{"id":40451,"date":"2021-08-09T07:30:00","date_gmt":"2021-08-09T00:30:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021080907300040451"},"modified":"2021-08-09T21:37:10","modified_gmt":"2021-08-09T13:37:10","slug":"rtb%e6%8f%ad%e7%a4%ba%e5%bb%b6%e8%bf%9f%e6%8e%a8%e5%87%ba%e8%b0%b7%e6%ad%8c%e9%9a%90%e7%a7%81%e6%b2%99%e7%9b%92%e6%9c%89%e5%88%a9%e5%b9%bf%e5%91%8a%e4%b8%bb%e5%8e%9f%e5%9b%a0","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021080907300040451","title":{"rendered":"RTB\u63ed\u793a\u5ef6\u8fdf\u63a8\u51fa\u8c37\u6b4c\u9690\u79c1\u6c99\u76d2\u6709\u5229\u5e7f\u544a\u4e3b\u539f\u56e0"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/RTB_House_Logo.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><p>\u65b0\u52a0\u57612021\u5e748\u67089\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;&nbsp;\u6df1\u5ea6\u5b66\u4e60\u9a71\u52a8\u8425\u9500\u6280\u672f\u7684\u5e02\u573a\u9886\u5bfc\u8005RTB House\u6709\u5e78\u63d0\u4f9b\u5173\u4e8e\u8c37\u6b4c\u201c\u9690\u79c1\u6c99\u76d2\u201d\u7684\u6df1\u5ea6\u89c1\u89e3\u3002\u5177\u4f53\u800c\u8a00\uff0cRTB House\u4f1a\u63ed\u793a\u201c\u9690\u79c1\u6c99\u76d2\u65f6\u95f4\u8868\u7684\u53d8\u66f4\u201d\u5bf9\u4e8e\u5728\u7ebf\u5e7f\u544a\u5404\u65b9\u53c2\u4e0e\u8005\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/p>\n<div id=\"prni_dvprnejpg3d5bleft\" dir=\"ltr\">   <a href=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/rtb_house_infographic.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg3d5bleft\" title=\"\u65e0cookie\u7684\u672a\u6765\u4e0d\u4f1a\u6709\u4e00\u4e3e\u89e3\u51b3\u95ee\u9898\u7684\u9ad8\u62db\uff0c\u4f46\u5404\u79cd\u65b9\u6cd5\u4e4b\u95f4\u6700\u4f18\u7684\u5e73\u8861\u4ecd\u6709\u5f85\u786e\u5b9a\u3002\u9886\u5148\u7684\u5e7f\u544a\u4f9b\u5e94\u5546\u5c06\u63d0\u4f9b\u4e92\u8865\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7ed3\u5408\u4e2a\u4eba\u3001\u7fa4\u4f53\u548c\u573a\u666f\u5b9a\u4f4d\u65b9\u6cd5\uff0c\u5f15\u5bfc\u8425\u9500\u8005\u8f6c\u5411\u65b0\u7684\u8425\u9500\u7b56\u7565\u3002\" border=\"0\" alt=\"\u65e0cookie\u7684\u672a\u6765\u4e0d\u4f1a\u6709\u4e00\u4e3e\u89e3\u51b3\u95ee\u9898\u7684\u9ad8\u62db\uff0c\u4f46\u5404\u79cd\u65b9\u6cd5\u4e4b\u95f4\u6700\u4f18\u7684\u5e73\u8861\u4ecd\u6709\u5f85\u786e\u5b9a\u3002\u9886\u5148\u7684\u5e7f\u544a\u4f9b\u5e94\u5546\u5c06\u63d0\u4f9b\u4e92\u8865\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7ed3\u5408\u4e2a\u4eba\u3001\u7fa4\u4f53\u548c\u573a\u666f\u5b9a\u4f4d\u65b9\u6cd5\uff0c\u5f15\u5bfc\u8425\u9500\u8005\u8f6c\u5411\u65b0\u7684\u8425\u9500\u7b56\u7565\u3002\" align=\"middle\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/rtb_house_infographic.jpg\" \/><\/a>   <br \/>   <span>\u65e0cookie\u7684\u672a\u6765\u4e0d\u4f1a\u6709\u4e00\u4e3e\u89e3\u51b3\u95ee\u9898\u7684\u9ad8\u62db\uff0c\u4f46\u5404\u79cd\u65b9\u6cd5\u4e4b\u95f4\u6700\u4f18\u7684\u5e73\u8861\u4ecd\u6709\u5f85\u786e\u5b9a\u3002\u9886\u5148\u7684\u5e7f\u544a\u4f9b\u5e94\u5546\u5c06\u63d0\u4f9b\u4e92\u8865\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7ed3\u5408\u4e2a\u4eba\u3001\u7fa4\u4f53\u548c\u573a\u666f\u5b9a\u4f4d\u65b9\u6cd5\uff0c\u5f15\u5bfc\u8425\u9500\u8005\u8f6c\u5411\u65b0\u7684\u8425\u9500\u7b56\u7565\u3002<\/span>  <\/div>\n<p>&nbsp;6\u670824\u65e5\uff0c\u8c37\u6b4c\u53d1\u5e03\u4e86<a target=\"_blank\" href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" rel=\"nofollow noopener\">\u66f4\u65b0\u540e\u7684\u9690\u79c1\u6c99\u76d2\u65f6\u95f4\u8868<\/a>\uff0c\u5e76\u62ab\u9732\u4e00\u9879\u57282023\u5e74\u5e74\u4e2d\u5f00\u59cb\u7684\u4e09\u4e2a\u6708\u65f6\u95f4\u9010\u6b65\u53d6\u6d88\u652f\u6301\u7b2c\u4e09\u65b9cookie\u7684\u8ba1\u5212\u3002\u8ba1\u5212\u4e2d\u7684\u53d8\u66f4\u65e8\u5728\u4e3a\u76d1\u7ba1\u673a\u6784\u3001\u53d1\u5e03\u8005\u548c\u5e7f\u544a\u4e1a\u7559\u51fa\u201c\u8db3\u591f\u7684\u65f6\u95f4\u201d\u6765\u4e3a\u8fd9\u9879\u6539\u53d8\u505a\u597d\u51c6\u5907\u3002<\/p>\n<p><i>\u201c<\/i><i>\u6211<\/i><i>\u4eec\u5bf9\u4e8e\u66f4\u65b0\u540e\u7684\u65f6\u95f4\u8868\u5e76\u4e0d\u611f\u5230\u610f\u5916\uff0c\u8fd9\u5f88\u53ef\u80fd\u662f\u5bf9\u82f1\u56fd\u7ade\u4e89\u548c\u5e02\u573a\u7ba1\u7406\u5c40\uff08<\/i><i>CMA<\/i><i>\uff09\u6700\u8fd1\u5728<\/i><i>\u8fd9\u4e2a\u4e3b\u9898\u4e0a\u8fdb\u884c\u5e72\u9884\u7684\u53cd\u5e94\uff0c<\/i><i>\u201d<\/i>RTB House\u5168\u7403\u5e7f\u544a\u4f4d\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u603b\u76d1\u0141ukasz W\u0142odarczyk\u89e3\u91ca\u8bf4\u3002<i>\u201c<\/i><i>\u867d\u7136\u8fd9\u6837\u7684\u62c5\u5fe7\u6709\u60c5\u53ef\u539f\uff0c\u4f46\u8fd9\u9879\u516c\u544a\u4e3a\u5404\u65b9\u90fd\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u65f6\u95f4\uff0c\u8ba9\u4ed6\u4eec\u4e3a\u65e0<\/i><i>cookie<\/i><i>\u7684\u672a\u6765\u505a\u597d\u51c6<\/i><i>\u5907\uff0c\u6211\u4eec\u76f8\u4fe1\u8fd9\u5b9e\u9645\u4e0a\u662f\u4e00\u9879\u79ef\u6781\u7684\u53d8\u5316\uff0c\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u9690\u79c1\u6c99\u76d2\u7684\u6210\u529f\u3002<\/i><i>\u201d<\/i><\/p>\n<p>\u81ea\u4ece\u8c37\u6b4c\u6700\u521d\u4e8e2020\u5e741\u6708\u5ba3\u5e03\u9690\u79c1\u6c99\u76d2\u653f\u7b56\u4ee5\u6765\uff0cRTB