{"id":24908,"date":"2021-03-30T16:11:00","date_gmt":"2021-03-30T09:11:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021033016110024908"},"modified":"2021-03-30T21:41:06","modified_gmt":"2021-03-30T13:41:06","slug":"%e5%bf%83%e6%99%ba%e7%be%8e%e5%ad%a6%e5%86%85%e5%ae%b9-%e6%ac%a7%e5%8f%91%e6%89%93%e9%80%a0%e9%ab%98%e9%91%ab%e9%9b%b6%e5%94%ae%e8%87%aa%e6%9c%89%e5%93%81%e7%89%8c-%e5%ae%9e","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021033016110024908","title":{"rendered":"\u201c\u5fc3\u667a+\u7f8e\u5b66+\u5185\u5bb9\u201d &#8211; \u6b27\u53d1\u6253\u9020\u9ad8\u946b\u96f6\u552e\u81ea\u6709\u54c1\u724c \u5b9e\u73b0\u54c1\u724c\u81ea\u4f20\u64ad"},"content":{"rendered":"<p><p>\u4e0a\u6d772021\u5e743\u670830\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u9ad8\u946b\u96f6\u552e\u6709\u9650\u516c\u53f8\u62e5\u6709\u201c\u6b27\u5c1a\u201d(Auchan) \u53ca\u201c\u5927\u6da6\u53d1\u201d(RT-Mart) 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id=\"spanHghltea3f\">\u5e02<\/span>\uff0c30\u5bb6\u793e\u533a\u8d85\u5e02\u3002<\/p>\n<p>2020\u5e7410\u670819\u65e5\u4e0a\u5348\uff0c\u963f\u91cc\u5df4\u5df4\uff0809988.HK\uff09\u53d1\u5e03\u516c\u544a\uff0c\u6536\u8d2d\u9ad8\u946b\u96f6\u552e\uff0c\u8fde\u540c\u5176\u5173\u8054\u65b9\u5c06\u6301\u6709\u9ad8\u946b\u7ea672%\u7684\u7ecf\u6d4e\u6743\u76ca\u3002\u81f3\u6b64\uff0c\u9ad8\u946b\u6b63\u5f0f\u52a0\u5165\u963f\u91cc\u5927\u5bb6\u65cf\uff0c\u963f\u91cc\u4e5f\u4e3a\u5e03\u5c40\u65d7\u4e0b\u5546\u8d85\u96f6\u552e\u4e1a\u52a1\u6570\u5b57\u5316\u8fdb\u7a0b\uff0c\u8fc8\u51fa\u91cd\u8981\u4e00\u6b65\u3002<\/p>\n<p>\u9ad8\u946b\u96f6\u552e\u81ea\u6709\u54c1\u724c\u90e8\u95e8\u5373\u4e0a\u6d77\u6b27\u53d1\u7ba1\u7406\u6709\u9650\u516c\u53f8\u81ea2004\u5e74\u521b\u5efa\u4ee5\u6765\uff0c\u4e00\u76f4\u81f4\u529b\u4e8e\u4e3a\u201c\u6b27\u5c1a\u201d(Auchan) \u53ca\u201c\u5927\u6da6\u53d1\u201d(RT-Mart) 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noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_1-770.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u6731\u65b0\u529b\uff08Lisa Zhu\uff09\uff0c\u73b0\u4efb\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u81ea\u6709\u54c1\u724c\u603b\u7ecf\u7406\u4e0e\u4e0a\u6d77\u6b27\u53d1\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406\u3002Lisa\u548c\u5979\u7684\u56e2\u961f\u4e3a\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u63d0\u4f9b\u5168\u9762\u7684\u81ea\u6709\u54c1\u724c\u670d\u52a1\uff0c\u7ba1\u7406\u96c6\u56e2\u65d7\u4e0b10\u4e2a\u54c1\u724c\uff0c\u5e74\u9500\u552e\u6536\u5165\u8d85\u8fc710\u4ebf\u4eba\u6c11\u5e01\u30022019\u5e74\uff0c\u5728\u6b27\u5c1a\u548c\u5927\u6da6\u53d1\u6574\u5408\u7684\u8fc7\u7a0b\u4e2d\uff0c\u7cbe\u7b8032\u4e2a\u54c1\u724c\u81f310\u4e2a\u54c1\u724c\uff1b2020\u5e74\u5e26\u9886\u56e2\u961f\u4f18\u5316\u4ea7\u54c1\uff0c\u6dd8\u6c70\u4e8650%\u7684\u65e7\u54c1\uff0c\u5927\u5e45\u63d0\u9ad8\u4e86\u5546\u54c1\u6548\u7387\uff0c\u6bdb\u5229\u7387\u589e\u957f\u4e865%\uff0c\u4e3a\u516c\u53f8\u589e\