{"id":40156,"date":"2021-08-05T18:43:00","date_gmt":"2021-08-05T11:43:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021080518430040156"},"modified":"2021-08-05T21:38:18","modified_gmt":"2021-08-05T13:38:18","slug":"triplelift%e5%bc%80%e6%8b%93%e4%ba%9a%e5%a4%aa%e6%96%b0%e4%b8%9a%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021080518430040156","title":{"rendered":"TripleLift\u5f00\u62d3\u4e9a\u592a\u65b0\u4e1a\u52a1"},"content":{"rendered":"

\u8fd9\u5bb6\u5e7f\u544a\u6280\u672f\u521b\u65b0\u516c\u53f8\u501f\u52a9Henry Shelley\u5728The Trade Desk\u7684\u7ecf\u9a8c\u6765\u9886\u5bfc\u4e9a\u592a\u533a\u4e1a\u52a1<\/span><\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u65b0\u52a0\u57612021\u5e748\u67085\u65e5 \/\u7f8e\u901a\u793e\/ — \u4eca\u5929\uff0c\u5168\u7403\u53d1\u5c55\u6700\u5feb\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u4e00TripleLift\u5ba3\u5e03\u6269\u5c55\u5176\u4e9a\u592a\u5730\u533a\uff08APAC\uff09\u4e1a\u52a1\uff0c\u4efb\u547dHenry Shelley\u4e3a\u9a7b\u65b0\u52a0\u5761\u7684\u8463\u4e8b\u603b\u7ecf\u7406\u3002\u63a8\u52a8TripleLift\u5728\u4e9a\u592a\u5730\u533a\u4e1a\u52a1\u6269\u5f20\u7684\u662f\u5176\u5728\u6fb3\u5927\u5229\u4e9a\u53d6\u5f97\u7684\u6210\u529f\uff1b\u5728\u6fb3\u5927\u5229\u4e9a\uff0c\u516c\u53f8\u4e0ecomScore\u8bc4\u9009\u51fa\u768450\u5927\u51fa\u7248\u5546\u4e2d\u768470%\u8fdb\u884c\u5408\u4f5c\u3002<\/p>\n

TripleLift\u9996\u5e2d\u8425\u6536\u5b98Jacqueline Quantrell\u8868\u793a\uff1a\u201c\u4f5c\u4e3a\u5168\u7403\u591a\u4e2a\u6700\u5927\u548c\u589e\u957f\u6700\u5feb\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u7684\u6240\u5728\u5730\uff0c\u4e9a\u592a\u4e3a\u53d1\u5e03\u8005\u548c\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u5229\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5a01\u529b\u6765\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002\u51ed\u501f\u6211\u4eec\u65e2\u5b9a\u7684\u5e7f\u544a\u683c\u5f0f\u7ec4\u5408\u3001\u5bf9\u65b0\u6280\u672f\u7684\u66f4\u591a\u6295\u8d44\u4ee5\u53caHenry\u5bf9\u6211\u4eec\u4e9a\u592a\u5730\u533a\u4e1a\u52a1\u7684\u9886\u5bfc\uff0c\u6211\u4eec\u51c6\u5907\u5e2e\u66f4\u591a\u7684\u53d1\u5e03\u8005\u589e\u5927\u9884\u7b97\u4efd\u989d\uff0c\u5e76\u534f\u52a9\u5e7f\u544a\u4e3b\u8fbe\u5230\u76ee\u6807\u53d7\u4f17\u3002\u201d<\/p>\n

\u77ed\u77ed\u4e24\u5e74\u5185\uff0cTripleLift\u4e0e\u4e9a\u592a\u5730\u533a\/\u6fb3\u5927\u5229\u4e9a\u53d1\u5e03\u8005\u5efa\u7acb\u7684\u5408\u4f5c\u5173\u7cfb\u5373\u589e\u957f\u4e86250%\u4ee5\u4e0a\u3002TripleLift\u7684\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\u5df2\u6210\u4e3a\u5927\u591a\u6570\u8fd9\u4e9b\u53d1\u5e03\u8005\u7684\u7a0b\u5e8f\u5316\u6536\u5165\u6218\u7565\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\u3002\u81ea2014\u5e74\u63a8\u51fa\u4e1a\u5185\u9996\u4e2a\u539f\u751f\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4ee5\u6765\uff0cTripleLift\u4e0d\u65ad\u6269\u5c55\u5176\u5e02\u573a\u548c\u4ea7\u54c1\uff0c\u76ee\u524d\u5df2\u6db5\u76d6\u5c55\u793a\u5e7f\u544a\u548c\u89c6\u9891\u5e7f\u544a\u3002\u5177\u4f53\u800c\u8a00\uff0c\u4ee5\u82b1\u8d39\u7684\u65f6\u95f4\u6765\u8861\u91cf\uff0c\u76f8\u6bd4\u4e8e\u6807\u51c6\u7684\u5916\u64ad\u5f62\u5f0f\uff0cTripleLift\u7684\u54c1\u724c\u89c6\u9891\u89e3\u51b3\u65b9\u6848\u4f7f\u6d4f\u89c8\u8005\u4e0e\u5e7f\u544a\u7684\u4e92\u52a8\u589e\u52a0\u5230\u539f\u6765\u76844\u500d\u3002<\/p>\n

