{"id":24568,"date":"2021-03-26T22:33:00","date_gmt":"2021-03-26T15:33:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021032622330024568"},"modified":"2021-03-27T21:40:15","modified_gmt":"2021-03-27T13:40:15","slug":"%e7%ac%ac%e5%9b%9b%e5%b1%8acmo%e4%bb%b7%e5%80%bc%e8%90%a5%e9%94%80%e5%b3%b0%e4%bc%9a%e6%9a%a8%e9%87%91%e5%8c%a0%e5%a5%96%e9%a2%81%e5%a5%96%e7%9b%9b%e5%85%b8%e5%8d%b3%e5%b0%86%e4%b8%be%e8%a1%8c","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021032622330024568","title":{"rendered":"\u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5373\u5c06\u4e3e\u884c"},"content":{"rendered":"<p><p>\u5317\u4eac2021\u5e743\u670826\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; <b>CMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a<\/b>\u662f\u7531CMO\u8bad\u7ec3\u8425\u6bcf\u5e7412\u6708\u5e95\u63a8\u51fa\u7684\u5e74\u5ea6\u8425\u9500\u76db\u4f1a\uff0c\u73b0\u573a\u4e91\u96c6800-1000\u4f4d\u8425\u9500\u884c\u4e1a\u5927\u5496\u5171\u8944\u76db\u4e3e\uff0c\u662f\u8425\u9500\u9886\u57df\u5177\u6709\u73b0\u8c61\u7ea7\u5f71\u54cd\u529b\u7684\u76db\u4f1a<span id=\"spanHghltd6c6\">\uff0c<\/span>\u81f3\u4eca\u5df2\u8fde\u7eed\u4e3e\u529e\u4e09\u5e74\u3002<\/p>\n<p><b>\u91d1\u5320\u5956<\/b>\u5219\u662f\u7531\u91d1\u5320\u5956\u8bc4\u59d4\u4f1a\u66a8CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u7ec4\u59d4\u4f1a\u4e3b\u529e\uff0c&nbsp;\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u72ec\u7acb\u7814\u7a76\u54a8\u8be2\u516c\u53f8Forrester\u72ec\u5bb6\u667a\u6167\u652f\u6301\uff0cCMO\u8bad\u7ec3\u8425\u627f\u529e\u7684\u8425\u9500\u754c\u76db\u5178\u3002\u65e8\u5728\u63d0\u5347CMO\u4ef7\u503c\uff0c\u53d1\u6398\u72ec\u5177\u5320\u5fc3\u7684\u6848\u4f8b\u3001\u516c\u53f8\u3001\u5e73\u53f0\uff0c\u610f\u5728\u6253\u9020\u8425\u9500\u754c\u5de5\u5320\u7cbe\u795e\u7684\u8425\u9500\u5956\u9879\u3002<\/p>\n<p><b>3<\/b><b>\u6708<\/b><b>31<\/b><b>\u65e5<\/b><b>\u20144<\/b><b>\u6708<\/b><b>1<\/b><b>\u65e5<\/b>\uff08\u5468\u4e09\u3001\u5468\u56db\uff09\uff0c\u5317\u4eac<b>\u4e2d\u56fd\u5927\u996d\u5e97<\/b>\uff0c<b>\u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\uff0c<\/b><span id=\"spanHghlte5f0\">\u7ec4\u59d4\u4f1a<\/span>\u4ee5\u201cCMO\u7684\u521b\u65b0\u4e0e\u6539\u53d8\u201d\u4e3a\u4e3b\u9898\uff0c\u9080\u60a8\u4e00\u8d77\u63a2\u5bfb &#8212; \u5728\u8425\u9500\u6280\u672f\u4e0e\u73af\u5883\u53d8\u5316\u5de8\u5927\u7684\u65f6\u4ee3\u4e2d\uff0cCMO\u8be5\u5982\u4f55\u627e\u51c6\u54c1\u724c\u7684\u8425\u9500\u8d8b\u52bf\u548c<span