{"id":38268,"date":"2021-07-22T19:39:00","date_gmt":"2021-07-22T12:39:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021072219390038268"},"modified":"2021-07-22T21:36:38","modified_gmt":"2021-07-22T13:36:38","slug":"2021%e5%b9%b4%e5%85%a8%e7%90%83%e9%85%92%e5%ba%97%e5%93%81%e7%89%8c%e4%bb%b7%e5%80%bc50%e5%bc%ba%e6%9d%83%e5%a8%81%e5%8f%91%e5%b8%83-%e5%85%a8%e5%ad%a3%e9%a6%96%e6%ac%a1%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021072219390038268","title":{"rendered":"\u201c2021\u5e74\u5168\u7403\u9152\u5e97\u54c1\u724c\u4ef7\u503c50\u5f3a\u201d\u6743\u5a01\u53d1\u5e03 \u5168\u5b63\u9996\u6b21\u4e0a\u699c \u6c49\u5ead\u4e0a\u5347\u5f3a\u52b2"},"content":{"rendered":"

\u4e0a\u6d772021\u5e747\u670822\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0c\u7531\u82f1\u56fd\u6743\u5a01\u54c1\u724c\u8bc4\u4f30\u673a\u6784Brand Finance\u53d1\u5e03\u76842021\u5e74“\u5168\u7403\u9152\u5e97\u54c1\u724c\u4ef7\u503c50\u5f3a”\u699c\u5355\uff08Hotels 50 2021\uff09\u65b0\u9c9c\u51fa\u7089\u3002\u6b64\u6b21\u4e0a\u699c\u7684\u56db\u5927\u4e2d\u56fd\u9152\u5e97\u54c1\u724c\u4e2d\uff0c\u534e\u4f4f\u96c6\u56e2\u72ec\u5360\u5176\u4e8c —<\/span> \u65d7\u4e0b\u6838\u5fc3\u54c1\u724c\u6c49\u5ead\u518d\u767b\u699c\u5355\uff0c\u5c4528\u4f4d\uff0c\u6392\u540d\u8f83\u53bb\u5e74\u8dc3\u53478\u4f4d\uff0c\u6210\u4e3a\u4e0a\u5347\u52bf\u5934\u6700\u4e3a\u663e\u8457\u7684\u54c1\u724c\u4e4b\u4e00\uff1b\u5168\u5b63\u66f4\u662f\u9996\u6b21\u4e0a\u699c\uff0c\u4f4d\u5217\u7b2c42\u4f4d\u3002\u5728\u75ab\u60c5\u53ca\u56fd\u9645\u5f62\u52bf\u52a8\u8361\u7684\u73af\u5883\u4e0b\u6709\u6b64\u7a81\u7834\uff0c\u518d\u5ea6\u5370\u8bc1\u4e86\u534e\u4f4f\u7684\u54c1\u724c\u5b9e\u529b\u548c\u5e02\u573a\u5730\u4f4d\u3002<\/p>\n

\n

\"2021\u5e74“\u5168\u7403\u9152\u5e97\u54c1\u724c\u4ef7\u503c50\u5f3a”\u699c\u5355\uff08Hotels<\/a>
2021\u5e74“\u5168\u7403\u9152\u5e97\u54c1\u724c\u4ef7\u503c50\u5f3a”\u699c\u5355\uff08Hotels 50 2021\uff09<\/span><\/p>\n<\/p><\/div>\n

Brand Finance\u662f\u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u7b2c\u4e09\u65b9\u54c1\u724c\u4ef7\u503c\u8bc4\u4f30\u548c\u54a8\u8be2\u673a\u6784\uff0c\u8be5\u673a\u6784\u4e3b\u8981\u4f7f\u7528“\u7279\u8bb8\u8d39\u7387\u6cd5”\uff08the royalty relief method\uff09\uff0c\u901a\u8fc7\u8bc4\u4f30\u54c1\u724c\u5f3a\u5ea6\u3001\u4f01\u4e1a\u9884\u8ba1\u8425\u4e1a\u6536\u5165\u7b49\u6570\u636e\u6700\u7ec8\u786e\u5b9a\u54c1\u724c\u4ef7\u503c\uff0c\u57fa\u7840\u6570\u636e\u4e3b\u8981\u63f4\u5f15\u81ea\u5f6d\u535a(Bloomberg)\uff0c\u8f85\u4e4b\u4ee5\u8bf8\u5982Skytrax\u3001Royalty Stat\u7b49\u6743\u5a01\u6570\u636e\u5e93\uff0c\u4e13\u4e1a\u6027\u53d7\u5230\u56fd\u9645\u4e1a\u754c\u7684\u5e7f\u6cdb\u5173\u6ce8\u548c\u8ba4\u53ef\u3002“\u5168\u7403\u9152\u5e97\u54c1\u724c\u4ef7\u503c50\u5f3a”\u699c\u5355\u81ea2016\u5e74\u53d1\u5e03\u5f00\u59cb\uff0c\u6e90\u81ea\u4e2d\u56fd\u672c\u571f\u7684\u9152\u5e97\u54c1\u724c\u6392\u540d\u4e00\u76f4\u4e0d\u65ad\u63d0\u5347\u3001\u961f\u4f0d\u4e0d\u65ad\u58ee\u5927\uff0c\u6807\u5fd7\u7740\u4e2d\u56fd\u4f01\u4e1a\u6b63\u5728\u817e\u98de\uff0c\u4e2d\u56fd\u670d\u52a1\u4e1a\u7684\u5f3a\u52bf\u5d1b\u8d77\u3002<\/p>\n

