{"id":33338,"date":"2021-06-08T08:46:00","date_gmt":"2021-06-08T01:46:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021060808460033338"},"modified":"2021-06-08T21:37:07","modified_gmt":"2021-06-08T13:37:07","slug":"2021%e7%ac%ac%e5%9b%9b%e5%b1%8ab2b%e5%88%9b%e6%96%b0%e8%90%a5%e9%94%80%e5%b3%b0%e4%bc%9a%e5%9c%a8%e4%ba%ac%e5%90%af%e5%b9%95","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021060808460033338","title":{"rendered":"2021\u7b2c\u56db\u5c4aB2B\u521b\u65b0\u8425\u9500\u5cf0\u4f1a\u5728\u4eac\u542f\u5e55"},"content":{"rendered":"<p><p>\u5317\u4eac2021\u5e746\u67088\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 2021\u5e745\u670828\u65e5\uff0c\u7531\u56fd\u5185\u4e13\u4e1a\u7684\u8425\u9500\u4eba\u5e73\u53f0CMO\u8bad\u7ec3\u8425\u4e3b\u529e\u7684\u7b2c\u56db\u5c4aB2B\u521b\u65b0\u8425\u9500\u5cf0\u4f1a\u5728\u5317\u4eac\u542f\u5e55\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2497\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1527232\/image_1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_1-1266.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u9762\u5bf9\u4e0d\u505c\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\uff0cCMO\u4e9f\u9700\u4ee5\u6709\u6548\u7684\u8425\u9500\u521b\u65b0\u7b56\u7565\u6765\u9a71\u52a8\u589e\u957f\u76ee\u6807\u7684\u8fbe\u6210\u3002\u56e0\u6b64\u672c\u5c4a\u5cf0\u4f1a\u7279\u522b\u63d0\u51fa\u4e86<b><span id=\"spanHghlt4375\">\u201c<\/span>\u65b0\u601d\u7ef4\u5f15\u9886\u65b0\u589e\u957f<span id=\"spanHghlt8dcd\">\u201d<\/span><\/b>\u7684\u4e3b\u9898\uff0c\u5e0c\u671b\u80fd\u4e3aB2B\u8425\u9500\u4eba\u5e26\u6765\u4e00\u573a\u601d\u7ef4\u4e0e\u77e5\u8bc6\u7684\u76db\u5bb4\uff0c\u51cf\u5c11\u5bf9\u73af\u5883\u4e0e\u53d8\u5316\u7684\u4e0d\u786e\u5b9a\uff0c\u627e\u5230\u4f01\u4e1a\u4e0e\u4e2a\u4eba\u63d0\u5347\u7684\u65b9\u5411\u3002&nbsp;<\/p>\n<p>\u672c\u6b21\u5cf0\u4f1a\u9080\u8bf7\u4e86\u591a\u4f4d\u56fd\u5185\u5916\u77e5\u540d\u4f01\u4e1a\u8425\u9500\u8d1f\u8d23\u4eba\uff0c\u5c55\u5f0010\u4f59\u573a\u4e3b\u9898\u6f14\u8bb2\uff0c\u5206\u522b\u4ece2021\u5e74B2B\u8425\u9500\u7684\u5e02\u573a\u6d1e\u5bdf\u3001\u7ec4\u7ec7\u7ba1\u7406\u3001\u5185\u5bb9\u4f20\u64ad\u3001\u793e\u7fa4\u8f6c\u5316\u7b49\u591a\u4e2a\u89d2\u5ea6\u5c55\u5f00\u8bdd\u9898\u3002<\/p>\n<p>\u5cf0\u4f1a\u5f53\u5929\uff0c\u5927\u5bb6\u70ed\u60c5\u9ad8\u6da8\uff0c\u5168\u573a\u5ea7\u65e0\u865a\u5e2d\uff0c\u5f88\u591a\u5609\u5bbe\u53ea\u80fd\u540e\u6392\u7ad9\u7acb\u503e\u542c\uff0c\u4f9d\u7136\u542c\u5f97\u6d25\u6d25\u6709\u5473\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9972\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1527230\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-1060.