Shelley\u5e26\u6765\u4e86\u4e30\u5bcc\u7684\u7ecf\u9a8c\uff0c\u53ef\u52a0\u901f\u5ba2\u6237\u4e1a\u52a1\u5e76\u6269\u5927\u516c\u53f8\u5728\u4f26\u6566\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u65b0\u52a0\u5761\u7b49\u5730\u533a\u7684\u8fd0\u8425\u3002\u4ed6\u7684\u4e0a\u4e00\u4efd\u5de5\u4f5c\u662f\u62c5\u4efbThe Trade Desk\u603b\u7ecf\u7406\uff0c\u9886\u5bfc\u5176\u5728\u4e1c\u5357\u4e9a\u7684\u4e1a\u52a1\u6269\u5f20\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u4ed6\u66fe\u62c5\u4efbAmnet Programmatic Experts\uff08\u7535\u901a\u5b89\u5409\u65af\u7f51\u7edc\uff09\u7684\u5168\u7403\u5ba2\u6237\u4e3b\u7ba1\uff0c\u5e76\u66fe\u5728Columbus Agency\u548cLatitude\u62c5\u4efb\u804c\u52a1\u3002<\/p>\n

\u201c\u73b0\u5728\uff0c\u5728\u6574\u4e2a\u4e9a\u592a\u5730\u533a\u7684\u5a92\u4f53\u8ba1\u5212\u4e2d\uff0c\u539f\u751f\u7a0b\u5e8f\u5316\u5e7f\u544a\u662f\u4e00\u4e2a\u6781\u5176\u91cd\u8981\u4e14\u957f\u671f\u7684\u9879\u76ee\u3002\u8fd9\u4e0d\u662f\u6ca1\u6709\u539f\u56e0\u7684\u3002\u60a6\u76ee\u7684\u5e7f\u544a\u5f62\u5f0f\u4e30\u5bcc\u4e86\u4eba\u4eec\u5bf9\u54c1\u724c\u7684\u4f53\u9a8c\u3002\u8fd9\u4e3a\u5e7f\u544a\u4e3b\u3001\u53d1\u5e03\u8005\u548c\u5e7f\u64ad\u8005\u63d0\u4f9b\u53ef\u6269\u5c55\u7684\u8868\u73b0\uff0c\u201dTripleLift\u8463\u4e8b\u603b\u7ecf\u7406Henry Shelley\u8868\u793a\u3002\u201cTripleLift\u8fc5\u901f\u5728\u6fb3\u5927\u5229\u4e9a\u786e\u7acb\u4e86\u5176\u4f5c\u4e3a\u53ef\u4fe1\u8d56\u5408\u4f5c\u4f19\u4f34\u7684\u5730\u4f4d\u3002\u4f34\u968f\u7740\u516c\u53f8\u7684\u6536\u8d2d\u4e3e\u63aa\uff08\u8fd9\u662f\u5e7f\u544a\u6280\u672f\u5386\u53f2\u4e0a\u89c4\u6a21\u6700\u5927\u7684\u4ea4\u6613\u4e4b\u4e00\uff09\uff0c\u6574\u4e2a\u4e9a\u592a\u5730\u533a\u5173\u952e\u5e02\u573a\u7684\u6269\u5f20\u6b63\u5728\u52a0\u901f\u3002\u6211\u975e\u5e38\u9ad8\u5174\u80fd\u591f\u9886\u5bfcTripleLift\u5728\u4e9a\u592a\u5730\u533a\u7684\u4e0b\u4e00\u9636\u6bb5\u589e\u957f\uff0c\u5e2e\u52a9\u5851\u9020\u6570\u5b57\u5e7f\u544a\u7684\u672a\u6765\uff0c\u8ba9\u5e7f\u544a\u66f4\u597d\u5730\u670d\u52a1\u4e8e\u8be5\u5730\u533a\u7684\u6bcf\u4e2a\u4eba\u3002\u201d<\/p>\n