id=\"spanHghlt58b8\">\u65b9\u5411\u3002<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8381\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1474603\/image1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image1-476.jpg\" title=\"CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5609\u5bbe\" alt=\"CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5609\u5bbe\" \/><\/a><br \/><span>CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5609\u5bbe<\/span><\/p>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4637\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1474602\/image2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image2-392.jpg\" title=\"CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u8bae\u7a0b\" alt=\"CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u8bae\u7a0b\" \/><\/a><br \/><span>CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u8bae\u7a0b<\/span><\/p>\n<\/p><\/div>\n<p><b>\u4e3a\u4ec0\u4e48\u8bf4\u201cCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u201d\u4e0d\u53ef\u9519\u8fc7\uff1f<\/b><\/p>\n<p>1.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u5c06\u8fde\u7eed\u4e3e\u884c\u4e24\u5929\uff0c\u5927\u5496\u5609\u5bbe\u77e5\u8bc6\u5e72\u8d27\u5206\u4eab\u66f4\u591a\u3002\u6574\u4f53\u8bae\u9898\u805a\u7126<b>\u8d8b\u52bf<\/b>\u3001<b>\u521b\u65b0<\/b>\u3001<b>\u5185\u5bb9<\/b>\u3001<b>\u6280\u672f<\/b>\u3001<b>\u6e20\u9053<\/b>\u4e94\u5927\u7248\u5757\uff0c\u7531\u6765\u81ea\u5927\u54c1\u724c\u7684CMO\u53ca\u8425\u9500\u5b66\u8005\u3001\u6280\u672f\u4e13\u5bb6\u8fdb\u884c\u4e3b\u9898\u5206\u4eab\uff0c\u5e2e\u52a9CMO<b>\u603b\u7ed3<\/b><b>2020<\/b><b>\u5e74\u7684\u8425\u9500\u53d8\u5316\uff0c\u524d\u77bb<\/b><b>2021<\/b><b>\u5e74\u7684\u8425\u9500\u8d8b\u52bf<\/b><b>\u3002<\/b><\/p>\n<p>2.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u73b0\u573a\u5c06\u6709800+\u77e5\u540d\u4f01\u4e1a\u4ee3\u8868\u89c1\u8bc1\uff0c<b>\u63d0\u70bc<\/b><b>200+<\/b><b>\u9002\u5e94\u5168\u65b0\u5e02\u573a\u9700\u6c42\u7684\u8425\u9500\u6848\u4f8b\u3001\u6a21\u5f0f<\/b>\uff0c\u53d1\u6398\u8425\u9500\u53d8\u9769\u65f6\u4ee3\u72ec\u5177\u5320\u5fc3\u7684\u54c1\u724c\u8425\u9500\u6848\u4f8b\u3001\u5e73\u53f0\u3001\u4eba\u7269\u6807\u6746\uff0c\u4e3aCMO\u5bfb\u627e\u6700\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u3001\u4f9b\u5e94\u5546\uff0c\u4e3aCMO\u4ef7\u503c\u63d0\u5347\u8d4b\u80fd\u3002<\/p>\n<p>3.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5c06\u6709<b>30+<\/b><b>\u5a92\u4f53\u5408\u4f5c\u5ba3\u4f20<\/b>\uff0c\u73b0\u573a\u591a\u5bb6\u5e73\u53f0\u540c\u6b65\u76f4\u64ad\uff0c\u5e76\u5728CMO\u8bad\u7ec3\u8425100000+\u7528\u6237\u5708\u5c42\u591a\u7ef4\u5c55\u793a\uff0c\u5e2e\u52a9CMO\u91cf\u5316\u8425\u9500\u6210\u679c\u3002<\/p>\n<p>4.