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>01<\/b> <\/p>\n<p>\u4f1a\u8bae\u73b0\u573a\uff0c&nbsp;CMO\u8bad\u7ec3\u8425\u521b\u59cb\u4eba&amp;CEO\u73ed\u4e3d\u5a75\u5973\u58eb\u9996\u5148\u8fdb\u884c\u4e86\u5f00\u573a\u81f4\u8f9e\u3002\u5979\u5728\u81f4\u8f9e\u4e2d\u63d0\u5230\uff1a&nbsp;\u4eca\u5929\u6765\u5230\u73b0\u573a\u7684\u5927\u5bb6\u90fd\u662f\u505a\u8425\u9500\u7684\uff0c\u90fd\u77e5\u9053\u505a\u8425\u9500\u5b9e\u9645\u662f\u5e2e\u52a9\u4f01\u4e1a\u505a\u5f71\u54cd\u529b\uff0c\u4f46\u4f60\u4eec\u6709\u6ca1\u6709\u60f3\u8fc7\u81ea\u5df1\u7684\u5f71\u54cd\u529b\uff1f&nbsp;\u597d\u591a\u5e74\u524d\u6211\u66fe\u7ecf\u95ee\u8fc7\u59d0\u592b\u674e\uff08\u674e\u56fd\u5a01\uff09\u4e00\u53e5\u8bdd\uff0c\u6211\u8bf4\u4f60\u6700\u5bb3\u6015\u7684\u662f\u4ec0\u4e48\uff1f\u59d0\u592b\u674e\u8bf4\u6211\u5176\u5b9e\u5bb3\u6015\u6211\u7684\u5f71\u54cd\u529b\u7684\u7f3a\u5931\uff0c\u6211\u7684\u5f71\u54cd\u529b\u4f1a\u968f\u7740\u65f6\u95f4\u6162\u6162\u7684\u6ca1\u6709\u3002\u90a3\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u7684CMO\u4f1a\u4e0d\u4f1a\u4e5f\u4f1a\u8fd9\u6837\u5bb3\u6015\uff1f\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u7684CEO\u4f1a\u4e0d\u4f1a\u4e5f\u8fd9\u6837\u5bb3\u6015\uff1f&nbsp;\u4f46\u5176\u5b9e\u5f88\u591a\u65f6\u5019\u4f60\u5185\u5fc3\u7684\u6015\u53ef\u80fd\u4e0d\u4e00\u5b9a\u662f\u4f60\u771f\u6b63\u7684\u52a8\u529b\u3002&nbsp;\u6211\u4e00\u76f4\u53cd\u601d\u5f88\u591a\u4eba\u53bb\u751f\u6d3b\u3001\u53bb\u5de5\u4f5c\u90fd\u662f\u6765\u81ea\u4e8e\u5185\u5fc3\u7684\u6015\uff0c\u6211\u5e0c\u671b\u5927\u5bb6\u80fd\u591f\u771f\u6b63\u627e\u5230\u5185\u5fc3\u7684\u70ed\u7231\u3002\u70ed\u7231\u66f4\u80fd\u53bb\u8ba9\u4f60\u62b5\u6321\u5916\u5728\u5f88\u591a\u7684VUCA\u65f6\u4ee3\u7684\u53d8\u5316\uff0c\u5c24\u5176\u662f\u4e0d\u786e\u5b9a\u6027\u7ed9\u4f60\u5e26\u6765\u7684\u5185\u5fc3\u7684\u6d6e\u52a8\u3002&nbsp;\u6211\u4eca\u5929\u60f3\u548c\u5927\u5bb6\u804a\u7684\u662f\u5f71\u54cd\u529b\uff0c\u90a3\u5bf9\u4e8e\u4e00\u4e2aCMO\u6765\u8bf4\u4ec0\u4e48\u53eb\u5f71\u54cd\u529b\uff1f<\/p>\n<p>\u6211\u4eec\u603b\u7ed3\u51fa\u6765CMO\u9700\u8981\u63d0\u5347\u7684\u201c\u4e09\u529b\u201d\u2014