\u6301\u7eed\u52a0\u5f3a\u5404\u54c1\u724c\u7ade\u4e89\u4f18\u52bf\uff0c\u534e\u4f4f\u96c6\u56e2\u6811\u7acb\u884c\u4e1a\u699c\u6837<\/strong><\/p>\n

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\u800c\u5728\u7ecf\u8425\u4e0a\uff0c\u6c49\u5ead\u901a\u8fc7“\u4e24\u4f4e\u4e00\u9ad8”\uff0c\u5373\uff1a\u4f4e\u6295\u5165\u3001\u4f4e\u552e\u4ef7\u3001\u9ad8\u56de\u62a5\u7684\u6a21\u5f0f\uff0c\u4ee5\u81ea\u52a9\u5316\uff0c\u6a21\u7ec4\u5316\uff0c\u96c6\u91c7\u5316\u7684\u624b\u6bb5\u63aa\u65bd\uff0c\u5b9e\u73b0\u6781\u81f4\u7684<\/span>\u5546\u4e1a\u6548\u7387\u3002\u76ee\u524d\uff0c\u6c49\u5ead\u7684\u5355\u623f\u9020\u4ef7\uff08\u542b\u516c\u533a\uff09\u7684\u6210\u672c\u63a7\u5236\u57287.18\u4e07\uff0c\u4f4e\u4e8e\u4f17\u591a\u540c\u623f\u4ef7\u7ade\u54c1\uff0c\u771f\u6b63\u5b9e\u73b0\u63a7\u672c\u589e\u6548\uff0c\u8ba9\u6c49\u5ead\u4ea7\u54c1\u5728\u5168\u9762\u5347\u7ea7\u7684\u540c\u65f6\uff0c\u4ecd\u80fd\u628a\u63e1\u7ecf\u6d4e\u578b\u4f18\u52bf\u3002\u9488\u5bf9\u52a0\u76df\u4f19\u4f34\u6700\u4e3a\u5173\u5fc3\u7684\u6295\u8d44\u56de\u62a5\uff0c\u6c49\u5ead\u4e5f\u4ea4\u51fa\u4e86\u4e00\u4efd\u4eae\u773c\u7684\u7b54\u5377 —<\/span> \u622a\u6b62\u76ee\u524d\uff0c\u5168\u56fd\u6c49\u5eadRevPAR\u9ad8\u4e8e\u4e3b\u8981\u7ade\u54c126.4\u5143\uff0c\u51fa\u79df\u7387\u5219\u9ad8\u51fa\u4e3b\u8981\u7ade\u54c113.1%\uff0c\u5728\u7ecf\u6d4e\u578b\u9152\u5e97\u8d5b\u9053\u4e2d\u5168\u9762\u5904\u4e8e\u9886\u8dd1\u5730\u4f4d\u3002<\/p>\n

\n

\"\u56fe\/\u6c49\u5ead\u65b0\u54c1\"<\/a>
\u56fe\/\u6c49\u5ead\u65b0\u54c1<\/span><\/p>\n<\/p><\/div>\n

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\u8bda\u610f\u4ea7\u54c1\u548c\u7ecf\u8425\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u5e02\u573a\u8868\u73b0\u3002\u5168\u5b63<\/span>\u572821\u5e74\u4e8c\u5b63\u5ea6\u7ecf\u8425\u6570\u636e\u5df2\u7ecf\u6062\u590d\u523019\u5e74\u75ab\u60c5\u524d\u7684\u540c\u671f\u6c34\u5e73\uff0c7\u6708\u4efd\u6574\u4f53\u51fa\u79df\u7387\u8fbe\u523090%\uff0c\u6574\u4f53RevPAR\u7a81\u7834300\u5143\u3002\u5728\u4e0a\u6d77\u5e02\u573a\u4e0a\uff0c\u5168\u5b63200\u5bb6\u95e8\u5e97RevPAR\u5747\u503c\u66f4\u662f\u8fbe\u5230\u4e86400\u5143\u3002\u540c\u65f6\uff0c\u6700\u65b04.0\u4ea7\u54c1\u9020\u4ef7\u4f18\u5316\u81f3\u5355\u623f\u6295\u516512\u4e07\u4ee5\u5185\uff0c4.0\u9879\u76ee\u5f00\u4e1a\u53ca\u7b7e\u7ea6\u6570\u91cf\u5df2\u7ecf\u7a81\u7834600\u5bb6\uff0c\u6295\u8d44\u56de\u62a5\u5468\u671f\u57284-5\u5e74\uff0c\u90e8\u5206\u9879\u76ee\u53ef\u7f29\u77ed\u81f33\u5e74\uff0c\u5bf9\u52a0\u76df\u5546\u6765\u8bf4\u4ea6\u662f\u5229\u597d\u6d88\u606f\u3002\u5bf9\u4e8e\u5168\u5b63\u672a\u6765\u7684\u89c4\u5212\uff0c\u534e\u4f4f\u65b9\u5219\u8868\u793a\uff0c\u76ee\u524d\u7ba1\u9053\u4e2d\u6709600\u591a\u4e2a\u9879\u76ee\uff0c\u76ee\u6807\u5728\u672a\u6765\u4e09\u5e74\u5185\u5f00\u4e1a\u5e97\u6570\u7a81\u78342500\u5bb6\uff0c\u628a\u5357\u65b9\u5e02\u573a\u3001\u4e09\u56db\u7ebf\u4e0b\u6c89\u5e02\u573a\u4f5c\u4e3a\u65b0\u7684\u589e\u957f\u70b9\u3002<\/p>\n

\n

\"\u56fe\/\u5168\u5b63\u9152\u5e97\"<\/a>
\u56fe\/\u5168\u5b63\u9152\u5e97<\/span><\/p>\n<\/p><\/div>\n

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\n

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