House\u4e00\u76f4\u5728\u52aa\u529b\u4f7f\u5176\u5e73\u53f0\u4e3a\u65e0cookie\u7684\u672a\u6765\u505a\u597d\u5145\u5206\u51c6\u5907\u3002\u8be5\u516c\u53f8\u4e00\u76f4\u662f\u8fd9\u4e2a\u9879\u76ee\u7684\u79ef\u6781\u53c2\u4e0e\u8005\uff0c\u4f8b\u5982RTB House\u6700\u8fd1\u8fce\u6765\u4e86\u4e00\u4e2a\u5173\u952e\u7684\u91cc\u7a0b\u7891\uff0c\u6210\u4e3a<a target=\"_blank\" href=\"https:\/\/www.rtbhouse.com\/rtb-house-is-the-first-dsp-to-successfully-use-privacy-sandboxs-fledge-next-generation-ads-system-globally-buying-real-advertising-impressions\/\" rel=\"nofollow noopener\">\u7b2c\u4e00\u5bb6\u6210\u529f\u4f7f\u7528\u9690\u79c1\u6c99\u76d2FLEDGE\u6a21\u62df\u7684DSP<\/a>\uff0c\u4e3a\u8fd1500\u4e2a\u5e7f\u544a\u4e3b\u5728\u5168\u7403\u8303\u56f4\u5185\u8d2d\u4e70\u771f\u5b9e\u7684\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u3002RTB House\u4e5f\u662f\u552f\u4e00\u4e00\u5bb6\u5c06\u4e24\u4e2a\u63d0\u6848\u5b8c\u5168\u96c6\u6210\u5230<a target=\"_blank\" href=\"https:\/\/github.com\/WICG\/turtledove\/blob\/main\/FLEDGE.md\" rel=\"nofollow noopener\">FLEDGE<\/a>\u7684\u63d0\u4f9b\u5546\uff0c\u501f\u6b64\u63d0\u9ad8\u4e86\u9879\u76ee\u7684\u53ef\u7528\u6027\u548c\u7ade\u4e89\u529b\u3002<\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cRTB House\u8ba4\u4e3a\u6c99\u76d2\u653f\u7b56\u53d1\u5e03\u65f6\u95f4\u7684\u5ef6\u957f\u786e\u4fdd\u4e86\u9690\u79c1\u6c99\u76d2\u66f4\u73b0\u5b9e\u7684\u63a8\u51fa\u3002\u8fd9\u5c06\u4e3a\u5e7f\u544a\u4e3b\u548c\u53d1\u5e03\u8005\u63d0\u4f9b\u5b9d\u8d35\u7684\u65f6\u95f4\uff0c\u53ef\u4ee5\u6574\u5408\u5c06\u4e2a\u4eba\u3001\u7fa4\u4f53\u548c\u573a\u666f\u5b9a\u4f4d\u76f8\u7ed3\u5408\u7684\u65b0\u8425\u9500\u7b56\u7565\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5ef6\u957f\u7684\u65f6\u95f4\u8868\u5c06\u4e3aFLoC\u548cFLEDGE\u7684\u6d4b\u8bd5\u9636\u6bb5\u66f4\u5e7f\u6cdb\u7684\u4e70\u65b9\u53c2\u4e0e\u63d0\u4f9b\u65f6\u95f4\u3002\u8fd9\u5c06\u4e3aRTB House\u7559\u51fa\u65f6\u95f4\u6765\u5b8c\u5584FLEDGE\u6a21\u62df\u6d4b\u8bd5\u3002<\/p>\n<p>RTB House\u7279\u522b\u9ad8\u5174\u5730\u770b\u5230\uff0cGoogle