\u2014\u521b\u65b0\u529b\u3001\u65e0\u4e2d\u751f\u6709\u80fd\u529b\u548c\u5f71\u54cd\u529b\u3002&nbsp;\u968f\u540e\u5979\u8fd8\u5728\u53d1\u8a00\u4e2d\u5bf9CMO\u5982\u4f55\u63d0\u5347\u8fd9\u201c\u4e09\u529b\u201d\u505a\u4e86\u8be6\u7ec6\u62c6\u89e3\uff0c\u73b0\u573a\u638c\u58f0\u4e0d\u65ad\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3475\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1527231\/image_3.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_3-808.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>02<\/b><\/p>\n<p>FORRESTER\u9996\u5e2d\u987e\u95ee\u5b8b\u65d6\u65ce\u5219\u5e26\u6765\u4e86\u300aB2B CMO\u8425\u9500\u8d8b\u52bf\u5206\u6790\u300b\u7684\u4e3b\u9898\u6f14\u8bb2\u3002<br \/>\u5979\u63d0\u5230\uff1a\u201c2021\u5e74\u6211\u4eec\u8ba4\u4e3aB2B\u7684\u8425\u9500\u8d8b\u52bf\u662f\u600e\u4e48\u6837\u5462\uff1f\u201d<\/p>\n<p>CMO\u662f\u53d8\u9769\u7684\u6838\u5fc3\u529b\u91cf\uff0c\u4ed6\u4eec\u5c06\u4f1a\u52a0\u5927\u5bf9\u73b0\u6709\u5b58\u91cf\u5ba2\u6237\u7684\u6295\u5165\uff0c\u66f4\u52a0\u5173\u6ce8\u7559\u5b58\u548c\u590d\u8d2d\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u5f88\u5de7\u7528\u5ba2\u6237\u753b\u50cf\u4ee5\u53ca\u5ba2\u6237\u65c5\u7a0b\uff0c\u975e\u5e38\u5173\u6ce8\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u4ef7\u503c\u3002\u8fd9\u4e9bCMO\u4e5f\u548c\u4f1a\u548c\u8425\u9500\u4eba\u4e00\u8d77\u66f4\u597d\u7684\u5229\u7528\u6570\u5b57\u5316\u7684\u6280\u672f\uff0c\u4e0d\u7ba1\u901a\u8fc7\u529e\u7ebf\u4e0b\u4f1a\u8bae\u4e5f\u597d\uff0c\u8fd8\u662f\u901a\u8fc7\u62c9\u8fd1\u6211\u4eec\u4e0e\u4e70\u65b9\u7684\u8425\u9500\u8ddd\u79bb\u4e5f\u597d\uff0c\u90fd\u662f\u4f1a\u88ab\u6280\u672f\u8d4b\u80fd\u7684\u3002\u201d&nbsp; <\/p>\n<p><b>03<\/b><\/p>\n<p>\u77e5\u540d\u54c1\u724c\u4e13\u5bb6\uff0c\u524d\u9752\u5c71\u8d44\u672c\u8463\u4e8b\u603b\u7ecf\u7406\u674e\u5029\u4e3a\u5927\u5bb6\u5206\u4eab\u4e86\u300a\u6253\u9020B2B\u8d85\u7ea7\u4ea7\u54c1\u201c\u54c1\u724c\u8bf4\u660e\u4e66\u201d\u300b\u7684\u4e3b\u9898\u6f14\u8bb2\u3002&nbsp;\u5979\u63d0\u5230B2B\u8d85\u7ea7\u4ea7\u54c1\u65f6\u4ee3\u5df2\u7ecf\u5230\u6765\uff0c\u5e76\u89e3\u91ca\u4e86\u4ec0\u4e48\u662f\u8d85\u7ea7\u4ea7\u54c1\uff0c\u5b83\u5bf9\u6211\u4eec\u7684\u54c1\u724c\u8425\u9500\u6709\u4ec0\u4e48\u56f0\u6270\uff1f\u89e3\u51b3\u7684\u5173\u952e\u70b9\u4f1a\u5728\u54ea\u513f\uff1f<\/p>\n<p>\u7136\u540e\u5e2e\u52a9\u5927\u5bb6\u62c6\u5206\u4e86\u54c1\u724c\u8bf4\u660e\u4e66\u5982\u4f55\u5199\uff0c\u5305\u62ec\u4e09\u91cd\u5173\u7cfb\u4e0b\u7684\u54c1\u724c\u8bf4\u660e\uff0c\u4ee5\u53ca\u4ef7\u503c\u548c\u611f\u53d7\u4e24\u624b\u6293\u3001\u4e24\u624b\u5982\u4f55\u90fd\u8981\u786c\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n<p><b>04<\/b> <\/p>\n<p>JINGdigital