u52a0\u4e864500\u4e07\u4eba\u6c11\u5e01\u7684\u5229\u6da6\u3002<\/p>\n<p>Lisa\u4e8e\u54c8\u4f5b\u5546\u5b66\u9662\u5b8c\u6210\u4e86\u98a0\u8986\u6027\u521b\u65b0\u7684\u5b66\u4e60\uff0c\u5728\u52a0\u5165\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u4e4b\u524d\uff0c\u5979\u5728\u4e1a\u754c\u6743\u5a01\u7684\u54c1\u724c\u54a8\u8be2\u516c\u53f8Interbrand\u3001LVMH\u96c6\u56e2\u3001\u96c0\u5de2\u516c\u53f8\u5de5\u4f5c\u3002\u4f5c\u4e3a\u4e00\u4f4d\u6210\u719f\u7684\u9886\u5bfc\u8005\u548c\u65b0\u5e02\u573a\u521b\u5efa\u8005\uff0cLisa\u62e5\u6709\u8d85\u8fc718\u5e74\u7684\u4e1a\u52a1\u53d1\u5c55\u3001\u54c1\u724c\u521b\u65b0\u548c\u56e2\u961f\u7ba1\u7406\u7ecf\u9a8c\u3002\u5728\u8d44\u6e90\u6709\u9650\u7684\u6761\u4ef6\u4e0b\uff0c\u5979\u80fd\u591f\u627e\u5230\u72ec\u7279\u7684\u89e3\u51b3\u65b9\u6848\u6765\u5b8c\u6210\u516c\u53f8\u76ee\u6807\uff0c\u901a\u8fc7\u98a0\u8986\u6027\u521b\u65b0\u6765\u5f15\u9886\u4e1a\u52a1\u53ef\u6301\u7eed\u589e\u957f\u3002<\/p>\n<p>Lisa\u8ba4\u4e3a\u521b\u65b0\u662f\u79d1\u5b66\u548c\u827a\u672f\u7684\u7ed3\u5408<span id=\"spanHghlt3852\">\uff0c<\/span>\u662f\u73b0\u4ee3\u6d88\u8d39\u54c1\u548c\u96f6\u552e\u4f01\u4e1a\u5546\u4e1a\u589e\u957f\u7684\u91cd\u8981\u9014\u5f84\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1912\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1476053\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-662.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>\u516c\u53f8\u7ecf\u8425\u4e1a\u52a1\uff1a<\/b><\/p>\n<p>\u56e2\u961f\u5728\u670d\u52a1\u4e2d\u4e00\u76f4\u79c9\u6301\u4e09\u8981\u70b9\uff1a<b><u>\u4ee5\u5ba2\u6237\u9700\u6c42\u4e3a\u5bfc\u5411\uff0c\u4ee5\u4f53\u9a8c\u4e3a\u76ee\u6807\uff0c\u4ea7\u54c1\u53ca\u5305\u88c5\u4ece\u8bbe\u8ba1\u5230\u4f53\u9a8c\u90fd\u5177\u6709\u5fc3\u667a\u3002<\/u><\/b>\u4ed6\u4eec\u8ba4\u4e3a\u5fc3\u667a\u4ea7\u54c1\u662f\u81ea\u6709\u54c1\u724c\u7684\u6838\u5fc3\uff0c\u540c\u65f6\u597d\u7684\u4ea7\u54c1\u5305\u88c5\u8bbe\u8ba1\u53ef\u4ee5\u8ba9\u4ea7\u54c1\u5305\u88c5\u53d8\u6210\u4ea7\u54c1\u7684\u63a8\u9500\u5458\u3001\u60c5\u611f\u6c9f\u901a\u8005\u3002<\/p>\n<p><b><u>\u516c\u53f8\u613f\u666f\u662f\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u9ad8\u6027\u4ef7\u6bd4\uff0c\u72ec\u5177\u7279\u8272\u7684\u5546\u54c1\uff0c\u5e76\u4e14\u540c\u5bf9\u5f85\u4ea7\u54c1\u521b\u65b0\u4e00\u6837\u81f4\u529b\u4e8e\u6210\u672c\u521b\u65b0\uff0c\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u66f4\u5065\u5eb7\uff0c\u66f4\u7f8e\u597d\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/u><\/b><\/p>\n<p>\u516c\u53f8\u7ba1\u7406\u7684\u4e3b\u8981\u81ea\u6709\u54c1\u724c\u5305\u62ec\uff1a<\/p>\n<p><b><u>1.FP\u5927\u62c7\u6307<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u6d41\u91cf\u5546\u54c1\u3002\u5206\u7c7b\u6700\u4f4e\u4ef7\uff0c\u8d28\u91cf\u4fdd\u8bc1\uff0c\u56de\u5e94\u987e\u5ba2\u7684\u57fa\u672c\u9700\u6c42\uff0c\u4e3a\u987e\u5ba2\u5e26\u6765\u7269\u7f8e\u4ef7\u5ec9\u7684\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n<p><b><u>2.RT-Mart \u5927\u6da6\u53d1<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u6781\u81f4\u6027\u4ef7\u6bd4\u5546\u54c1\uff0c\u5bf9\u6807\u54c1\u7c7b\u9886\u5bfc\u54c1\u724c\u3002\u4ee5\u6ee1\u8db3\u987e\u5ba2\u4f18\u8d28\u751f\u6d3b\u8ffd\u6c42\u4e3a\u7406\u5ff5\uff1b\u8986\u76d6\u98df\u54c1\u5168\u54c1\u7c7b\u548c\u90e8\u5206\u5feb\u6d88\u975e\u98df\u54c1\uff0c\u540c\u65f6\u5f00\u53d1\u5065\u5eb7\u7c7b\u4ea7\u54c1\uff08\u5982L-\u963f\u62c9\u4f2f\u7cd6\u7c7b\u4ea7\u54c1\uff09\u3002\u6b64\u54c1\u724c\u81f4\u529b\u4e8e\u901a\u8fc7\u9ad8\u8d28\u91cf\u7b49\u7ea7\u548c\u5b89\u5168\u6807\u51c6\u4e3a\u987e\u5ba2\u521b\u9020\u4e30\u5bcc\u4e14\u9ad8\u8d28\u4f4e\u4ef7\u5546\u54c1\u3002<\/li>\n<\/ul>\n<p><b><u>3.\u597d\u9ea6<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u9ad8\u6027\u4ef7\u6bd4\u5fc3\u667a\u5546\u54c1\u3002\u9ea6\u5236\u54c1\u4e13\u5bb6\uff0c\u63d0\u4f9b\u5065\u5eb7\uff0c\u6709\u4e50\u8da3\uff0c\u5168\u5bb6\u53ef\u4eab\u7528\u7684\u7f8e\u5473\u9ea6\u5236\u54c1\u3002<\/li>\n<\/ul>\n<p><b><u>4.\u835f\u5c1a<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u5f62\u8c61\u5546\u54c1\u3002\u5e26\u5730\u7406\u6807\u5fd7\u6216\u5730\u65b9\u7279\u8272\u7f8e\u98df\uff0c\u7cbe\u4e8e\u9009\u6e90\u4e4b\u5473\uff0c\u7ed9\u559c\u7231\u5c1d\u8bd5\u4e0d\u540c\u5730\u533a\u7f8e\u5473\u7684\u4eba\u7fa4\uff0c\u5bfb\u627e\u6545\u4e61\u7684\u5473\u9053\uff0c\u5728\u98df\u54c1\u4e2d\u627e\u5230\u4e00\u79cd\u5bb6\u4e61\u7684\u611f\u89c9\uff0c\u56de\u5473\u5bb6\u4e61\u4eba\u7684\u5173\u7231\u548c\u6e29\u6696\u3002<\/li>\n<\/ul>\n<p><b><u>5.\u4f18\u7eba<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u670d\u9970\u4ea7\u54c1\u3002\u7cbe\u9009\u4f18\u8d28\u5de5\u5382\u7684\u79d1\u6280\u9762\u6599\uff0c\u5982\u83ab\u4ee3\u5c14\u5fb7\u7ed2\u7b49\u4ea7\u54c1\uff0c\u5f00\u53d1\u5168\u5bb6\u53ef\u7528\u7684\u8d34\u8eab\u8863\u670d\u7eba\u7ec7\u54c1\u3002<\/li>\n<\/ul>\n<p><b><u>6.\u94bb\u5178<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u5fc3\u667a\u5546\u54c1\u3002\u5f15\u5165<span id=\"spanHghlt85a2\">\u9886\u5148<\/span>\u7684\u8fdb\u53e3\u4f9b\u5e94\u94fe\uff0c\u9009\u7528\u4f9d\u4e91\u540c\u6c34\u6e90\u5730\u4ea7\u54c1\uff0c\u4e3b\u8981\u9500\u552e\u8fdb\u53e3\u98df\u54c1\u6216\u8fdb\u53e3\u539f\u6599\uff0c\u897f\u5f0f\u53e3\u5473\u7f8e\u98df\uff0c\u5168\u7403\u91c7\u8d2d\uff0c\u7ed9\u4e2d\u56fd\u6d88\u8d39\u8005\u4e0d\u51fa\u56fd\u95e8\uff0c\u5c31\u80fd\u5403\u904d\u4e16\u754c\u54c1\u724c\u7684\u4fbf\u5229\u3002<\/li>\n<\/ul>\n<p><b><u>7.<span class=\"xn-person\">Red Bow<\/span><\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u4e13\u95e8\u7528\u6765\u5582\u517b\u5ba0\u7269\u7684\u4ea7\u54c1\uff0c\u4e3b\u8981\u4e3a\u5ba0\u7269\u7c7b\u98df\u54c1\u53ca\u7528\u54c1\u3002Red Bow\u5173\u6ce8\u5ba0\u7269\u8212\u9002\u548c\u5065\u5eb7\uff0c\u9009\u7528\u4eba\u7528\u7ea7\u522b\u98df\u6750\uff0c\u4f20\u8fbe\u5bf9\u5ba0\u7269\u5bb6\u4eba\u822c\u7684\u7231\uff0c\u8ba9\u987e\u5ba2\u548c\u4ed6\u4eec\u7684\u7231\u5ba0\u5206\u4eab\u6bcf\u4e00\u5929\u7684\u5e78\u798f\u7f8e\u597d\u65f6\u5149\u3002<\/li>\n<\/ul>\n<p><b><u>8.