&nbsp;&nbsp; CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u6301\u7eed<b>\u805a\u7126\u8425\u9500\uff0c\u81f4\u529b\u4e2d\u56fd\u54c1\u724c\u6210\u957f<\/b>\uff0c\u7ecf\u8fc7\u4e09\u5e74\u7684\u79ef\u7d2f\u548c\u6c89\u6dc0\uff0c\u5df2\u7ecf\u5728\u4e1a\u5185\u5f62\u6210\u4e86\u73b0\u8c61\u7ea7\u7684\u5f71\u54cd\u529b\uff0c\u6210\u4e3a\u4e86CMO\u4eec\u6bcf\u5e74\u4e0d\u53ef\u7f3a\u5e2d\u7684<b>\u8425\u9500\u76db\u4f1a<\/b>\u548c<b>\u9ad8\u7aef\u793e\u4ea4\u6d3b\u52a8<\/b>\u3002<\/p>\n<p><b>\u7b2c\u56db\u5c4a<\/b><b>\u201cCMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178<\/b><b>\u201d<\/b><b>\u6d3b\u52a8\u6d41\u7a0b<\/b><\/p>\n<p>\u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\u5c06\u5728\u5317\u4eac\u5206\u4e24\u65e5\uff083\u670831\u65e5-4\u67081\u65e5\uff09\u4e3e\u884c\uff08\u5177\u4f53\u8bae\u7a0b\u5c06\u5728\u540e\u7eed\u6587\u7ae0\u62ab\u9732\uff09\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u4e3b\u9898\u6f14\u8bb2<\/b><\/li>\n<\/ul>\n<p>\u5cf0\u4f1a\u73af\u8282\u5c06\u6709\u6765\u81ea\u5927\u54c1\u724c\u7684CMO\u53ca\u8425\u9500\u5b66\u8005\u3001\u6280\u672f\u4e13\u5bb6\u8fdb\u884c\u4e3b\u9898\u5206\u4eab\uff0c\u5e2e\u52a9CMO\u603b\u7ed32020\u5e74\u7684\u8425\u9500\u53d8\u5316\uff0c\u524d\u77bb2021\u5e74\u7684\u8425\u9500\u8d8b\u52bf\u3002\uff08*\u73b0\u573a\u8fd8\u5c06\u5206\u4e3a\u8425\u9500\u4e3b\u8bba\u575b\u548c\u6559\u80b2\u8bba\u575b\u4e24\u4e2a\u4f1a\u573a\uff0c\u884c\u4e1a\u66f4\u52a0\u7ec6\u5206\uff0c<span id=\"spanHghlt3f04\">\u5206\u4eab\u66f4\u52a0\u805a\u7126<\/span>\uff09<\/p>\n<ul type=\"disc\">\n<li><b>\u5706\u684c\u8ba8\u8bba<\/b><\/li>\n<\/ul>\n<p>\u54c1\u724c\u65b9\u4e0e\u670d\u52a1\u65b9\u5609\u5bbe\u9f50\u805a\u4e00\u5802\uff0c\u56f4\u7ed5\u8425\u9500\u70ed\u95e8\u8bdd\u9898\u8fdb\u884c\u601d\u7ef4\u78b0\u649e\u4e0e\u63a2\u8ba8\uff0c\u901a\u8fc7\u591a\u89c6\u89d2\u8be0\u91ca\u201c\u8425\u9500\u521b\u65b0\u201d\u7684\u6982\u5ff5\uff0c\u8d4b\u80fdCMO\u804c\u4e1a\u6210\u957f\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u9881\u5956\u5178\u793c<\/b><\/li>\n<\/ul>\n<p>\u73b0\u573a\u9881\u5956\u73af\u8282\uff0c\u4f18\u79c0\u6848\u4f8b\u54c1\u724c\u4ee3\u8868\u8fdb\u884c\u6848\u4f8b\u5206\u4eab\uff0c\u4e3aCMO\u627e\u5230\u4e13\u4e1a\u6709\u6548\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u901a\u8fc7\u521b\u65b0\u6210\u5c31\u589e\u957f\uff0c\u4e3a\u4f01\u4e1a\u521b\u65b0\u5bfb\u627e\u6709\u4ef7\u503c\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n<ul type=\"disc\">\n<li><b>\u665a\u5bb4<\/b><\/li>\n<\/ul>\n<p>\u6838\u5fc3\u5609\u5bbe\u5c06\u5728\u4f1a\u540e\u53c2\u52a0\u665a\u5bb4\uff0c\u716e\u9152\u8bba\u9053\uff0c\u7545\u8c08\u804c\u4e1a\u82e6\u4e50\uff0c\u901a\u8fc7\u793e\u4ea4\u6269\u5c55\u804c\u4e1a\u8d44\u6e90\u3002<b><br \/><\/b><\/p>\n<p><b>\u5386\u5c4a<\/b><b>\u201cCMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178<\/b><b>\u201d<\/b><\/p>\n<p><b>2017<\/b><b>\u5e74\u7684\u7b2c\u4e00\u5c4a<\/b><b>CMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c<\/b>\uff0c<span id=\"spanHghlt3a82\">\u4ee5<\/span>\u201c<b>\u8ba9<\/b><b>CMO<\/b><b>\u66f4\u6709\u529b\u91cf<\/b>\u201d\u4e3a\u4e3b\u9898\u3002<\/p>\n<p>\u7ec4\u59d4\u4f1a\u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u7b49\u5171\u8ba1<b>80<\/b><b>\u5ea7\u5956\u676f<\/b>\uff0c\u6765\u81ea<b>\u767e\u5ea6\u56fd\u9645\u3001\u963f\u91cc\u5988\u5988\u3001\u7231\u5947\u827a\u3001\u65bd\u8010\u5fb7\u7535\u6c14\u3001\u8499\u725b\u3001\u9014\u725b\u65c5\u6e38\u7f51\u3001\u84dd\u8272\u5149\u6807\u3001\u65f6\u8da3<\/b>\u7b49<b>150<\/b><b>\u591a\u5bb6\u77e5\u540d\u516c\u53f8\u4ee3\u8868<\/b>\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u573a\u8425\u9500\u884c\u4e1a\u4ea4\u6d41\u5206\u4eab\u7ecf\u9a8c\u7684\u9876\u7ea7\u76db\u5bb4\u3002<\/p>\n<p><b>2018<\/b><b>\u5e74\u7684\u7b2c\u4e8c\u5c4a<\/b><b>CMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c<\/b>\uff0c<span id=\"spanHghlt3f1a\">\u4ee5<\/span>\u201c<b>CMO<\/b><b>\u7684\u751f\u5b58\u4e0e\u8fdb\u5316<\/b>\u201d\u4e3a\u4e3b\u9898\u3002<\/p>\n<p>\u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u3001\u670d\u52a1\u5546\u3001\u54c1\u724c\u7c7b\u7b49\u5171\u8ba1<b>112<\/b><b>\u5ea7\u5956\u676f\u3002<\/b>\u6765\u81ea<b>\u8d1d\u58f3\u627e\u623f\u3001\u96ea\u82b1\u5564\u9152\u3001\u4eac\u4e1c\u3001\u767e\u5ea6\u3001\u8054\u60f3\u3001\u84dd\u8272\u5149\u6807<\/b>\u7b49<b>200<\/b><b>\u591a\u5bb6\u77e5\u540d\u4f01\u4e1a\u4ee3\u8868<\/b>\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u4e00\u8363\u8000\u65f6\u523b\u3002<\/p>\n<p><b>2019<\/b><b>\u5e74\u7684\u7b2c\u4e09\u5c4a<\/b><b>CMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c<\/b>\uff0c\u6211\u4eec\u4ee5\u201c<b>CMO<\/b><b>\u7684\u4ef7\u503c\u56de\u5f52<\/b>\u201d\u4e3a\u4e3b\u9898\u3002<\/p>\n<p>\u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u3001\u670d\u52a1\u5546\u3001\u54c1\u724c\u7c7b\u7b49\u5171\u8ba1<b>168<\/b><b>\u5ea7\u5956\u676f\u3002<\/b>\u6765\u81ea<b>\u7231\u5947\u827a\u3001\u534e\u4e3a\u3001<\/b><b>360<\/b><b>\u3001\u96ea\u82b1\u5564\u9152\u3001\u826f\u54c1\u94fa\u5b50<\/b>\u7b49<b>300<\/b><b>\u591a\u5bb6\u4f01\u4e1a\u4ee3\u8868<\/b>\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u573aCMO\u7684\u884c\u4e1a\u76db\u5178\u3002<\/p>\n<p><b>\u7b2c\u56db\u5c4a<\/b><b>CMO<\/b><b>\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c<\/b>\u4ee5\u201c<b>CMO<\/b><b>\u7684\u521b\u65b0\u4e0e\u6539\u53d8<\/b>\u201d\u4e3a\u4e3b\u9898\uff0c<b>3<\/b><b>\u6708<\/b><b>31<\/b><b>\u65e5<\/b><b>\u20144<\/b><b>\u6708<\/b><b>1<\/b><b>\u65e5<\/b>\uff0c\u5317\u4eac<b>\u4e2d\u56fd\u5927\u996d\u5e97<\/b>\uff0c\u6211\u4eec\u73b0\u573a\u89c1\uff01<\/p>\n<p