{"id":25685,"date":"2021-04-07T10:46:00","date_gmt":"2021-04-07T03:46:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021040710460025685"},"modified":"2021-04-07T21:40:33","modified_gmt":"2021-04-07T13:40:33","slug":"%e4%bd%8e%e8%b0%83%e5%89%8d%e8%a1%8c%e8%87%aa%e6%88%91%e7%aa%81%e7%a0%b4%ef%bc%8c%e4%bb%8e16%e5%b9%b4%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b%ef%bc%8c%e7%9c%8b%e8%b5%9b%e8%af%ba%e8%b4%9d%e6%96%af%e8%90%a5","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021040710460025685","title":{"rendered":"\u4f4e\u8c03\u524d\u884c\u81ea\u6211\u7a81\u7834\uff0c\u4ece16\u5e74\u53d1\u5c55\u5386\u7a0b\uff0c\u770b\u8d5b\u8bfa\u8d1d\u65af\u8425\u9500\u6570\u5b57\u5316\u5b9e\u529b"},"content":{"rendered":"<p><p>\u5317\u4eac2021\u5e744\u67087\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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Marketing\u65f6\u671f\uff1a\u62a2\u5360\u98ce\u53e3\u65e9\u5e03\u5c40\u3002<\/b>2005-2009\u5e74\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4ee5\u7cbe\u51c6\u8425\u9500\u8d77\u5bb6\uff0c\u77ed\u77ed\u51e0\u5e74\u6210\u4e3a\u7cbe\u51c6\u8425\u9500\u5e02\u573a\u5360\u6709\u7387\u524d\u4e09\uff0c\u5728\u53d1\u5c55\u4e4b\u521d\u5c31\u5177\u5907\u6570\u636e\u57fa\u56e0\uff0c\u5960\u5b9a\u4e4b\u540e\u5728\u8425\u9500\u6280\u672f\u9886\u57df\u7684\u53d1\u5c55\u57fa\u7840\u3002<\/p>\n<p><b>2.Digital Marketing\u65f6\u671f\uff1a\u79ef\u6781\u8f6c\u578b\u94bb\u4ea7\u54c1\u3002<\/b>\u636e\u4ecb\u7ecd\uff0c\u8d5b\u8bfa\u8d1d\u65af\u57282010\u5e74\u542f\u52a8\u4e86\u8425\u9500\u6280\u672f\u6218\u7565\uff0c\u5e76\u57282012\u5e74\u6295\u8d44\u5efa\u6210\u4e86\u5927\u6570\u636e\u4e2d\u5fc3\uff0c\u5f00\u59cb\u4e86\u8425\u9500\u4ea7\u54c1\u7684\u7814\u53d1\u4e4b\u8def\u30022014\u5e74\u9996\u6b3e\u8425\u9500\u81ea\u52a8\u5316\u4ea7\u54c1\u4e00\u7ecf\u63a8\u51fa\uff0c\u5907\u53d7\u79d1\u6280ICT\u3001\u5236\u9020\u884c\u4e1a\u5ba2\u6237\u597d\u8bc4\u3002<\/p>\n<p><b>3.MarTech\u65f6\u671f\uff1a\u7acb\u8db3\u6570\u636e\u6269\u80fd\u529b\u3002<\/b>2016\u5e74\u8d5b\u8bfa\u8d1d\u65af\u5728\u65b0\u4e09\u677f\u4e0a\u5e02\uff0c\u6210\u4e3a\u8425\u9500\u6280\u672f\u7b2c\u4e00\u80a1\u3002\u7531\u4e8e\u670d\u52a1\u8fc7\u8fd1\u5343\u5bb6\u4f01\u4e1a\uff0c\u5176\u4e2d\u4e16\u754c\u4e94\u767e\u5f3a\u4f01\u4e1a\u536050\u5bb6\uff0c\u81f4\u4f7f\u8d5b\u8bfa\u8d1d\u65af\u8425\u9500\u6570\u5b57\u5316\u4ea7\u54c1\u80fd\u529b\u4e0d\u65ad\u5916\u5ef6\uff0c\u76f4\u81f32019\u5e74\u9010\u6e10\u5f62\u6210\u8425\u9500\u5168\u94fe\u8def\u4ea7\u54c1\u5e03\u5c40\uff0c\u62e5\u6709\u4e86\u6d41\u91cf\u8425\u9500\u3001\u793e\u4ea4\u8425\u9500\u3001CRM\u3001\u4e8b\u4ef6\u8425\u9500\u3001\u76f4\u64ad\u8425\u9500\u3001\u6d3b\u52a8\u8425\u9500\u3001CDP\u7b49\u591a\u9879\u8425\u9500\u6570\u5b57\u5316\u4ea7\u54c1\u3002<\/p>\n<p><b>4.MarTech+AI&nbsp;\u65f6\u671f\uff1aAI\u52a0\u6301\u62d3\u672a\u6765<\/b>\u3002\u968f\u7740AI\u5728\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u65e5\u6e10\u6210\u719f\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4e5f\u57282020\u5e74\u63a8\u51fa\u4e86\u81ea\u7814\u7684AI\u8425\u9500\u5f15\u64ce\u3002\u7ecf\u8fc7\u5168\u6e20\u9053\u7684\u6570\u636e\u91c7\u96c6\uff0c\u5168\u57df\u7528\u6237 