\u5927\u6da6\u53d1\u4f18\u54c1<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5b9a\u4f4d\u9ad8\u6027\u4ef7\u6bd4\u7684\u5546\u54c1\u3002\u901a\u8fc7\u62db\u6295\u6807\u65b9\u5f0f\uff0c\u7cbe\u9009\u9ad8\u8d28\u91cf\u7b49\u7ea7\u548c\u5b89\u5168\u6807\u51c6\u7684\u9ad8\u6027\u4ef7\u6bd4\u7684\u4f9b\u5e94\u94fe\uff0c\u5e76\u91c7\u7528\u6b27\u5f0f\u8bbe\u8ba1\uff0c\u63d0\u5347\u6d88\u8d39\u4f53\u9a8c\uff0c\u81f4\u529b\u4e8e\u4e3a\u987e\u5ba2\u521b\u9020\u4e30\u5bcc\u7684\u767e\u8d27\u5546\u54c1\u54c1\u9879\u3002<\/li>\n<\/ul>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7713\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1476054\/image_3.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_3-497.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u4ee5\u4e0a\u54c1\u724c\u662f\u4e0a\u6d77\u6b27\u53d1\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8\u7ba1\u7406\u7684\u4e3b\u8981\u54c1\u724c\u3002\u5546\u54c1\u6d89\u53ca\u7684\u54c1\u7c7b\u6709\u5e7f\u5ea6\u4e5f\u6709\u6df1\u5ea6\u3002\u81ea\u521b\u7acb\u81f3\u4eca\u7d2f\u8ba1\u5f00\u53d1\u4ea7\u54c1\u603b\u8ba1\u670912032\u4e2a\u5355\u54c1\uff0c83\u4e2a\u54c1\u7c7b\uff0c\u6bcf\u5e74\u8fd1700\u4e2a\u65b0\u54c1\u4e0a\u5e02\u3002\u516c\u53f8\u5f00\u53d1\u8fd9\u4e9b\u4ea7\u54c1\uff0c\u4e3b\u8981\u57fa\u4e8e\u6d88\u8d39\u8005\u4e0e\u5e02\u573a\u9700\u8981\u7684\u8c03\u6574\uff0c\u627e\u51fa\u80fd\u591f\u5f00\u53d1\u5546\u54c1\u7684\u4f18\u52bf\u4f9b\u5e94\u94fe\u3002\u7136\u540e\u63d0\u4f9b\u4f18\u8d28\u5546\u54c1\u89e3\u51b3\u65b9\u6848\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n<p><b>\u56e2\u961f\u4e3b\u8981\u4f18\u52bf\uff1a<\/b><\/p>\n<p><b>1.<\/b><b>\u4ea7\u54c1\u662f\u662f\u4efb\u4f55\u4e00\u5bb6\u516c\u53f8\u7684\u6838\u5fc3\u5e95\u8574<\/b><\/p>\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u670d\u52a1\u81ea\u6709\u54c1\u724c\uff0c\u4ed6\u4eec\u53d1\u6325\u6838\u5fc3\u4f18\u52bf\uff0c\u9075\u5faa\u201c\u56db\u9ad8\u4e24\u4f4e\u201d\u539f\u5219\u5f00\u53d1\u4ea7\u54c1\u3002\u201c\u56db\u9ad8\u201d\u5373\uff1a<b><u>\u9ad8\u989c\u503c\uff0c\u9ad8\u54c1\u8d28\uff0c\u9ad8\uff08\u5408\u7406\u7684\uff09\u6bdb\u5229\uff0c\u9ad8\u6548\u7387<\/u><\/b>\u3002<b><u>\u201c\u4e24\u4f4e\u201d\u6307\u4f4e\u6210\u672c\uff0c\u4f4e\u552e\u4ef7<\/u><\/b>\u3002\u6b63\u662f\u56e0\u4e3a\u56e2\u961f\u9075\u5faa\u7684\u201c\u56db\u9ad8\u4e24\u4f4e\u201d\u539f\u5219\uff0c\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u96f6\u552e\u5e02\u573a\u91cc\uff0c\u4f9d\u7136\u4fdd\u6301\u4e1a\u7ee9\u7684\u589e\u957f\u3002<\/p>\n<p><b><u>\u9ad8\u989c\u503c\uff1a\u6d88\u8d39\u8005\u6572\u95e8<span