{"id":41687,"date":"2021-08-23T10:00:00","date_gmt":"2021-08-23T03:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021082310000041687"},"modified":"2021-08-23T21:37:37","modified_gmt":"2021-08-23T13:37:37","slug":"ima%e5%8f%91%e5%b8%83%e6%9c%80%e6%96%b0%e7%ae%a1%e7%90%86%e4%bc%9a%e8%ae%a1%e5%85%ac%e5%91%8a-%e8%81%9a%e7%84%a6%e8%b4%a2%e5%8a%a1%e8%a7%84%e5%88%92%e4%b8%8e%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021082310000041687","title":{"rendered":"IMA\u53d1\u5e03\u6700\u65b0\u7ba1\u7406\u4f1a\u8ba1\u516c\u544a \u805a\u7126\u8d22\u52a1\u89c4\u5212\u4e0e\u5206\u6790"},"content":{"rendered":"<p><p>\u5317\u4eac2021\u5e748\u670823\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u7f8e\u56fd\u7ba1\u7406\u4f1a\u8ba1\u5e08\u534f\u4f1a\uff08IMA\uff09\u8fd1\u65e5\u53d1\u5e03\u6700\u65b0\u7ba1\u7406\u4f1a\u8ba1\u516c\u544a &#8212; \u300a\u514b\u670d\u8d22\u52a1\u89c4\u5212\u4e0e\u5206\u6790\u7684\u6700\u5927\u6311\u6218\uff1a\u9884\u6d4b\u672a\u6765\u300b\uff0c\u63a2\u8ba8\u4e86\u5982\u4f55\u901a\u8fc7\u9884\u6d4b\u5206\u6790\u4e0e\u4e1a\u52a1\u77e5\u8bc6\u548c\u60c5\u5883\u89c4\u5212\u76f8\u7ed3\u5408\uff0c\u52a9\u529b\u7ec4\u7ec7\u66f4\u597d\u5730\u8fdb\u884c\u9884\u6d4b\u3002\u672c\u516c\u544a\u662fIMA\u8d22\u52a1\u89c4\u5212\u4e0e\u5206\u6790\u76f8\u5173\u7cfb\u5217\u516c\u544a\u7684\u5f00\u7bc7\u4e4b\u4f5c\u3002<\/p>\n<p>\u53d7\u65b0\u51a0\u75ab\u60c5\u5f71\u54cd\uff0c\u6267\u884c\u8d22\u52a1\u89c4\u5212\u4e0e\u5206\u6790\uff08FP&amp;A\uff09\u7684\u6311\u6218\u6027\u65e5\u76ca\u52a0\u5927\u3002\u9488\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684\u6570\u636e\uff0c\u5404\u4e2a\u4f01\u4e1a\u90fd\u53ef\u4ee5\u901a\u8fc7\u57fa\u672c\u7684\u9884\u6d4b\u5206\u6790\u65b9\u6cd5\uff0c\u63d0\u9ad8\u5176\u9884\u6d4b\u4e0e\u5feb\u901f\u4fee\u6b63\u80fd\u529b\u3002\u9884\u6d4b\u5206\u6790\u65e0\u9700\u8fc7\u4e8e\u590d\u6742\u6216\u8005\u4f9d\u8d56\u4ef7\u683c\u4e0d\u83f2\u7684\u8f6f\u4ef6\uff0c\u8d1d\u6c0f\u5b9a\u7406\uff08Bayes Theorem\uff09\u548c\u4e94\u89c4\u5219\uff08\u201cRule of Five\u201d\uff09\u7b49\u7b80\u5355\u5de5\u5177\u5c31\u6709\u52a9\u4e8e\u5927\u5e45\u964d\u4f4e\u4e0d\u786e\u5b9a\u6027\u3002<\/p>\n<p>\u201c\u4efb\u4f55\u53ef\u80fd\u6709\u52a9\u4e8e\u964d\u4f4e\u4e0d\u786e\u5b9a\u6027\u7684\u4fe1\u606f\u90fd\u53ef\u4ee5\u589e\u52a0\u9884\u6d4b\u6a21\u578b\u7684\u4ef7\u503c\uff0c\u201dIMA\u7814\u7a76\u90e8\u603b\u76d1\u3001\u8be5\u516c\u544a\u7684\u7b2c\u4e00\u4f5c\u8005Kip