class=\"prntac\"><b>\u5a92\u4f53\u6218\u7565\u4f19\u4f34<\/b><\/p>\n<p class=\"prntac\">\u65b0\u6d6a\u5fae\u535a<br \/>\u7f51\u6613\u65b0\u95fb<\/p>\n<p class=\"prntac\"><b>\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34<\/b><\/p>\n<p class=\"prntac\">36\u6c2a<br \/>\u7231\u5947\u827a\u4f53\u80b2<br \/>\u51e4\u51f0\u7f51<br \/>\u4e2d\u56fd\u7ecf\u8425\u62a5<br \/>\u65f6\u8da3\u7814\u7a76\u9662<br \/>\u4ebf\u90a6\u52a8\u529b<br \/>\u54c1\u724c\u51e0\u4f55<br \/>\u4e2d\u56fd\u5e7f\u544a\u62a5\u9053<br \/>\u4e2d\u56fd\u5e7f\u544a\u6742\u5fd7<br \/>\u7f8e\u901a\u793e<br \/>\u73b0\u4ee3\u5e7f\u544a<br \/>\u4e2d\u5173\u6751\u5728\u7ebf<br \/>Topmarketing<br \/>\u6d3b\u52a8\u884c<br \/>\u4e2d\u56fd\u4f01\u4e1a\u62a5\u6570\u5b57\u7ecf\u6d4e\u4e2d\u5fc3<br \/>WARC<\/p>\n<p class=\"prntac\">&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac2021\u5e743\u670826\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u662f\u7531CMO\u8bad\u7ec3\u8425\u6bcf\u5e7412\u6708\u5e95\u63a8\u51fa\u7684\u5e74\u5ea6\u8425\u9500\u76db\u4f1a\uff0c\u73b0\u573a\u4e91\u96c6800-1000\u4f4d\u8425\u9500\u884c\u4e1a\u5927\u5496\u5171\u8944\u76db\u4e3e\uff0c\u662f\u8425\u9500\u9886\u57df\u5177\u6709\u73b0\u8c61\u7ea7\u5f71\u54cd\u529b\u7684\u76db\u4f1a\uff0c\u81f3\u4eca\u5df2\u8fde\u7eed\u4e3e\u529e\u4e09\u5e74\u3002 \u91d1\u5320\u5956\u5219\u662f\u7531\u91d1\u5320\u5956\u8bc4\u59d4\u4f1a\u66a8CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u7ec4\u59d4\u4f1a\u4e3b\u529e\uff0c&nbsp;\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u72ec\u7acb\u7814\u7a76\u54a8\u8be2\u516c\u53f8Forrester\u72ec\u5bb6\u667a\u6167\u652f\u6301\uff0cCMO\u8bad\u7ec3\u8425\u627f\u529e\u7684\u8425\u9500\u754c\u76db\u5178\u3002\u65e8\u5728\u63d0\u5347CMO\u4ef7\u503c\uff0c\u53d1\u6398\u72ec\u5177\u5320\u5fc3\u7684\u6848\u4f8b\u3001\u516c\u53f8\u3001\u5e73\u53f0\uff0c\u610f\u5728\u6253\u9020\u8425\u9500\u754c\u5de5\u5320\u7cbe\u795e\u7684\u8425\u9500\u5956\u9879\u3002 3\u670831\u65e5\u20144\u67081\u65e5\uff08\u5468\u4e09\u3001\u5468\u56db\uff09\uff0c\u5317\u4eac\u4e2d\u56fd\u5927\u996d\u5e97\uff0c\u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\uff0c\u7ec4\u59d4\u4f1a\u4ee5\u201cCMO\u7684\u521b\u65b0\u4e0e\u6539\u53d8\u201d\u4e3a\u4e3b\u9898\uff0c\u9080\u60a8\u4e00\u8d77\u63a2\u5bfb &#8212; \u5728\u8425\u9500\u6280\u672f\u4e0e\u73af\u5883\u53d8\u5316\u5de8\u5927\u7684\u65f6\u4ee3\u4e2d\uff0cCMO\u8be5\u5982\u4f55\u627e\u51c6\u54c1\u724c\u7684\u8425\u9500\u8d8b\u52bf\u548c\u65b9\u5411\u3002 CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5609\u5bbe &nbsp; CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u8bae\u7a0b \u4e3a\u4ec0\u4e48\u8bf4\u201cCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u201d\u4e0d\u53ef\u9519\u8fc7\uff1f 1.