id=\"spanHghlt94c5\">\u7816<\/span><\/u><\/b><\/p>\n<p>\u4ea7\u54c1\u8bbe\u8ba1\u4e0a\u6ce8\u91cd\uff1a\u4ea7\u54c1\u5f62\u5f0f\u3001\u82b1\u578b\u7cfb\u5217\u3001\u8272\u5f69\u642d\u914d\u3001\u529f\u80fd\u5c55\u793a\uff0c\u7a81\u51fa\u4ea7\u54c1\u771f\u5b9e\u611f\u3002\u5305\u88c5\u8bbe\u8ba1\u4e0a\u6ce8\u91cd\uff1a\u8bbe\u8ba1\u98ce\u683c\u3001\u5305\u88c5\u6750\u8d28\u3001\u5305\u88c5\u5f62\u5f0f\u3001\u5356\u70b9\u5c55\u793a\u3002\u4e0d\u7ba1\u662f\u4ea7\u54c1\u8bbe\u8ba1\u8fd8\u662f\u5305\u88c5\u8bbe\u8ba1\uff0c\u5747\u4ee5\u4ee5\u8d85\u8d8a\u9886\u5bfc\u54c1\u724c\u4e3a\u76ee\u6807\u3002<\/p>\n<p><b><u>\u9ad8\u54c1\u8d28\uff1a\u51b3\u5b9a\u7231\u7684\u4e45\u4e0d\u4e45\uff1f<\/u><\/b><\/p>\n<p>\u65b9\u6cd5\uff1a\u53ea\u4e0e\u56db\u7c7b\u5de5\u5382\u5408\u4f5c<\/p>\n<ul type=\"disc\">\n<li>\u5177\u6709\u89c4\u6a21\u7684\u5de5\u5382\uff08\u4e13\u4e3a\u77e5\u540d\u54c1\u724c\u4ee3\u52a0\u5de5\uff09 <\/li>\n<li>\u5177\u6709\u521b\u610f\u7684\u5de5\u5382 <\/li>\n<li>\u5177\u6709\u5730\u7406\u6807\u5fd7\u7684\u5de5\u5382 <\/li>\n<li>\u5177\u6709\u826f\u597d\u793e\u4f1a\u8ba4\u8bc1\u7684\u5de5\u5382<\/li>\n<\/ul>\n<p><b><u>\u5408\u7406\u7684\u6bdb\u5229\uff1a\u52a0\u5f3a\u6210\u672c\u521b\u65b0\u964d\u4f4e\u8fdb\u4ef7<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>\u5bf9\u5f3a\u5b63\u8282\u6027\u7684\u5546\u54c1\u91c7\u7528\u90e8\u5206\u9000\u6362\u8d27 <\/li>\n<li>\u968f\u7740\u8d2d\u4e70\u529b\u7684\u52a0\u5f3a\uff0c\u5546\u54c1\u8fdb\u4ef7\u7684\u9010\u5e74\u4e0b\u964d <\/li>\n<li>\u7531\u4e8e\u5305\u88c5\u548c\u6c9f\u901a\u7684\u63d0\u5347\uff0c\u4ea7\u751f\u6ea2\u4ef7 <\/li>\n<li>\u4f9b\u5e94\u5546\u6574\u5e74\u4fc3\u9500\u8ba1\u5212\u7684\u5236\u8ba2<\/li>\n<\/ul>\n<p><b><u>\u9ad8\u6548\u7387\uff1a\u6218\u80dc\u54c1\u724c\u5546\u4ea7\u54c1<\/u><\/b><\/p>\n<p>\u5173\u6ce8\u4ea7\u54c1\u5f00\u53d1\u7684\u6bcf\u4e00\u4e2a\u9636\u6bb5\uff1a\u51fa\u751f\u9636\u6bb5\uff0c\u6210\u957f\u9636\u6bb5\uff0c\u590d\u76d8\u4e0e\u6dd8\u6c70\u9636\u6bb5<\/p>\n<p>\u4f4e\u6210\u672c\uff1a\u81f4\u529b\u4e8e\u4e3a\u987e\u5ba2\u7701\u94b1<\/p>\n<ul type=\"disc\">\n<li>\u4ece\u5382\u5546\u62e9\u9009\u7740\u624b <\/li>\n<li>\u4ece\u4ea7\u54c1\u6e90\u5934\u6750\u6599\u7740\u624b <\/li>\n<li>\u4ece\u5546\u54c1\u5f00\u53d1\u7740\u624b <\/li>\n<li>\u4ece\u4fc3\u9500\u7ba1\u7406\u7740\u624b <\/li>\n<li>\u4ece\u4f18\u5316\u8ba2\u8d27\u6d41\u7a0b\u7740\u624b<\/li>\n<\/ul>\n<p><b><u>\u4f4e\u552e\u4ef7\uff1a\u575a\u6301\u7edd\u5bf9\u4e0d\u8ba9\u6d88\u8d39\u8005\u591a\u82b1\u94b1<\/u><\/b><\/p>\n<p>\u56e2\u961f\u79c9\u6301\uff1a\u597d\u54c1\u8d28\uff0c\u4f4e\u4ef7\u683c\uff1b\u9ad8\u54c1\u8d28\uff0c\u597d\u4ef7\u683c\u7684\u7406\u5ff5\u6811\u7acb\u4ef7\u683c\u5f62\u8c61\u3002<\/p>\n<p>\u66f4\u4f4e\u7684\u4ef7\u683c\uff0c\u66f4\u9ad8\u7684\u6027\u4ef7\u6bd4\u6765\u5c55\u793a\u5546\u54c1\u4e00\u76f4\u662f\u56e2\u961f\u7684\u76ee\u6807\u3002<\/p>\n<p><b>2.