TripleLift\u4e8e7\u5e74\u524d\u9996\u6b21\u63a8\u51fa\u5176\u539f\u751f\u7a0b\u5e8f\u5316\u5e7f\u544a\u4ea7\u54c1\uff0c\u4ee5\u5e2e\u52a9\u53d1\u5e03\u8005\u4e0e\u90a3\u4e9b\u5927\u578b\u5a92\u4f53\u5e73\u53f0\u5c55\u5f00\u7ade\u4e89\u3002\u5728\u7ade\u4e89\u8fc7\u7a0b\u4e2d\uff0c\u5927\u578b\u5a92\u4f53\u5e73\u53f0\u593a\u53d6\u4e86\u8d8a\u6765\u8d8a\u4e0d\u76f8\u79f0\u7684\u5e7f\u544a\u9884\u7b97\u4efd\u989d\uff0c\u800c\u4e14\u5728\u6574\u4e2a\u5f00\u653e\u7f51\u7edc\u7a7a\u95f4\u6324\u538b\u5e7f\u544a\u53d1\u5e03\u8005\u3002\u6b64\u540e\uff0c\u8be5\u516c\u53f8\u6269\u5927\u4e86\u5176\u4ea7\u54c1\u7ec4\u5408\uff0c\u4ee5\u652f\u6301\u4ece\u663e\u793a\u5c4f\u5230\u8054\u7f51\u7535\u89c6\u4e0a\u7684\u6bcf\u79cd\u4e3b\u8981\u7684\u53ef\u7a0b\u5e8f\u5316\u4ea4\u6613\u5e7f\u544a\u683c\u5f0f\u3002\u5982\u4eca\uff0c75%\u7684TripleLift\u53d1\u5e03\u8005\u4f7f\u7528\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\u8fdb\u884c\u4ea4\u6613\uff0c73%\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u89c6\u9891\u5e93\u5b58\u3002<\/p>\n

\u672c\u516c\u544a\u53d1\u5e03\u4e4b\u524d\uff0cTripleLift\u5728\u4e0a\u4e2a\u6708\u521a\u521a\u5b9e\u73b0\u901a\u8fc7\u5176\u5e73\u53f0\u7684\u7ec8\u8eab\u5e7f\u544a\u652f\u51fa\u8d85\u8fc715\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u4e00\u5e74\u524d\u62a5\u544a\u7684\u652f\u51fa\u589e\u957f\u4e8650%\u3002  \u6b64\u5916\uff0cVista Equity Partners\u6700\u8fd1\u4ee514\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u8be5\u516c\u53f8\uff0c\u52a0\u901f\u4e86\u5176\u5728\u6280\u672f\u548c\u4ea7\u54c1\u521b\u65b0\u9886\u57df\u7684\u5168\u7403\u589e\u957f\u548c\u6295\u8d44\u3002<\/p>\n

\u5982\u9700\u4e86\u89e3\u6709\u5173TripleLift\u5982\u4f55\u5851\u9020\u5e7f\u544a\u4e1a\u672a\u6765\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95eetriplelift.com<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8fd9\u5bb6\u5e7f\u544a\u6280\u672f\u521b\u65b0\u516c\u53f8\u501f\u52a9Henry Shelley\u5728The Trade Desk\u7684\u7ecf\u9a8c\u6765\u9886\u5bfc\u4e9a\u592a\u533a\u4e1a\u52a1 \u65b0\u52a0\u57612021\u5e748\u67085\u65e5 \/\u7f8e\u901a\u793e\/ — \u4eca\u5929\uff0c\u5168\u7403\u53d1\u5c55\u6700\u5feb\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u4e00TripleLift\u5ba3\u5e03\u6269\u5c55\u5176\u4e9a\u592a\u5730\u533a\uff08APAC\uff09\u4e1a\u52a1\uff0c\u4efb\u547dHenry Shelley\u4e3a\u9a7b\u65b0\u52a0\u5761\u7684\u8463\u4e8b\u603b\u7ecf\u7406\u3002\u63a8\u52a8TripleLift\u5728\u4e9a\u592a\u5730\u533a\u4e1a\u52a1\u6269\u5f20\u7684\u662f\u5176\u5728\u6fb3\u5927\u5229\u4e9a\u53d6\u5f97\u7684\u6210\u529f\uff1b\u5728\u6fb3\u5927\u5229\u4e9a\uff0c\u516c\u53f8\u4e0ecomScore\u8bc4\u9009\u51fa\u768450\u5927\u51fa\u7248\u5546\u4e2d\u768470%\u8fdb\u884c\u5408\u4f5c\u3002 TripleLift\u9996\u5e2d\u8425\u6536\u5b98Jacqueline Quantrell\u8868\u793a\uff1a\u201c\u4f5c\u4e3a\u5168\u7403\u591a\u4e2a\u6700\u5927\u548c\u589e\u957f\u6700\u5feb\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u7684\u6240\u5728\u5730\uff0c\u4e9a\u592a\u4e3a\u53d1\u5e03\u8005\u548c\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u5229\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5a01\u529b\u6765\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002\u51ed\u501f\u6211\u4eec\u65e2\u5b9a\u7684\u5e7f\u544a\u683c\u5f0f\u7ec4\u5408\u3001\u5bf9\u65b0\u6280\u672f\u7684\u66f4\u591a\u6295\u8d44\u4ee5\u53caHenry\u5bf9\u6211\u4eec\u4e9a\u592a\u5730\u533a\u4e1a\u52a1\u7684\u9886\u5bfc\uff0c\u6211\u4eec\u51c6\u5907\u5e2e\u66f4\u591a\u7684\u53d1\u5e03\u8005\u589e\u5927\u9884\u7b97\u4efd\u989d\uff0c\u5e76\u534f\u52a9\u5e7f\u544a\u4e3b\u8fbe\u5230\u76ee\u6807\u53d7\u4f17\u3002\u201d 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