CEO\u6d2a\u9534 \u4ee5\u300a\u4f01\u4e1a\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6311\u6218\u4e0e\u6210\u529f\u8981\u7d20\u300b\u4e3a\u4e3b\u9898\u4e3a\u5927\u5bb6\u5e26\u6765\u4e86\u7cbe\u5f69\u5206\u4eab\u3002&nbsp;\u4ed6\u63d0\u5230\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\u5df2\u7ecf\u6210\u4e3a\u5171\u8bc6\u3002\u5f88\u591a\u4f01\u4e1a\u5176\u5b9e\u6709\u5f88\u591a\u6d41\u91cf\u4e86\uff0c\u628a\u73b0\u6709\u7684\u6d41\u91cf\u7cbe\u8015\u7ec6\u4f5c\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u662f\u6240\u6709\u4f01\u4e1a\u5728\u6d41\u91cf\u6210\u672c\u98d9\u5347\u7684\u5927\u73af\u5883\u4e4b\u4e0b\u7684\u5e94\u5bf9\u4e4b\u9053\u3002&nbsp;<\/p>\n<p>\u4ed6\u8fd8\u4ece\u4ee5\u4e0b\u56db\u70b9\u8fdb\u884c\u4e86\u5e94\u5bf9\u4e4b\u9053\u7684\u8be6\u7ec6\u62c6\u89e3\uff1a<\/p>\n<p>\u4e00\u3001\u8425\u9500\u81ea\u52a8\u5316\u5728\u4e2d\u56fd\u7684\u6e17\u900f\u7387\u4e0d\u65ad\u63d0\u9ad8\uff1b<br \/>\u4e8c\u3001\u8425\u9500\u9886\u57df\u7684\u884c\u4e1a\u5c5e\u6027\u8d8a\u53d1\u660e\u663e\uff1b<br \/>\u4e09\u3001\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6838\u5fc3\u76ee\u7684\u662f\u6253\u7834\u90e8\u95e8\u58c1\u5792\uff0c\u63d0\u5347ROI\uff1b<br \/>\u56db\u3001\u5168\u6e20\u9053\u8425\u9500\u81ea\u52a8\u5316+CDP+\u9500\u552e\u8d4b\u80fd\u662f\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u8f6c\u578b\u7684\u67b6\u6784\u6838\u5fc3\u3002<\/p>\n<p><b>05<\/b> <\/p>\n<p>\u559c\u5229\u5f97\u4e2d\u56fd\u533a\u6570\u5b57\u548c\u54c1\u724c\u603b\u76d1\u6817\u5efa\u5e26\u6765\u4e86\u4ee5\u300aB2B\u4f01\u4e1a\u7684\u77ed\u89c6\u9891\u8425\u9500\u300b\u4e3a\u4e3b\u9898\u7684\u6f14\u8bb2\u3002<br \/>\u4ed6\u8868\u793a\uff1a\u201c\u73b0\u5728\u4e4b\u6240\u4ee5\u53bb\u77ed\u89c6\u9891\u8425\u9500\uff0c\u4e0d\u662f\u56e0\u4e3a\u5b83\u5c55\u793a\u5f97\u6bd4\u8f83\u76f4\u89c2\uff0c\u4e5f\u4e0d\u5149\u662f\u505a\u54c1\u724c\u7684\u624b\u6bb5\uff0c\u66f4\u91cd\u8981\u7684\u662f\u6211\u4eec\u8981\u7406\u89e3\uff0c\u77ed\u89c6\u9891\u50cf\u8425\u9500\u81ea\u52a8\u5316\u4e00\u6837\uff0c\u662f\u5e2e\u52a9\u6211\u4eec\u548c\u5ba2\u6237\u5efa\u7acb\u6709\u6548