\u8d28\u91cf\u662f\u4ea7\u54c1\u6838\u5fc3\u7ade\u4e89\u529b<\/b><\/p>\n<p>\u5728\u8d28\u68c0\u7ba1\u63a7\u4e0a\uff0c\u6b27\u53d1\u4e00\u76f4\u505a\u5230\u9ad8\u6807\u51c6\uff0c\u4e25\u8981\u6c42\u3002\u4fdd\u8bc1\u5b8c\u6574\u7684\u8d28\u68c0\u76d1\u63a7\u6d41\u7a0b\uff0c\u4ee5\u786e\u4fdd\u4ea7\u54c1\u5b89\u5168\uff1b20\u5e74\u4ee5\u6765\uff0c\u6b27\u53d1\u4e00\u76f4\u4fdd\u63010\u91cd\u5927\u8d23\u4efb\u4e8b\u6545\u8bb0\u5f55\uff0c\u4e25\u683c\u7684\u6267\u884c\u6210\u4e3a\u4e86\u8d28\u91cf\u63a7\u7ba1\u65b9\u6cd5\u8bba\u3002<\/p>\n<p>\u4e25\u7ba1\u63a7\u7684\u8d28\u68c0\u6d41\u7a0b\uff1a<\/p>\n<p><b><u>\u539f\u6599\u6210\u672c\u5206\u6790<\/u><\/b>\uff1a\u5206\u6790\u5bf9\u6807\u4ea7\u54c1\u7684\u539f\u6750\u6599\u7ec4\u6210\uff0c\u5e76\u4e14\u5bf9\u539f\u6750\u6599\u6210\u672c\u8fdb\u884c\u521d\u6b65\u6838\u4ef7\u3002<\/p>\n<p><b><u>\u5de5\u5382\u5b9e\u5730\u5ba1\u6838<\/u><\/b>\uff1a\u8bc4\u4f30\u5382\u5546\u8d44\u8d28\uff0c\u5e76\u5728\u5408\u4f5c\u524d\u5bf9\u5382\u5546\u8fdb\u884c\u5b9e\u5730\u8bc4\u5206\uff0c\u5408\u683c\u65b9\u80fd\u5408\u4f5c\u3002<\/p>\n<p><b><u>\u4ea7\u54c1\u6807\u7b7e\u5ba1\u6838<\/u><\/b>\uff1a\u5ba1\u67e5\u5e76\u786e\u4fdd\u4ea7\u54c1\u4fe1\u606f\u7684\u771f\u5b9e\u6027\u548c\u5408\u89c4\u6027\uff0c\u4fdd\u8bc1\u6d88\u8d39\u8005\u7684\u57fa\u672c\u6743\u76ca\u3002<\/p>\n<p><b><u>\u4ea7\u54c1\u5356\u70b9\u5ba1\u6838<\/u><\/b>\uff1a\u4ea7\u54c1\u5356\u70b9\u4ee5\u56fd\u5bb6\u6807\u51c6\u4e3a\u57fa\u7840\uff0c\u548c\u4ea7\u54c1\u7ecf\u7406\u4e00\u8d77\u63a2\u8ba8\u548c\u6d4b\u8bc4\u4ea7\u54c1\uff0c\u786e\u5b9a\u51c6\u786e\u8868\u8fbe\u5356\u70b9\u5185\u5bb9\uff0c\u5982\u4f4e\u7cd6\uff0c\u96f6\u8102\u80aa\uff0c\u73af\u4fdd\u6750\u6599\u7684\u4ea7\u54c1\u7b49\u7b49\u3002\u5e76\u5c06\u6240\u6709\u6280\u672f\u6307\u6807\u8bb0\u5f55\u5728\u6280\u672f\u624b\u518c\u4e2d\u3002<\/p>\n<p><b><u>\u7b2c\u4e09\u65b9\u68c0\u6d4b<\/u><\/b>\uff1a\u6bcf\u4e2a\u4ea7\u54c1\u4e0a\u5e02\u524d\u5747\u6709\u5408\u89c4\u7b2c\u4e09\u65b9\u68c0\u6d4b\u673a\u6784\u5982SGS\u51fa\u5177\u7684\u5408\u683c\u68c0\u6d4b\u62a5\u544a\u3002\u6b64\u5916\uff0c<span id=\"spanHghlt6ce6\">\u6b27\u53d1<\/span>\u4e5f\u4f1a\u52a0\u6d4b\u5e38\u89c4\u68c0\u9a8c\u6307\u6807\u5916\u7684\u5176\u5b83\u6307\u6807\uff0c\u4ee5\u6838\u67e5\u662f\u5426\u6709\u9020\u5047\uff0c\u63ba\u6742\u6216\u5176\u5b83\u5b89\u5168\u95ee\u9898\uff0c\u4f8b\u5982\u725b\u8089\u4ea7\u54c1\u68c0\u6d4b\u662f\u5426\u542b\u6709\u5916\u6e90DNA\u3002<\/p>\n<p><b><u>\u4ea7\u54c1\u6295\u8bc9\u5904\u7406<\/u><\/b>\uff1a\u8fc5\u901f\u5904\u7406\u5305\u62ec\u5ba2\u6237\u6295\u8bc9\u7b49\u8d28\u91cf\u95ee\u9898\uff0c\u4e09\u5929\u5185\u4e88\u4ee5\u56de\u590d\uff0c\u76f4\u81f3\u6d88\u8d39\u8005\u6ee1\u610f\u3002<\/p>\n<p><b><u>\u5185\u90e8\u5ba1\u8ba1<\/u><\/b>\uff1a\u6bcf\u6708\u5bf9\u5f00\u53d1\u6d41\u7a0b\u8fdb\u884c\u5185\u90e8\u5ba1\u8ba1\uff0c\u786e\u4fdd\u4ea7\u54c1\u5f00\u53d1\u6309\u516c\u53f8\u89c4\u5b9a\u6709\u5e8f\u8fdb\u884c\u3002<\/p>\n<p><b><u>\u4e0a\u5e02\u62bd\u67e5<\/u><\/b>\uff1a\u4ea7\u54c1\u4e0a\u5e02\u540e\uff0c\u4e5f\u5c06\u5bf9\u4ea7\u54c1\u8fdb\u884c\u62bd\u68c0\uff0c\u786e\u4fdd\u4ea7\u54c1\u8d28\u91cf\u7684\u4e00\u81f4\u6027\u3002\u5bf9\u8bc4\u5206\u8f83\u5dee\u6216\u95ee\u9898\u8f83\u591a\u7684\u5de5\u5382\u4f1a\u8fdb\u884c\u98de\u884c\u68c0\u67e5\uff0c\u5982\u4e0d\u5408\u683c\u5c06\u7acb\u5373\u505c\u6b62\u5408\u4f5c\u3002<\/p>\n<p><b><u>\u6cd5\u89c4\u66f4\u65b0<\/u><\/b>\uff1a\u5b9e\u65f6\u8ddf\u8e2a\u6807\u51c6\u3001\u6cd5\u89c4\u548c\u5e02\u573a\u8d8b\u52bf\u7684\u53d8\u5316\uff0c\u5206\u4eab\u4fe1\u606f\u4ee5\u4e0d\u65ad\u63d0\u9ad8\u81ea\u5df1\u548c\u56e2\u961f\u7684\u4e13\u4e1a\u6027\u3002\u540c\u65f6\u6839\u636e\u53d8\u5316\u5bf9\u4ea7\u54c1\u7684\u66f4\u66ff\u63d0\u51fa\u5efa\u8bae\u3002<\/p>\n<p><b>3.