u5177\u65b9\u5411\u611f\u3002<\/p>\n

\n

\"Cision<\/a>
Cision Social Listening\u754c\u9762<\/span><\/p>\n<\/p><\/div>\n

“\u6301\u7eed\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3001\u793e\u4ea4\u5a92\u4f53\u7684\u666e\u53ca\uff0c\u6b63\u8fc5\u901f\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u54c1\u724c\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u65b9\u5f0f\u3002\u8fd9\u4fc3\u4f7f\u516c\u5173\u3001\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\u4ee5\u53ca\u5ba2\u6237\u5173\u6000\u56e2\u961f\u5fc5\u987b\u5c06\u5404\u81ea\u9886\u57df\u7684\u6d1e\u5bdf\u5145\u5206\u7eb3\u5165\u5230\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e3b\u5bfc\u7684\u6218\u7565\u4e2d\u3002”Cision\u9996\u5e2d\u6267\u884c\u5b98Abel Clark\u8868\u793a\uff0c“\u6211\u4eec\u5728\u6570\u636e\u79d1\u5b66\u548c\u4eba\u5de5\u667a\u80fd\u65b9\u9762\u7684\u6295\u8d44\u5c06\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u3001\u4f20\u64ad\u4eba\u5458\u548c\u7814\u7a76\u4eba\u5458\u66f4\u597d\u5730\u4e86\u89e3\u5168\u7403\u6570\u5b57\u6e20\u9053\u4e0a\u53d1\u751f\u7684\u5bf9\u8bdd\uff0c\u5e76\u8fdb\u4e00\u6b65\u5c06\u8fd9\u4e9b\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u4f01\u4e1a\u4e1a\u52a1\u7684\u9a71\u52a8\u529b\u3002”<\/p>\n

\u7406\u89e3\u6d77\u5916\u53d7\u4f17\u7684\u793e\u4ea4\u5a92\u4f53“\u60c5\u7eea”<\/strong><\/p>\n

\u5728\u4f20\u7edf\u7684\u60c5\u611f\uff08sentiment\uff09\u5206\u7c7b\u57fa\u7840\u4e0a\uff0cCSL\u63d0\u4f9b\u72ec\u7279\u7684\u60c5\u7eea\uff08<\/strong>emotion\uff09\u89e3\u8bfb<\/strong>\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e86\u8bed\u4e49\u5206\u6790\u7684\u51c6\u786e\u5ea6\uff0c\u5e2e\u52a9\u54c1\u724c\u8bc6\u522b\u4f20\u7edf\u65b9\u6cd5\u65e0\u6cd5\u6355\u83b7\u7684\u5bf9\u8bdd\u4e2d\u8868\u8fbe\u7684\u771f\u5b9e\u542b\u4e49\uff0c\u4e86\u89e3\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u559c\u6012\u54c0\u4e50\u3002\u4e0b\u56fe\u5c55\u793a\u4e86\u5229\u7528CSL\u89c2\u5bdf\u5230\u7684\u5965\u8fd0\u671f\u95f4\u6d77\u5916\u7f51\u6c11\u7684\u60c5\u7eea\u53d8\u5316\u5386\u7a0b\u3002<\/p>\n

\n

\"\u5229\u7528CSL\u89c2\u5bdf\u5230\u7684\u5965\u8fd0\u671f\u95f4\u6d77\u5916\u7f51\u6c11\u7684\u60c5\u7eea\u53d8\u5316\u5386\u7a0b\"<\/a>
\u5229\u7528CSL\u89c2\u5bdf\u5230\u7684\u5965\u8fd0\u671f\u95f4\u6d77\u5916\u7f51\u6c11\u7684\u60c5\u7eea\u53d8\u5316\u5386\u7a0b<\/span><\/p>\n<\/p><\/div>\n