Chrome\u4e0d\u5c06\u518d\u662f\u552f\u4e00\u4e00\u4e2a\u4f7f\u7528\u9690\u79c1\u4f18\u5148\u539f\u5219\u7684API\u6765\u89e3\u51b3\u5728\u7ebf\u5e7f\u544a\u7528\u6237\u6570\u636e\u5408\u6cd5\u4f7f\u7528\u7684\u6d4f\u89c8\u5668\u3002RTB House\u70ed\u70c8\u6b22\u8fceMicrosoft Edge\u7684<a target=\"_blank\" href=\"https:\/\/github.com\/WICG\/privacy-preserving-ads\/blob\/main\/Parakeet.md\" rel=\"nofollow noopener\">PARAKEET<\/a>\uff0c\u5e76\u671f\u5f85\u7740Firefox\u672a\u6765\u7684<a target=\"_blank\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/the-future-of-ads-and-privacy\/\" rel=\"nofollow noopener\">\u516c\u544a<\/a>\u3002RTB House\u5236\u5b9a\u4e86\u5168\u9762\u8ba1\u5212\uff0c\u5c06\u628a\u8fd9\u4e9b\u65b0\u5174\u7684\u65e0cookie\u73af\u4e0b\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u6574\u5408\u5230\u5176\u5e73\u53f0\u4e2d\uff0c\u5e76\u4ee5\u79ef\u6781\u7684\u65b9\u5f0f\u4e0e\u5b83\u4eec\u4e92\u52a8\u3002<\/p>\n<p>\u4e86\u89e3\u6709\u5173\u65e0cookie\u5e7f\u544a\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee<a target=\"_blank\" href=\"https:\/\/blog.rtbhouse.com\/?utm_source=PR&amp;utm_medium=article&amp;utm_campaign=pr1\" rel=\"nofollow noopener\">blog.rtbhouse.com<\/a>\u3002<\/p>\n<p><i>RTB House<\/i><i>\u662f\u4e00\u5bb6<\/i><i>\u4e3a\u5168\u7403\u54c1\u724c\u548c\u5e7f\u544a\u4ee3\u7406\u5546\u63d0\u4f9b\u57fa\u4e8e\u6df1\u5ea6\u5b66\u4e60\u5f15\u64ce\u652f\u6301\u7684\u5168\u7403\u6027\u8425\u9500\u6280\u672f\u3002\u5176\u6548\u679c\u7c7b\u548c<\/i><i>Full Funnel<\/i><i>\u5168\u6f0f\u6597\u89e3\u51b3\u65b9\u6848\u5df2\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u3001\u4e9a\u592a\u548c\u7f8e\u6d32\u5730\u533a\u7684<\/i><i>2000<\/i><i>\u591a<\/i><i>\u4e2a\u5ba2\u6237\u4e2d<\/i><i>\u7684\u63a8\u5e7f\u6d3b\u52a8\u4e2d\u5f97\u5230\u90e8\u7f72\u3002<\/i><i>RTB House<\/i><i>\u56e0\u5176<\/i><i>\u8425\u9500\u521b\u65b0\u800c\u591a<\/i><i>\u6b21<\/i><i>\u83b7\u5f97\u8ba4\u53ef\uff0c\u5e76\u5728\u8fc7\u53bb<\/i><i>4<\/i><i>\u5e74<\/i><i>\u8fde\u7eed\u88ab\u300a\u91d1\u878d\u65f6\u62a5\u300b\u8bc4\u4e3a\u6b27\u6d32\u589e\u957f\u6700\u5feb\u7684\u516c\u53f8\u4e4b\u4e00\u3002<\/i>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u76f8\u5173\u94fe\u63a5 :<\/p>\n<p>https:\/\/www.rtbhouse.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u52a0\u57612021\u5e748\u67089\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;&nbsp;\u6df1\u5ea6\u5b66\u4e60\u9a71\u52a8\u8425\u9500\u6280\u672f\u7684\u5e02\u573a\u9886\u5bfc\u8005RTB 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