\u4e92\u52a8\u7684\u624b\u6bb5\u3002\u201d&nbsp;<\/p>\n<p>\u76f4\u64ad\u5bf9ToB\u884c\u4e1a\u6765\u8bf4\u4e3b\u8981\u7684\u76ee\u6807\u4e0d\u662f\u5356\u8d27\uff0c\u800c\u662f\u8ba9\u771f\u6b63\u6709\u5174\u8da3\u7684\u5ba2\u6237\u8d2d\u4e70\u4e00\u4e9b\u4ea7\u54c1\u5148\u53bb\u4f53\u9a8c\uff0c\u901a\u8fc7\u76f4\u64ad\u7684\u65b9\u5f0f\u83b7\u53d6\u66f4\u591a\u7684\u4fe1\u606f\u548c\u5185\u5bb9\u3002&nbsp;\u968f\u540e\u4ed6\u8fd8\u63d0\u5230\u5728\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u4e4b\u540e\u4e5f\u6709\u5927\u91cf\u7684\u5de5\u4f5c\u9700\u8981\u505a\uff0c\u5e76\u901a\u8fc7\u6848\u4f8b\u5bf9B2B\u4f01\u4e1a\u77ed\u89c6\u9891\u8425\u9500\u5982\u4f55\u5bfb\u6c42\u7cbe\u51c6\u7528\u6237\uff0c\u5982\u4f55\u57f9\u80b2\u548c\u8f6c\u5316\u5e2e\u52a9\u5927\u5bb6\u505a\u4e86\u8be6\u7ec6\u89e3\u8bfb\u3002<\/p>\n<p><b>06<\/b><\/p>\n<p>SalesDriver\u521b\u59cb\u4eba\u6731\u6c38\u6625\u4e3a\u5927\u5bb6\u5e26\u6765\u4e86\u300a2021\uff0c\u8ba9\u6570\u5b57\u8425\u9500\u8d70\u4e0b\u795e\u575b\u300b\u3002\u5979\u63d0\u5230\uff0c\u6570\u5b57\u8425\u9500\u4e0d\u4ec5\u4ec5\u7528\u6765\u9876\u793c\u819c\u62dc\u6216\u8005\u656c\u800c\u8fdc\u4e4b\uff0c2021\u5e74\u66f4\u9700\u8981\u843d\u5730\u5b9e\u8df5\u3002<\/p>\n<p><b>SalesDriver\u4ece\u4e09\u4e2a\u65b9\u9762\u7ed9\u51fa2021\u5e74\u6570\u5b57\u8425\u9500\u843d\u5730\u5efa\u8bae\uff1a<\/b><\/p>\n<p><span id=\"spanHghltaecd\">\u4e00\u3001<\/span>\u9009\u62e9\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u5e73\u53f0\uff0c\u642d\u5efa\u6570\u5b57\u8425\u9500\u4f53\u7cfb\uff0c\u8ba9\u4e00\u5207\u4f18\u5316\u6210\u4e3a\u53ef\u80fd\u3002<br \/><span id=\"spanHghltbc88\">\u4e8c\u3001<\/span>\u5185\u5bb9\u8425\u9500\u4e0d\u4ec5\u662f\u81ea\u5a92\u4f53\u8fd0\u8425\uff0c\u66f4\u662f\u4e00\u79cd\u8425\u9500\u7406\u5ff5\u3002\u6240\u6709\u8425\u9500\u6e20\u9053\u90fd\u503c\u5f97\u7528\u5185\u5bb9\u8425\u9500\u91cd\u505a\u4e00\u904d\u3002<br \/><span id=\"spanHghlta05b\">\u4e09\u3001<\/span>\u9500\u552e\u7ebf\u7d22\u4e0d\u4ec5\u4ec5\u662f\u77ed\u671f\u7684MQL\/SQL\uff0c\u66f4\u9700\u5173\u6ce8\u6574\u4e2a\u8425\u9500\u4f53\u7cfb\u7684\u8f6c\u5316\u7387\u3002<\/p>\n<p><b>07<\/b> <\/p>\n<p>\u4e0d\u7ba1\u662fB2B\u4f01\u4e1a\u4e5f\u597d\uff0c\u8fd8\u662fB2C\u4f01\u4e1a\u4e5f\u597d\uff0c\u601d\u7ef4\u521b\u65b0\u90fd\u662f\u5e02\u573a\u90e8\u7684\u4e00\u5927\u96be\u9898\u3002<br \/>\u5728\u672c\u6b21\u5cf0\u4f1a\u7684\u5706\u684c\u73af\u8282\uff0c\u516d\u4f4d\u8425\u9500\u5927\u5496\u9f50\u805a\uff0c\u540c\u573a\u63a2\u5bfb\u8fd9\u4e00\u8bdd\u9898\u7684\u7b54\u6848\u3002<\/p>\n<p>\u4ed6\u4eec\u5305\u62ec\u95fb\u8fdc\u8fbe\u8bda\u7ba1\u7406\u54a8\u8be2\u521b\u59cb\u4eba\uff0c\u8d44\u6df1\u516c\u5173\u548c\u5a92\u4f53\u4eba\u674e\u56fd\u5a01\uff1b\u6e2f\u5927ICB\u8425\u9500\u7ba1\u7406\u7cfb\u526f\u7cfb\u4e3b\u4efb\u3001\u9ad8\u7ea7\u8bfe\u7a0b\u4e3b\u4efb\u66a8\u9996\u5e2d\u8bb2\u5e08\u5434\u96f7\u94a7\uff1b\u884c\u4e1a\u4e13\u5bb6\uff0c\u65b0\u65b0\u672a\u6765\u521b\u59cb\u4eba&amp;CEO\u987e\u5efa\u4e3d\uff1b\u8d5b\u8bfa\u8d1d\u65af\u5408\u4f19\u4eba\u517cCOO\u5b5f\u8273\u4e1c\uff1b\u5927\u6570\u636e\u53ca\u4eba\u5de5\u667a\u80fd\u54a8\u8be2&amp;\u89e3\u51b3\u65b9\u6848\u4e13\u5bb6\u9646\u859b\u59b9\uff1b\u6208\u5c14\u521b\u65b0\u65b9\u6848\u4e8b\u4e1a\u90e8\u4e9a\u592a\u533a\u6570\u5b57\u5316\u4f53\u9a8c\u548c\u6218\u7565\u8d1f\u8d23\u4ebaCollin\u3002<\/p>\n<p>\u516d\u4f4d\u5609\u5bbe\u56f4\u7ed5B2B\u8425\u9500\u6709\u54ea\u4e9b\u65b0\u6253\u6cd5\u53ef\u4ee5\u501f\u9274\u8fdb\u884c\u4e86\u7cbe\u5f69\u7684\u53d1\u8a00\u548c\u8ba8\u8bba\u3002&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6848\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1527228\/image_4.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_4-254.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>08<\/b> <\/p>\n<p>\u817e\u8baf\u4f01\u4e1a\u5fae\u4fe1\u884c\u4e1a\u603b\u76d1\u5f6d\u6d0b\u5e26\u6765\u4e86\u4ee5\u300a\u4f01\u4e1a\u5fae\u4fe1\u6784\u5efaB2B\u4f01\u4e1a\u589e\u957f\u62a4\u57ce\u6cb3\u300b\u4e3b\u9898\u7684\u5206\u4eab\u3002&nbsp;\u4ed6\u63d0\u5230\uff1a\u201c\u817e\u8baf\u8f6c\u578b\u4ea7\u4e1a\u4e92\u8054\u7f51\uff0c\u91cd\u89c6\u4ee5\u4eba\u4e3a\u4e2d\u5fc3\u7684\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u4f01\u4e1a\u5fae\u4fe1\u5728\u817e\u8baf\u5185\u90e8\u7684\u5b9a\u4f4d\u7528\u6bd4\u8f83\u62bd\u8c61\u7684\u8bdd\u8bb2\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u5b83\u662f\u6574\u4e2a\u817e\u8bafto B\u548cto C\u7684\u4ea4\u4f1a\u70b9\uff0c\u5bf9\u5185\u53ef\u4ee5\u534f\u540c\u529e\u516c\uff0c\u5bf9\u5916\u53ef\u4ee5\u8fde\u63a5\u66f4\u591a\u7684\u5ba2\u6237\u3002\u5bf9\u4f01\u4e1a\u800c\u8a00\uff0c\u4f01\u4e1a\u5fae\u4fe1\u80fd\u4e0e\u5fae\u4fe1\u4e92\u8054\u4e92\u901a\uff0c\u4e92\u53d1\u6d88\u606f\uff0c\u4e92\u52a0\u597d\u53cb\uff0c\u529f\u80fd\u901a\u7528\uff0c\u8fd9\u7279\u8272\u529f\u80fd\u80fd\u8ba9\u4f01\u4e1a\u5728