\u6b64\u5916\uff0c CSL\u7684\u6280\u672f\u548c\u6570\u636e\u652f\u6301\u6765\u81eaBrandwatch\uff08\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u7684\u5168\u7403\u9886\u5148\u8005\uff0c\u4e8e2021\u5e74\u88ab\u7f8e\u901a\u793e\u6bcd\u516c\u53f8Cision\u6536\u8d2d\uff09\uff0c\u5176\u63d0\u4f9b\u7684AI\u4e0e\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u80fd\u591f\u5bf9\u6570\u5341\u4ebf\u793e\u4ea4\u5a92\u4f53\u7684\u6d77\u91cf\u5185\u5bb9\u8fdb\u884c\u7ed3\u6784\u5316\u5904\u7406\uff0c\u6570\u636e\u5168\u9762\uff0c\u5206\u6790\u6df1\u5ea6\u3002<\/p>\n

CSL\u5c06\u4e3b\u8981\u5728\u4ee5\u4e0b\u573a\u666f\u4e3a\u54c1\u724c\u3001\u516c\u5173\u4ee5\u53ca\u8fd0\u8425\u56e2\u961f\u63d0\u4f9b\u52a9\u529b\u3002<\/p>\n

1.    <\/strong>\u54c1\u724c\u58f0\u8a89\u7ba1\u7406<\/strong><\/p>\n

CSL\u8986\u76d6Twitter\u3001Facebook\u3001Instagram\u3001YouTube\u3001Reddit\u3001Tumblr\u3001Flickr\uff0c\u4ee5\u53ca\u6570\u767e\u4e2a\u5728\u7ebf\u8bba\u575b\u4ee5\u53ca\u8bc4\u8bba\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u3002\u6839\u636e\u8bbe\u7f6e\u7684\u68c0\u7d22\u8bcd\u4e32\u4e0e\u8bdd\u9898\u6807\u7b7e\u81ea\u52a8\u5206\u7c7b<\/strong>\u529f\u80fd\uff0c\u5c06\u5206\u6790\u7ed3\u679c\u7528\u8bdd\u9898\u8f6e\u76d8\uff08Topic Wheel\uff09\u5448\u73b0\uff0c\u5e2e\u52a9\u54c1\u724c\u8282\u7701\u5927\u91cf\u4eba\u5de5\u6570\u636e\u7b5b\u9009\u548c\u6253\u6807\u7b7e\u5206\u7c7b\u5de5\u4f5c\uff0c\u63d0\u9ad8\u6570\u636e\u5206\u6790\u6548\u7387\u7684\u540c\u65f6\uff0c\u66f4\u76f4\u89c2\u3001\u5feb\u901f\u5730\u4e86\u89e3\u5728\u6d77\u5916\u53d7\u4f17\u5982\u4f55\u8bc4\u4ef7\u81ea\u8eab\u54c1\u724c\u3001\u7ade\u4e89\u54c1\u724c\u3001\u6574\u4e2a\u884c\u4e1a\u5982\u4f55\u88ab\u8ba8\u8bba\uff0c\u4ece\u800c\u5e2e\u52a9\u54c1\u724c\u5168\u9762\u4e86\u89e3\u5728\u5404\u4e2a\u6e20\u9053\u4e0a\u7684\u58f0\u8a89\u60c5\u51b5\uff0c\u786e\u4fdd\u53ca\u65f6\u505a\u51fa\u53cd\u9988\u3002<\/p>\n

\n

\"\u8bdd\u9898\u8f6e\u76d8\uff08Topic<\/a>
\u8bdd\u9898\u8f6e\u76d8\uff08Topic Wheel\uff09<\/span><\/p>\n<\/p><\/div>\n

2.    <\/strong>\u54c1\u724c\u8425\u9500\u6d3b\u52a8\u6548\u679c\u8bc4\u4f30<\/strong><\/p>\n