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u5c06\u8fde\u7eed\u4e3e\u884c\u4e24\u5929\uff0c\u5927\u5496\u5609\u5bbe\u77e5\u8bc6\u5e72\u8d27\u5206\u4eab\u66f4\u591a\u3002\u6574\u4f53\u8bae\u9898\u805a\u7126\u8d8b\u52bf\u3001\u521b\u65b0\u3001\u5185\u5bb9\u3001\u6280\u672f\u3001\u6e20\u9053\u4e94\u5927\u7248\u5757\uff0c\u7531\u6765\u81ea\u5927\u54c1\u724c\u7684CMO\u53ca\u8425\u9500\u5b66\u8005\u3001\u6280\u672f\u4e13\u5bb6\u8fdb\u884c\u4e3b\u9898\u5206\u4eab\uff0c\u5e2e\u52a9CMO\u603b\u7ed32020\u5e74\u7684\u8425\u9500\u53d8\u5316\uff0c\u524d\u77bb2021\u5e74\u7684\u8425\u9500\u8d8b\u52bf\u3002 2.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u73b0\u573a\u5c06\u6709800+\u77e5\u540d\u4f01\u4e1a\u4ee3\u8868\u89c1\u8bc1\uff0c\u63d0\u70bc200+\u9002\u5e94\u5168\u65b0\u5e02\u573a\u9700\u6c42\u7684\u8425\u9500\u6848\u4f8b\u3001\u6a21\u5f0f\uff0c\u53d1\u6398\u8425\u9500\u53d8\u9769\u65f6\u4ee3\u72ec\u5177\u5320\u5fc3\u7684\u54c1\u724c\u8425\u9500\u6848\u4f8b\u3001\u5e73\u53f0\u3001\u4eba\u7269\u6807\u6746\uff0c\u4e3aCMO\u5bfb\u627e\u6700\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u3001\u4f9b\u5e94\u5546\uff0c\u4e3aCMO\u4ef7\u503c\u63d0\u5347\u8d4b\u80fd\u3002 3.&nbsp;&nbsp; \u672c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u5c06\u670930+\u5a92\u4f53\u5408\u4f5c\u5ba3\u4f20\uff0c\u73b0\u573a\u591a\u5bb6\u5e73\u53f0\u540c\u6b65\u76f4\u64ad\uff0c\u5e76\u5728CMO\u8bad\u7ec3\u8425100000+\u7528\u6237\u5708\u5c42\u591a\u7ef4\u5c55\u793a\uff0c\u5e2e\u52a9CMO\u91cf\u5316\u8425\u9500\u6210\u679c\u3002 4.&nbsp;&nbsp; CMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u6301\u7eed\u805a\u7126\u8425\u9500\uff0c\u81f4\u529b\u4e2d\u56fd\u54c1\u724c\u6210\u957f\uff0c\u7ecf\u8fc7\u4e09\u5e74\u7684\u79ef\u7d2f\u548c\u6c89\u6dc0\uff0c\u5df2\u7ecf\u5728\u4e1a\u5185\u5f62\u6210\u4e86\u73b0\u8c61\u7ea7\u7684\u5f71\u54cd\u529b\uff0c\u6210\u4e3a\u4e86CMO\u4eec\u6bcf\u5e74\u4e0d\u53ef\u7f3a\u5e2d\u7684\u8425\u9500\u76db\u4f1a\u548c\u9ad8\u7aef\u793e\u4ea4\u6d3b\u52a8\u3002 \u7b2c\u56db\u5c4a\u201cCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u201d\u6d3b\u52a8\u6d41\u7a0b \u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\u5c06\u5728\u5317\u4eac\u5206\u4e24\u65e5\uff083\u670831\u65e5-4\u67081\u65e5\uff09\u4e3e\u884c\uff08\u5177\u4f53\u8bae\u7a0b\u5c06\u5728\u540e\u7eed\u6587\u7ae0\u62ab\u9732\uff09\u3002 \u4e3b\u9898\u6f14\u8bb2 \u5cf0\u4f1a\u73af\u8282\u5c06\u6709\u6765\u81ea\u5927\u54c1\u724c\u7684CMO\u53ca\u8425\u9500\u5b66\u8005\u3001\u6280\u672f\u4e13\u5bb6\u8fdb\u884c\u4e3b\u9898\u5206\u4eab\uff0c\u5e2e\u52a9CMO\u603b\u7ed32020\u5e74\u7684\u8425\u9500\u53d8\u5316\uff0c\u524d\u77bb2021\u5e74\u7684\u8425\u9500\u8d8b\u52bf\u3002\uff08*\u73b0\u573a\u8fd8\u5c06\u5206\u4e3a\u8425\u9500\u4e3b\u8bba\u575b\u548c\u6559\u80b2\u8bba\u575b\u4e24\u4e2a\u4f1a\u573a\uff0c\u884c\u4e1a\u66f4\u52a0\u7ec6\u5206\uff0c\u5206\u4eab\u66f4\u52a0\u805a\u7126\uff09 \u5706\u684c\u8ba8\u8bba \u54c1\u724c\u65b9\u4e0e\u670d\u52a1\u65b9\u5609\u5bbe\u9f50\u805a\u4e00\u5802\uff0c\u56f4\u7ed5\u8425\u9500\u70ed\u95e8\u8bdd\u9898\u8fdb\u884c\u601d\u7ef4\u78b0\u649e\u4e0e\u63a2\u8ba8\uff0c\u901a\u8fc7\u591a\u89c6\u89d2\u8be0\u91ca\u201c\u8425\u9500\u521b\u65b0\u201d\u7684\u6982\u5ff5\uff0c\u8d4b\u80fdCMO\u804c\u4e1a\u6210\u957f\u3002 \u9881\u5956\u5178\u793c \u73b0\u573a\u9881\u5956\u73af\u8282\uff0c\u4f18\u79c0\u6848\u4f8b\u54c1\u724c\u4ee3\u8868\u8fdb\u884c\u6848\u4f8b\u5206\u4eab\uff0c\u4e3aCMO\u627e\u5230\u4e13\u4e1a\u6709\u6548\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u901a\u8fc7\u521b\u65b0\u6210\u5c31\u589e\u957f\uff0c\u4e3a\u4f01\u4e1a\u521b\u65b0\u5bfb\u627e\u6709\u4ef7\u503c\u7684\u5408\u4f5c\u4f19\u4f34\u3002 \u665a\u5bb4 \u6838\u5fc3\u5609\u5bbe\u5c06\u5728\u4f1a\u540e\u53c2\u52a0\u665a\u5bb4\uff0c\u716e\u9152\u8bba\u9053\uff0c\u7545\u8c08\u804c\u4e1a\u82e6\u4e50\uff0c\u901a\u8fc7\u793e\u4ea4\u6269\u5c55\u804c\u4e1a\u8d44\u6e90\u3002 \u5386\u5c4a\u201cCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u76db\u5178\u201d 2017\u5e74\u7684\u7b2c\u4e00\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\uff0c\u4ee5\u201c\u8ba9CMO\u66f4\u6709\u529b\u91cf\u201d\u4e3a\u4e3b\u9898\u3002 \u7ec4\u59d4\u4f1a\u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u7b49\u5171\u8ba180\u5ea7\u5956\u676f\uff0c\u6765\u81ea\u767e\u5ea6\u56fd\u9645\u3001\u963f\u91cc\u5988\u5988\u3001\u7231\u5947\u827a\u3001\u65bd\u8010\u5fb7\u7535\u6c14\u3001\u8499\u725b\u3001\u9014\u725b\u65c5\u6e38\u7f51\u3001\u84dd\u8272\u5149\u6807\u3001\u65f6\u8da3\u7b49150\u591a\u5bb6\u77e5\u540d\u516c\u53f8\u4ee3\u8868\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u573a\u8425\u9500\u884c\u4e1a\u4ea4\u6d41\u5206\u4eab\u7ecf\u9a8c\u7684\u9876\u7ea7\u76db\u5bb4\u3002 2018\u5e74\u7684\u7b2c\u4e8c\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\uff0c\u4ee5\u201cCMO\u7684\u751f\u5b58\u4e0e\u8fdb\u5316\u201d\u4e3a\u4e3b\u9898\u3002 \u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u3001\u670d\u52a1\u5546\u3001\u54c1\u724c\u7c7b\u7b49\u5171\u8ba1112\u5ea7\u5956\u676f\u3002\u6765\u81ea\u8d1d\u58f3\u627e\u623f\u3001\u96ea\u82b1\u5564\u9152\u3001\u4eac\u4e1c\u3001\u767e\u5ea6\u3001\u8054\u60f3\u3001\u84dd\u8272\u5149\u6807\u7b49200\u591a\u5bb6\u77e5\u540d\u4f01\u4e1a\u4ee3\u8868\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u4e00\u8363\u8000\u65f6\u523b\u3002 2019\u5e74\u7684\u7b2c\u4e09\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\uff0c\u6211\u4eec\u4ee5\u201cCMO\u7684\u4ef7\u503c\u56de\u5f52\u201d\u4e3a\u4e3b\u9898\u3002 \u73b0\u573a\u9881\u53d1\u4e86\u6848\u4f8b\u7c7b\uff08\u542bB2B\u548cB2C\uff09\u3001\u5e73\u53f0\u7c7b\u3001\u4eba\u7269\u7c7b\u3001\u670d\u52a1\u5546\u3001\u54c1\u724c\u7c7b\u7b49\u5171\u8ba1168\u5ea7\u5956\u676f\u3002\u6765\u81ea\u7231\u5947\u827a\u3001\u534e\u4e3a\u3001360\u3001\u96ea\u82b1\u5564\u9152\u3001\u826f\u54c1\u94fa\u5b50\u7b49300\u591a\u5bb6\u4f01\u4e1a\u4ee3\u8868\u5171\u540c\u89c1\u8bc1\u4e86\u8fd9\u573aCMO\u7684\u884c\u4e1a\u76db\u5178\u3002 \u7b2c\u56db\u5c4aCMO\u4ef7\u503c\u8425\u9500\u5cf0\u4f1a\u66a8\u91d1\u5320\u5956\u9881\u5956\u5178\u793c\u4ee5\u201cCMO\u7684\u521b\u65b0\u4e0e\u6539\u53d8\u201d\u4e3a\u4e3b\u9898\uff0c3\u670831\u65e5\u20144\u67081\u65e5\uff0c\u5317\u4eac\u4e2d\u56fd\u5927\u996d\u5e97\uff0c\u6211\u4eec\u73b0\u573a\u89c1\uff01 \u5a92\u4f53\u6218\u7565\u4f19\u4f34 \u65b0\u6d6a\u5fae\u535a\u7f51\u6613\u65b0\u95fb \u5a92\u4f53\u5408\u4f5c\u4f19\u4f34 36\u6c2a\u7231\u5947\u827a\u4f53\u80b2\u51e4\u51f0\u7f51\u4e2d\u56fd\u7ecf\u8425\u62a5\u65f6\u8da3\u7814\u7a76\u9662\u4ebf\u90a6\u52a8\u529b\u54c1\u724c\u51e0\u4f55\u4e2d\u56fd\u5e7f\u544a\u62a5\u9053\u4e2d\u56fd\u5e7f\u544a\u6742\u5fd7\u7f8e\u901a\u793e\u73b0\u4ee3\u5e7f\u544a\u4e2d\u5173\u6751\u5728\u7ebfTopmarketing\u6d3b\u52a8\u884c\u4e2d\u56fd\u4f01\u4e1a\u62a5\u6570\u5b57\u7ecf\u6d4e\u4e2d\u5fc3WARC &nbsp;&hellip; <a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2021032622330024568\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":24572,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-24568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/24568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=24568"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/24568\/revisions"}],"predecessor-version":[{"id":24571,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/24568\/revisions\/24571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/24572"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=24568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=24568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=24568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}