B2B\u8425\u9500\u4e2d\u8fde\u63a5\u66f4\u591a\u7684\u5ba2\u6237\uff0c\u4e14\u771f\u6b63\u628a\u5ba2\u6237\u7262\u7262\u6293\u5728\u624b\u91cc\uff0c\u4e3a\u4f01\u4e1a\u7684\u589e\u957f\u6784\u7b51\u8d77\u7a33\u56fa\u7684\u2018\u62a4\u57ce\u6cb3\u2019\u3002\u201d&nbsp;\u6b64\u5916\uff0c\u4ed6\u5e2e\u52a9\u5927\u5bb6\u62c6\u89e3\u4e86\u4f01\u4e1a\u5fae\u4fe1\u505aB2B\u8425\u9500\u94fe\u8def\u5347\u7ea7\u7684\u4e94\u4e2a\u6b65\u9aa4\uff1a<\/p>\n<p>\u7b2c\u4e00\uff0c\u9996\u5148\u8981\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u6c89\u6dc0\u5ba2\u6237\uff0c\u6784\u5efaB2B\u4f01\u4e1a\u81ea\u5df1\u7684\u5ba2\u6237\u6c60\u5b50\u3002<br \/>\u7b2c\u4e8c\uff0c\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u6807\u7b7e\u7b49\u5de5\u5177\u505a\u5230\u5ba2\u6237\u7cbe\u51c6\u7684\u6d1e\u5bdf\u3002<br \/>\u7b2c\u4e09\uff0c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u5173\u7cfb\uff0c\u505a\u6709\u9488\u5bf9\u5316\u3001\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u3002<br \/>\u7b2c\u56db\uff0c\u6301\u7eed\u8ddf\u8fdb\uff0c\u63d0\u4f9b\u6e29\u5ea6\u670d\u52a1\uff0c\u505a\u597d\u670d\u52a1\u8d28\u91cf\u628a\u5173\uff0c\u4fc3\u8fdb\u6210\u4ea4\u3002<br \/>\u7b2c\u4e94\uff0c\u5c06\u524d\u7aef\u7684\u8425\u9500\u73af\u8282\uff0c\u548c\u540e\u7aef\u7684\u9500\u552e\u4ee5\u53ca\u670d\u52a1\u73af\u8282\uff0c\u90fd\u5efa\u7acb\u5728\u4f01\u5fae\u4e0a\u3002\u5e76\u628a\u8fd9\u4e2a\u94fe\u8def\u6253\u901a\u5f62\u6210\u95ed\u73af\uff0c\u7ed9\u4f01\u4e1a\u63d0\u4f9b\u6570\u636e\u652f\u6491\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6679\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1527229\/image_5.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_5-150.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>09<\/b> <\/p>\n<p>\u82f1\u56fd\u96c6\u5b9d\u4e2d\u56fd\u533a\u9500\u552e\u603b\u76d1\u6c64\u6625\u5170\uff0c\u5206\u4eab\u4e86\u5982\u4f55\u901a\u8fc7\u4e94\u6b65\u6cd5\u6d1e\u5bdf\u5ba2\u6237\u65c5\u7a0b\u3002&nbsp;<\/p>\n<p>\u7b2c\u4e00\u6b65\uff0c\u5148\u641e\u6e05\u695a\u4f60\u662f\u8c01\uff0c\u80fd\u7ed9\u5ba2\u6237\u63d0\u4f9b\u4ec0\u4e48\u4ef7\u503c\uff0c\u6362\u53e5\u8bdd\u8bf4\uff0c\u8981\u8ba9\u5ba2\u6237\u4e70\u4ec0\u4e48\uff1b<br \/>\u7b2c\u4e8c\u6b65\uff0c\u60f3\u4e00\u60f3\u5230\u5e95\u8c01\u4f1a\u4e70\u5355\uff0c\u4f60\u7684\u72ec\u7279\u4ef7\u503c\u5e02\u573a\u4e0a\u6709\u6ca1\u6709\u4e70\u5355\u7684\u4eba\uff0c\u5c31\u662f\u76ee\u6807\u5ba2\u6237\u7ec6\u5206\uff1b<br \/>\u7b2c\u4e09\u6b65\uff0c\u5178\u578b\u5ba2\u6237\u753b\u50cf\uff0c\u53bb\u805a\u7126\u6700\u5178\u578b\u7684\u90a3\u90e8\u5206\u5ba2\u6237\uff0c\u628a\u4ed6\u4f5c\u4e3a\u6211\u4eec\u89c2\u5bdf\u7684\u91cd\u70b9\uff1b<br \/>\u7b2c\u56db\u6b65\uff0c\u627e\u5230\u5178\u578b\u5ba2\u6237\u4e0e\u54c1\u724c\u4ea4\u4e92\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u7684\u63a5\u89e6\u70b9\u5e76\u8fdb\u884c\u5206\u6790\uff1b<br \/>\u7b2c\u4e94\u6b65\uff0c\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u3002<\/p>\n<p><b>10<\/b> <\/p>\n<p>\u81f4\u8da3\u767e\u5ddd\u521b\u59cb\u4eba&amp;CEO\u4f55\u6da6\u5e26\u6765\u4e86\u300a\u4e00\u7ad9\u5f0f\u8425\u9500\u4e91\uff0c\u8ba9B2B\u4f01\u4e1a\u4eab\u53d7\u6570\u5b57\u5316\u7ea2\u5229\u300b\u7684\u4e3b\u9898\u6f14\u8bb2\u3002&nbsp;\u4ed6\u63d0\u5230\uff1a\u201c\u4f01\u4e1a\u5fae\u4fe1\u548cSales &nbsp;Cloud\u7684\u5b9a\u4f4d\u5728\u67d0\u4e9b\u9636\u6bb5\u4e0a\u4f1a\u5171\u5b58\uff0c\u56e0\u4e3a\u4f01\u4e1a\u4e4b\u524d\u5c31\u6709CRM\uff0c\u6709Salesforce\u7b49\u5de5\u5177\u6b66\u88c5\u9500\u552e\uff0c\u800c\u4e14\u4f01\u4e1a\u5fae\u4fe1\u5177\u6709\u72ec\u7279\u7684\u8fde\u63a5\u4e2a\u4eba\u5fae\u4fe1\u7684\u80fd\u529b\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u628aMarketing\u7684\u4fe1\u606f\u65e0\u7f1d\u540c\u6b65\u5230Sales\u4e2d\uff0c\u8ba9\u5e02\u573a\u548c\u9500\u552e\u5bf9\u4e8e\u4f01\u4e1a\u5185\u5916\u90e8\u3001\u5bf9\u4e8e\u67d0\u4e00\u4e2a\u5ba2\u6237\u7684\u4fe1\u606f\u6536\u96c6\u96c6\u4e2d\uff0c\u5f3a\u5316\u6574\u4f53\u52a8\u4f5c\u7684\u7edf\u4e00\u548c\u6548\u7387\u3002\u201d<\/p>\n<p>\u968f\u540e\u4ed6\u4ece\u4ee5\u4e0b\u4e94\u4e2a\u89d2\u5ea6\u505a\u4e86\u8be6\u7ec6\u5206\u4eab\uff1a<\/p>\n<p>\u4e00\u3001\u5ba2\u89c2\u770b\u5f85\u589e\u957f\u9636\u6bb5\uff0c\u5206\u6b65\u5b8c\u6210\u89c4\u6a21\u5316\u4e4b\u8def\u3002<br \/>\u4e8c\u3001\u4ece\u7406\u8bba\u5230\u5b9e\u8df5\uff1a\u4ece\u201c\u517b\u9c7c\u8bba\u201d\u5230\u201c\u805a\u96c6\u6548\u5e94\u201d\u3002<br \/>\u4e09\u3001\u8de8\u804c\u80fd\u534f\u4f5c\uff1a\u6f0f\u6597\u5185\u90e8\u534f\u4f5c\u5173\u4e4e\u6839\u672c\u6548\u7387\u3002<br \/>\u56db\u3001\u7ebf\u7d22\u8fd0\u8425\u7684\u5fc5\u8981\u6027\uff1a\u63d0\u5347\u7ebf\u7d22\u8f6c\u5316\uff0c\u51cf\u5c11\u6d6a\u8d39\u3002<br \/>\u4e94\u3001\u4e2d\u56fdto B\u4f01\u4e1a\u7684MarTech\u589e\u957f\u8303\u5f0f\u3002<\/p>\n<p><b>11<\/b> 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