\u9ad8\u946b\u96f6\u552e\u81ea\u6709\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u4e5f\u5305\u62ec\u5bf9\u54c1\u724c\u7684\u5efa\u8bbe\u7ba1\u7406\uff0c\u548c\u5bf9\u5185\u5bb9\u4f20\u64ad\u7684\u91cd\u89c6<\/b><\/p>\n<ul type=\"disc\">\n<li>\u5e0c\u671b\u901a\u8fc7\u54c1\u724c\u5efa\u8bbe\u6765\u4f5c\u4e3a\u5546\u4e1a\u53d1\u5c55\u7684\u9a71\u52a8\u5668\u3002 <\/li>\n<li>\u76f8\u4fe1\u54c1\u724c\u662f\u79d1\u5b66\u548c\u827a\u672f\u7684\u7ed3\u5408\u3002 <\/li>\n<li>\u5148\u8fdb\u7684\u54c1\u724c\u521b\u9020\u548c\u7ba1\u7406\u4f53\u7cfb\uff0c\u7528\u54c1\u724c\u5efa\u8bbe\u8def\u5f84\u6fc0\u53d1\u81ea\u6709\u54c1\u724c\u7684\u54c1\u724c\u529b\u4e0e\u751f\u547d\u529b<span id=\"spanHghltbb4e\">\u3002<\/span><\/li>\n<\/ul>\n<p>\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u54c1\u724c\u9700\u8981\u4f18\u8d28\u5185\u5bb9\u540c\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u5171\u9e23\uff0c\u5185\u5bb9\u5236\u4f5c\u662f\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u7684\u6865\u6881\uff0c\u6b27\u53d1\u5e0c\u671b\u901a\u8fc7\u8f93\u51fa\u51fa\u4f18\u8d28\u7684\u3001\u53ef\u4ee5\u5f15\u8d77\u6d88\u8d39\u8005\u5171\u9e23\u7684\u5185\u5bb9\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u8ba4\u540c\u611f\uff0c\u63d0\u9ad8\u5546\u54c1\u548c\u54c1\u724c\u7684\u4f20\u64ad\u529b\uff0c\u5728\u5b8c\u6210\u5185\u5bb9\u5236\u4f5c\u540e\u6211\u4eec\u91c7\u53d6\u591a\u5e73\u53f0\u5ba3\u53d1\uff0c\u589e\u52a0\u5546\u54c1\u548c\u54c1\u724c\u89e6\u70b9\u3002<\/p>\n<p><b>4.\u4ea7\u54c1\u7684\u5305\u88c5\u8bbe\u8ba1<\/b><\/p>\n<p>\u5305\u88c5\u8bbe\u8ba1\u662f\u6700\u80fd\u76f4\u63a5\u89e6\u8fbe\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u624b\u6bb5\u4e4b\u4e00\uff0c\u5bf9\u4ea7\u54c1\u7684\u5305\u88c5\u8bbe\u8ba1\u6b27\u53d1\u4e5f\u6709\u4e00\u5957\u5b8c\u5584\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n<ul type=\"disc\">\n<li><b><u>\u4e3a\u6bcf\u4e2a\u54c1\u724c\u5236\u5b9aVI\uff0c\u5f3a\u5316\u54c1\u724c\u4e2a\u6027<\/u><\/b> <\/li>\n<li><b><u>\u4ece\u7ade\u5bf9\u83b7\u53d6\u6b63\u5411\u4e0e\u8d1f\u5411\u7684\u7ecf\u9a8c<\/u><\/b> <\/li>\n<li><b><u>\u4ece\u5e02\u573a\u83b7\u53d6\u7075\u611f\uff0c\u5e76\u5236\u6210\u6d41\u884c\u8d8b\u52bf<\/u><\/b><\/li>\n<\/ul>\n<p>\u660e\u786e\u4e86\u6838\u5fc3\u4f18\u52bf\u7684\u6b27\u53d1\u5728\u54c1\u724c\u53d1\u5c55\u7684\u9053\u8def\u4e0a\u6536\u8d27\u9887\u4e30\u30022021\u5e741\u670814\u65e5\uff0c\u54c1\u724c\u5e74\u5ea6\u76db\u51782020 Transform Awards