ID 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id=\"spanHghlt51cb\">1)<\/span>\u8d2d\u4e70\u4ea7\u54c1\u662f\u8d44\u4ea7\u6295\u8d44\u9884\u7b97\u3002<\/b>\u5e7f\u544a\u516c\u53f8\u670d\u52a1\u5f00\u652f\uff0c\u4e0d\u4f1a\u88ab\u5b9a\u4e49\u4e3a\u201c\u8d44\u4ea7\u6295\u8d44\u884c\u4e3a\u201d\uff0c\u53ea\u662f\u4e00\u7b14\u65e5\u5e38\u8fd0\u8425\u6210\u672c\u3002\u4f46MarTech\u4f5c\u4e3a\u4ea7\u54c1\u9884\u7b97\u7533\u8bf7\u96be\u901a\u8fc7\uff0c\u6570\u989d\u4f4e\u3002<\/p>\n<p><b><span id=\"spanHghlt4804\">2)<\/span>\u96be\u5347\u7ea7\uff0c\u96be\u66f4\u6362\u3002<\/b>\u5e7f\u544a\u54a8\u8be2\u670d\u52a1\u7684\u7ba1\u7406\u548c\u7ec8\u6b62\u76f8\u5bf9\u5bb9\u6613\uff0c\u53ef\u4ee5\u968f\u65f6\u66f4\u6362\uff1b\u4f46\u5927\u90e8\u5206SaaS\u5f62\u6001\u7684MarTech\u4ea7\u54c1\u4e00\u822c\u90fd\u662f\u8ba2\u9605\u4ed8\u8d39\uff0c\u4e70\u6765\u53d1\u73b0\u4e0d\u5339\u914d\u81ea\u8eab\u4e1a\u52a1\u6d41\u7a0b\uff0c\u4e0d\u987a\u624b\u54ed\u7740\u4e5f\u8981\u7528\u5b8c\u3002<\/p>\n<p><b><span id=\"spanHghlt401a\">3)<\/span>\u5b66\u4e60\u4f7f\u7528\u6709\u95e8\u69db\uff0c\u4e1a\u7ee9\u589e\u957f\u65e0\u4fdd\u969c\u3002<\/b>\u5e02\u573a\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u516c\u53f8\u6c9f\u901aBrief\u65f6\u81ea\u4fe1\u6ee1\u6ee1\u6307\u6807\u6e05\u6670\uff0c\u4f46\u4e70\u4e00\u6b3eMarTech\u4ea7\u54c1\u56de\u6765\u4e0d\u4ec5\u8981\u7814\u7a76\u600e\u4e48\u7528\uff0c\u5982\u679c\u7528\u4e0d\u597d\u8fd8\u5f97\u81ea\u5df1\u80cc\u201c\u9505\u201d\u3002<\/p>\n<p>\u7531\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u8ba4\u4e3a\uff0c\u5728\u5f53\u524d\u56fd\u5185\u6570\u5b57\u5316\u53d1\u5c55\u9636\u6bb5\u4e0b\uff0c\u60f3\u8981\u5e2e\u52a9\u4f01\u4e1a\u8425\u9500\u5b9e\u73b0\u771f\u6b63\u7684\u589e\u957f\uff0c\u5c31\u5fc5\u987b\u63d0\u4f9b\u201c\u4ea7\u54c1\u5e73\u53f0+\u54a8\u8be2\u89c4\u5212+\u8fd0\u8425\u670d\u52a1\u201d\u7684\u4e00\u7ad9\u5f0f\u8425\u9500\u6570\u5b57\u5316\u670d\u52a1\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u4e00\u822c\u6240\u6307\u7684\u201c\u8ba2\u9605\u5f0f\u4ed8\u8d39+\u8fd0\u8425\u670d\u52a1\u201d\u6a21\u5f0f\uff0c\u624d\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6548\u7528\uff0c\u4e14\u81ea\u8eab\u5177\u5907\u7ecf\u6d4e\u6027\u3002<\/p>\n<p>\u5176\u5b9e\u4e0d\u53ea\u5982\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u8fd8\u8fdb\u884c\u4e86\u66f4\u4e3a\u6df1\u5165\u5730\u601d\u8003\uff0c\u91c7\u8bbf\u4e2d\u8d5b\u8bfa\u8d1d\u65afCOO