CSL\u5177\u6709\u5f3a\u5927\u7684\u5206\u6790\u4e0e\u62a5\u544a\u529f\u80fd\u3002\u901a\u8fc7\u53d7\u4f17\u8303\u56f4\u3001\u793e\u4ea4\u5a92\u4f53\u58f0\u91cf\u3001\u54c1\u724c\u58f0\u91cf\u3001\u5b98\u7f51\u5f15\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u7b49\u5168\u6f0f\u6597\u6d4b\u91cf\u6307\u6807\u4e0e\u591a\u5957\u5206\u6790\u7ec4\u4ef6\uff0c\u8ba9\u54c1\u724c\u7684\u8425\u9500\u6d3b\u52a8\u4e0e\u4e1a\u52a1\u6302\u94a9\u3002\u901a\u8fc7\u6301\u7eed\u7684\u8ddf\u8e2a\u5206\u6790\uff0c\u4e86\u89e3\u6d77\u5916\u53d7\u4f17\u63d0\u53ca\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u5185\u5bb9\u7684\u9891\u7387\uff0c\u4e3a\u793e\u5a92\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u4e3b\u9898\u53c2\u8003\u3002\u540c\u65f6\uff0c\u5728\u6d3b\u52a8\u5b8c\u6210\u540e\uff0c\u7ee7\u7eed\u76d1\u6d4b\u6709\u5173\u7684\u5185\u5bb9\uff0c\u8fdb\u4e00\u6b65\u6d1e\u5bdf\u8425\u9500\u6d3b\u52a8\u7684\u53e3\u7891\u8868\u73b0\u3001\u53d7\u4f17\u53cd\u9988\u548c\u6574\u4f53\u6570\u636e\uff0c\u5e2e\u52a9\u54c1\u724c\u6709\u6548\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\uff0c\u4e5f\u8ba9\u54c1\u724c\u7b56\u7565\u7684\u5236\u5b9a\u66f4\u6709\u4f9d\u636e\u3002<\/p>\n

\n

\"\u603b\u58f0\u91cf\"<\/a>
\u603b\u58f0\u91cf<\/span><\/p>\n<\/p><\/div>\n

 <\/p>\n

\n

\"\u58f0\u91cf\u8d70\u52bf\"<\/a>
\u58f0\u91cf\u8d70\u52bf<\/span><\/p>\n<\/p><\/div>\n

3.    <\/strong>\u5371\u673a\u7ba1\u7406<\/strong><\/p>\n

\u9664\u65e5\u5e38\u7684\u5b9a\u5236\u5316\u62a5\u544a\u4e4b\u5916\uff0cCSL\u8fd8\u53ef\u4ee5\u5b9e\u65f6\u76d1\u6d4b\u8bdd\u9898\u5cf0\u503c\u53ca\u53d1\u73b0\u8d8b\u52bf\uff0c\u5e76\u5411\u7ba1\u7406\u8005\u53d1\u9001\u63d0\u9192\u3002\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u90fd\u4f1a\u5728\u5e73\u53f0\u64cd\u4f5c\u4eea\u8868\u76d8\u4e0a\u663e\u793a\u3002\u5206\u6790\u7ed3\u679c\u5168\u90e8\u5b9e\u65f6\u66f4\u65b0\uff0c\u56e2\u961f\u53ef\u4ee5\u7d27\u5bc6\u8ddf\u8e2a\u5371\u673a\u6216\u6f5c\u5728\u5371\u673a\u4e8b\u4ef6\u53d1\u5c55\u6001\u52bf\uff0c\u5e76\u53ca\u65f6\u91c7\u53d6\u63aa\u65bd\uff0c\u8ba9\u5371\u673a\u7ba1\u7406\u66f4\u52a0\u6709\u6761\u7406\u3001\u6709\u636e\u53ef\u5faa\u3002<\/p>\n

\n

\"\u5cf0\u503c\u76d1\u6d4b<\/a>
\u5cf0\u503c\u76d1\u6d4b & \u9884\u8b66\u8bbe\u7f6e\u754c\u9762<\/span><\/p>\n<\/p><\/div>\n

\u60f3\u4e86\u89e3\u66f4\u591aCision\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u5982\u4f55\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\uff0c\u6b22\u8fce\u70b9\u51fb<\/a>\u54a8\u8be2\uff0c\u6211\u4eec\u5c06\u4e3a\u4f01\u4e1a\u5b89\u6392Demo\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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