Asia\u9686\u91cd\u5f00\u5e55\u3002\u6b27\u53d1\u4e0b\u5c5e\u7ba1\u7406\u7684\u597d\u9ea6\u54c1\u724c\uff0c\u4e0e\u5168\u7403\u77e5\u540d\u96c6\u56e2\u96c0\u5de2\u5496\u5561\u3001\u53ef\u53e3\u53ef\u4e50\u3001\u8010\u514b\u3001\u9999\u683c\u91cc\u62c9\u3001\u817e\u8baf\u97f3\u4e50\u5a31\u4e50\u7b49\u5728\u5185\u7684\u4e0a\u5343\u4e2a\u54c1\u724c\u6fc0\u70c8\u89d2\u9010\uff0c\u5728112\u4e2a\u5956\u9879\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a<span id=\"spanHghlte6a6\">\u552f\u4e00\u4e00\u5bb6<\/span>\u96f6\u552e\u5546\u7684\u81ea\u6709\u54c1\u724c\u5728Best Visual identity from the food and beverage sector\uff08\u98df\u54c1\u996e\u6599\u884c\u4e1a\u6700\u4f73VI\u5f62\u8c61\u8bbe\u8ba1\uff09\u8bc4\u9009\u4e2d\u8363\u83b7\u91d1\u5956\u3002<\/p>\n<p><b>\u56e2\u961f\u613f\u666f\u4e0e\u7406\u5ff5\uff1a<\/b><\/p>\n<p>\u516c\u53f8\u7684\u4ea7\u54c1\u79c9\u627f\u201c\u6253\u9020\u81ea\u5e26\u4f20\u64ad\u529b\u7684\u81ea\u6709\u54c1\u724c\u5546\u54c1\u201d\u7684\u6982\u5ff5\uff0c\u5373\u5fc3\u667a+\u7f8e\u5b66+\u5185\u5bb9\u3002\u54c1\u724c\u7ecf\u8425\u6a21\u5f0f\u4ece\u539f\u59cb\u7684\u5355\u7eaf\u7ecf\u8425\u4ea7\u54c1\u8f6c\u53d8\u4e3a\u7ecf\u8425\u7528\u6237\u4e0e\u4ea7\u54c1\u7684\u8fde\u63a5\u3002<\/p>\n<p><b>\u5fc3\u667a<\/b>\uff1a\u5373\u8868\u8fbe\u5546\u4e1a\u6a21\u5f0f\uff0c\u54c1\u7c7b\uff0c\u4ea7\u54c1\u529f\u80fd\u5229\u76ca\uff0c\u793e\u4f1a\u6548\u76ca\u3002\u7528\u72ec\u7279\u7684\u529f\u80fd\uff0c\u6781\u81f4\u6027\u4ef7\u6bd4\u5546\u54c1\u5e26\u6765\u7528\u6237\u3002<\/p>\n<p><b>\u7f8e\u5b66<\/b>\uff1a\u4ee3\u8868\u54c1\u724c\u5f62\u8c61\uff0c\u7528\u6237\u4f53\u9a8c\uff0c\u60c5\u611f\u4ef7\u503c\u3002\u7528\u72ec\u7acb\u7684\u7075\u9b42\u5438\u5f15\u7c89\u4e1d\u3002<\/p>\n<p><b>\u5185\u5bb9<\/b>\uff1a\u6253\u9020\u5546\u4e1a\u5185\u5bb9\uff0c\u7528\u6237\u5185\u5bb9\uff0c\u4f7f\u516c\u53f8\u7684\u6587\u5316\u5f97\u5230\u5e7f\u5927\u987e\u5ba2\u670b\u53cb\u4eec\u90fd\u8ba4\u540c\u3002\u4e09\u8005\u4e92\u76f8\u5e73\u8861\uff0c\u5408\u529b\u4f20\u64ad\u54c1\u724c\u7f8e\u8a89\u3002\u6b27\u53d1\u5206\u4eab\u4e86\u4ed6\u4eec\u5f00\u53d1\u5546\u54c1\u7684\u601d\u7ef4\u5bfc\u56fe\uff1a<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3078\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1476055\/image_4.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_4-146.jpg\" title=\"\" alt=\"\" \/><\/a><br 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id=\"spanHghlt695d\">\u4e00\u6d41<\/span>\u5320\u5fc3\uff0c\u5ba1\u65f6\u5ea6\u52bf\u7684\u6301\u7eed\u521b\u65b0\u3002\u540c\u65f6\u6b27\u53d1\u5c06\u6210\u4e3a\u4e16\u754c\u81ea\u6709\u54c1\u724c\u884c\u4e1a\u7684\u4e13\u5bb6\u4f5c\u4e3a\u56e2\u961f\u4f7f\u547d<span id=\"spanHghlt1343\">\u3002<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9800\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1476057\/image_5.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_5-76.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u6d772021\u5e743\u670830\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u9ad8\u946b\u96f6\u552e\u6709\u9650\u516c\u53f8\u62e5\u6709\u201c\u6b27\u5c1a\u201d(Auchan) 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