Karen\u8868\u793a\uff1a\u201c\u4e2d\u56fd\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u6b63\u5728\u52a0\u901f\uff0c\u5176\u4e2d\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u5df2\u7ecf\u8fce\u6765\u4e86\u5168\u65b0\u7684\u7a97\u53e3\u671f\u3002\u4e0e\u6570\u5b57\u5316\u8425\u9500\u4e0d\u540c\uff0c\u4f01\u4e1a\u8425\u9500\u6570\u5b57\u5316\u66f4\u591a\u7684\u662f\u5173\u6ce8\u4f53\u7cfb\u5efa\u8bbe\uff0c\u800c\u63d0\u5230\u8425\u9500\u4f53\u7cfb\u5efa\u8bbe\uff0c\u5c31\u5fc5\u7136\u6db5\u76d6\u6280\u672f\u3001\u4eba\u624d\u548c\u65b9\u6cd5\u7406\u8bba\uff1b\u4e3a\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u6839\u636e\u591a\u5e74\u7684\u8425\u9500\u6570\u5b57\u5316\u5b9e\u6218\u7ecf\u9a8c\u53ca\u81ea\u6211\u6c89\u6dc0\uff0c\u81ea\u4e3b\u521b\u65b0\u5730\u63d0\u51fa\u4e86<span id=\"spanHghltb2f6\">\u2018<\/span>\u4e09\u4f4d\u4e00\u4f53<span id=\"spanHghlt17ce\">\u2019<\/span>\u7684\u5ba2\u6237\u6210\u529f\u4f53\u7cfb\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u670d\u52a1\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4ece\u957f\u8fdc\u7684\u6218\u7565\u773c\u5149\u5e03\u5c40\u8425\u9500\u6570\u5b57\u5316\uff0c\u5b9e\u73b0\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u8fbe\u6210\u957f\u6548\u589e\u957f\u201d\u3002<\/p>\n<p><b>\u3010\u5927\u5ba2\u6237\u670d\u52a1\u7ecf\u9a8c\u4e30\u5bcc\uff0c\u5c06\u6280\u672f\u670d\u52a1\u80fd\u529b\u4ea7\u54c1\u5316\u3001\u521b\u65b0\u5316\u3011<\/b><\/p>\n<p>\u5341\u51e0\u5e74\u6765\uff0c\u8d5b\u8bfa\u8d1d\u65af\u670d\u52a1\u8fc7\u8bb8\u591a\u4e16\u754c\u4e94\u767e\u5f3a\u4f01\u4e1a\uff0c\u4f8b\u5982\u534e\u4e3a\u3001\u82f1\u7279\u5c14\u3001\u6234\u5c14\u7b49\uff0c\u5728\u670d\u52a1\u5ba2\u6237\u7684\u8fc7\u7a0b\u4e2d\u8d5b\u8bfa\u8d1d\u65af\u5feb\u901f\u6210\u957f\uff0c\u8425\u9500\u6570\u5b57\u5316\u4ea7\u54c1\u80fd\u529b\u4e0d\u65ad\u5916\u5ef6\u5347\u7ea7\u3002\u4ece\u7ecf\u9a8c\u4e2d\u63d0\u70bc\u53d1\u73b0\uff0cKA\u7ea7\u4f01\u4e1a\u4ed8\u8d39\u80fd\u529b\u5f3a\u3001\u5b58\u6d3b\u7387\u9ad8\u3001\u4ea7\u54c1\u6807\u51c6\u5316\uff0c\u6574\u5957\u89e3\u51b3\u65b9\u6848\u66f4\u53d7\u6b22\u8fce\uff1b\u4f46\u9762\u5bf9\u4e00\u4e9b\u4fe1\u606f\u5316\u6c34\u5e73\u76f8\u5bf9\u9ad8\u4e14\u8f83\u89c4\u8303\u7684\u4e2d\u8170\u90e8\u4f01\u4e1a\uff0c\u5355\u70b9\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u4f1a\u66f4\u5f97\u4eba\u5fc3\u3002&nbsp;<b>\u6df1\u77e5\u5e02\u573a\u9700\u6c42\u7684\u8d5b\u8bfa\u8d1d\u65af\uff0c\u53c8\u5c06\u81ea\u8eab\u8425\u9500\u4ea7\u54c1\u6a21\u5757\u5316\u96c6\u6210\uff0c\u63a8\u51fa<\/b><b>MIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff0c\u4ee5\u201c\u6807\u51c6\u5316SaaS+\u96c6\u6210\u5316\u7684\u4ea7\u54c1\u7ec4\u4ef6\u201d\u521b\u65b0\u6a21\u5f0f\u7ed9\u51fa\u4e86\u201c\u4ee5\u4e00\u6982\u5168\u201d\u7684\u89e3\u51b3\u65b9\u6848<\/b>\uff1a<b>\u4ee5\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff0c\u89e3\u