Krumwiede\uff08\u535a\u58eb\u3001CMA\u3001CSCA\u3001CPA\uff09\u8868\u793a\u3002\u201c\u4efb\u4f55\u4fe1\u606f\u90fd\u53ef\u4ee5\u8fdb\u884c\u8ba1\u91cf\u548c\u5efa\u6a21\uff0c\u8fd9\u4e00\u70b9\u662f\u4e0e\u4eba\u4eec\u7684\u666e\u904d\u89c2\u5ff5\u76f8\u53cd\u7684\u3002\u201d<\/p>\n<p>\u672c\u516c\u544a\u63d0\u51fa\u4e86\u4e5d\u4e2a\u4fc3\u8fdb\u6709\u6548\u9884\u6d4b\u5206\u6790\u7684\u65b9\u6cd5\uff0c\u5e76\u5206\u522b\u52a0\u4ee5\u8ba8\u8bba\uff1a<\/p>\n<ul type=\"disc\">\n<li>\u6269\u5927\u53ef\u7528\u6570\u636e\u89c4\u6a21 <\/li>\n<li>\u5de5\u5177\uff1a\u4ece\u7b80\u5355\u5de5\u5177\u5165\u624b\uff0c\u9010\u6b65\u8fdb\u9636\u5230\u590d\u6742\u5de5\u5177 <\/li>\n<li>\u4f7f\u7528\u60c5\u5883\u89c4\u5212 <\/li>\n<li>\u6d88\u9664\u201c\u77e5\u884c\u5dee\u8ddd\u201d <\/li>\n<li>\u5efa\u6a21\uff1a\u57f9\u517b\u56e0\u679c\u601d\u7ef4 <\/li>\n<li>\u5efa\u7acb\u6570\u636e\u6536\u96c6\u7cfb\u7edf <\/li>\n<li>\u6539\u8fdb\u5047\u8bbe\u4e0e\u9884\u6d4b <\/li>\n<li>\u76d1\u7763\u5206\u6790\u7ed3\u679c\uff0c\u5e76\u8fc5\u901f\u786e\u5b9a\u5dee\u5f02\u80cc\u540e\u7684\u4e1a\u52a1\u539f\u56e0 <\/li>\n<li>\u63d0\u9ad8\u5206\u6790\u6280\u80fd<\/li>\n<\/ul>\n<p>Krumwiede\u8865\u5145\u9053: \u201c\u7ba1\u7406\u4f1a\u8ba1\u5e08\u5e94\u8be5\u62d3\u5bbd\u4ed6\u4eec\u7684\u89c6\u91ce\uff0c\u4e86\u89e3\u54ea\u4e9b\u6570\u636e\u53ef\u4ee5\u7528\u4e8e\u9884\u6d4b\uff0c\u751a\u81f3\u53ef\u80fd\u9700\u8981\u53bb\u8bc6\u522b\u548c\u6536\u96c6\u76f8\u5173\u6570\u636e\u3002\u201d<\/p>\n<p>\u672c\u516c\u544a\u7684\u5185\u5bb9\u4e0e\u6ce8\u518c\u7ba1\u7406\u4f1a\u8ba1\u5e08\uff08CMA&reg;\uff09\u8003\u8bd5\u7b2c\u4e00\u90e8\u5206\u8003\u8bd5\u5185\u5bb9\u6240\u6db5\u76d6\u7684\u8d22\u52a1\u89c4\u5212\u3001\u7ee9\u6548\u4e0e\u5206\u6790\u80fd\u529b\u76f4\u63a5\u76f8\u5173\uff0c\u53ef\u4ee5\u4e3a\u6709\u5174\u8da3\u4e86\u89e3\u66f4\u591a\u76f8\u5173\u77e5\u8bc6\u7684\u8bfb\u8005\u548c\/\u6216\u5907\u8003CMA\u8003\u8bd5\u7684\u8003\u751f\u63d0\u4f9b\u6307\u5bfc\u3002<\/p>\n<p>\u5982\u9700\u9605\u8bfb\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb<a target=\"_blank\" href=\"https:\/\/www.imanet.org\/insights-and-trends\/planning-and-analysis\/overcoming-fpanda-biggest-challenge-predicting-future\" rel=\"nofollow noopener\">\u8fd9\u91cc<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac2021\u5e748\u670823\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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