51b3\u591a\u5143\u5316\u8425\u9500\u9700\u6c42\uff1b\u4ee5\u4e00\u7ad9\u5f0f\u670d\u52a1\u6ee1\u8db3\u5404\u9636\u6bb5\u8425\u9500\u76ee\u6807\uff1b\u4ee5\u5168\u94fe\u8def\u4ea7\u54c1\u5e03\u5c40\u8986\u76d6\u5dee\u5f02\u5316\u8425\u9500\u573a\u666f\uff1b<\/b>\u52a9\u529b\u4f01\u4e1a\u6210\u529f\u5b9e\u65bd\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/p>\n<p>\u8d5b\u8bfa\u8d1d\u65afMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff0c\u7531MA\u8425\u9500\u81ea\u52a8\u5316\u5f15\u64ce\u9a71\u52a8\u7684\u8425\u9500\u4e2d\u53f0\u3001 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alt=\"\u8d5b\u8bfa\u8d1d\u65afMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\" \/><\/a><br \/><span>\u8d5b\u8bfa\u8d1d\u65afMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0<\/span><\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li><b>\u4f18\u52bf<\/b><b>1\uff1a\u53ef\u7075\u6d3b\u7ec4\u5408\uff0c\u5339\u914d\u5ba2\u6237\u5404\u53d1\u5c55\u9636\u6bb5\u3002<\/b>\u5bf9\u4e8e\u6e20\u9053\u6570\u5b57\u5316\u3001\u8425\u9500\u81ea\u52a8\u5316\u3001\u8d44\u4ea7\u667a\u80fd\u5316\u5904\u5728\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u7684\u4f01\u4e1a\u5ba2\u6237\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\u652f\u6301&nbsp;<b>\u201c\u50cf\u4e50\u9ad8\u4e00\u6837\u968f\u610f\u7ec4\u5408\u201d<\/b>\u7cbe\u51c6\u5339\u914d\u5ba2\u6237\u9636\u6bb5\u5316\u9700\u6c42\u3002 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class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9878\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1481527\/image2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image2-424.jpg\" title=\"\u6807\u8bb0\u5904\u4e3a\u8d5b\u8bfa\u8d1d\u65afMarTech\u80fd\u529b\" alt=\"\u6807\u8bb0\u5904\u4e3a\u8d5b\u8bfa\u8d1d\u65afMarTech\u80fd\u529b\" \/><\/a><br 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href=\"https:\/\/www.toutiao.com\/i6947259855895921184\/?tt_from=weixin&amp;utm_campaign=client_share&amp;wxshare_count=1&amp;timestamp=1617674950&amp;app=news_article&amp;utm_source=weixin&amp;utm_medium=toutiao_ios&amp;use_new_style=1&amp;req_id=2021040610091001013516422557CE87D5&amp;share_token=8010FECC-9A35-413E-9AC4-028C3AC30A46&amp;group_id=6947259855895921184\" rel=\"nofollow noopener\"><span id=\"spanHghlt731a\">https:\/\/www.toutiao.com\/i6947259855895921184\/?tt_from=weixin&amp;utm_campaign=client_share&amp;wxshare_count=1&amp;timestamp=1617674950&amp;app=news_article&amp;utm_source=weixin&amp;utm_medium=toutiao_ios&amp;use_new_style=1&amp;req_id=2021040610091001013516422557CE87D5&amp;share_token=8010FECC-9A35-413E-9AC4-028C3AC30A46&amp;group_id=6947259855895921184<\/span><\/a> <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac2021\u5e744\u67087\u65e5 \/\u7f8e\u901a\u793e\/ 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